One post tagged with "pipeline generation"

floLIVE, a leader in global IoT solutions, faced the challenge of converting robust web traffic into tangible business growth. The website, while attracting global visitors, functioned more as a static landing platform rather than an active engagement hub.

The Challenge: Converting Traffic into Engagements​

Despite successful marketing strategies driving significant web traffic, floLIVE's website did not facilitate real-time engagement with prospects, leading to missed opportunities.

Insight from floLIVE's Director of Marketing

Alisa Maloney explains:

"We were driving traffic but not engagement. Our platform needed to become more dynamic to capture and convert leads at critical decision moments."

Challenges Faced​

• Lack of Engagement Tools: There was no mechanism for visitors to interact directly with sales representatives in real-time.
• Integration and Support Issues: Previous solutions were costly and failed to integrate seamlessly with floLIVE's tech stack.
• Operational Inefficiencies: The existing tools did not provide the necessary support to maximize effectiveness.

The Solution: Implementing marketbetter​

marketbetter was selected for its comprehensive integration capabilities, customer support, and efficiency in converting visitors into leads.

Implementation Highlights​

• Segmentation of Web Traffic: This helped the sales team focus on high-priority visitors.
• Automated Routing: Integration with CRM systems allowed automatic visitor assignment to sales reps.
• Personalized Engagement: High-intent pages offered tailored interactions, enhancing visitor experience.

Strategic Outcomes and Innovations​

Under Alisa's leadership, the floLIVE team optimized marketbetter's functionalities to further align with their operational needs, leading to significant performance improvements.

Key Achievements​

• Enhanced User Engagement: Tripled interactions on the website through targeted, personalized communication strategies.
• Efficient Lead Management: Integrated systems facilitated improved lead routing and management.
• Business Growth: Marked increase in qualified lead conversion and customer acquisition rates.

The Impact: Transforming Digital Engagement​

With marketbetter, floLIVE saw remarkable improvements in engagement and conversions, highlighting the platform's impact on their overall business strategy.

Ready to optimize conversion like floLIVE?​

Scale conversions that are actually capable of driving business with our conversational AI. marketbetter's intelligent platform can help you turn your website into a powerful lead generation engine, just like it did for floLIVE.