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You've decided Salesloft isn't the right fit anymore. Maybe the cost is unsustainable. Maybe you need capabilities it doesn't offer. Maybe your team outgrew it — or never grew into it.

Whatever the reason, the migration anxiety is real: how do you switch sales engagement platforms without your pipeline grinding to a halt?

Good news: we've helped teams make this transition, and it's more manageable than you think. Here's the complete playbook.

Phase 1: Pre-Migration Audit (Week 1–2)​

Before you touch anything, understand what you're actually using.

Document Your Current Setup​

Cadences/Sequences:

• How many active cadences do you run?
• Which cadences drive the most meetings?
• What's the step structure (email, call, LinkedIn, custom)?
• Which email templates have the best reply rates?

CRM Integration:

• What data syncs between Salesloft and your CRM?
• Are there custom fields mapped?
• How does activity logging work?
• Any automation rules tied to Salesloft data?

Team Configuration:

• How are teams/groups structured?
• What permission levels exist?
• Are there shared vs. personal cadences?
• What governance rules are in place?

Integrations:

• Which third-party tools connect to Salesloft?
• Calendar sync (Google, Outlook)?
• Dialer configuration?
• Conversation intelligence recordings — do you need to archive them?

Identify Your Top 10 Workflows​

List the 10 things your SDRs do most often in Salesloft. For most teams, it's:

1. Add prospects to cadences
2. Send personalized emails from templates
3. Make calls with the dialer
4. Log activities to CRM
5. Check daily to-do list
6. Review email open/reply notifications
7. Import prospects from CRM or CSV
8. Share templates with teammates
9. Review cadence performance reports
10. Record/review calls

Your replacement platform needs to handle all 10 from day one. Anything missing means productivity loss during transition.

Export Everything​

Before your contract ends, export:

• Contact/prospect lists — CSV with all custom fields
• Cadence structures — Document step types, timing, and content
• Email templates — Copy all templates to a doc (Salesloft doesn't always make bulk export easy)
• Performance data — Screenshot or export reports for baseline metrics
• Call recordings — Download any recordings you need to retain (conversation intelligence)
• Team settings — Document permission structures and automation rules

⚠️ Important: Salesloft may restrict data export features during the wind-down period. Do this before you notify them of non-renewal.

Phase 2: Platform Selection (Week 2–3)​

The Evaluation Checklist​

Rate each candidate platform on these criteria:

Criteria	Weight	Notes
Multi-channel sequences (email + phone + LinkedIn)	Must-have	Core functionality, non-negotiable
CRM integration (your specific CRM)	Must-have	Salesforce, HubSpot, etc.
Dialer quality	High	If your team relies on phone
Import/migration tools	High	CSV import, template import
Ramp time	High	How fast can reps get productive?
Visitor identification	Medium-High	Replaces a separate tool
AI chatbot	Medium	Replaces a separate tool
Intent signals/daily playbook	Medium	Replaces manual prioritization
Conversation intelligence	Medium	If you use it actively
Price (total cost of ownership)	High	Include ALL tools needed
API/integration ecosystem	Medium	Connect your existing stack

Top Replacement Options​

For teams that want similar enterprise capability:

• Outreach — Closest Salesloft competitor, easy conceptual migration
• HubSpot Sales Hub — Great if you're already on HubSpot CRM

For teams that want to consolidate their stack:

• MarketBetter — Replaces Salesloft + visitor ID + chatbot + dialer in one platform
• Apollo.io — Replaces Salesloft + ZoomInfo at a lower cost

For teams that want simpler + cheaper:

• Instantly.ai — Email-focused, fraction of the cost
• Lemlist — Creative personalization at scale

Run a 2-Week Pilot​

Don't commit based on demos alone. Most platforms offer free trials or pilot periods.

Pilot structure:

1. Pick 2–3 of your best SDRs for the pilot
2. Recreate your top 3 cadences in the new platform
3. Run both platforms simultaneously for 2 weeks
4. Compare: emails sent, calls made, replies received, meetings booked
5. Get rep feedback on daily workflow experience

The pilot tells you what no demo can: how your team actually works in the tool.

Phase 3: Migration Execution (Week 3–5)​

Step 1: Set Up the New Platform​

• Configure CRM integration first — this is foundational
• Set up email accounts and verify sending domains
• Configure dialer settings (if applicable)
• Set up team structure, permissions, and shared settings

Step 2: Recreate Your Core Cadences​

Don't migrate all 47 cadences. Start with your top 5 by meeting generation.

For each cadence:

1. Recreate the step structure (email, call, LinkedIn, timing)
2. Migrate email templates (copy, don't just import — clean up as you go)
3. Set up personalization tokens/variables
4. Test the full sequence with internal email addresses
5. Verify CRM activity logging works correctly

Step 3: Migrate Active Prospects​

Do NOT move prospects mid-sequence. This causes:

• Duplicate emails
• Broken personalization
• Lost engagement data
• Angry prospects

Instead:

• Let active sequences complete in Salesloft (or manually finish remaining steps)
• New prospects go to the new platform starting on migration day
• Completed/paused prospects can be imported as contacts for future sequences

Step 4: Parallel Running Period (2–4 Weeks)​

Run both platforms simultaneously:

Salesloft (winding down)	New Platform (ramping up)
Active sequences finish naturally	All new prospects go here
No new prospects added	Core cadences live and running
Activity still syncs to CRM	CRM integration verified
Reps check for replies/notifications	Reps primary workspace

This overlap period prevents the "cold turkey" productivity drop. Your pipeline stays active while the new platform ramps.

Step 5: Training​

Keep training focused and practical:

Day 1 training (2 hours):

• Account setup and login
• Navigate the core interface
• Add a prospect and enroll in a cadence
• Make a call (if dialer is included)
• Check daily to-do list

Day 3 follow-up (1 hour):

• Answer questions from first 2 days of real usage
• Cover reporting and analytics
• Address CRM sync questions

Week 2 check-in (30 min):

• Review adoption metrics
• Address any workflow friction
• Share tips and shortcuts discovered by early adopters

Pro tip: Assign one "platform champion" per team who gets deeper training and becomes the go-to resource. This scales better than training everyone to expert level.

Phase 4: Cutover and Optimization (Week 5–8)​

Complete the Transition​

• Confirm all active Salesloft sequences have completed
• Final data export from Salesloft (everything you need archived)
• Notify Salesloft of non-renewal (watch for auto-renewal clauses)
• Deactivate Salesloft accounts
• Update any documentation, SOPs, and playbooks

Measure Success​

Compare these metrics, pre-migration vs. post-migration:

Metric	What to Track
Emails sent/rep/day	Should be equal or higher
Calls made/rep/day	Should be equal or higher
Reply rate	Should be stable (template quality matters)
Meetings booked/rep/week	The ultimate metric — should not decrease
Time to first touch	How fast reps engage new leads
Ramp time for new reps	Time to first meeting for new hires
SDR satisfaction	Survey reps — are they happier?

If meetings booked drops by more than 10% in the first month, investigate. It's usually:

• Template quality degraded during migration (rewrite, don't just copy)
• Reps haven't fully learned the new workflow (more training)
• CRM sync issues causing lost data (fix integration)
• Email deliverability needs warming up in the new platform

Quick Wins After Migration​

Once you're live on the new platform, capture the value you switched for:

1. If you gained visitor identification: Set up alerts for target account website visits. This alone can generate 3–5 extra meetings per month.

2. If you gained an AI chatbot: Configure it to engage visitors on high-intent pages (pricing, demo, case studies). After-hours chatbot engagement captures leads you were losing.

3. If you gained a daily playbook: Train reps to start each day from their AI-prioritized task list instead of manually deciding who to contact.

4. If you reduced cost: Reallocate savings to content, advertising, or additional SDR headcount.

Common Migration Mistakes​

❌ Trying to Move Everything at Once​

Don't migrate 50 cadences, 10,000 contacts, and 500 templates in one weekend. Start with core workflows, let the team stabilize, then expand.

❌ Cutting Over Cold Turkey​

The "Friday on Salesloft, Monday on NewTool" approach tanks productivity. Always run parallel for 2–4 weeks.

❌ Ignoring Email Deliverability Warm-Up​

New email sending infrastructure needs warming. Start with lower volumes and ramp up over 2 weeks. Don't send your full daily volume on day one — you'll hit spam filters.

❌ Skipping Rep Feedback​

Your SDRs use this tool 8 hours a day. If they hate the new platform, adoption dies quietly. Survey them at day 3, week 1, and week 4.

❌ Not Documenting the "Why"​

When reps ask "why are we switching?", have a clear, honest answer. "It costs too much for what we get" is fine. "Management decided" is not. Reps adopt faster when they understand the reasoning.

Timeline Summary​

Week	Phase	Key Activities
1–2	Audit	Document workflows, export data, evaluate needs
2–3	Select	Evaluate platforms, run pilot with 2–3 reps
3–4	Migrate	Set up new platform, recreate core cadences
4–6	Parallel	Run both platforms, new prospects to new tool
6–7	Cutover	Complete Salesloft wind-down, full transition
7–8	Optimize	Measure metrics, capture quick wins, iterate

Total time: 6–8 weeks from decision to full transition. Most teams see productivity back to baseline within 2–3 weeks of cutover.

Ready to explore your replacement options? See how MarketBetter simplifies the full SDR workflow →

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Related Reading​

• Why Sales Teams Are Switching from Salesloft
• Salesloft Pricing Breakdown 2026
• Best Salesloft Alternatives 2026
• SalesLoft Review 2026
• Salesloft for Small Business: Is It Worth the Cost?
• Salesloft Competitors: The Complete Landscape 2026

Salesloft is a pioneer. They helped invent the sales engagement category, serve thousands of enterprise teams, and maintain a strong 4.5-star rating on G2 with over 4,260 reviews.

So why are so many teams evaluating alternatives right now?

We analyzed G2 and Gartner Peer Insights reviews, talked to sales leaders who recently switched, and dug into the trends reshaping sales engagement. Here are the seven real reasons driving the exodus.

1. The Pricing Has Become Unsustainable​

This is the number one reason teams cite. Salesloft doesn't publish pricing, which itself is a red flag for growing teams that need predictable costs.

Based on vendor intelligence data:

• Base pricing: $125–180 per user per month (annual contract required)
• Dialer add-on: $300–400 per user per year
• Minimum seats: Typically 3+
• Annual increases: 10–15% is common at renewal

But here's what really stings: Salesloft is just one piece of the stack. To run a functioning SDR operation, you also need:

• Prospect data enrichment (ZoomInfo, Apollo): $10K–30K/year
• Intent data (Bombora, 6sense): $10K–25K/year
• Website visitor identification (Clearbit, Warmly): $5K–15K/year
• AI chatbot (Drift, now part of Salesloft but priced separately): $5K–20K/year

A 5-person SDR team on Salesloft easily spends $50K–80K/year across all the tools they need. That's before you count CRM costs.

As one sales ops leader put it in their G2 review: "The platform itself is good, but the total cost when you add what's missing is hard to justify at our size."

2. Limited Daily Email Caps Throttle Outreach​

This complaint appears repeatedly in recent reviews on Software Advice and G2. Salesloft enforces daily email sending limits that teams say feel arbitrary and restrictive.

For high-volume SDR teams, these caps mean:

• Reps can't work through their full daily list
• Sequences back up and timing gets thrown off
• Workarounds (splitting sequences, using multiple accounts) create management overhead

The caps exist for deliverability reasons — fair enough. But competitors like Apollo and Instantly.ai offer higher limits with built-in deliverability protection, making the restriction feel like a product limitation rather than a feature.

3. The Dialer Is an Afterthought​

Salesloft's dialer works. It's not bad. But it's an add-on, not a core strength, and SDR teams that rely on phone outreach feel the difference.

Common dialer complaints:

• Glitchy connections and audio quality issues (cited in multiple Software Advice reviews)
• Extra cost ($300–400/user/year) on top of already-expensive licensing
• No intelligent call routing — reps choose who to call manually
• Limited local presence options compared to dedicated dialers

For teams where the phone is 40–60% of their outreach mix, the dialer add-on model feels like nickel-and-diming. Platforms like MarketBetter include a smart dialer that connects to your intent signals — so reps call the hottest leads first, not just the next name on a list.

4. No Built-In Visitor Intelligence​

Here's the biggest structural gap: Salesloft can't tell you who's on your website right now.

Think about that. You're paying $125+/user/month for a sales engagement platform, and it doesn't know that your hottest prospect just visited your pricing page. That data lives in a completely separate tool — and often doesn't flow into Salesloft in a useful way.

This matters because the single highest-converting SDR action is responding to a website visitor within 5 minutes. Research from InsideSales shows that responding within 5 minutes is 21x more effective than waiting 30 minutes.

Salesloft acquired Drift (AI chatbot) to partially address this, but:

• Drift is priced separately
• The integration is still evolving
• It doesn't feed visitor data into your cadence prioritization

Modern SDR platforms like MarketBetter were built with visitor identification as a core feature. When someone visits your site, your SDR sees it immediately — and the platform tells them what to do about it.

5. The "Revenue Orchestration" Pivot Adds Complexity​

Salesloft has aggressively expanded from a sales engagement tool into a full "Revenue Orchestration Platform." That means Cadence, Conversations, Deals, Forecast, Rhythm, and AI Agents — all under one umbrella.

For enterprise teams with 100+ reps and dedicated sales ops, this expansion is valuable.

For SMB and mid-market teams? It's overwhelming.

Real complaints we've heard:

• "We only use Cadence and we're paying for five other modules we don't need"
• "The UI has gotten more complex with every update"
• "Onboarding new reps takes longer now because there's so much to learn"

When you're a 5-person SDR team, you don't need revenue orchestration. You need a tool that tells your reps exactly who to call, email, and message today — then gets out of the way.

6. Formatting Issues Hurt Professional Communication​

This might seem minor, but it's a consistent complaint that affects daily work: email formatting in Salesloft doesn't always render correctly.

From Software Advice reviews:

• HTML formatting strips out or displays incorrectly in recipient inboxes
• Rich-text emails occasionally appear off-brand
• Template rendering can differ between what you see in Salesloft and what the prospect receives

For SDRs sending hundreds of personalized emails daily, even occasional formatting issues erode trust and make your outreach look unprofessional.

7. The AI-Native Generation Leap​

Perhaps the biggest reason teams are looking elsewhere isn't about Salesloft's weaknesses — it's about the leap in what newer platforms can do.

Salesloft added AI features (Rhythm, AI Agents, Smart Replies) to an existing platform architecture. These are additions, not foundations.

AI-native platforms built from scratch can:

• Identify website visitors and surface them in real-time
• Generate daily SDR playbooks based on intent signals, not just CRM data
• Automate research for every prospect before first touch
• Route hot leads to AI chatbots for instant engagement

It's the difference between adding GPS to a car designed without it versus building a car around navigation from day one.

Where Are Teams Going?​

Based on our conversations with teams that have switched, the destinations break into three categories:

1. Simpler + Cheaper (Volume-focused)​

• Apollo.io — All-in-one prospecting + sequences at a fraction of the cost
• Instantly.ai — Pure email automation, $30/month starting price
• Lemlist — Email + LinkedIn outreach with creative personalization

2. Similar Enterprise (Feature-rich alternatives)​

• Outreach — Salesloft's closest competitor, stronger A/B testing
• HubSpot Sales Hub — For teams already on HubSpot CRM
• Groove (Clari) — For Salesforce-native teams

3. Full-Stack SDR Platforms (The New Category)​

• MarketBetter — Combines visitor ID, AI chatbot, smart dialer, and daily playbook
• Common Room — Signal-based outreach (more community/PLG focused)
• Unify — Intent data + sequences in one platform

The third category is growing fastest because it addresses the fundamental limitation: sales engagement platforms automate outreach execution but don't solve outreach intelligence.

How to Know It's Time to Switch​

If you're nodding along to any of these, it might be time to evaluate:

• Your total SDR stack cost exceeds $10K/user/year
• You're using 4+ tools to run daily SDR operations
• Reps spend 30+ minutes per day deciding who to contact
• You can't tell when a target account visits your website
• New reps take 3+ weeks to ramp on your tool stack
• You're paying for modules (Deals, Forecast) your SDRs don't use
• Your renewal quote increased 15%+ with no additional value

Making the Switch Without Disruption​

Worried about migration? It's simpler than you think:

1. Export your cadences/sequences — Most platforms import standard CSV data
2. Migrate contacts in batches — Don't try to move everything at once
3. Run parallel for 30 days — Keep Salesloft active while onboarding the new tool
4. Focus on one team first — Pilot with your highest-performing SDR pod
5. Measure speed-to-lead — The #1 metric to compare old vs. new

See how MarketBetter replaces Salesloft's entire stack in one platform →

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Related Reading​

• MarketBetter vs Salesloft: Complete Comparison
• Salesloft Pricing Breakdown 2026
• SalesLoft Review 2026
• Best Salesloft Alternatives 2026
• How to Replace Salesloft Without Losing Productivity
• Salesloft Competitors: The Complete Landscape 2026

Conversation intelligence software records, transcribes, and analyzes sales calls to help reps improve and managers coach. The category has exploded — Gong alone reached a $7.2B valuation — but the market is shifting fast.

The old model: record calls, flag keywords, generate summaries. Managers review recordings after the fact. Reps get coached days later on mistakes they've already repeated.

The new model: real-time coaching during calls, AI that surfaces deal risks before they kill pipeline, and platforms that connect what reps say to what they should do next.

We evaluated 12 platforms across transcription accuracy, coaching capabilities, CRM integration, pricing transparency, and whether insights actually change rep behavior.

Quick Comparison​

Platform	Best For	Starting Price	Real-Time Coaching	CRM Integration	Deal Intelligence
MarketBetter	SDR teams (dialer + intelligence)	$1,500/mo (Growth)	✅ Smart Dialer AI	✅ Full sync	✅ Pipeline signals
Gong	Enterprise revenue teams	~$160/user/mo + platform fee	❌ Post-call	✅ Deep Salesforce	✅ Forecast + pipeline
Chorus (ZoomInfo)	ZoomInfo customers	Bundled w/ ZoomInfo	❌ Post-call	✅ Multi-CRM	✅ Deal insights
Clari Copilot	Revenue forecasting teams	~$100/user/mo (est.)	✅ Real-time cue cards	✅ Salesforce	✅ Revenue intelligence
Avoma	SMBs wanting affordable CI	$79/user/mo	✅ Live answer cards	✅ Multi-CRM	Partial
Fireflies.ai	Budget-conscious teams	Free–$19/user/mo	❌ Post-call	✅ Basic	❌ Limited
Otter.ai	Meeting transcription	Free–$20/user/mo	❌ Transcription only	❌ Limited	❌ None
Revenue.io	Real-time guided selling	Custom	✅ Real-time	✅ Salesforce-native	✅ Full pipeline
Salesloft	Sales engagement + CI	~$125/user/mo	Partial	✅ Multi-CRM	✅ Cadence analytics
Outreach	Sequence-driven teams	Custom (~$100/user)	Partial — Kaia AI	✅ Multi-CRM	✅ Deal health
Jiminny	European sales teams	~$85/user/mo	✅ Real-time nudges	✅ Multi-CRM	Partial
Enthu.AI	Call center QA teams	$59/user/mo	❌ Post-call QA	✅ Basic	❌ QA focused

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1. MarketBetter​

Best for: SDR teams that need calling + intelligence + daily action in one platform

Most conversation intelligence tools are built for AEs who take demos and close deals. They record Zoom calls, analyze talk-to-listen ratios, and flag coaching moments.

But SDR teams have a different problem. They make 50–100 calls per day. They need a dialer that's fast, intelligence that's actionable, and a workflow that doesn't require switching between five tools.

MarketBetter's Smart Dialer combines power dialing with conversation intelligence — recording calls, capturing insights, and feeding everything back into the daily SDR playbook.

