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MarketBetter vs Gong/Clari for Activity Tracking: One Dashboard for Every Channel Your Team Touches

ยท 9 min read
MarketBetter Team
Content Team, marketbetter.ai

Sales teams in 2026 touch prospects across five or six channels before a deal moves to stage two. Email sequences, LinkedIn DMs, cold calls, follow-up voicemails, video messages, even the occasional conference hallway conversation that gets logged after the fact. Every one of those touchpoints matters. And yet the two biggest names in revenue intelligence โ€” Gong and Clari โ€” still treat activity tracking as a side effect of their core product, not the main event.

Unified activity dashboard showing cross-channel sales touchpoints