What Makes It Different​

• Smart Dialer: Power dialer built specifically for warm outbound. Reps call prospects showing buying signals, not random lists
• Signal-Driven Prioritization: The platform identifies which prospects are worth calling based on website visits, intent data, and engagement signals
• Daily Playbook: Call insights feed into tomorrow's priorities. If a prospect engaged on a call but didn't convert, they surface at the right follow-up time
• Website Visitor ID + Chatbot: Capture conversations from every channel, not just phone calls
• AI-Powered Coaching: Call transcripts analyzed for objection handling, competitor mentions, and sentiment

Pricing​

• Starter ($500/mo): 3 seats, chatbot + visitor reveal, no dialer
• Growth ($1,500/mo): 5 seats, SDR dashboard + playbook, full signals
• Scale ($3,000/mo): 10 seats, Smart Dialer, unlimited outbound actions

Why SDR Leaders Choose MarketBetter​

The insight from most conversation intelligence tools dies in a dashboard. A manager reviews calls on Friday, coaches on Monday, and reps forget by Wednesday.

MarketBetter closes the loop: call intelligence feeds directly into the next day's action plan. What reps learn from conversations yesterday determines who they call today.

"Your call data shouldn't live in a report. It should determine tomorrow's first call."

G2 Rating: 4.97/5 | Book a demo →

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2. Gong​

Best for: Enterprise revenue teams with $50K+ CI budgets

Gong is the market leader in conversation intelligence for good reason. Their AI analysis is sophisticated, their deal intelligence is deep, and their platform handles everything from call recording to revenue forecasting.

But that power comes at a price — literally.

Key Strengths​

• Industry-leading transcription accuracy across 70+ languages
• Deep deal intelligence with pipeline analytics
• Talk patterns analysis (monologue detection, question ratios, filler words)
• Competitive mention tracking and battlecard integration
• Revenue forecasting capabilities (Gong Forecast)
• Massive data set — trained on billions of customer interactions

Key Weaknesses​

• Pricing is opaque and expensive (~$160/user/month + platform fee). A 10-person team can pay $25K–$40K/year
• Post-call analysis only — no real-time coaching during calls
• Heavy Salesforce dependency for full value
• Overwhelming for small teams (feature bloat)
• Can take 2–3 months to fully onboard and configure
• Gong + Clari stack can reach $400–$500/user/month combined

Pricing​

Not publicly listed. Based on Vendr data and user reports:

• Platform fee: $5K–$10K/year
• Per user: ~$160/month (annual commitment)
• Typical 10-person team: $25K–$40K/year
• Enterprise (50+ users): Custom, often $100K+

Who Should Use It​

Enterprise sales organizations (50+ reps) with dedicated sales enablement teams, complex deal cycles, and the budget to justify premium pricing. Overkill for SMB SDR teams.

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3. Chorus (ZoomInfo)​

Best for: Teams already on ZoomInfo who want bundled CI

Chorus was acquired by ZoomInfo and is now deeply integrated into the ZoomInfo platform. If you're already paying for ZoomInfo data, adding Chorus is a logical (and sometimes discounted) move.

Key Strengths​

• Native ZoomInfo integration — intent data meets conversation intelligence
• Keyword and topic tracking across calls
• Deal intelligence with momentum scoring
• Competitive analysis from actual call mentions
• Reasonable accuracy for transcription

Key Weaknesses​

• Pricing has increased post-acquisition — hard to get standalone
• Being absorbed into ZoomInfo's platform (reduced standalone identity)
• Innovation has slowed since acquisition — Gong has pulled ahead on features
• No real-time coaching capabilities
• Lock-in with ZoomInfo contract terms

Pricing​

Typically bundled with ZoomInfo Sales packages. Standalone pricing is available but rarely offered. Expect $100–$150/user/month when added to an existing ZoomInfo contract.

Who Should Use It​

Existing ZoomInfo customers who want conversation intelligence without adding another vendor. The integration with ZoomInfo's intent and contact data is genuinely useful.

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4. Clari Copilot (Formerly Wingman)​

Best for: Revenue teams focused on forecasting accuracy

Clari acquired Wingman to add conversation intelligence to their revenue operations platform. Clari Copilot provides real-time cue cards during calls — one of the few platforms that actually coaches in the moment.

Key Strengths​

• Real-time battle cards and cue cards during live calls
• Revenue forecasting integrated with conversation data
• Deal inspection with risk scoring
• Monologue alerts and talk-time analysis
• Strong Salesforce integration

Key Weaknesses​

• Full value requires Clari's broader revenue platform (additional cost)
• Pricing is opaque (estimated ~$100/user/month for Copilot alone)
• Smaller market presence means less community and fewer integrations
• Real-time features require stable internet connection
• Can feel like two products stitched together (Wingman + Clari)

Pricing​

Not publicly available. Clari Copilot is often sold as part of the broader Clari Revenue Platform. Estimated $100–$150/user/month based on user reports.

Who Should Use It​

Revenue leaders who care about forecast accuracy and want conversation intelligence connected to pipeline analytics. The real-time coaching during calls is a genuine differentiator.

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5. Avoma​

Best for: SMBs wanting full-featured CI without enterprise pricing

Avoma positions itself as the affordable alternative to Gong, and it delivers. Their AI meeting assistant covers the full lifecycle — scheduling, note-taking, transcription, coaching, and analytics — at a fraction of Gong's cost.

Key Strengths​

• Live answer cards for real-time coaching during calls
• Customizable scorecards for structured coaching
• Meeting scheduling and note-taking included
• Topic and keyword tracking
• Transparent pricing starting at $79/user/month
• AI-generated summaries with action items

Key Weaknesses​

• Smaller training data set than Gong (less sophisticated pattern detection)
• Limited deal intelligence compared to Gong or Clari
• Integrations aren't as deep (fewer CRM options)
• Less robust for large team analytics
• Brand recognition is lower — harder to get executive buy-in

Pricing​

• Starter: Free — basic recording and AI notes
• Plus: $79/user/month — full coaching and analytics
• Business: Custom — advanced controls, integrations

Who Should Use It​

SMB sales teams (5–30 reps) who want Gong-level features at 50–60% of the cost. The real-time coaching capabilities are legitimately competitive with Gong's post-call analysis.

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6. Fireflies.ai​

Best for: Teams that want simple meeting transcription and search

Fireflies.ai is a lightweight meeting transcription tool with AI summarization. It's not a full conversation intelligence platform — think of it as a smart note-taker that joins your calls.

Key Strengths​

• Joins meetings automatically (Zoom, Google Meet, Teams, etc.)
• AI-generated summaries with action items
• Searchable transcript database with keyword filters
• Generous free plan
• Dead-simple setup (under 5 minutes)

Key Weaknesses​

• No real-time coaching
• No deal intelligence or pipeline analytics
• Limited sales-specific features (no scorecard, no competitive tracking)
• Transcription accuracy drops with accents or poor audio
• Security concerns — some organizations block meeting bots

Pricing​

• Free: 800 minutes storage, AI summaries
• Pro: $19/user/month — unlimited storage, CRM integrations
• Business: $39/user/month — team analytics, custom vocabulary
• Enterprise: Custom

Who Should Use It​

Small teams that need meeting transcription and searchable notes but don't need full conversation intelligence. Great for internal meetings too, not just sales calls.

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7. Otter.ai​

Best for: General-purpose meeting transcription (not sales-specific)

Otter.ai is primarily a transcription tool, not a sales conversation intelligence platform. But many small sales teams use it because it's cheap, accurate, and easy.

Key Strengths​

• Excellent transcription accuracy (especially English)
• Real-time transcription during meetings
• OtterPilot joins meetings automatically
• Collaboration features (comments, highlights, sharing)
• Mobile app for in-person meeting recording

Key Weaknesses​

• Not designed for sales — no deal intelligence, coaching, or pipeline features
• No CRM integration beyond basic exports
• Limited analytics for sales managers
• Business plan required for team features
• Not a replacement for purpose-built CI platforms

Pricing​

• Free: 300 monthly transcription minutes
• Pro: $20/user/month — 1,200 minutes
• Business: $33/user/month — 6,000 minutes, team features
• Enterprise: Custom

Who Should Use It​

Teams that just need transcription and don't want to pay for a full CI platform. Common in early-stage startups where every dollar counts.

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8. Revenue.io​

Best for: Salesforce-native teams wanting real-time guided selling

Revenue.io (formerly RingDNA) is a Salesforce-native platform that combines conversation intelligence with real-time guided selling. Their AI coaches reps during live calls — not after.

Key Strengths​

• Deep Salesforce integration (native, not bolted on)
• Real-time coaching notifications during calls
• Guided selling workflows that prompt next-best-actions
• Call dispositioning directly in Salesforce
• Voicemail drop and multi-line dialing

Key Weaknesses​

• Salesforce dependency — minimal value without it
• Pricing isn't published (custom quotes only)
• Smaller customer base limits AI training data
• Interface can feel enterprise-heavy for SMB teams
• Setup requires Salesforce admin involvement

Pricing​

Custom pricing only. Based on user reports, expect $100–$200/user/month depending on modules and team size.

Who Should Use It​

Salesforce-heavy organizations that want conversation intelligence embedded in their CRM workflow. The real-time coaching during calls is a genuine standout.

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9. Salesloft​

Best for: Teams that want CI embedded in their sales engagement platform

Salesloft acquired conversation intelligence capabilities and embedded them into their sales engagement platform. If you're already using Salesloft for cadences, the CI is a natural add-on.

Key Strengths​

• Conversation intelligence built into the engagement workflow
• Cadence performance analytics (which sequences drive best conversations)
• Call recording, transcription, and coaching
• Strong CRM integrations
• Large customer base with proven ROI data

Key Weaknesses​

• CI capabilities aren't as deep as dedicated platforms (Gong, Avoma)
• Pricing has increased significantly — Vendr data shows $8K+ per 50 seats baseline
• Best CI features require higher-tier plans
• Not a standalone CI choice — you're buying the whole platform
• Post-acquisition by Vista Equity, innovation pace is questioned

Pricing​

Not published. Based on Vendr data: ~$125/user/month for full platform. CI features included in higher tiers. Annual contracts required.

Who Should Use It​

Teams already using (or evaluating) Salesloft for sales engagement who want conversation intelligence without adding a separate vendor.

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10. Outreach​

Best for: Sequence-driven teams wanting embedded call intelligence

Like Salesloft, Outreach has added conversation intelligence (powered by Kaia AI) to their sales engagement platform. The CI enriches sequence performance data.

Key Strengths​

• Kaia AI provides real-time content recommendations during calls
• Sequences + call intelligence in one platform
• Deal health scoring based on conversation signals
• Strong marketplace of integrations
• Proven at scale (enterprise customer base)

Key Weaknesses​

• Full CI capabilities require premium plans
• Real-time features are less mature than dedicated CI tools
• Platform complexity — long ramp-up time for new users
• Pricing is opaque and can reach $100+/user/month
• Best results require Outreach as your primary engagement tool

Pricing​

Custom only. Estimated $100–$130/user/month for full platform with CI capabilities. Annual commitment required.

Who Should Use It​

Teams running Outreach for sequences who want call intelligence without Gong's price tag. The integration between sequence data and call data is genuinely useful.

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11. Jiminny​

Best for: European sales teams wanting real-time coaching

Jiminny is a conversation intelligence platform popular in Europe that offers real-time coaching nudges during calls, deal intelligence, and team analytics.

Key Strengths​

• Real-time coaching nudges during live calls
• Strong European presence and compliance
• Deal intelligence with pipeline visibility
• Affordable compared to Gong (~$85/user/month)
• Clean, modern interface
• Good integration with European CRMs

Key Weaknesses​

• Smaller training data set than Gong or Chorus
• Limited brand recognition in North America
• Fewer integrations than US-based competitors
• Analytics depth doesn't match Gong's
• Customer support timezone can be an issue for US teams

Pricing​

Estimated ~$85/user/month based on published ranges. Contact for exact pricing.

Who Should Use It​

European sales teams (especially UK-based) who want real-time coaching at a lower price point than Gong. The GDPR compliance and European focus are genuine advantages.

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12. Enthu.AI​

Best for: Call center QA and compliance teams

Enthu.AI focuses on call quality assurance rather than sales coaching. It's designed for teams that need to monitor calls for compliance, script adherence, and quality scoring.

Key Strengths​

• Automated QA scorecards
• Compliance monitoring with keyword flagging
• G2 rating of 4.9/5 (highest in the category)
• Agent performance analytics
• Affordable pricing ($59/user/month)
• Custom evaluation forms

Key Weaknesses​

• QA-focused, not sales coaching
• Limited deal intelligence features
• No real-time coaching during calls
• Smaller market presence outside call centers
• Not designed for AE/SDR workflows

Pricing​

• Growth: $59/user/month — AI QA, custom forms
• Enterprise: Custom — advanced analytics, API access

Who Should Use It​

Call centers, customer success teams, and any organization that needs compliance monitoring and quality assurance on calls. Not a fit for SDR/AE sales teams.

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The Evolution: From Recording to Revenue​

Conversation intelligence started as "record the call, read the transcript." That was table stakes by 2023.

The platforms that matter in 2026 are the ones that answer three questions:

1. What happened on this call? (Transcription + analysis — every tool does this now)
2. What should the rep do differently? (Coaching — only real-time tools do this well)
3. What should the rep do next? (Action layer — very few tools connect insights to next steps)

Most CI platforms stop at question two. They tell managers what went wrong but leave it to the rep to figure out what to do next.

The Insight-to-Action Gap​

Here's the real problem with standalone CI tools: they create more data for managers to review, not less.

A typical sales manager already reviews CRM notes, pipeline reports, email engagement, and social signals. Adding 50 hours of call recordings per week doesn't help — even with AI summaries.

The platforms winning in 2026 are the ones that synthesize all of this — call intelligence, intent data, engagement signals, pipeline health — into a single view that tells reps exactly what their next move should be.

How to Choose the Right Platform​

By Call Volume​

• Under 20 calls/week: Fireflies or Otter (transcription is enough)
• 20–100 calls/week: Avoma or Jiminny (coaching matters at this volume)
• 100+ calls/day: MarketBetter Smart Dialer or Revenue.io (need integrated dialer + intelligence)

By Existing Stack​

• Already on Salesloft: Use their built-in CI
• Already on Outreach: Use Kaia AI
• Already on ZoomInfo: Add Chorus
• Salesforce-native: Revenue.io
• HubSpot or independent: Gong, Avoma, or MarketBetter

By Budget​

• Free–$20/user: Fireflies, Otter
• $50–$100/user: Avoma, Enthu.AI, Jiminny
• $100–$200/user: Gong, Chorus, Revenue.io, Clari Copilot
• Platform-included: MarketBetter (CI built into SDR platform)

By Primary Need​

• Call transcription only: Fireflies or Otter
• Post-call coaching: Gong or Chorus
• Real-time coaching: Avoma, Clari Copilot, or Revenue.io
• QA and compliance: Enthu.AI
• Dialer + intelligence + daily action: MarketBetter

Bottom Line​

Conversation intelligence is no longer optional for sales teams making more than a handful of calls per day. The question is whether you need a standalone CI tool or a platform that embeds intelligence into the workflow.

If you're an enterprise with 50+ AEs running complex deals, Gong remains the gold standard — expensive, but comprehensive.

If you're an SMB sales team, Avoma delivers 80% of Gong's value at half the price.

But if you're running an SDR team that needs to make calls, capture intelligence, and know exactly what to do tomorrow — you need a platform that connects the dots. Recording calls is easy. Turning call insights into pipeline is the hard part.

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Stop reviewing calls. Start using them.​

MarketBetter's Smart Dialer captures conversation intelligence and feeds it directly into your SDR team's daily playbook — so insights drive action, not reports.

Book a demo →

Account-based marketing sounds sophisticated. In practice, it means stop wasting money on leads that will never buy and focus on accounts that actually match your ideal customer profile.

The problem is that most ABM platforms were built for enterprise teams with $100K+ budgets and dedicated ABM managers. If you're a mid-market B2B company trying to run account-based selling without a six-figure tech stack, your options have been limited — until now.

We tested 14 ABM tools across five categories — all-in-one platforms, intent data providers, visitor identification, orchestration engines, and AI-native alternatives — to help you find the right fit for your team size, budget, and ABM maturity level.

Quick Comparison: ABM Tools at a Glance​

Tool	Best For	Starting Price	G2 Rating	Free Trial
MarketBetter	Signal-to-action ABM for SDR teams	$500/mo	4.97/5	Yes
Demandbase One	Enterprise ABM orchestration	~$18K/yr (200 employees)	4.3/5	Demo only
6sense	AI-powered buying stage prediction	Custom (~$30K+/yr)	4.3/5	Free tier available
Terminus	ABM advertising and chat	Custom (~$2K+/mo)	4.4/5	Demo only
RollWorks	Mid-market ABM advertising	~$1K/mo	4.3/5	Demo only
ZoomInfo	Contact data and intent enrichment	Custom (~$15K+/yr)	4.4/5	Demo only
Bombora	Third-party intent data	Custom (~$25K+/yr)	4.4/5	Demo only
Apollo.io	Affordable ABM prospecting	Free / $49/mo	4.8/5	Free tier
HubSpot Marketing Hub	Integrated ABM in existing CRM	$800/mo	4.4/5	Free tools
Warmly	Website visitor deanonymization	$499/mo	4.7/5	Free tier
Common Room	Signal aggregation from communities	Custom	4.5/5	Free tier
Clearbit (HubSpot)	Real-time data enrichment	Included with HubSpot	4.4/5	Free tier
Leadfeeder (Dealfront)	European website visitor tracking	$99/mo	4.3/5	Free tier
TechTarget Priority Engine	Tech buyer intent data	Custom	4.1/5	Demo only

What Makes ABM Software Different from Regular Marketing Tools​

Standard marketing automation (Marketo, HubSpot, Pardot) works on a lead-by-lead basis: capture an email, score it, nurture it, pass it to sales. Account-based marketing flips that model entirely.

ABM starts with accounts, not leads. You identify 50-500 target companies, then run coordinated campaigns across every contact at those companies simultaneously. The buying committee at a B2B company typically includes 6-10 decision-makers. Standard lead-based marketing only reaches one of them.

That means ABM tools need to solve fundamentally different problems:

• Account identification: Which companies should you target?
• Buying group mapping: Who are the decision-makers at each account?
• Intent signals: Which target accounts are actively researching solutions?
• Orchestration: How do you coordinate email, ads, content, and sales outreach across an entire buying committee?
• Attribution: Did the campaign influence the account, or did they just happen to buy?

The tools below tackle these problems from different angles. Some do everything. Some do one thing exceptionally well. Your choice depends on where your ABM program stands today.

Tier 1: All-in-One ABM Platforms​

1. MarketBetter — Best for Signal-to-Action ABM​

Starting at $500/mo | 4.97/5 on G2

Most ABM tools tell you WHICH accounts are showing interest. MarketBetter tells your SDRs exactly WHAT TO DO about it.

The platform combines website visitor identification, intent signal aggregation, and AI-powered email automation into a daily SDR playbook. Instead of logging into a dashboard and interpreting data, your team gets a prioritized action list every morning: who to call, what to email, and what messaging to use — based on real-time buying signals.

What sets it apart for ABM:

• Daily SDR Playbook: Converts intent signals into specific, actionable tasks for each rep. No dashboard interpretation required.
• Website visitor identification: Identifies companies visiting your site and maps them against your target account list automatically.
• AI-powered email sequences: Generates hyper-personalized outreach based on the prospect's actual behavior, not generic templates.
• Smart Dialer: Built-in calling with AI-suggested talking points based on intent signals and engagement history.
• AI Chatbot: Engages target account visitors in real-time, qualifying and routing based on your ABM tier definitions.

Pricing:

• Starter: $500/mo (3 active SDR seats, chatbot + visitor ID, 5K outbound actions)
• Growth: $1,500/mo (5 seats, SDR dashboard + playbook, 25K actions, champion tracking)
• Scale: $3,000/mo (10 seats, everything + smart dialer, unlimited actions)

Best for: B2B teams running ABM without dedicated ABM managers. If your SDRs need to execute account-based plays without interpreting complex dashboards, MarketBetter turns signals into actions automatically.

See how MarketBetter compares →

2. Demandbase One — Best for Enterprise ABM Orchestration​

Custom pricing (~$18K-$108K/yr depending on company size) | 4.3/5 on G2

Demandbase is the category leader for a reason. After acquiring Engagio (account-based orchestration) and InsideView (intent data), they built the most comprehensive ABM platform on the market. If you have budget, headcount, and ABM maturity, Demandbase is the gold standard.

Core capabilities:

• Account Intelligence: Proprietary intent data + IP-based company identification + technographic data. Covers ~1.5M companies.
• ABM advertising: Programmatic display ads targeted to specific accounts. Reporting at the account level, not just impression level.
• Orchestration: Multi-channel campaign coordination across email, ads, web personalization, and sales alerts.
• Sales Intelligence: Account insights delivered directly in Salesforce or HubSpot. Reps see intent surges, engagement scores, and recommended actions.

The real cost breakdown: Demandbase doesn't publish pricing, but based on Vendr and G2 data:

• 200-employee company: $18,100-$31,700/year
• 500-employee company: $35,000-$65,000/year
• 1,000+ employees: $58,500-$108,600/year
• Enterprise (full platform): Up to $300,000/year

Additional costs include per-user fees ($1,200-$3,000/year), ad spend (separate), and implementation services.

Best for: Enterprise marketing teams with $50K+ ABM budgets and dedicated ABM managers who need full-stack orchestration.

Not ideal for: Mid-market teams under 200 employees or companies without existing ABM processes. The platform's power is wasted without the team to operate it.

3. 6sense Revenue AI — Best for Predictive Account Targeting​

Custom pricing (~$30K+/yr) | 4.3/5 on G2

6sense's core pitch is predicting which accounts will buy before they ever fill out a form. Their AI analyzes billions of intent signals to predict where each account sits in the buying journey — from awareness to decision stage.

What makes it different:

• Predictive buying stages: AI categorizes accounts into 6 stages (Target → Awareness → Consideration → Decision → Purchase → Loyalty). Your team focuses effort on accounts in active buying stages.
• Dark funnel visibility: 6sense claims to capture intent signals from the "dark funnel" — anonymous research that happens before prospects engage with your brand.
• Audience building: Create targeted audiences based on predicted buying stage, then push to LinkedIn, Google, and display ad platforms.
• Revenue AI for Sales: Gives individual reps account-level intelligence inside their CRM, including predicted close dates and recommended contacts.

Pricing reality: 6sense offers a free tier (Revenue AI for Marketing, up to 50 credits/month), but production use typically starts at $30K-$60K/year. Enterprise contracts regularly exceed $100K/year.

Best for: Marketing teams that want AI-driven account prioritization and are willing to invest in predictive analytics. Works best with 12+ months of historical CRM data for model training.

Watch out for: 6sense's value compounds over time. First-quarter results can be underwhelming while the AI learns your patterns.

Tier 2: ABM Advertising and Engagement​

4. Terminus — Best for ABM Advertising​

Custom pricing (~$2K+/mo) | 4.4/5 on G2

Terminus started as a pure ABM advertising platform and has expanded into a broader engagement hub. Their display advertising capabilities remain best-in-class for account-level targeting — you're buying impressions against specific companies, not broad audience segments.

Key features:

• Account-level display advertising across 30K+ publisher sites
• LinkedIn integration for sponsored content targeting
• Chat Experiences: web chat that identifies and routes target account visitors
• Email Experiences: dynamic email signatures and banner ads
• Measurement Studio: multi-touch attribution at the account level

Pricing: Not public, but typically starts around $2,000/month for the base platform. Ad spend is separate and typically $3,000-$10,000/month for meaningful coverage.

Best for: Teams where advertising is the primary ABM channel and you need account-level ad reporting that goes beyond impression counts.

5. RollWorks (NextRoll) — Best Mid-Market ABM Advertising​

Custom pricing (~$1K/mo) | 4.3/5 on G2

RollWorks is Terminus for teams that don't have Terminus budgets. Built on NextRoll's advertising infrastructure, it provides account-based display advertising, retargeting, and basic ABM orchestration at a more accessible price point.

Key features:

• Account-level display and social advertising
• Account scoring and prioritization
• Lead-to-account matching
• Journey analytics and attribution
• Integration with Salesforce and HubSpot

Pricing: Typically starts just under $1,000/month. More accessible than Demandbase or Terminus, but still requires meaningful ad spend on top.

Best for: Mid-market companies (50-500 employees) running their first ABM advertising programs. Lower barrier to entry than enterprise platforms.

Tier 3: Intent Data and Enrichment​

6. ZoomInfo — Best Contact Database for ABM​

Custom pricing (~$15K+/yr) | 4.4/5 on G2

ZoomInfo isn't an ABM platform per se, but it's the backbone of most ABM programs. Their B2B contact database is the largest on the market, with 600M+ professional profiles and 135M+ verified phone numbers.

ABM-relevant features:

• Intent data (powered by Bombora integration)
• Website visitor identification
• Contact discovery across target account buying committees
• Workflows for automated outreach when intent surges
• FormComplete for enriching form submissions in real-time

Pricing: ZoomInfo starts around $15,000/year for the basic SalesOS plan. Intent data, website visitor ID, and advanced features push costs to $25K-$50K+/year. Contracts are annual.

Best for: Teams that need to build out contact lists within target accounts. If you know WHICH accounts to target but can't find the right PEOPLE, ZoomInfo fills that gap.

7. Bombora — Best Third-Party Intent Data​

Custom pricing (~$25K+/yr) | 4.4/5 on G2

Bombora is the largest B2B intent data co-op, aggregating research behavior from 5,000+ B2B media publishers. Their Company Surge® data tells you when accounts are researching topics related to your product at rates above normal baseline.

How it works: Bombora tracks when employees at a company consume content about specific topics (e.g., "sales automation," "visitor identification," "ABM software") at volumes significantly higher than their historical average. A "surge" indicates the company may be in an active buying cycle.

ABM application: Layer Bombora intent data on top of your target account list. Instead of pursuing all 500 target accounts equally, focus on the 50-75 currently showing research surges. Most ABM and sales platforms (Demandbase, 6sense, ZoomInfo, Salesforce) integrate with Bombora directly.

Best for: Adding intent signals to an existing ABM stack. Bombora is a data layer, not a platform — you'll still need tools for activation.

8. Clearbit (Now Part of HubSpot) — Best for Real-Time Enrichment​

Included with HubSpot / Free tier available | 4.4/5 on G2

HubSpot acquired Clearbit in late 2023, and the enrichment capabilities are now baked into HubSpot's platform. Clearbit provides real-time firmographic and technographic data on companies and contacts: employee count, revenue, technology stack, funding stage, and more.

ABM use cases:

• Enrich form submissions instantly (turn an email into a full company profile)
• Score and route leads based on firmographic fit
• Identify anonymous website visitors at the company level
• Dynamic audience building based on technographic data

Best for: HubSpot users who need enrichment built into their existing workflow without adding another vendor.

Tier 4: Visitor Identification for ABM​

9. Warmly — Best for Website Visitor Deanonymization​

Free tier / $499/mo | 4.7/5 on G2

Warmly identifies companies and individuals visiting your website, then orchestrates outreach through email and LinkedIn. Their approach is closer to "warm outbound" than traditional ABM — catching accounts while they're actively on your site.

Key features:

• Individual-level visitor identification (not just company level)
• Automated LinkedIn and email outreach when target accounts visit
• AI chat for real-time engagement
• CRM sync with engagement scoring

Pricing:

• Free: Basic identification features
• Business: $499/month
• Enterprise: Custom pricing

Best for: Teams focused on converting website visitors from target accounts. If your ABM strategy centers on "strike while the iron is hot," Warmly catches accounts at peak intent.

Limitation: Warmly identifies visitors reactively. It doesn't help you build target account lists or run proactive advertising. It's an ABM activation tool, not a planning tool.

10. Leadfeeder (Dealfront) — Best for European Market ABM​

Free tier / $99/mo | 4.3/5 on G2

Leadfeeder identifies companies visiting your website using reverse-IP lookup and matches them against their database. After merging with Echobot to form Dealfront, they've become the strongest option for B2B visitor identification in European markets.

ABM application:

• Identify target accounts visiting your site
• Filter by industry, size, and geography
• Feed account visits into CRM as activity triggers
• GDPR-compliant data processing (important for EU-focused ABM)

Best for: B2B companies with European target accounts. Dealfront's data quality in DACH, Nordics, and UK markets is stronger than most US-centric competitors.

Tier 5: AI-Native ABM Alternatives​

11. Apollo.io — Best Affordable ABM Starting Point​

Free tier / $49/mo per user | 4.8/5 on G2

Apollo isn't marketed as an ABM tool, but its combination of a 275M+ contact database, intent data, and email sequencing makes it a practical ABM execution platform for teams that can't afford Demandbase.

ABM-relevant features:

• Build target account lists by industry, size, technology, and intent signals
• Find buying committee members across those accounts
• Create multi-step email sequences personalized per account
• Intent data to prioritize accounts (included in paid plans)
• LinkedIn integration for social selling

Pricing:

• Free: 10K credits, basic search
• Basic: $49/user/month (unlimited credits, email sequencing)
• Professional: $79/user/month (advanced filters, call recording)
• Organization: $149/user/month (intent data, custom reports)

Best for: Early-stage ABM teams that need to identify, research, and contact target accounts without spending $50K+ on an enterprise platform. Apollo won't orchestrate multi-channel ABM campaigns, but it handles the research-and-outreach fundamentals affordably.

12. Common Room — Best for Community Signal ABM​

Free tier / Custom pricing | 4.5/5 on G2

Common Room aggregates buying signals from community channels — GitHub stars, Discord activity, Stack Overflow questions, Twitter mentions, LinkedIn engagement. If your target accounts are active in developer or professional communities, Common Room surfaces signals that traditional intent data providers miss.

ABM use cases:

• Identify prospects engaging with your open-source project or community
• Score accounts based on community engagement depth
• Alert sales when target account employees are active in relevant communities
• Enrich contacts with social and community data

Best for: Product-led growth companies where community engagement is a leading indicator of purchase intent. Not ideal for traditional enterprise sales motions.

How to Choose the Right ABM Tool​

By Team Size and Budget​

Startup (1-3 people running ABM, budget under $1K/month):

• Start with Apollo.io + MarketBetter Starter
• Apollo handles contact research and list building
• MarketBetter identifies website visitors and creates daily action plans
• Total cost: ~$550-$600/month

Mid-market (3-5 people, budget $2K-$5K/month):

• MarketBetter Growth for daily execution
• Add Bombora or ZoomInfo for intent data layering
• Consider RollWorks for account-based advertising
• Total cost: $2,500-$5,000/month

Enterprise (5+ people, dedicated ABM manager, budget $5K+/month):

• Demandbase One or 6sense as the core platform
• ZoomInfo for contact enrichment
• Terminus for advertising if display is a key channel
• Total cost: $8,000-$25,000+/month

By ABM Maturity​

Just starting ABM:

• Don't buy a $50K platform. Start with a target account list in a spreadsheet, use Apollo or MarketBetter to identify and contact buying committees, measure results for 90 days, then invest in more tooling.

Running basic ABM:

• You have target account lists and some personalized outreach. Add intent data (Bombora, 6sense free tier) to prioritize accounts. Add visitor identification (MarketBetter, Warmly) to catch accounts at peak intent.

Mature ABM program:

• You need orchestration across advertising, email, website personalization, and sales. Demandbase or 6sense becomes worth the investment. Layer in Terminus for advertising and ZoomInfo for enrichment.

What Most Teams Get Wrong​

Mistake 1: Buying an enterprise ABM platform before having ABM processes. Demandbase and 6sense are powerful, but they're wasted on teams that haven't defined target accounts, mapped buying committees, or built account-specific messaging. Start simple.

Mistake 2: Confusing intent data with action. Knowing an account is "surging" on a topic doesn't close deals. Your SDRs need specific instructions: who to call, what to say, when to follow up. That's where tools like MarketBetter bridge the gap between data and execution.

Mistake 3: Running ABM in isolation from sales. ABM is a team sport. If marketing runs account-based advertising but sales doesn't follow up with personalized outreach, you're wasting ad spend. Choose tools that connect marketing signals to sales actions.

The Bottom Line​

Account-based marketing doesn't require a six-figure tech stack. It requires knowing which accounts to target, understanding their buying signals, and executing coordinated outreach.

For most B2B teams, the winning formula is:

1. A way to identify and prioritize target accounts (intent data)
2. A way to reach the buying committee (contact data + outreach automation)
3. A way to turn signals into daily SDR actions (playbook automation)

Enterprise platforms like Demandbase and 6sense excel at #1 and partly #2. Tools like MarketBetter focus on turning #1 into #3 — giving your SDRs a daily playbook instead of a dashboard.

Start with what your team can actually use today. Scale the stack as your ABM program matures.

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Ready to see how MarketBetter turns ABM signals into SDR actions? Book a demo →

Your SDR team is only as good as the data they work from. Bad emails bounce. Wrong numbers waste time. Outdated titles mean pitching someone who left six months ago.

The B2B contact database market has exploded — but most tools solve only half the problem. They give you a spreadsheet of names and expect you to figure out who to call, when, and why.

The best platforms in 2026 don't just give you contacts. They tell you which contacts are worth your time right now.

We tested 15 platforms across data accuracy, pricing transparency, integration depth, and — most importantly — whether they actually help reps close deals faster.

How We Evaluated These Platforms​

Every tool was scored on five criteria:

• Data accuracy: Email deliverability rates, phone connect rates, how often records are verified
• Coverage: Total contacts, geographic reach, industry depth
• Pricing transparency: Can you find real pricing without a sales call?
• Intent signals: Does the platform tell you who's actively researching solutions?
• Action layer: Does it go beyond data and tell reps what to do next?

Most databases score well on the first two. Very few deliver on the last three.

Quick Comparison Table​

Platform	Best For	Starting Price	Database Size	Intent Data	Action Layer
MarketBetter	SDR teams needing signals + action	$500/mo	Fiber-powered enrichment	✅ First-party + third-party	✅ Daily playbook
ZoomInfo	Enterprise with big budgets	~$15K/yr	321M+ profiles	✅ Bidstream-based	❌ Dashboard only
Cognism	European market expansion	Custom (est. $15K+/yr)	400M+ profiles	✅ Bombora partnership	❌ Data only
Apollo.io	Startups on a budget	Free–$79/mo	275M+ contacts	✅ Basic signals	Partial — sequences
Lusha	Individual contributors	$37/mo	150M+ profiles	❌ Limited	❌ Data only
LinkedIn Sales Navigator	Relationship selling	$99/mo	1B+ members	❌ No intent	❌ Manual workflow
Clearbit (HubSpot)	HubSpot-native teams	Bundled w/ HubSpot	50M+ companies	✅ Via HubSpot	Partial
Seamless.AI	High-volume prospecting	$147/mo (est.)	1.9B+ records (claimed)	❌ Limited	❌ Data only
UpLead	Data accuracy focus	$99/mo	160M+ contacts	❌ Limited	❌ Export only
Dealfront	European B2B	Custom	180M+ contacts	✅ Web visitor ID	Partial
Lead411	Verified direct dials	$99/mo	450M+ contacts (claimed)	✅ Growth signals	❌ Data only
RocketReach	Email finding	$53/mo	700M+ profiles	❌ None	❌ Lookup only
Kaspr	LinkedIn prospecting	€45/mo	Cognism-powered	❌ None	❌ Chrome extension
Saleshandy	Cold email + data	$24/mo	800M+ contacts (claimed)	❌ None	Partial — email
Clay	Custom enrichment workflows	$149/mo	Aggregated (50+ sources)	❌ Via integrations	Partial — waterfall

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1. MarketBetter​

Best for: SDR teams that need signals AND a daily action plan

Most contact databases give your reps a list of names. MarketBetter gives them a prioritized playbook — who to contact, why, and what to say.

Instead of building a massive static database, MarketBetter focuses on dynamic intelligence: identifying which prospects are showing buying signals right now, enriching them with verified contact data, and delivering a daily SDR playbook that turns data into specific next steps.

What Makes It Different​

• Daily SDR Playbook: Every morning, reps get a prioritized task list — not a dashboard to interpret, but specific actions to take
• Website Visitor Identification: See which companies are researching your solution right now
• Smart Dialer: Built-in dialer that connects reps to warm prospects, not cold lists
• AI Chatbot: Engages every website visitor in real-time conversations
• Enrichment Credits: Fiber-powered prospect discovery with verified emails and phone numbers included in every plan

Pricing​

• Starter ($500/mo): 3 SDR seats, chatbot + visitor reveal, 2K enrichment credits, 5K outbound actions
• Growth ($1,500/mo): 5 seats, full SDR dashboard + playbook, 5K enrichment credits, 25K outbound actions
• Scale ($3,000/mo): 10 seats, smart dialer, 15K enrichment credits, unlimited actions

Why SDR Teams Choose MarketBetter​

The gap between "having data" and "using data" is where most SDR teams lose hours every day. MarketBetter closes that gap. Your reps don't need to cross-reference intent signals, enrich contacts, prioritize accounts, and build sequences — the platform does it for them.

"MarketBetter tells your SDRs who to call, when to call, and what to say. Every other database just gives you a phone number."

G2 Rating: 4.97/5 | Best for: Teams that want fewer tools and more booked meetings

Start your free trial →

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2. ZoomInfo​

Best for: Enterprise organizations with $15K+ annual budgets

ZoomInfo remains the 800-pound gorilla in B2B data. With 321M+ professional profiles, it offers the deepest US contact database available. Their acquisition of Chorus added conversation intelligence, making it a sprawling platform.

Key Strengths​

• Massive US database with frequent verification cycles
• Intent data powered by bidstream signals
• Org charts and reporting hierarchies
• WebSights for website visitor identification
• Chorus conversation intelligence (included in some plans)

Key Weaknesses​

• Pricing is opaque — expect $15K–$40K/year for a small team
• Data quality complaints have increased (CB Insights survey found growing customer dissatisfaction)
• European data coverage lags behind Cognism
• Platform complexity — most teams use 20% of features

Pricing​

Not publicly available. Requires a sales conversation. Based on Vendr data, typical contracts range from $15K–$40K/year depending on seats and modules. Per-user costs can reach $200–$300/month when bundled.

Who Should Use It​

Large enterprises with dedicated RevOps teams who can manage the platform complexity and justify the cost. If you're under 50 employees, you're likely overpaying.

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3. Cognism​

Best for: Teams selling into European markets

Cognism has carved out a strong niche as the go-to B2B database for European data. Their phone-verified mobile numbers ("Diamond Data") claim 3x higher connect rates than competitors.

Key Strengths​

• 90% coverage of EU decision-makers
• GDPR/CCPA compliant by design (15+ DNC lists checked)
• Phone-verified mobile numbers with claimed 98% accuracy
• Strong Bombora intent data integration
• Chrome extension for LinkedIn prospecting

Key Weaknesses​

• US data coverage isn't as deep as ZoomInfo or Apollo
• Pricing is opaque (estimated $15K+/year)
• No built-in outreach tools — purely a data provider
• Intent data comes from Bombora partnership, not proprietary

Pricing​

Two tiers: Grow (essential data + phone-verified numbers) and Elevate (adds buyer signals). Neither price is published — expect annual contracts starting around $15K.

Who Should Use It​

B2B companies expanding into Europe or primarily selling in EMEA markets. Cognism's regulatory compliance and European data quality are genuinely best-in-class.

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4. Apollo.io​

Best for: Startups and SMBs who want data + outreach in one tool

Apollo democratized B2B data with a generous free tier and affordable paid plans. 275M+ contacts with built-in email sequencing makes it the default choice for budget-conscious teams.

Key Strengths​

• Free plan with 10K email credits/month
• Built-in email sequences and dialer
• 65+ search filters for targeted list building
• Strong Chrome extension for LinkedIn
• Growing intent signals capability

Key Weaknesses​

• Data accuracy is inconsistent — G2 reviewers report outdated emails and numbers
• Phone number accuracy significantly lower than Cognism or ZoomInfo
• Email deliverability issues when sending from Apollo directly
• Can become expensive at scale ($79/user/month for Professional)

Pricing​

• Free: 10K email credits, basic features
• Basic: $49/user/month — 900 mobile credits
• Professional: $79/user/month — unlimited email credits, advanced filters
• Organization: $149/user/month — everything

Who Should Use It​

Early-stage startups and small SDR teams (under 5 reps) who need data + outreach in one affordable tool. Outgrow it as data accuracy becomes critical.

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5. Lusha​

Best for: Individual contributors who need quick contact lookups

Lusha keeps things simple: find emails and phone numbers from LinkedIn profiles. No platform bloat, no complexity. Install the extension, find contacts, export them.

Key Strengths​

• Clean, fast Chrome extension
• Reasonable accuracy for US direct dials
• Simple CRM integrations (HubSpot, Salesforce, Pipedrive)
• Free plan available (5 credits/month)

Key Weaknesses​

• Limited to individual lookups — not built for bulk prospecting
• No intent data or buyer signals
• Credit-based pricing gets expensive for high-volume teams
• Minimal enrichment beyond basic contact info

Pricing​

• Free: 5 credits/month
• Pro: $37/user/month — 40 credits
• Premium: $59/user/month — 80 credits
• Scale: Custom pricing

Who Should Use It​

Individual SDRs, recruiters, or founders who need occasional contact lookups. Not suitable for teams doing systematic outbound at scale.

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6. LinkedIn Sales Navigator​

Best for: Relationship-based enterprise selling

Sales Navigator isn't technically a contact database — you can't export data. But it's the largest professional network (1B+ members) and the de facto prospecting tool for relationship sellers.

Key Strengths​

• Unmatched professional profile data
• Advanced lead and account filters
• InMail for direct outreach
• Real-time job change alerts
• TeamLink for warm introductions

Key Weaknesses​

• No email or phone number exports (need a separate tool)
• No intent data beyond "posted on LinkedIn"
• $99–$149/user/month is steep for what you get
• InMail response rates have declined significantly

Pricing​

• Core: $99/user/month
• Advanced: $149/user/month (TeamLink, CRM sync)
• Advanced Plus: Custom (enterprise features)

Who Should Use It​

Enterprise AEs doing strategic, relationship-based selling. Not ideal for high-volume SDR outbound — you'll need a separate tool for contact data export.

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7. Clearbit (Now Part of HubSpot)​

Best for: HubSpot-native teams wanting embedded enrichment

Clearbit was acquired by HubSpot in late 2023, and the integration is now deep. If your CRM is HubSpot, Clearbit enrichment happens automatically — no extra tools needed.

Key Strengths​

• Native HubSpot integration (automatic enrichment)
• Strong company data (technographics, firmographics)
• Real-time form enrichment reduces friction
• Reveal for website visitor identification
• API-first architecture for custom workflows

Key Weaknesses​

• Contact-level data (emails, phones) isn't as deep as ZoomInfo
• Pricing bundled with HubSpot makes standalone value hard to assess
• Less useful if you're not on HubSpot
• European data coverage is limited

Pricing​

Now bundled with HubSpot Marketing Hub and Sales Hub plans. Standalone access is being phased out. Contact HubSpot for current pricing.

Who Should Use It​

Teams already on HubSpot who want seamless enrichment without adding another vendor. The integration quality is genuinely excellent.

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8. Seamless.AI​

Best for: Reps who want real-time contact finding

Seamless.AI uses AI to find and verify contact information in real-time rather than maintaining a static database. This means data is theoretically fresher, but accuracy varies.

Key Strengths​

• Real-time search finds contacts on demand
• Chrome extension works across the web
• Claims 1.9B+ records (aggregated from multiple sources)
• Autopilot feature for automated list building

Key Weaknesses​

• Aggressive sales tactics and contract terms (check Reddit complaints)
• Data accuracy is inconsistent — real-time verification doesn't always deliver
• UI can be clunky and slow
• Annual contracts with difficult cancellation

Pricing​

Not published. Estimated $147/user/month based on user reports. Requires annual commitment. Free trial available but limited.

Who Should Use It​

High-volume prospectors who are willing to tolerate inconsistency for breadth. Read the contract carefully before signing.

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9. UpLead​

Best for: Teams that prioritize data accuracy over volume

UpLead differentiates on accuracy: they claim 95% email accuracy with real-time verification. The database is smaller than ZoomInfo or Apollo, but what's there is generally reliable.

Key Strengths​

• 95% email accuracy guarantee (real-time verification)
• Transparent pricing (rare in this space)
• Technographic filters for targeting by tech stack
• Intent data available on higher plans
• No annual contract required

Key Weaknesses​

• Smaller database (160M+ contacts) limits coverage for niche industries
• Phone number accuracy doesn't match email quality
• No built-in outreach tools
• Intent data is basic compared to Bombora or ZoomInfo

Pricing​

• Essentials: $99/mo — 170 credits
• Plus: $199/mo — 400 credits
• Professional: Custom pricing — unlimited credits

Who Should Use It​

Small-to-mid-size teams that value data quality over quantity. The transparent pricing and no-contract terms make it low-risk to try.

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10. Dealfront (Formerly Leadfeeder + Echobot)​

Best for: European B2B companies needing visitor ID + contact data

Dealfront merged Leadfeeder's website visitor identification with Echobot's European company database. The result is a GDPR-compliant platform that combines intent signals with contact data.

Key Strengths​

• Strong European company database (180M+ contacts)
• Website visitor identification built in
• GDPR compliant by design
• Trigger events (hiring, funding, expansion)
• Good integration with European CRMs

Key Weaknesses​

• US/global data coverage is thinner than competitors
• Pricing isn't published — requires sales conversation
• Platform can feel fragmented (merger growing pains)
• Contact-level data not as deep as Cognism for European markets

Pricing​

Custom pricing based on modules (Leadfeeder vs. full Dealfront suite). Leadfeeder starts around $99/mo for basic visitor identification.

Who Should Use It​

European B2B companies that want website visitor tracking and contact data in one GDPR-compliant platform.

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11. Lead411​

Best for: Teams that want verified direct dials

Lead411 focuses on verified emails and direct-dial phone numbers with a trigger-based approach — alerting you when companies show growth signals like hiring, funding, or expansion.

Key Strengths​

• Claimed 96% email accuracy with verification
• Growth intent data (hiring, funding, tech installs)
• Unlimited email views on all plans
• Direct dials included (not an add-on)

Key Weaknesses​

• Database size and coverage aren't as deep as ZoomInfo or Cognism
• UI feels dated compared to modern competitors
• Limited international data
• Some reviews cite inconsistent phone number quality

Pricing​

• Basic Plus Unlimited: $99/user/month — unlimited email views, 200 phone exports
• Enterprise: Custom pricing

Who Should Use It​

SMB sales teams that prioritize phone outreach and want growth signals without ZoomInfo pricing.

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12. RocketReach​

Best for: Quick email lookups across platforms

RocketReach is a straightforward email and phone finder with a Chrome extension that works across LinkedIn, company websites, and more.

Key Strengths​

• 700M+ professional profiles
• Chrome extension works across multiple sites
• Bulk lookup capabilities
• Simple API for developers

Key Weaknesses​

• No intent data or buyer signals
• Phone number accuracy is limited
• No outreach tools built in
• Credit-based pricing limits heavy usage

Pricing​

• Essentials: $53/mo — 80 lookups
• Pro: $107/mo — 200 lookups
• Ultimate: $269/mo — 500 lookups

Who Should Use It​

Researchers, recruiters, and individual contributors who need occasional contact lookups without a platform commitment.

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13. Kaspr​

Best for: LinkedIn-first prospecting in Europe

Kaspr (part of Cognism) offers a lightweight Chrome extension for pulling contact data from LinkedIn profiles. Think of it as Cognism's affordable entry point.

Key Strengths​

• Simple LinkedIn Chrome extension
• Strong European phone number data (especially France)
• All plans include unlimited email credits
• GDPR aligned
• Free plan available

Key Weaknesses​

• Limited to LinkedIn-based prospecting
• No intent data or buyer signals
• Can't build lists outside LinkedIn
• Smaller feature set than parent company Cognism

Pricing​

• Free: 5 phone credits + 5 email credits/month
• Starter: €45/user/month — 300 phone + 300 email credits
• Business: €79/user/month — unlimited emails, more phone credits
• Organization: €99/user/month — API access

Who Should Use It​

Individual SDRs or founders doing LinkedIn-first prospecting in European markets who don't need Cognism's full platform.

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14. Saleshandy​

Best for: Cold email teams that want data + sending in one tool

Saleshandy combines a B2B lead finder with cold email infrastructure — find prospects and email them without switching tools.

Key Strengths​

• Claimed 800M+ contacts with email verification
• Built-in cold email sending with deliverability tools
• Affordable starting price ($24/month)
• Email warmup included
• Unified inbox for managing replies

Key Weaknesses​

• Database accuracy claims are hard to verify at 800M+
• Phone number data is limited
• No intent signals or buyer data
• Primarily an email tool — limited multichannel capabilities

Pricing​

• Outreach Starter: $24/mo — 2K prospects, 10K emails
• Outreach Pro: $49/mo — 30K prospects, 125K emails
• Outreach Scale: $79/mo — 60K prospects, 250K emails

Who Should Use It​

Cold email-focused teams on a budget who want data + sending in one affordable tool. Not for teams that need phone numbers or intent data.

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15. Clay​

Best for: RevOps teams building custom enrichment workflows

Clay isn't a traditional database — it's an enrichment orchestration layer. It connects to 50+ data sources and runs "waterfall" enrichment to find the best data for each prospect.

Key Strengths​

• Aggregates data from 50+ providers (ZoomInfo, Apollo, Clearbit, etc.)
• Waterfall enrichment finds best data at lowest cost
• AI-powered personalization at scale
• Flexible tables for custom workflows
• Strong API and integrations

Key Weaknesses​

• Not a standalone database — requires other data sources
• Credit system is complex and can get expensive ($1.50–$3 per enriched record)
• Steep learning curve for non-technical teams
• No built-in outreach or dialer
• Total cost for data + Clay can exceed $3K–$4K/month

Pricing​

• Free: 100 credits/month
• Starter: $149/mo — 2K credits
• Explorer: $349/mo — 10K credits
• Pro: $800/mo — 50K credits
• Enterprise: Custom

Who Should Use It​

RevOps-savvy teams that want maximum data quality through multi-source enrichment and have the technical chops to build workflows. Not for teams that want a simple database.

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The Real Question: Data vs. Action​

Here's what most "best database" articles won't tell you: the database isn't the bottleneck anymore.

Every tool on this list can find you an email address. Most can find a phone number. The actual problem is what happens after you have the data.

Your SDRs still need to:

1. Figure out which contacts to prioritize
2. Research each account
3. Write personalized outreach
4. Decide which channel to use
5. Follow up at the right time

That's 2–3 hours of work before a single conversation happens. And it's why most SDR teams waste 60% of their day on admin instead of selling.

The Signal-to-Action Gap​

Traditional databases solve step zero — giving you contact information. But they leave the five steps above entirely to the rep.

A new generation of platforms (MarketBetter included) is closing this gap by combining data with signals and turning both into specific daily actions. Instead of handing reps a spreadsheet of 500 names, they deliver a prioritized list of 15 prospects with reasons to call, suggested talking points, and the right channel for each.

The difference isn't the data quality. It's the time-to-first-conversation.

How to Choose the Right Platform​

By Team Size​

• Solo founder or 1–2 reps: Apollo (free tier), Kaspr (LinkedIn-first), or Lusha (quick lookups)
• 3–10 SDRs: MarketBetter (signals + action), Apollo Pro, or Lead411
• 10–50 reps: ZoomInfo, Cognism (Europe), or MarketBetter Scale
• 50+ reps: ZoomInfo or Cognism with dedicated RevOps

By Primary Need​

• Just need emails/phones: UpLead, Lusha, or RocketReach
• Data + outreach: Apollo, Saleshandy, or MarketBetter
• European markets: Cognism or Dealfront
• Custom enrichment workflows: Clay
• Signals + daily action plan: MarketBetter

By Budget​

• Free: Apollo (generous free tier), Kaspr (5 credits)
• Under $100/mo: Saleshandy, Lusha, UpLead
• $100–$500/mo: Apollo Pro, Clay Starter, Lead411
• $500–$3,000/mo: MarketBetter, Clay Pro
• $15K+/year: ZoomInfo, Cognism

Bottom Line​

The B2B contact database market is mature. Data accuracy differences between top providers are narrowing. The real differentiator in 2026 is what the platform does with the data after it finds it.

If you need raw contact data at scale, ZoomInfo and Cognism remain the enterprise standards. If you need affordable data + outreach, Apollo is hard to beat on price.

But if you need your SDR team to actually use the data — to know who to call, when, and why — look at platforms that close the gap between intelligence and action.

That's where pipeline is built.

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Ready to see the difference between data and action?​

MarketBetter turns intent signals into a daily SDR playbook — so your reps spend time selling, not researching.

Book a demo →

Your CRM is full of contacts with missing job titles, outdated emails, and no phone numbers. Your SDRs waste 30% of their day manually researching prospects before they can even start outreach. And every day, your data decays — people change jobs, companies get acquired, tech stacks evolve.

Data enrichment tools fix this by automatically filling in the gaps: firmographics, technographics, contact details, intent signals, and more. But the category ranges from simple email finders to full enrichment platforms that cost $50K+ per year.

After evaluating 12 tools across data accuracy, enrichment depth, pricing transparency, and real user feedback, here's what's actually worth your budget in 2026.

What to Look For in a Data Enrichment Tool​

Accuracy over volume. A tool that returns 10,000 contacts at 60% accuracy creates more work than one that returns 5,000 at 95% accuracy. Bad data wastes SDR time, damages sender reputation, and erodes trust in your CRM.

Enrichment depth. Basic tools give you email and phone. Better tools add firmographics (revenue, headcount, industry), technographics (what software they use), and intent signals (are they actively researching solutions like yours).

Refresh cadence. Data decays at 30-40% per year. Tools that enrich once and forget create stale records. The best platforms continuously re-enrich your CRM as contacts change roles and companies evolve.

Integration fit. Does it work with your CRM? Can it enrich records automatically, or do you need to export/import CSVs? Native integrations save hours of manual work.

Total cost of ownership. Credit-based pricing sounds cheap until you calculate what a real SDR team actually needs. A $49/month plan with 500 credits runs dry in a week of active prospecting.

The 12 Best Data Enrichment Tools for 2026​

1. MarketBetter​

Best for: Teams that want enrichment embedded in their prospecting workflow — not as a separate step

MarketBetter approaches data enrichment differently than standalone tools. Instead of giving your reps a database to search and enrich from, MarketBetter identifies companies showing buying signals (website visits, intent data, ICP match) and automatically enriches those contacts with the details SDRs need to take action.

What it enriches:

• Company firmographics (size, revenue, industry, tech stack)
• Contact details (email, phone, LinkedIn) via Fiber enrichment engine
• Behavioral signals (pages visited, time on site, return visits)
• Intent context (what problem they're likely solving)

Key differentiator: Enrichment isn't a separate step — it's embedded in the Daily SDR Playbook. When MarketBetter identifies a high-priority prospect, the enriched data is already attached to the action item. Your SDR sees the contact's name, title, verified email, phone number, company context, and a recommended approach — all in one view.

Pricing: Starter $500/mo includes 2,000 enrichment credits. Growth $1,500/mo includes 5,000 credits. Scale $3,000/mo includes 15,000 credits. Additional credits at $100 per 2,000.

Best for: B2B sales teams (3-10 SDRs) that want enrichment as part of their workflow, not another tool to manage.

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2. ZoomInfo​

Best for: Enterprise teams that need the deepest, broadest B2B database available

ZoomInfo's database is the gold standard for B2B data — 600M+ professional profiles, 135M+ verified phone numbers, and 1.3B company records. For raw data volume and coverage, nothing else comes close.

What it enriches:

• Contact details (email, direct dial, mobile)
• Company firmographics and org charts
• Technographic data (tech stack identification)
• Intent signals (Streaming Intent powered by Bombora)
• Scoops (funding, leadership changes, expansions)

Key differentiator: ZoomInfo's database size and refresh frequency are unmatched. Their data team makes 1.5B+ verification checks per year. For enterprise teams that need to prospect across industries and geographies, it's the most complete source.

What to watch out for: ZoomInfo is expensive, especially for smaller teams. The credit system means you're paying for every lookup, and overages add up fast. Renewal pricing often increases 30-50% from initial contract.

Pricing: Professional starts at ~$15,000/year (5,000 annual bulk credits, 1 user). Advanced at ~$25,000/year (10,000 credits + intent data). Elite at $40,000+/year (AI features, pipeline management). Additional users cost $1,500+ each.

Best for: Enterprise sales and marketing teams (50+ employees) with budget for the most comprehensive data platform.

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3. Clay​

Best for: RevOps teams that want to build custom enrichment waterfall workflows

Clay isn't a data provider — it's an enrichment orchestration platform. It connects to 100+ data sources (Clearbit, Apollo, Hunter, Lusha, and more) and lets you build "waterfalls" that try multiple providers sequentially until you get the data you need. This multi-source approach typically yields 30-40% more data than any single provider.

What it enriches:

• Pulls from 100+ data providers via unified interface
• Custom waterfall logic (try Provider A, if no result try B, then C)
• AI enrichment for custom research (company descriptions, recent news)
• Spreadsheet-like interface for building enrichment workflows
• CRM sync for automated enrichment

Key differentiator: Instead of being locked into one data provider's accuracy, Clay lets you combine multiple sources. If ZoomInfo doesn't have a phone number, Clay automatically checks Cognism, then Lusha, then RocketReach — maximizing coverage.

What to watch out for: Credit costs compound quickly since you're paying Clay's platform fee PLUS credits from underlying data providers. The flexibility comes with complexity — building effective waterfalls requires RevOps expertise.

Pricing: Free plan with 100 credits/month. Starter at $149/month (2,000 credits). Explorer at $349/month (10,000 credits). Pro at $800/month (50,000 credits). Enterprise is custom. Each enrichment action uses credits — multi-step waterfalls consume credits per step.

Real cost: A team enriching 1,000 contacts/month with a 5-step waterfall could burn through Pro plan credits in 2-3 weeks. Budget $1,000-4,000/month for real usage.

Best for: RevOps-led teams (50-500 employees) that want maximum data coverage and have the technical chops to build enrichment workflows.

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4. Apollo.io​

Best for: Startups that need enrichment + outreach without buying two tools

Apollo combines a 275M+ contact database with built-in email sequences, a dialer, and LinkedIn automation. The enrichment isn't as deep as ZoomInfo's, but for many teams, the all-in-one value beats having a superior database with no way to act on it.

What it enriches:

• Email addresses (unlimited lookups on paid plans, fair-use capped)
• Phone numbers (mobile credit pools per plan)
• Company firmographics and technographics
• Job title, seniority, and department
• Export credits for CRM sync

Key differentiator: Apollo's pricing makes enrichment accessible to teams that can't afford ZoomInfo. The free plan gives you 1,200 credits per year to test data quality before committing.

What to watch out for: Mobile number accuracy is weaker than Cognism or ZoomInfo. Email data is generally reliable but not as frequently refreshed. The "unlimited email credits" are subject to fair-use policies that can restrict high-volume prospecting.

Pricing: Free plan (1,200 annual credits). Basic at $49/user/month (5,000 mobile credits/year, 10,000 export credits/year). Professional at $79/user/month (most popular — unlimited email, more mobile credits). Organization at $119/user/month (min 3 users).

Best for: Startups and SMBs (5-50 employees) that need good-enough enrichment combined with outreach execution at a reasonable price point.

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5. Cognism​

Best for: Teams that need phone-verified mobile numbers, especially in Europe

Cognism's "Diamond Data" — phone-verified mobile numbers with 98% accuracy — sets it apart from every other enrichment provider. If your SDR team relies on cold calling (and they should), verified direct dials are worth a premium.

What it enriches:

• Phone-verified mobile numbers (Diamond Data — 98% connect rate)
• Email addresses with verification
• Company firmographics
• Technographic data
• Bombora intent signals (included in plans)

Key differentiator: The phone verification process is manual — Cognism's team actually calls numbers to verify they're real and belong to the right person. This is expensive to provide but invaluable for calling-heavy SDR teams tired of disconnected numbers and switchboards.

What to watch out for: North American data coverage isn't as comprehensive as ZoomInfo's. The platform fee plus per-seat pricing makes it expensive for larger teams. Quote-based pricing means you're negotiating blind.

Pricing: Platform fee starting around €15,000/year + approximately €1,500/user/year. Diamond data (phone-verified) ranges $2,550-$25,000/year. All plans are quote-based — expect negotiation.

Best for: Cold-calling-heavy SDR teams (5-20 reps) selling internationally who are frustrated with disconnected phone numbers.

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6. Breeze Intelligence (formerly Clearbit)​

Best for: HubSpot-native teams that want enrichment without leaving their CRM

After HubSpot acquired Clearbit in 2023, it became Breeze Intelligence — a native enrichment layer inside HubSpot. If your team lives in HubSpot, this is the most seamless option for keeping records clean and enriched.

What it enriches:

• Company firmographics (100+ data attributes)
• Contact details (email, phone, title)
• Technographic data (tech stack identification)
• Form shortening (auto-fill known data fields)
• Website visitor identification (company level)

Key differentiator: Zero integration friction. Breeze Intelligence enriches records directly inside HubSpot — no exports, no syncing, no middleware. Form shortening alone can increase conversion rates 20-40% by reducing form fields for known visitors.

What to watch out for: Only works within HubSpot — it's not standalone anymore. Credit costs are high relative to dedicated enrichment tools. Larger credit packs (1,000+) aren't publicly priced, creating opacity at scale.

Pricing: Starts at $45/month for 100 credits (annual commitment) or $50/month (monthly). Requires existing HubSpot subscription. Larger credit packs require sales engagement. Derrick estimates equivalent per-credit costs are 180x more expensive than some alternatives.

Best for: Teams already on HubSpot (any size) who want native enrichment without adding another vendor to their stack.

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7. Lusha​

Best for: Reps who need fast, affordable contact lookups from LinkedIn

Lusha is the simplest enrichment tool on this list. Install the Chrome extension, browse LinkedIn, click a button, and get the contact's email and phone number. No complex workflows, no waterfall logic, no enterprise contracts.

What it enriches:

• Email addresses (personal and work)
• Direct dial phone numbers
• Basic company information
• Job title and seniority

Key differentiator: Speed and simplicity. Lusha is the fastest path from "I found this person on LinkedIn" to "I have their contact info." The Chrome extension works instantly and the UX requires zero training.

What to watch out for: Limited enrichment depth — no technographics, no intent data, no behavioral signals. Phone number accuracy is lower than Cognism's verified data. Credits burn quickly for active prospectors.

Pricing: Free plan with 50 credits/month. Pro at $29/user/month (480 credits/year). Premium at $51/user/month (960 credits/year). Scale plan is quote-based for larger teams.

Best for: Individual reps and small teams (1-5 people) who need quick, no-fuss contact lookups at the lowest possible price.

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8. Crustdata​

Best for: Data teams that want API-first enrichment with headcount and hiring signals

Crustdata is a newer entrant focused on company-level enrichment — particularly headcount trends, hiring velocity, tech stack changes, and funding signals. It's designed for data teams that want to build custom enrichment into their workflows via API.

What it enriches:

• Company headcount trends (growth/decline over time)
• Hiring velocity and open role analysis
• Technographic data
• Funding history and financial signals
• LinkedIn company data at scale

Key differentiator: Crustdata's headcount and hiring data is significantly more granular than competitors. You can see not just how many employees a company has, but which departments are growing, what roles they're hiring for, and how fast — powerful buying signals that most platforms miss.

What to watch out for: Crustdata is company-level enrichment, not contact-level. You'll still need a contact finder (Apollo, Lusha, etc.) to get individual email/phone data. The platform is API-first, requiring technical resources to implement.

Pricing: Not publicly disclosed. API-based pricing — contact for quote.

Best for: Data-driven revenue teams and RevOps professionals who want unique company signals beyond standard firmographics.

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9. Leadspace​

Best for: Enterprise marketing teams that need a unified customer data platform with enrichment

Leadspace combines B2B data enrichment with audience management, lead scoring, and account prioritization. It's essentially a B2B CDP (Customer Data Platform) with enrichment built in, favored by enterprise companies like Microsoft, Salesforce, and Workday.

What it enriches:

• Company and contact firmographics
• Multi-source data unification
• Predictive fit scoring
• Intent and engagement signals
• Custom persona modeling

Key differentiator: Leadspace pulls from 30+ data sources and uses AI to resolve conflicts between providers — if ZoomInfo says a contact has 500 employees but Dun & Bradstreet says 450, Leadspace determines the most likely accurate figure.

What to watch out for: Enterprise-only pricing and implementation complexity. Not practical for teams under 50 employees. Long sales cycles and significant onboarding investment.

Pricing: Enterprise-only. Reports suggest $40,000-$100,000+/year depending on data volume and features.

Best for: Enterprise marketing teams (500+ employees) running sophisticated demand gen programs that need unified, high-accuracy data across multiple sources.

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10. FullEnrich​

Best for: Teams that want multi-provider waterfall enrichment without Clay's complexity

FullEnrich is a simplified waterfall enrichment tool that connects to 15+ data providers and automatically tries multiple sources to find email addresses and phone numbers. Think of it as Clay's waterfall concept, but simpler and cheaper.

What it enriches:

• Email addresses (multi-provider waterfall)
• Phone numbers (verified across sources)
• LinkedIn profile matching
• Basic company data

Key differentiator: FullEnrich claims to find 58% more emails than any single provider by cascading across sources. The interface is much simpler than Clay — you don't need to build custom workflows, just upload a list and let the waterfall run.

What to watch out for: Limited to contact-level enrichment (email/phone). No firmographic or technographic enrichment. Newer platform with smaller user base and fewer integrations than established players.

Pricing: Starter at €29/month (500 credits). Most popular plans range €79-299/month. Credits are per-contact (one credit finds email + phone for one person).

Best for: Teams that want better email/phone coverage than a single provider but don't need Clay's full workflow automation.

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11. Saleshandy Connect​

Best for: Cold emailers who want enrichment and sending in one platform

Saleshandy combines email finding with cold email sending, making it a budget-friendly option for teams focused on outbound email campaigns. The enrichment isn't as deep as dedicated tools, but the integrated workflow saves time.

What it enriches:

• Work email addresses
• LinkedIn profile data
• Basic company information
• Email verification built in

Key differentiator: Built specifically for cold email — the enrichment feeds directly into email sequences with built-in deliverability optimization. You go from "I found this prospect" to "I sent a personalized sequence" without switching tools.

What to watch out for: Phone number coverage is weak. No intent data or behavioral signals. Email accuracy varies by region and industry.

Pricing: Starter at $25/month (10,000 emails). Growth at $75/month (50,000 emails). Scale at $150/month (150,000 emails). Email finder credits are separate from sending credits.

Best for: Small outbound teams (1-5 people) running high-volume cold email campaigns on a tight budget.

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12. Hunter.io​

Best for: Marketers and link builders who need domain-level email discovery

Hunter is the original email finder tool. Enter a company domain, and it shows you all the email addresses associated with that domain along with their sources. It's simple, transparent about data sources, and offers a generous free plan.

What it enriches:

• Email addresses (individual and domain-level)
• Email verification (separate verification credits)
• Email format patterns per company
• Source attribution (where each email was found)

Key differentiator: Hunter shows you WHERE it found each email address — public web pages, social profiles, etc. This transparency helps you judge data reliability, unlike black-box tools that just return an email with no source.

What to watch out for: Email-only — no phone numbers, no firmographics, no intent. The domain search approach works better for larger companies with many employees than for small businesses. Data freshness varies by source.

Pricing: Free plan with 25 monthly searches and 50 verifications. Starter at $34/month (500 searches). Growth at $104/month (5,000 searches). Business at $349/month (30,000 searches).

Best for: Content marketers, link builders, and PR professionals who need email addresses at scale for outreach campaigns.

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Data Enrichment Pricing Comparison​

Tool	Starting Price	Credits/Lookups	Primary Strength
MarketBetter	$500/mo	2,000 enrichment credits	Enrichment + action workflow
ZoomInfo	~$15,000/yr	5,000 bulk credits	Largest database
Clay	$149/mo	2,000 credits	Multi-provider waterfall
Apollo.io	Free–$49/user/mo	1,200–unlimited	All-in-one with outreach
Cognism	~€15K/yr	Quote-based	Phone-verified mobiles
Breeze Intelligence	$45/mo	100 credits	HubSpot-native
Lusha	Free–$29/user/mo	50–480/year	Fastest lookups
Crustdata	Quote-based	API pricing	Headcount/hiring signals
Leadspace	~$40K+/yr	Enterprise volumes	Multi-source unification
FullEnrich	€29/mo	500 credits	Simplified waterfall
Saleshandy	$25/mo	Separate credits	Email + sending combined
Hunter.io	Free–$34/mo	25–500 searches	Domain email discovery

How to Choose the Right Enrichment Tool​

The real cost calculation​

Don't compare sticker prices. Calculate your cost per usable contact.

Here's how: Take your monthly plan cost, divide by credits used, then multiply by your data accuracy rate. A $49/month tool with 60% accuracy costs more per usable contact than a $500/month tool with 95% accuracy.

Example:

• Tool A: $49/mo, 500 credits, 60% accuracy = $0.16/usable contact
• Tool B: $500/mo, 2,000 credits, 92% accuracy = $0.27/usable contact
• Tool C: $15,000/yr ($1,250/mo), 5,000 credits, 85% accuracy = $0.29/usable contact

Tool A looks cheapest per credit but gives your SDRs 200 bad contacts per month to waste time on. Factor in the SDR time cost of chasing bad data (at $25/hr, that's $50+ per bad contact in wasted effort) and the cheapest-looking tool becomes the most expensive.

By enrichment need:​

"I just need emails" → Hunter.io or FullEnrich

"I need emails AND phones" → Lusha, Apollo, or Cognism (verified mobiles)

"I need full company context" → ZoomInfo, MarketBetter, or Clay

"I need enrichment inside my CRM" → Breeze Intelligence (HubSpot) or ZoomInfo (Salesforce)

"I need enrichment embedded in my prospecting workflow" → MarketBetter (enrichment + daily playbook + outreach in one)

By budget:​

Under $100/month: Hunter.io, Lusha free, or Apollo free plan

$100-500/month: Apollo paid, FullEnrich, Saleshandy, or Clay Starter

$500-2,000/month: MarketBetter Starter/Growth, Clay Pro, or Cognism entry

$2,000+/month: ZoomInfo, Cognism Diamond, Leadspace, or MarketBetter Scale

The enrichment stack problem​

Most companies end up using 2-3 enrichment tools because no single provider covers everything. ZoomInfo for broad data, Cognism for phone-verified numbers, and Hunter for domain searches. Clay exists specifically to solve this multi-tool mess.

But tool sprawl creates its own problems: duplicate contacts, conflicting data, and operational complexity. Before adding another enrichment vendor, ask whether your current tool's gaps justify the integration tax.

The ideal scenario is a platform that handles enrichment as part of the prospecting workflow — not as a separate data-prep step that happens before the real work begins. When enrichment is embedded in signal detection and action planning, your SDRs never have to think about "enriching" at all. They just see prioritized prospects with everything they need to make contact.

Stop Enriching. Start Acting.​

Your SDRs shouldn't be spending time "enriching data." They should be talking to prospects.

MarketBetter identifies high-intent companies visiting your site, automatically enriches the right contacts, and delivers a prioritized Daily SDR Playbook with everything your reps need to take action — contact details, company context, and recommended approach. No manual enrichment step. No CSV uploads. No credit math.

Book a demo →

See why teams with 4.97/5 on G2 are replacing their enrichment stack with one platform that does it all.

Conversation intelligence software records, transcribes, and analyzes sales calls to help reps improve and managers coach. The category has exploded — Gong alone reached a $7.2B valuation — but the market is shifting fast.

The old model: record calls, flag keywords, generate summaries. Managers review recordings after the fact. Reps get coached days later on mistakes they've already repeated.

The new model: real-time coaching during calls, AI that surfaces deal risks before they kill pipeline, and platforms that connect what reps say to what they should do next.

We evaluated 12 platforms across transcription accuracy, coaching capabilities, CRM integration, pricing transparency, and whether insights actually change rep behavior.

Quick Comparison​

Platform	Best For	Starting Price	Real-Time Coaching	CRM Integration	Deal Intelligence
MarketBetter	SDR teams (dialer + intelligence)	$1,500/mo (Growth)	✅ Smart Dialer AI	✅ Full sync	✅ Pipeline signals
Gong	Enterprise revenue teams	~$160/user/mo + platform fee	❌ Post-call	✅ Deep Salesforce	✅ Forecast + pipeline
Chorus (ZoomInfo)	ZoomInfo customers	Bundled w/ ZoomInfo	❌ Post-call	✅ Multi-CRM	✅ Deal insights
Clari Copilot	Revenue forecasting teams	~$100/user/mo (est.)	✅ Real-time cue cards	✅ Salesforce	✅ Revenue intelligence
Avoma	SMBs wanting affordable CI	$79/user/mo	✅ Live answer cards	✅ Multi-CRM	Partial
Fireflies.ai	Budget-conscious teams	Free–$19/user/mo	❌ Post-call	✅ Basic	❌ Limited
Otter.ai	Meeting transcription	Free–$20/user/mo	❌ Transcription only	❌ Limited	❌ None
Revenue.io	Real-time guided selling	Custom	✅ Real-time	✅ Salesforce-native	✅ Full pipeline
Salesloft	Sales engagement + CI	~$125/user/mo	Partial	✅ Multi-CRM	✅ Cadence analytics
Outreach	Sequence-driven teams	Custom (~$100/user)	Partial — Kaia AI	✅ Multi-CRM	✅ Deal health
Jiminny	European sales teams	~$85/user/mo	✅ Real-time nudges	✅ Multi-CRM	Partial
Enthu.AI	Call center QA teams	$59/user/mo	❌ Post-call QA	✅ Basic	❌ QA focused

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1. MarketBetter​

Best for: SDR teams that need calling + intelligence + daily action in one platform

Most conversation intelligence tools are built for AEs who take demos and close deals. They record Zoom calls, analyze talk-to-listen ratios, and flag coaching moments.

But SDR teams have a different problem. They make 50–100 calls per day. They need a dialer that's fast, intelligence that's actionable, and a workflow that doesn't require switching between five tools.

MarketBetter's Smart Dialer combines power dialing with conversation intelligence — recording calls, capturing insights, and feeding everything back into the daily SDR playbook.

What Makes It Different​

• Smart Dialer: Power dialer built specifically for warm outbound. Reps call prospects showing buying signals, not random lists
• Signal-Driven Prioritization: The platform identifies which prospects are worth calling based on website visits, intent data, and engagement signals
• Daily Playbook: Call insights feed into tomorrow's priorities. If a prospect engaged on a call but didn't convert, they surface at the right follow-up time
• Website Visitor ID + Chatbot: Capture conversations from every channel, not just phone calls
• AI-Powered Coaching: Call transcripts analyzed for objection handling, competitor mentions, and sentiment

Pricing​

• Starter ($500/mo): 3 seats, chatbot + visitor reveal, no dialer
• Growth ($1,500/mo): 5 seats, SDR dashboard + playbook, full signals
• Scale ($3,000/mo): 10 seats, Smart Dialer, unlimited outbound actions

Why SDR Leaders Choose MarketBetter​

The insight from most conversation intelligence tools dies in a dashboard. A manager reviews calls on Friday, coaches on Monday, and reps forget by Wednesday.

MarketBetter closes the loop: call intelligence feeds directly into the next day's action plan. What reps learn from conversations yesterday determines who they call today.

"Your call data shouldn't live in a report. It should determine tomorrow's first call."

G2 Rating: 4.97/5 | Book a demo →

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2. Gong​

Best for: Enterprise revenue teams with $50K+ CI budgets

Gong is the market leader in conversation intelligence for good reason. Their AI analysis is sophisticated, their deal intelligence is deep, and their platform handles everything from call recording to revenue forecasting.

But that power comes at a price — literally.

Key Strengths​

• Industry-leading transcription accuracy across 70+ languages
• Deep deal intelligence with pipeline analytics
• Talk patterns analysis (monologue detection, question ratios, filler words)
• Competitive mention tracking and battlecard integration
• Revenue forecasting capabilities (Gong Forecast)
• Massive data set — trained on billions of customer interactions

Key Weaknesses​

• Pricing is opaque and expensive (~$160/user/month + platform fee). A 10-person team can pay $25K–$40K/year
• Post-call analysis only — no real-time coaching during calls
• Heavy Salesforce dependency for full value
• Overwhelming for small teams (feature bloat)
• Can take 2–3 months to fully onboard and configure
• Gong + Clari stack can reach $400–$500/user/month combined

Pricing​

Not publicly listed. Based on Vendr data and user reports:

• Platform fee: $5K–$10K/year
• Per user: ~$160/month (annual commitment)
• Typical 10-person team: $25K–$40K/year
• Enterprise (50+ users): Custom, often $100K+

Who Should Use It​

Enterprise sales organizations (50+ reps) with dedicated sales enablement teams, complex deal cycles, and the budget to justify premium pricing. Overkill for SMB SDR teams.

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3. Chorus (ZoomInfo)​

Best for: Teams already on ZoomInfo who want bundled CI

Chorus was acquired by ZoomInfo and is now deeply integrated into the ZoomInfo platform. If you're already paying for ZoomInfo data, adding Chorus is a logical (and sometimes discounted) move.

Key Strengths​

• Native ZoomInfo integration — intent data meets conversation intelligence
• Keyword and topic tracking across calls
• Deal intelligence with momentum scoring
• Competitive analysis from actual call mentions
• Reasonable accuracy for transcription

Key Weaknesses​

• Pricing has increased post-acquisition — hard to get standalone
• Being absorbed into ZoomInfo's platform (reduced standalone identity)
• Innovation has slowed since acquisition — Gong has pulled ahead on features
• No real-time coaching capabilities
• Lock-in with ZoomInfo contract terms

Pricing​

Typically bundled with ZoomInfo Sales packages. Standalone pricing is available but rarely offered. Expect $100–$150/user/month when added to an existing ZoomInfo contract.

Who Should Use It​

Existing ZoomInfo customers who want conversation intelligence without adding another vendor. The integration with ZoomInfo's intent and contact data is genuinely useful.

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4. Clari Copilot (Formerly Wingman)​

Best for: Revenue teams focused on forecasting accuracy

Clari acquired Wingman to add conversation intelligence to their revenue operations platform. Clari Copilot provides real-time cue cards during calls — one of the few platforms that actually coaches in the moment.

Key Strengths​

• Real-time battle cards and cue cards during live calls
• Revenue forecasting integrated with conversation data
• Deal inspection with risk scoring
• Monologue alerts and talk-time analysis
• Strong Salesforce integration

Key Weaknesses​

• Full value requires Clari's broader revenue platform (additional cost)
• Pricing is opaque (estimated ~$100/user/month for Copilot alone)
• Smaller market presence means less community and fewer integrations
• Real-time features require stable internet connection
• Can feel like two products stitched together (Wingman + Clari)

Pricing​

Not publicly available. Clari Copilot is often sold as part of the broader Clari Revenue Platform. Estimated $100–$150/user/month based on user reports.

Who Should Use It​

Revenue leaders who care about forecast accuracy and want conversation intelligence connected to pipeline analytics. The real-time coaching during calls is a genuine differentiator.

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5. Avoma​

Best for: SMBs wanting full-featured CI without enterprise pricing

Avoma positions itself as the affordable alternative to Gong, and it delivers. Their AI meeting assistant covers the full lifecycle — scheduling, note-taking, transcription, coaching, and analytics — at a fraction of Gong's cost.

Key Strengths​

• Live answer cards for real-time coaching during calls
• Customizable scorecards for structured coaching
• Meeting scheduling and note-taking included
• Topic and keyword tracking
• Transparent pricing starting at $79/user/month
• AI-generated summaries with action items

Key Weaknesses​

• Smaller training data set than Gong (less sophisticated pattern detection)
• Limited deal intelligence compared to Gong or Clari
• Integrations aren't as deep (fewer CRM options)
• Less robust for large team analytics
• Brand recognition is lower — harder to get executive buy-in

Pricing​

• Starter: Free — basic recording and AI notes
• Plus: $79/user/month — full coaching and analytics
• Business: Custom — advanced controls, integrations

Who Should Use It​

SMB sales teams (5–30 reps) who want Gong-level features at 50–60% of the cost. The real-time coaching capabilities are legitimately competitive with Gong's post-call analysis.

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6. Fireflies.ai​

Best for: Teams that want simple meeting transcription and search

Fireflies.ai is a lightweight meeting transcription tool with AI summarization. It's not a full conversation intelligence platform — think of it as a smart note-taker that joins your calls.

Key Strengths​

• Joins meetings automatically (Zoom, Google Meet, Teams, etc.)
• AI-generated summaries with action items
• Searchable transcript database with keyword filters
• Generous free plan
• Dead-simple setup (under 5 minutes)

Key Weaknesses​

• No real-time coaching
• No deal intelligence or pipeline analytics
• Limited sales-specific features (no scorecard, no competitive tracking)
• Transcription accuracy drops with accents or poor audio
• Security concerns — some organizations block meeting bots

Pricing​

• Free: 800 minutes storage, AI summaries
• Pro: $19/user/month — unlimited storage, CRM integrations
• Business: $39/user/month — team analytics, custom vocabulary
• Enterprise: Custom

Who Should Use It​

Small teams that need meeting transcription and searchable notes but don't need full conversation intelligence. Great for internal meetings too, not just sales calls.

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7. Otter.ai​

Best for: General-purpose meeting transcription (not sales-specific)

Otter.ai is primarily a transcription tool, not a sales conversation intelligence platform. But many small sales teams use it because it's cheap, accurate, and easy.

Key Strengths​

• Excellent transcription accuracy (especially English)
• Real-time transcription during meetings
• OtterPilot joins meetings automatically
• Collaboration features (comments, highlights, sharing)
• Mobile app for in-person meeting recording

Key Weaknesses​

• Not designed for sales — no deal intelligence, coaching, or pipeline features
• No CRM integration beyond basic exports
• Limited analytics for sales managers
• Business plan required for team features
• Not a replacement for purpose-built CI platforms

Pricing​

• Free: 300 monthly transcription minutes
• Pro: $20/user/month — 1,200 minutes
• Business: $33/user/month — 6,000 minutes, team features
• Enterprise: Custom

Who Should Use It​

Teams that just need transcription and don't want to pay for a full CI platform. Common in early-stage startups where every dollar counts.

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8. Revenue.io​

Best for: Salesforce-native teams wanting real-time guided selling

Revenue.io (formerly RingDNA) is a Salesforce-native platform that combines conversation intelligence with real-time guided selling. Their AI coaches reps during live calls — not after.

Key Strengths​

• Deep Salesforce integration (native, not bolted on)
• Real-time coaching notifications during calls
• Guided selling workflows that prompt next-best-actions
• Call dispositioning directly in Salesforce
• Voicemail drop and multi-line dialing

Key Weaknesses​

• Salesforce dependency — minimal value without it
• Pricing isn't published (custom quotes only)
• Smaller customer base limits AI training data
• Interface can feel enterprise-heavy for SMB teams
• Setup requires Salesforce admin involvement

Pricing​

Custom pricing only. Based on user reports, expect $100–$200/user/month depending on modules and team size.

Who Should Use It​

Salesforce-heavy organizations that want conversation intelligence embedded in their CRM workflow. The real-time coaching during calls is a genuine standout.

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9. Salesloft​

Best for: Teams that want CI embedded in their sales engagement platform

Salesloft acquired conversation intelligence capabilities and embedded them into their sales engagement platform. If you're already using Salesloft for cadences, the CI is a natural add-on.

Key Strengths​

• Conversation intelligence built into the engagement workflow
• Cadence performance analytics (which sequences drive best conversations)
• Call recording, transcription, and coaching
• Strong CRM integrations
• Large customer base with proven ROI data

Key Weaknesses​

• CI capabilities aren't as deep as dedicated platforms (Gong, Avoma)
• Pricing has increased significantly — Vendr data shows $8K+ per 50 seats baseline
• Best CI features require higher-tier plans
• Not a standalone CI choice — you're buying the whole platform
• Post-acquisition by Vista Equity, innovation pace is questioned

Pricing​

Not published. Based on Vendr data: ~$125/user/month for full platform. CI features included in higher tiers. Annual contracts required.

Who Should Use It​

Teams already using (or evaluating) Salesloft for sales engagement who want conversation intelligence without adding a separate vendor.

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10. Outreach​

Best for: Sequence-driven teams wanting embedded call intelligence

Like Salesloft, Outreach has added conversation intelligence (powered by Kaia AI) to their sales engagement platform. The CI enriches sequence performance data.

Key Strengths​

• Kaia AI provides real-time content recommendations during calls
• Sequences + call intelligence in one platform
• Deal health scoring based on conversation signals
• Strong marketplace of integrations
• Proven at scale (enterprise customer base)

Key Weaknesses​

• Full CI capabilities require premium plans
• Real-time features are less mature than dedicated CI tools
• Platform complexity — long ramp-up time for new users
• Pricing is opaque and can reach $100+/user/month
• Best results require Outreach as your primary engagement tool

Pricing​

Custom only. Estimated $100–$130/user/month for full platform with CI capabilities. Annual commitment required.

Who Should Use It​

Teams running Outreach for sequences who want call intelligence without Gong's price tag. The integration between sequence data and call data is genuinely useful.

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11. Jiminny​

Best for: European sales teams wanting real-time coaching

Jiminny is a conversation intelligence platform popular in Europe that offers real-time coaching nudges during calls, deal intelligence, and team analytics.

Key Strengths​

• Real-time coaching nudges during live calls
• Strong European presence and compliance
• Deal intelligence with pipeline visibility
• Affordable compared to Gong (~$85/user/month)
• Clean, modern interface
• Good integration with European CRMs

Key Weaknesses​

• Smaller training data set than Gong or Chorus
• Limited brand recognition in North America
• Fewer integrations than US-based competitors
• Analytics depth doesn't match Gong's
• Customer support timezone can be an issue for US teams

Pricing​

Estimated ~$85/user/month based on published ranges. Contact for exact pricing.

Who Should Use It​

European sales teams (especially UK-based) who want real-time coaching at a lower price point than Gong. The GDPR compliance and European focus are genuine advantages.

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12. Enthu.AI​

Best for: Call center QA and compliance teams

Enthu.AI focuses on call quality assurance rather than sales coaching. It's designed for teams that need to monitor calls for compliance, script adherence, and quality scoring.

Key Strengths​

• Automated QA scorecards
• Compliance monitoring with keyword flagging
• G2 rating of 4.9/5 (highest in the category)
• Agent performance analytics
• Affordable pricing ($59/user/month)
• Custom evaluation forms

Key Weaknesses​

• QA-focused, not sales coaching
• Limited deal intelligence features
• No real-time coaching during calls
• Smaller market presence outside call centers
• Not designed for AE/SDR workflows

Pricing​

• Growth: $59/user/month — AI QA, custom forms
• Enterprise: Custom — advanced analytics, API access

Who Should Use It​

Call centers, customer success teams, and any organization that needs compliance monitoring and quality assurance on calls. Not a fit for SDR/AE sales teams.

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The Evolution: From Recording to Revenue​

Conversation intelligence started as "record the call, read the transcript." That was table stakes by 2023.

The platforms that matter in 2026 are the ones that answer three questions:

1. What happened on this call? (Transcription + analysis — every tool does this now)
2. What should the rep do differently? (Coaching — only real-time tools do this well)
3. What should the rep do next? (Action layer — very few tools connect insights to next steps)

Most CI platforms stop at question two. They tell managers what went wrong but leave it to the rep to figure out what to do next.

The Insight-to-Action Gap​

Here's the real problem with standalone CI tools: they create more data for managers to review, not less.

A typical sales manager already reviews CRM notes, pipeline reports, email engagement, and social signals. Adding 50 hours of call recordings per week doesn't help — even with AI summaries.

The platforms winning in 2026 are the ones that synthesize all of this — call intelligence, intent data, engagement signals, pipeline health — into a single view that tells reps exactly what their next move should be.

How to Choose the Right Platform​

By Call Volume​

• Under 20 calls/week: Fireflies or Otter (transcription is enough)
• 20–100 calls/week: Avoma or Jiminny (coaching matters at this volume)
• 100+ calls/day: MarketBetter Smart Dialer or Revenue.io (need integrated dialer + intelligence)

By Existing Stack​

• Already on Salesloft: Use their built-in CI
• Already on Outreach: Use Kaia AI
• Already on ZoomInfo: Add Chorus
• Salesforce-native: Revenue.io
• HubSpot or independent: Gong, Avoma, or MarketBetter

By Budget​

• Free–$20/user: Fireflies, Otter
• $50–$100/user: Avoma, Enthu.AI, Jiminny
• $100–$200/user: Gong, Chorus, Revenue.io, Clari Copilot
• Platform-included: MarketBetter (CI built into SDR platform)

By Primary Need​

• Call transcription only: Fireflies or Otter
• Post-call coaching: Gong or Chorus
• Real-time coaching: Avoma, Clari Copilot, or Revenue.io
• QA and compliance: Enthu.AI
• Dialer + intelligence + daily action: MarketBetter

Bottom Line​

Conversation intelligence is no longer optional for sales teams making more than a handful of calls per day. The question is whether you need a standalone CI tool or a platform that embeds intelligence into the workflow.

If you're an enterprise with 50+ AEs running complex deals, Gong remains the gold standard — expensive, but comprehensive.

If you're an SMB sales team, Avoma delivers 80% of Gong's value at half the price.

But if you're running an SDR team that needs to make calls, capture intelligence, and know exactly what to do tomorrow — you need a platform that connects the dots. Recording calls is easy. Turning call insights into pipeline is the hard part.

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Stop reviewing calls. Start using them.​

MarketBetter's Smart Dialer captures conversation intelligence and feeds it directly into your SDR team's daily playbook — so insights drive action, not reports.

Book a demo →

Your SDR team just sent 500 cold emails. Open rate? 4%. Not because the copy was bad — because 80% of those emails never reached the inbox.

Email deliverability is the silent killer of outbound sales. You can have perfect ICP targeting, a compelling value prop, and flawless follow-up sequences. None of it matters if your emails land in spam.

The average B2B email deliverability rate hovers around 83%, according to EmailToolTester's 2025 testing data. That means nearly 1 in 5 emails never reaches the intended recipient. For outbound cold email — where sender reputation starts lower — the numbers are even worse.

This guide breaks down 14 email deliverability tools across every category a sales team needs: warmup, authentication monitoring, inbox placement testing, email validation, and all-in-one platforms that bundle deliverability into their outbound stack.

Why Email Deliverability Matters More in 2026​

Three things changed in the last 12 months that make deliverability harder than ever:

1. Google and Yahoo's sender requirements (enforced since Feb 2024) Both providers now require SPF, DKIM, and DMARC authentication for bulk senders. One-click unsubscribe headers are mandatory. Spam complaint rates above 0.3% trigger throttling. These aren't suggestions — violations mean your emails get blocked.

2. AI-powered spam filters are smarter Gmail's latest spam filtering uses RETVec (Resilient & Efficient Text Vectorizer) to detect spam patterns that bypass traditional keyword filters. Microsoft's SmartScreen filters analyze sender behavior patterns across their entire network. Generic templates get caught faster than ever.

3. Cold email volume is exploding Tools like Instantly, Lemlist, and SmartLead made it trivially easy to send thousands of cold emails daily. The result? ISPs are more aggressive about filtering unfamiliar senders. Standing out requires pristine technical setup AND genuine engagement signals.

Categories of Email Deliverability Tools​

Before diving into specific tools, understand the five categories:

Category	What It Does	When You Need It
Email Warmup	Gradually builds sender reputation by simulating real email conversations	New domains, new mailboxes, or recovering from spam flags
Inbox Placement Testing	Shows where your emails land (inbox, spam, promotions) across providers	Before launching campaigns, ongoing monitoring
Authentication Monitoring	Verifies SPF, DKIM, DMARC records and alerts on issues	Always — misconfigurations happen silently
Email Validation	Removes invalid, disposable, and risky email addresses from lists	Before every outbound campaign
All-in-One Platforms	Bundle warmup + sending + deliverability monitoring into one tool	Teams that want simplicity over best-of-breed

The 14 Best Email Deliverability Tools​

1. MarketBetter — Signal-Driven Outbound with Built-In Deliverability​

Best for: B2B sales teams that want deliverability baked into their outbound workflow, not bolted on.

Most deliverability tools fix a symptom — your emails hitting spam. MarketBetter fixes the root cause: sending the wrong emails to the wrong people at the wrong time.

MarketBetter's email automation layer includes built-in deliverability infrastructure — domain warmup, send throttling, rotation across multiple mailboxes, and bounce monitoring. But the real deliverability advantage is upstream: the Daily SDR Playbook prioritizes prospects showing active buying signals (website visits, content engagement, champion job changes), so your emails go to people who actually want to hear from you.

Higher engagement rates → better sender reputation → better deliverability. It's a virtuous cycle that no standalone warmup tool can replicate.

Key deliverability features:

• Automated mailbox warmup and rotation
• Smart send throttling based on domain reputation
• Bounce and complaint rate monitoring
• Signal-based targeting that improves engagement metrics naturally
• Hyper-personalized sequences that avoid template spam triggers

Pricing: Starting at $500/mo (Starter), $1,500/mo (Growth), $3,000/mo (Scale)

Best for teams who: Want to solve deliverability at the strategy level, not just the technical level.

Book a demo →

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2. Warmup Inbox — Pure Email Warmup Specialist​

Best for: Teams that need to warm up new domains or recover damaged sender reputation.

Warmup Inbox connects to your email account and automatically sends and receives emails with a network of real inboxes. These simulated conversations build your sender reputation gradually, teaching ISPs that your domain sends legitimate email.

What stands out:

• Network of 20,000+ real inboxes for warmup exchanges
• Inbox placement monitoring included (not just warmup)
• SPF, DKIM, DMARC authentication checker
• Spam score analysis for individual emails
• Detailed reporting on reputation progress over time

Pricing: Starting at $15/mo per inbox. Volume discounts available for teams.

Limitations: Warmup only — no sending, no sequences, no prospect discovery. You'll need a separate outbound tool.

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3. GlockApps — The Deliverability Testing Standard​

Best for: Sales ops teams that need detailed inbox placement data across every major email provider.

GlockApps is what EmailToolTester uses for their own deliverability benchmarks — that's a strong endorsement. It tests where your emails land (inbox, spam, promotions, missing) across Gmail, Outlook, Yahoo, and dozens of other providers using seed lists.

What stands out:

• Inbox placement testing across 30+ email providers
• DMARC analytics and monitoring dashboard
• IP and domain reputation monitoring
• Spam filter testing (SpamAssassin, Barracuda, etc.)
• Uptime monitoring for mail servers

Pricing: Free plan (2 tests/day). Paid plans from $79/mo (Business) to $149/mo (Enterprise).

Limitations: Testing and monitoring only. No warmup, no sending, no validation. Best used alongside an outbound platform.

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4. Instantly — All-in-One Cold Email with Strong Warmup​

Best for: High-volume outbound teams that want sending + warmup in one platform.

Instantly made its name with unlimited email warmup included in every plan. Their warmup network exchanges emails between Instantly users, building reputation automatically. Combined with their sending infrastructure (unlimited email accounts, smart rotation), it's a popular choice for outbound-heavy teams.

What stands out:

• Unlimited email warmup included in all plans
• Smart mailbox rotation across unlimited accounts
• Built-in email validation
• Campaign analytics with deliverability metrics
• Lead database (paid add-on) for prospect sourcing

Pricing: $30/mo (Growth — 5,000 emails), $77.60/mo (Hypergrowth — 25,000 emails), $286.30/mo (Light Speed — 500,000 emails).

Limitations: Warmup network is other Instantly users — engagement is simulated, not real buyer signals. Volume-first approach can damage reputation if targeting isn't precise. No visitor identification or intent signals.

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5. Lemlist — Personalization-First Deliverability​

Best for: Teams where email personalization is the primary deliverability strategy.

Lemlist's thesis: hyper-personalized emails get higher engagement, which improves deliverability naturally. Their platform includes email warmup (via Lemwarm), but the real value is in personalization features — custom images, dynamic landing pages, and liquid syntax variables that make every email feel 1:1.

What stands out:

• Lemwarm automated warmup with 10M+ warmup emails/month across network
• Custom image and video personalization
• Email verification built into the workflow
• Multi-channel sequences (email + LinkedIn + calls)
• Deliverability dashboard with inbox placement estimates

Pricing: $39/mo (Email Starter), $69/mo (Email Pro), $99/mo (Multichannel Expert), $159/mo (Outreach Scale).

Limitations: Warmup is basic compared to dedicated tools. Personalization requires manual effort to set up effectively. Gets expensive at scale with multiple seats.

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6. ZeroBounce — Enterprise-Grade Email Validation​

Best for: Teams with large prospect lists that need thorough validation before campaigns.

ZeroBounce validates email addresses against 200+ data points to catch invalid, disposable, abuse, and spam-trap addresses before they damage your sender reputation. A single hard bounce can hurt your domain for weeks — ZeroBounce prevents that.

What stands out:

• 200+ validation checks per email address
• Catches spam traps, abuse emails, and catch-all domains
• Email scoring (likelihood of engagement)
• Inbox placement testing included
• Blacklist monitoring for your sending domains
• API for real-time validation in forms and workflows

Pricing: Pay-as-you-go from $0.008/email. Monthly plans from $40/mo (2,000 validations) to $975/mo (100,000 validations).

Limitations: Validation only — you still need a separate sending platform and warmup tool.

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7. Mailtrap — Developer-Friendly Testing + Monitoring​

Best for: Teams with in-house developers who want to test email rendering and deliverability before going live.

Mailtrap started as an email testing sandbox for developers and evolved into a full deliverability monitoring platform. Unique value: test your emails in a safe environment before sending to real recipients.

What stands out:

• Email sandbox for testing without sending to real inboxes
• Inbox placement testing across major providers
• HTML email analysis and spam scoring
• Sending infrastructure (Email API) with built-in deliverability monitoring
• Detailed logs showing why specific emails were filtered

Pricing: Free plan (100 test emails/mo). Business plans from $10/mo to $85/mo.

Limitations: More developer-oriented than sales-oriented. The testing sandbox is powerful but may be overkill for SDR teams that just need warmup and monitoring.

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8. SmartLead — Volume-Optimized Deliverability​

Best for: Teams sending 10,000+ cold emails per month who need robust infrastructure.

SmartLead's infrastructure is built for volume. Unlimited mailboxes, unlimited warmup, auto-rotation, and a massive warmup network. Their Master Inbox aggregates replies from all mailboxes into one view, so your team isn't juggling 20 inboxes.

What stands out:

• Unlimited email accounts and warmup (all plans)
• Auto-rotation across mailboxes to distribute send volume
• Subsequence automation based on prospect behavior
• Master Inbox for unified reply management
• Built-in email verification
• White-label for agencies

Pricing: $39/mo (Basic — 6,000 emails), $94/mo (Pro — 150,000 emails), $174/mo (Custom — 12M emails).

Limitations: Volume-first philosophy can create deliverability problems if targeting is poor. No intent signals or visitor identification. Agency-focused features add complexity for in-house teams.

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9. Folderly — AI-Powered Deliverability Recovery​

Best for: Teams with damaged sender reputation that need to recover fast.

Folderly uses AI to diagnose why your emails hit spam and prescribes specific fixes. Their email warm-up simulates real conversations, and their content analysis identifies spam triggers in your copy. Particularly useful for teams that have already damaged their reputation and need structured recovery.

What stands out:

• AI-driven spam trigger identification in email content
• Automated warmup with engagement simulation
• DNS and authentication auditing
• Deliverability scoring and trend tracking
• Domain health monitoring

Pricing: Starting at $120/mo per mailbox (includes warmup + monitoring + content analysis).

Limitations: Expensive compared to dedicated warmup tools. Best value when you're recovering from deliverability problems, not preventing them.

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10. Validity Everest (formerly Return Path) — Enterprise Deliverability Intelligence​

Best for: Enterprise teams with complex sending infrastructure who need deep analytics.

Validity Everest is the enterprise standard for inbox placement monitoring. Their seed list network is the largest in the industry, and their analytics go deep — deliverability by ISP, by campaign, by sending IP, over time. If your org sends millions of emails, this is the monitoring layer.

What stands out:

• Largest seed list network for inbox placement testing
• Deliverability analytics by ISP, campaign, IP, and domain
• Competitive benchmarking (how your deliverability compares to industry)
• Sender certification program (whitelist with major ISPs)
• Integration with major ESPs and marketing automation platforms

Pricing: Custom pricing (enterprise). Typically $500-2,000+/mo depending on volume and features.

Limitations: Enterprise pricing and complexity. Overkill for teams sending under 50,000 emails/month. Monitoring only — no warmup or sending.

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11. Warmy — Automated Warmup with AI Optimization​

Best for: Teams that want set-and-forget warmup with AI-driven pacing.

Warmy's AI analyzes your email account's current reputation and automatically adjusts warmup volume and pacing. Higher-reputation accounts ramp faster; damaged accounts get slower, more careful warmup. Real engagement simulation (opens, replies, removes from spam) across their network.

What stands out:

• AI-driven warmup pacing based on current reputation
• Real engagement simulation (opens, replies, spam removal)
• Email template checker for spam triggers
• Deliverability testing across providers
• Domain health monitoring

Pricing: $49/mo (Starter), $129/mo (Business), $189/mo (Premium) per mailbox.

Limitations: Warmup-focused with some monitoring. No sending infrastructure, no prospect discovery, no sequences.

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12. Mailgun Optimize — API-First Deliverability​

Best for: Technical teams that need deliverability tools accessible via API.

Mailgun Optimize (formerly InboxReady) provides inbox placement testing, email validation, and deliverability analytics through a developer-friendly API. If your team builds custom outbound tools or has proprietary sending infrastructure, Mailgun Optimize integrates cleanly.

What stands out:

• Inbox placement testing via API
• Email validation (real-time and bulk)
• Deliverability analytics and reporting
• Blocklist monitoring
• Integration with Mailgun's sending infrastructure

Pricing: Included with Mailgun plans (from $35/mo for 50,000 emails). Standalone Optimize pricing available on request.

Limitations: Requires technical implementation. Not a standalone tool for non-technical sales teams.

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13. MxToolbox — Free DNS and Authentication Monitoring​

Best for: Any team that needs to verify their email authentication setup is correct.

MxToolbox is the go-to free tool for checking DNS records, SPF/DKIM/DMARC configuration, and blacklist status. Every sales ops team should have this bookmarked — it's the fastest way to diagnose authentication problems that tank deliverability.

What stands out:

• Free SPF, DKIM, DMARC record checker
• Blacklist monitoring across 100+ blacklists
• MX record lookup and mail server diagnostics
• SMTP testing
• Domain health reports

Pricing: Free for basic lookups. Pro plans from $129/mo for continuous monitoring and alerts.

Limitations: Diagnostics only. Shows you what's wrong but doesn't fix it. No warmup, no validation, no sending.

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14. Unspam.email — Visual Spam Testing​

Best for: Teams that want a quick visual preview of how their emails render and where they land.

Unspam.email provides a visual heatmap of your email (showing where recipients' eyes will focus) combined with inbox placement testing and spam score analysis. Unique visual approach to deliverability testing.

What stands out:

• Email heatmap showing predicted eye-tracking patterns
• Inbox placement testing across major providers
• Spam score analysis
• Authentication check (SPF, DKIM, DMARC)
• Design accessibility testing

Pricing: Free plan (5 tests/mo). Paid plans from $9/mo.

Limitations: Testing only. Useful as a pre-send check but doesn't replace warmup or monitoring.

How to Build Your Email Deliverability Stack​

Most sales teams need tools from at least three categories. Here's what a solid stack looks like at different stages:

Early Stage (Under 1,000 emails/month)​

• Warmup: Use your outbound platform's built-in warmup (Instantly, Lemlist, or MarketBetter)
• Validation: ZeroBounce or NeverBounce for list cleaning
• Monitoring: MxToolbox (free) for authentication checks
• Monthly cost: $50-100

Growth Stage (1,000-10,000 emails/month)​

• All-in-one: MarketBetter (signal-driven outbound + built-in deliverability) or Instantly (volume-focused)
• Validation: ZeroBounce for list hygiene
• Testing: GlockApps for inbox placement monitoring
• Monthly cost: $200-500

Scale Stage (10,000+ emails/month)​

• Platform: MarketBetter for signal-based outbound with deliverability infrastructure
• Monitoring: GlockApps or Validity Everest for detailed placement analytics
• Validation: ZeroBounce (API integration for real-time validation)
• Recovery: Folderly if reputation damage occurs
• Monthly cost: $500-2,000+

The Deliverability Metric That Actually Matters​

Most teams obsess over inbox placement rate. That's the wrong metric.

The metric that matters is reply rate. Here's why:

ISPs like Gmail and Microsoft track engagement signals — opens, clicks, replies, and forwards. High engagement tells the ISP your emails are wanted. Low engagement (or worse, spam complaints) tells them your emails are unwanted.

A tool that warms up your inbox and gets you to 95% inbox placement doesn't help if your emails get ignored once they arrive. You need:

1. Right targeting — Send to prospects with buying intent, not cold lists
2. Right timing — Reach out when signals indicate interest
3. Right message — Personalize based on actual prospect behavior
4. Right infrastructure — Clean authentication, proper warmup, validated lists

This is why signal-driven platforms like MarketBetter approach deliverability differently. Instead of optimizing the last mile (inbox placement), they optimize the first mile (who you email and why). The deliverability improvement is a natural consequence.

Bottom Line​

Email deliverability isn't a problem you solve once — it's an ongoing discipline. Authentication settings drift. Domains get blacklisted. ISP rules change. New mailboxes need warmup.

The best approach combines:

• Technical infrastructure (authentication, warmup, validation)
• Strategic targeting (intent signals, buyer behavior, timing)
• Ongoing monitoring (inbox placement, reputation, complaint rates)

Standalone warmup tools fix symptoms. All-in-one platforms with built-in deliverability (like MarketBetter) fix the root cause by ensuring your emails go to people who actually want to hear from you.

Ready to fix your email deliverability at the source? Book a demo with MarketBetter →

Revenue Operations is no longer a nice-to-have org chart experiment. It's the operating system that determines whether your sales, marketing, and CS teams pull in the same direction — or waste cycles fighting over data, attribution, and pipeline definitions.

According to Forrester, companies with aligned RevOps functions grow 12-15% faster than those without. Boston Consulting Group found that B2B companies implementing RevOps see 100-200% increases in digital marketing ROI. The numbers are clear. The question isn't whether you need RevOps tools — it's which ones.

This guide covers 15 RevOps tools across six categories: signal and pipeline intelligence, CRM and data management, revenue intelligence, forecasting, sales engagement, and workflow automation. We'll help you build the right stack for your team size and maturity.

What RevOps Tools Actually Do​

RevOps tools unify three functions that traditionally operated in silos:

Function	Without RevOps Tools	With RevOps Tools
Sales	Reps work from gut instinct, CRM is stale, pipeline reviews are guesswork	Real-time pipeline visibility, signal-based prioritization, accurate forecasting
Marketing	Leads thrown over the wall, no feedback loop on quality	Shared ICP definition, closed-loop attribution, content aligned to buyer signals
Customer Success	Reactive firefighting, no expansion signals	Health scoring, usage analytics, expansion triggers automated

The best RevOps stacks eliminate three things:

1. Data silos — One source of truth for contacts, accounts, and pipeline
2. Manual handoffs — Automated lead routing, stage progression, and alerting
3. Reporting conflicts — Unified metrics that all teams trust

The 15 Best RevOps Tools for 2026​

1. MarketBetter — Signal-to-Action Revenue Operations​

Best for: B2B sales teams (50-500 employees) that want RevOps infrastructure built around buyer signals, not just CRM hygiene.

Most RevOps tools help you manage revenue data. MarketBetter helps you generate revenue. The platform turns buyer intent signals — website visits, content engagement, champion job changes — into a Daily SDR Playbook that tells every rep exactly who to contact, how to reach them, and what to say.

This is RevOps at the execution layer. Instead of a dashboard showing pipeline health (which every tool does), MarketBetter shows each SDR their next 10 highest-priority actions based on real-time buying signals.

Key RevOps capabilities:

• Website visitor identification — Know which companies are on your site, which pages they visit, and which contacts to reach
• Daily SDR Playbook — Signal-weighted priority list that replaces manual pipeline review
• Email automation with deliverability infrastructure — Hyper-personalized sequences with built-in warmup and rotation
• Smart dialer — Click-to-call from the playbook, conversation intelligence logged automatically
• AI chatbot — Engages visitors instantly, qualifies and routes to the right rep
• Champion tracking — Detects when your champions change jobs and alerts reps to re-engage
• Team dedup and territory rules — No more reps stepping on each other's accounts

What makes it different for RevOps: Traditional RevOps tools sit on top of your CRM and help you analyze what happened. MarketBetter sits at the front of your revenue workflow and tells your team what to do next. That's the difference between revenue operations and revenue execution.

Pricing: $500/mo (Starter, 3 seats), $1,500/mo (Growth, 5 seats), $3,000/mo (Scale, 10 seats)

Rating: 4.97/5 on G2 (Top Performer in 15 categories)

Book a demo →

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2. HubSpot Operations Hub — CRM-Native RevOps​

Best for: Teams already on HubSpot CRM that need data sync, automation, and reporting without leaving the ecosystem.

HubSpot's Operations Hub turns HubSpot from a CRM into a RevOps platform. Data sync keeps your tools connected, data quality automation cleans records in real-time, and programmable automation lets you build custom workflows beyond the drag-and-drop builder.

Key features:

• Bi-directional data sync with 1,000+ app integrations
• Data quality automation (format names, clean phone numbers, deduplicate)
• Programmable automation with custom-coded actions
• Custom reporting across marketing, sales, and service data
• Datasets for reusable reporting dimensions

Pricing: Free (basic sync). Starter $20/mo, Professional $800/mo, Enterprise $2,000/mo.

Limitations: Powerful within HubSpot ecosystem, limited outside it. Operations Hub Professional is expensive — data quality features are locked behind the $800/mo tier. If you're not already on HubSpot CRM, the switching cost is high.

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3. Salesforce Revenue Cloud — Enterprise Revenue Lifecycle​

Best for: Enterprise organizations on Salesforce that need CPQ, billing, and revenue recognition unified with CRM.

Salesforce Revenue Cloud combines CPQ (Configure, Price, Quote), billing, and partner relationship management into Salesforce's CRM. It's the full revenue lifecycle from quote to cash, designed for complex enterprise sales motions with multiple product lines, custom pricing, and multi-year contracts.

Key features:

• CPQ with guided selling and approval workflows
• Subscription billing and revenue recognition
• Partner channel management
• Revenue analytics and forecasting
• Multi-cloud integration (Sales, Service, Marketing)

Pricing: CPQ from $75/user/month. Revenue Cloud pricing varies by module — expect $150-300+/user/month for full stack.

Limitations: Salesforce-native only. Implementation complexity is high (6-12 months typical). Requires dedicated Salesforce admin. Pricing adds up fast with multiple modules and seats.

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4. Clari — Revenue Intelligence and Forecasting​

Best for: Sales leaders who need AI-powered forecasting and pipeline inspection to call the quarter accurately.

Clari's revenue intelligence platform analyzes CRM data, email activity, calendar signals, and conversation data to provide real-time pipeline health and forecast accuracy. Their AI doesn't just aggregate — it identifies pipeline risk, deal slippage, and forecast gaps before they impact your number.

Key features:

• AI-powered revenue forecasting with confidence scoring
• Pipeline inspection and deal health scoring
• Activity capture (auto-logs emails, meetings, calls to CRM)
• Mutual action plans for deal execution
• Revenue analytics across teams and segments

Pricing: Custom pricing. Typically $50-100+/user/month depending on modules. Minimum contract often $30,000+/year.

Limitations: Expensive for SMBs. Forecasting AI requires clean CRM data to be accurate — garbage in, garbage out. Best for organizations with 50+ reps where forecast accuracy matters at the board level.

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5. Gong — Conversation Intelligence for Revenue Teams​

Best for: Sales managers who want to coach reps based on actual conversation data, not self-reported CRM notes.

Gong records, transcribes, and analyzes every sales conversation (calls, video meetings, emails) to surface winning patterns, deal risks, and coaching opportunities. For RevOps teams, Gong provides the missing data layer — what actually happens in sales conversations vs. what reps log in CRM.

Key features:

• Call recording and AI-powered transcription
• Deal intelligence (risk scoring, next steps, stakeholder mapping)
• Coaching scorecards and talk pattern analysis
• Market intelligence from aggregated conversation trends
• CRM integration with auto-populated deal fields

Pricing: Custom pricing. Typically $100-150/user/month. Annual contracts, often $50,000+ minimum for mid-market.

Limitations: Expensive. Recording consent requirements vary by state/country — legal review needed. Value depends on call volume — teams with fewer than 50 calls/week may not see sufficient ROI. Privacy concerns in some industries.

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6. Apollo.io — Prospecting + Engagement for RevOps​

Best for: Growth-stage teams that need a prospect database, sequences, and basic CRM in one affordable platform.

Apollo combines a 275M+ contact database with email sequences, a dialer, and lightweight CRM features. For RevOps teams at early-stage companies, Apollo can serve as the entire top-of-funnel stack without stitching together 5 separate tools.

Key features:

• 275M+ contact database with intent and job change signals
• Multi-channel sequences (email, LinkedIn, phone)
• Built-in dialer with call recording
• CRM with deal tracking and pipeline management
• Buyer intent data (website visits, topic research)

Pricing: Free plan (limited). Basic $59/user/mo, Professional $99/user/mo, Organization $149/user/mo.

Limitations: Data quality varies — verified email accuracy around 85-90%. CRM is basic compared to dedicated platforms. Intent data is less granular than specialized providers. Best as a starting point, not an enterprise solution.

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7. ZoomInfo — Data Foundation for RevOps​

Best for: Mid-market and enterprise teams that need the deepest B2B contact and company database as their RevOps data layer.

ZoomInfo is the most comprehensive B2B data platform — 600M+ professional profiles, 35M+ companies, technographic data, intent signals, and org charts. For RevOps teams, ZoomInfo serves as the data foundation that enriches every other tool in the stack.

Key features:

• 600M+ contacts with direct dials and verified emails
• Company technographics (what tools they use)
• Buyer intent signals across 12,000+ topics
• Org chart visualization and decision-maker mapping
• Website visitor identification (basic)
• FormComplete for progressive profiling

Pricing: Not publicly listed. Typically $15,000-50,000+/year depending on credits, seats, and modules. SalesOS, MarketingOS, and OperationsOS sold separately.

Limitations: Expensive — prohibitive for most startups. Contract lock-in (annual, auto-renewing). Data freshness can lag for smaller companies. Intent data is third-party (Bombora-powered). Website visitor ID is account-level only, not contact-level.

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8. LeanData — Lead Routing and Matching Engine​

Best for: Salesforce-based teams with complex routing rules that need to match leads to accounts and route to the right rep instantly.

LeanData automates the critical RevOps workflow of lead-to-account matching and routing. When a new lead comes in, LeanData matches it to the right account, checks territory assignments, and routes to the correct owner — in seconds instead of hours.

Key features:

• Visual drag-and-drop routing builder
• Lead-to-account matching with fuzzy logic
• Round-robin and weighted assignment
• Routing audit trail and analytics
• Salesforce-native (runs inside SFDC)

Pricing: Starting around $39/user/month. Enterprise pricing varies.

Limitations: Salesforce-only. Solves one specific (but critical) RevOps problem — routing. You'll need other tools for everything else. Can be complex to configure for organizations with frequently changing territories.

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9. Openprise — RevOps Data Orchestration​

Best for: Enterprise RevOps teams that need to clean, enrich, segment, and route data across their entire tech stack without code.

Openprise is the ETL layer for RevOps. It connects your data sources (CRM, MAP, enrichment providers, intent tools), normalizes the data, applies business rules, and ensures every system has clean, consistent records. Think of it as the plumbing that makes all your other RevOps tools work properly.

Key features:

• No-code data orchestration across 50+ integrations
• Data cleansing and normalization rules
• Lead scoring model management
• Multi-provider enrichment waterfall (use multiple data vendors in sequence)
• Segment builder for ABM and marketing campaigns

Pricing: Custom pricing. Typically $50,000-150,000+/year for enterprise deployments.

Limitations: Enterprise pricing and complexity. Not for teams under 200 employees. Requires dedicated RevOps headcount to configure and maintain.

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10. Rattle — CRM Automation via Slack/Teams​

Best for: Sales teams that live in Slack or Teams and need CRM updates to happen from chat, not the CRM UI.

Rattle bridges the gap between where reps work (Slack/Teams) and where data needs to live (CRM). Reps can update deals, log activities, and progress pipeline stages without opening Salesforce. RevOps gets cleaner data because the friction of CRM updates drops to near-zero.

Key features:

• Update CRM records from Slack/Teams
• Automated deal alerts and stage change notifications
• Pipeline hygiene workflows (nudge reps to update stale deals)
• Meeting prep briefs pushed to Slack before calls
• Custom bot workflows without code

Pricing: Custom pricing. Typically $20-30/user/month.

Limitations: Requires Slack or Teams (not standalone). Salesforce or HubSpot CRM required. Solves CRM adoption, not CRM replacement. Value depends on how much your team uses Slack/Teams.

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11. 6sense — ABM + Intent Data Platform​

Best for: Mid-market and enterprise teams running account-based strategies that need intent data to prioritize target accounts.

6sense's Revenue AI platform identifies anonymous buying signals across the web, matches them to target accounts, and scores buying stage readiness. For RevOps teams, 6sense provides the intent data layer that drives ABM prioritization and marketing-to-sales alignment.

Key features:

• AI-powered intent data across 12,000+ topics
• Anonymous website visitor identification
• Account-level buying stage prediction
• Audience building for targeted advertising
• Integration with major CRMs and MAPs

Pricing: Not publicly listed. Typically $60,000-120,000+/year for mid-market deployments. Enterprise can exceed $200K.

Limitations: Expensive — typically requires $5M+ ARR to justify. Intent data is probabilistic, not deterministic (accounts "likely" in-market, not guaranteed). Implementation takes 3-6 months. ROI measurement can be challenging.

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12. Nektar — Automated Activity Capture​

Best for: RevOps teams that need complete activity data in CRM without relying on reps to log manually.

Nektar automatically captures all sales activities — emails, meetings, calls, LinkedIn touches — and associates them with the right contacts and opportunities in your CRM. The result: RevOps gets complete activity data for pipeline analysis without burdening reps with data entry.

Key features:

• Automatic activity capture from email, calendar, and LinkedIn
• Contact and opportunity association using AI
• Buyer group mapping (identifies all stakeholders in a deal)
• Pipeline risk alerts based on activity gaps
• CRM data enrichment

Pricing: Custom pricing. Typically $15-25/user/month.

Limitations: Activity capture requires email/calendar integration permissions. Works best with Salesforce. Captures activity data but doesn't prescribe next actions based on that data.

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13. People.ai — Revenue Intelligence Through Activity Data​

Best for: Enterprise sales organizations that want activity-based pipeline analytics and AI coaching.

People.ai captures and analyzes all sales activities to provide revenue intelligence — which activities drive pipeline progression, which deals have enough multi-thread engagement, and which reps follow winning patterns. For RevOps, it's the analytics layer that connects activity to outcomes.

Key features:

• Automatic activity capture and CRM sync
• Deal inspection with engagement scoring
• Playbook adherence tracking (are reps following the process?)
• Account-based engagement analytics
• AI recommendations for next best actions

Pricing: Custom pricing. Typically $50-75/user/month for enterprise.

Limitations: Enterprise focus — minimum 100+ seat deployments typical. Complex implementation. Value requires high-volume activity data (small teams won't see meaningful patterns).

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14. Chili Piper — Inbound Lead Routing and Scheduling​

Best for: Teams with significant inbound volume that need to route and book meetings instantly from forms.

Chili Piper eliminates the gap between form submission and meeting booking. When a prospect fills out your demo form, Chili Piper instantly qualifies, routes, and presents available time slots — converting form fills to booked meetings in seconds instead of days.

Key features:

• Instant scheduling from web forms (Concierge)
• Inbound lead routing with round-robin and territory rules
• Handoff scheduling between SDRs and AEs
• Reminders and no-show follow-up automation
• Analytics on form-to-meeting conversion rates

Pricing: $30/user/month (Instant Booker), $45/user/month (Handoff), $60/user/month (Concierge).

Limitations: Primarily inbound-focused. Doesn't help with outbound pipeline or prospecting. Scheduling-specific — you'll need other tools for CRM, sequences, and analytics.

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15. Forecastio — Sales Forecasting for HubSpot Teams​

Best for: HubSpot-native sales teams that need accurate pipeline forecasting without enterprise pricing.

Forecastio plugs directly into HubSpot and provides AI-powered sales forecasting, pipeline analytics, and performance tracking. It's built specifically for HubSpot (not a generic integration), so the data mapping is clean and insights are actionable.

Key features:

• AI-powered forecasting with scenario modeling
• Pipeline analytics with velocity tracking
• Rep performance dashboards
• Goal tracking and attainment analysis
• Weekly forecast reports

Pricing: Starting at $149/mo for HubSpot integration.

Limitations: HubSpot-only (no Salesforce support). Forecasting-focused — doesn't cover routing, engagement, or data hygiene. Newer platform with smaller customer base.

Building Your RevOps Stack by Stage​

Seed to Series A (Under $2M ARR)​

At this stage, you don't need a RevOps team — you need a RevOps-ready tool that does several jobs:

Need	Recommended Tool	Monthly Cost
CRM + Pipeline	HubSpot Free or Apollo CRM	$0-59
Prospecting + Signals	MarketBetter Starter	$500
Scheduling	Calendly or Chili Piper	$0-30
Total		$500-589

The key at this stage: Don't over-invest in analytics. You don't have enough data for AI forecasting to matter. Focus on signal quality and speed-to-lead.

Series A to B ($2M-$15M ARR)​

Now you have enough data and enough people to benefit from specialized tools:

Need	Recommended Tool	Monthly Cost
Signal-Driven Outbound	MarketBetter Growth	$1,500
CRM	HubSpot Pro or Salesforce	$100-300/user
Conversation Intelligence	Gong or Chorus	$100-150/user
Data Enrichment	ZoomInfo or Apollo	$150-500/user
Lead Routing	LeanData or Chili Piper	$30-60/user
Total (10-person team)		$5,000-10,000

The key at this stage: Invest in data quality and routing. Misrouted leads and dirty CRM data are the biggest revenue killers at this scale.

Series B+ ($15M+ ARR)​

Enterprise RevOps stacks need specialization and depth:

Need	Recommended Tool	Monthly Cost
Revenue Execution	MarketBetter Scale	$3,000
CRM	Salesforce Enterprise	$150-300/user
Revenue Intelligence	Clari	$50-100/user
Conversation Intelligence	Gong	$100-150/user
Intent Data	6sense or Bombora	$5,000-10,000
Data Orchestration	Openprise	$5,000-12,000
Activity Capture	Nektar or People.ai	$15-75/user
Total (50-person team)		$30,000-60,000

The key at this stage: Unification matters more than individual tool power. Your stack should have one source of truth, automated data flow between tools, and consistent metric definitions across teams.

The RevOps Metric That Predicts Growth​

Most RevOps teams track pipeline coverage, win rates, and forecast accuracy. Those are lagging indicators.

The leading indicator that predicts revenue growth? Speed-to-lead response time.

Harvard Business Review found that companies responding to leads within 5 minutes are 21x more likely to qualify than those who wait 30 minutes. InsideSales.com data shows the optimal response window is under 5 minutes — after that, conversion rates drop by 400%.

Yet the average B2B company takes 42 hours to respond to a lead.

This is where the signal-driven approach changes the game. Traditional RevOps stacks help you analyze your pipeline after the fact. Signal-driven platforms like MarketBetter put the right prospect in front of the right rep at the right time — before the lead goes cold.

RevOps isn't just about managing revenue. It's about accelerating it.

Bottom Line​

RevOps tools range from $0 (HubSpot Free) to $200,000+/year (6sense + Gong + Clari + ZoomInfo enterprise stack). The right stack depends on your team size, deal complexity, and current pain points.

Start with signal quality, not analytics. The best CRM hygiene, forecasting, and conversation intelligence in the world can't fix bad targeting. Tools that identify buyer intent and prioritize action — like MarketBetter — should be the foundation. Layer analytics and optimization tools on top as your team scales.

Ready to build your RevOps stack around buyer signals, not just data? Book a demo with MarketBetter →

Sales intelligence software helps B2B teams find the right prospects, understand buying signals, and close deals faster. But the category has exploded — there are now dozens of platforms claiming to offer "sales intelligence," and the differences between them matter enormously.

Some platforms give you a database of contacts. Others track intent signals. A few actually tell your reps what to do next. The gap between "here's some data" and "here's your next best action" is where deals are won or lost.

After evaluating 15 platforms across pricing, data quality, signal capabilities, and real user feedback, here's what actually works in 2026.

What Makes Great Sales Intelligence Software?​

Before diving into specific tools, here's what separates genuinely useful sales intelligence from expensive data subscriptions:

Signal quality over data volume. Having 300 million contacts means nothing if you can't tell which ones are ready to buy right now. The best platforms combine firmographic data with real-time buying signals — website visits, job changes, tech stack shifts, funding events.

Actionable output. Data without direction creates analysis paralysis. Top-tier platforms don't just show you signals — they translate them into prioritized actions for your SDRs.

Integration depth. Your CRM, email sequences, dialer, and chat tools need to work together. Siloed intelligence is wasted intelligence.

Pricing transparency. The sales intelligence market is notorious for opaque pricing. We'll break down real costs wherever possible.

The 15 Best Sales Intelligence Platforms for 2026​

1. MarketBetter​

Best for: Teams that want signals AND next-step actions in one platform

MarketBetter takes a fundamentally different approach to sales intelligence. Instead of giving reps a database to search through, it delivers a Daily SDR Playbook — a prioritized list of exactly who to contact, through which channel, and what to say.

Key capabilities:

• Website visitor identification — Know which companies are on your site right now
• Daily SDR Playbook — AI-generated action items, not just data dumps
• Smart Dialer — Built-in calling with context from every signal
• AI Chatbot — Engages visitors the moment they show interest
• Email automation — Hyper-personalized sequences based on behavioral signals
• AI SEO Intelligence — Track how AI models talk about your brand vs. competitors

What makes it different: Most sales intelligence tools stop at "here's who matches your ICP." MarketBetter goes further — it tells your SDRs exactly what to do next, prioritized by buying likelihood. The result is 70% less manual SDR work and 2x faster speed-to-lead.

Pricing: Starts at $500/mo (3 SDR seats, chatbot, visitor identification). Growth plan at $1,500/mo adds the full SDR Dashboard and Playbook. Scale plan at $3,000/mo includes smart dialer and unlimited outbound actions.

G2 rating: 4.97/5 — Top Performer across 15 Lead Generation categories

Best for: B2B companies with 3-10 SDRs who want to consolidate their stack and get actionable intelligence, not just data.

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2. ZoomInfo​

Best for: Enterprise teams that need the largest B2B contact database

ZoomInfo is the 800-pound gorilla of sales intelligence. With 600M+ professional profiles and 1.3B+ company records, it offers the largest B2B database on the market. The platform spans sales, marketing, and recruiting use cases.

Key capabilities:

• Massive contact and company database
• Buyer intent signals (Streaming Intent)
• Website visitor tracking (WebSights)
• Conversation intelligence (Chorus acquisition)
• Workflow automation and sequencing

What to watch out for: ZoomInfo's pricing is notoriously opaque and expensive. Additional users, credit overages, and premium add-ons inflate costs quickly. Many users report 30-50% price increases at renewal.

Pricing: Professional plan starts at ~$15,000/year. Advanced plan ~$25,000/year. Elite plan $40,000+/year. Additional users cost $1,500+ each. Annual contracts only — no monthly option.

G2 rating: 4.5/5 (7,000+ reviews)

Best for: Enterprise teams (100+ employees) with budget for a comprehensive data platform and dedicated ops support to maximize it.

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3. Apollo.io​

Best for: Startups and SMBs that want sales intelligence + outreach in one tool

Apollo combines a 275M+ contact database with built-in email sequences, a dialer, and LinkedIn automation. It's the most popular all-in-one option for teams that can't afford separate data and outreach tools.

Key capabilities:

• Large contact database with email and phone data
• Built-in email sequencing and automation
• Chrome extension for LinkedIn prospecting
• Intent data and buying signals
• Basic calling capabilities

What to watch out for: Data accuracy can be inconsistent, particularly for mobile numbers and smaller companies. The free plan is generous for testing but limited for real prospecting.

Pricing: Free plan with 1,200 annual credits. Basic at $49-59/user/month. Professional at $79-99/user/month (most popular). Organization at $119-149/user/month (min 3 users). Email credits are "unlimited" under fair use; mobile and export credits are capped per plan.

G2 rating: 4.8/5 (7,500+ reviews)

Best for: Startups and SMBs (10-50 employees) that need a capable all-in-one platform without ZoomInfo-level pricing.

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4. Cognism​

Best for: European and global teams that need GDPR-compliant data with phone-verified mobiles

Cognism has carved out a strong niche with phone-verified mobile numbers (Diamond Data) and deep European coverage. If your SDR team relies heavily on cold calling and you sell internationally, Cognism's data quality stands out.

Key capabilities:

• Phone-verified mobile numbers (Diamond Data)
• Strong European and APAC data coverage
• GDPR and CCPA compliance built in
• Bombora-powered intent signals
• Chrome extension and CRM integrations

What to watch out for: Pricing is opaque and quote-based. Platform fee plus per-seat costs can add up fast for larger teams. Less strong in North American data compared to ZoomInfo or Apollo.

Pricing: Platinum plan starts around €15,000/year platform fee + ~€1,500/user/year. Diamond plan (phone-verified data) ranges $2,550-$25,000/year depending on team size. Quote-based — no self-serve option.

G2 rating: 4.6/5 (800+ reviews)

Best for: European B2B teams (or global teams selling into EMEA) that need verified mobile numbers and GDPR compliance.

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5. 6sense​

Best for: Enterprise ABM teams that want predictive intent and account scoring

6sense is an account-based platform that uses AI to predict which accounts are in-market before they fill out a form. It's powerful for enterprise marketing and sales alignment but comes with enterprise complexity and pricing.

Key capabilities:

• Predictive intent modeling and account scoring
• Anonymous website visitor identification
• Account-based advertising orchestration
• Revenue AI for pipeline prediction
• Deep Salesforce and Marketo integrations

What to watch out for: 6sense is complex to implement and requires dedicated resources to get value. The "dark funnel" insights are powerful but can feel like a black box. Pricing is steep — typically $50K+ annually.

Pricing: Not publicly disclosed. Industry reports suggest $50,000-$120,000+/year depending on features, seats, and data volume. Annual contracts with multi-year discounts.

G2 rating: 4.3/5 (900+ reviews)

Best for: Enterprise teams (500+ employees) with dedicated RevOps and a mature ABM strategy who can invest in implementation.

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6. LinkedIn Sales Navigator​

Best for: Individual reps and small teams that rely on LinkedIn for prospecting

Sales Navigator is the most widely used sales intelligence tool because it sits on top of the world's largest professional network. It's ideal for social selling and relationship-driven sales, though it lacks the automation and signal depth of dedicated platforms.

Key capabilities:

• Advanced lead and account search
• InMail messaging (50/month on Advanced Plus)
• Relationship mapping and warm introductions
• TeamLink for leveraging company connections
• CRM sync (Salesforce, HubSpot)

What to watch out for: Sales Navigator shows you WHO to contact but doesn't help with the HOW. No email sequences, no dialer, no intent signals beyond profile views. You'll need additional tools for outreach execution.

Pricing: Core at $99/user/month. Advanced at $149/user/month. Advanced Plus at ~$1,600/user/year (annual only). LinkedIn pricing has increased significantly in recent years.

G2 rating: 4.3/5 (1,800+ reviews)

Best for: Individual reps and small teams (1-5 people) focused on relationship-based selling to enterprise accounts.

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7. Demandbase​

Best for: Enterprise ABM programs that need advertising + intent + sales intelligence unified

Demandbase combines account-based advertising, intent data, and sales intelligence in one platform. After acquiring InsideView and Engagio, it offers one of the most comprehensive ABM suites available.

Key capabilities:

• Account identification and scoring
• Intent data from multiple sources
• Account-based display advertising
• Sales engagement recommendations
• Journey analytics and attribution

What to watch out for: Like 6sense, Demandbase requires significant investment in implementation and ongoing management. The platform can feel overwhelming without dedicated ABM ops support.

Pricing: Not publicly disclosed. Typically $40,000-$100,000+/year for the full platform. Modular pricing available for individual products.

G2 rating: 4.3/5 (1,500+ reviews)

Best for: Enterprise B2B marketers running sophisticated ABM programs with budget for both advertising and intelligence.

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8. Lusha​

Best for: Individual reps who need quick, affordable contact lookups

Lusha is the simplest sales intelligence tool on this list — and that's its strength. The Chrome extension lets reps find email addresses and phone numbers instantly while browsing LinkedIn or company websites.

Key capabilities:

• Chrome extension for instant contact enrichment
• Email and direct dial phone numbers
• Prospecting lists with company data
• CRM enrichment automation
• API access for custom integrations

What to watch out for: Lusha is a contact finder, not a full sales intelligence platform. No intent signals, no sequencing, no visitor identification. Data accuracy for phone numbers is lower than Cognism's verified data.

Pricing: Free plan with 50 credits/month. Pro at $29/user/month (480 credits/year). Premium at $51/user/month (960 credits/year). Scale plan is quote-based.

G2 rating: 4.3/5 (1,400+ reviews)

Best for: Individual reps or micro-teams (1-3 people) who just need quick contact lookups without a full platform.

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9. Warmly​

Best for: SMBs that want website visitor identification with real-time chat engagement

Warmly identifies anonymous website visitors and enables real-time engagement through chat, video, and integrations with outreach tools. It's positioned as a lighter, more affordable alternative to 6sense for smaller teams.

Key capabilities:

• Website visitor identification (company and individual level)
• Real-time chat and video engagement
• Bombora and G2 intent integration
• Automated outreach orchestration
• CRM sync and lead routing

What to watch out for: Warmly focuses heavily on website visitors — it doesn't have the broad database or outbound tools that platforms like Apollo or ZoomInfo offer. No smart dialer. Limited to companies that drive website traffic.

Pricing: Free plan available. Business starts at ~$700/month. Enterprise is quote-based. Pricing based on website traffic volume.

G2 rating: 4.7/5 (200+ reviews)

Best for: SMBs (20-200 employees) with decent website traffic who want to convert anonymous visitors into pipeline.

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10. Dealfront (formerly Leadfeeder + Echobot)​

Best for: European companies that need regional data compliance and visitor tracking

Dealfront merged Leadfeeder (website visitor tracking) with Echobot (European B2B data) to create a comprehensive sales intelligence platform focused on the European market.

Key capabilities:

• Website visitor identification (IP-based)
• European B2B company database
• GDPR-native data handling
• Buyer intent signals from web behavior
• CRM and outreach integrations

What to watch out for: Weaker data coverage outside of Europe compared to ZoomInfo or Apollo. The merger created some integration gaps that are still being resolved.

Pricing: Website visitor tracking starts at €99/month (up to 100 identified companies). Target (B2B data) from €199/month. Pricing scales with identified companies and data credits.

G2 rating: 4.3/5 (700+ reviews for Leadfeeder component)

Best for: European B2B companies that need GDPR-compliant visitor tracking and regional data intelligence.

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11. Common Room​

Best for: Product-led growth companies tracking community and product signals

Common Room aggregates signals from community platforms, product usage, social media, and support channels into a unified view of account activity. It's designed for companies where buying signals come from places traditional tools don't monitor.

Key capabilities:

• Multi-source signal aggregation (Slack, Discord, GitHub, Stack Overflow)
• Product usage tracking and account scoring
• Contact enrichment from community profiles
• Automated plays based on signal combinations
• Integration with CRM and outreach tools

What to watch out for: Common Room is excellent at capturing signals but less focused on execution. Your reps still need separate tools to actually engage prospects. The platform works best for PLG companies with active communities.

Pricing: Free plan for small communities. Team plan starts at ~$500/month. Enterprise is quote-based.

G2 rating: 4.5/5 (100+ reviews)

Best for: PLG and developer-focused companies (50-500 employees) where buying signals come from community engagement and product usage.

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12. Clearbit (now HubSpot Breeze Intelligence)​

Best for: HubSpot-native teams that want enrichment built into their CRM

Clearbit was acquired by HubSpot in 2023 and rebranded as Breeze Intelligence. It now offers data enrichment, buyer intent, and form shortening as a HubSpot add-on. If you're already on HubSpot, it's the most seamless enrichment option.

Key capabilities:

• CRM record enrichment with firmographic and technographic data
• Buyer intent signals within HubSpot
• Form shortening (auto-fill known data)
• Website visitor identification (company level)
• API for custom enrichment workflows

What to watch out for: Breeze Intelligence only works within HubSpot — it's not a standalone product anymore. Credits are expensive compared to dedicated enrichment tools. Less comprehensive than ZoomInfo for prospecting.

Pricing: Starts at $45/month for 100 credits. Larger credit packs (1,000 and 10,000) require sales engagement — pricing not publicly disclosed. Requires existing HubSpot subscription.

G2 rating: 4.4/5 (600+ reviews as Clearbit)

Best for: Teams already on HubSpot who want seamless CRM enrichment without adding another vendor.

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13. Seamless.AI​

Best for: High-volume outbound teams that need real-time email and phone number search

Seamless.AI uses AI to find and verify contact information in real time, rather than relying on a static database. This approach can yield fresher data but with variable accuracy depending on the contact and industry.

Key capabilities:

• Real-time contact search and verification
• Chrome extension for LinkedIn prospecting
• Buyer intent data
• Pitch intelligence for personalization
• CRM and sequencer integrations

What to watch out for: Users frequently report aggressive sales tactics and difficult cancellation processes. Data accuracy is inconsistent — some users report high bounce rates on emails. The "unlimited" credits on premium plans have fair-use caps.

Pricing: Free plan with limited credits. Pro at $79/user/month (1,000 credits). Enterprise is quote-based. Additional credit packs at $49 per 500 credits.

G2 rating: 4.3/5 (1,300+ reviews)

Best for: High-volume outbound teams that need lots of contact data and don't mind variable quality.

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14. Bombora​

Best for: Companies that want third-party intent data to layer on top of existing tools

Bombora is the most widely used B2B intent data provider, powering intent signals for platforms like Cognism, 6sense, Demandbase, and Salesforce. You can buy Bombora's Company Surge data directly or access it through partner platforms.

Key capabilities:

• Company Surge intent data across 12,000+ topics
• Data co-op model (4,000+ B2B publisher sites)
• Integration with most CRM and ABM platforms
• Topic-level intent scoring
• Historical intent trend analysis

What to watch out for: Bombora provides company-level intent, not individual-level. You'll know a company is researching "sales intelligence" but not which specific person. Also, intent scores can be noisy — validation against your own first-party data is essential.

Pricing: Not publicly disclosed. Typically $25,000-$50,000+/year for direct access. Often included in partner platforms (Cognism, 6sense) at additional cost.

G2 rating: 4.4/5 (150+ reviews)

Best for: Revenue teams that want to add third-party intent signals to their existing stack without replacing their current tools.

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15. RocketReach​

Best for: Budget-conscious teams that need email and phone lookups at scale

RocketReach is a straightforward contact lookup tool with over 700M professional profiles. It's simpler than full sales intelligence platforms but significantly cheaper and easy to get started with.

Key capabilities:

• Email and phone number lookup
• Company and people search
• Chrome extension and bulk lookups
• API for automated enrichment
• Basic list building and export

What to watch out for: RocketReach is a contact finder, not a signal platform. No intent data, no visitor identification, no outreach execution. Email accuracy is good but phone number coverage is thinner.

Pricing: Essentials at $39/month (1,500 annual lookups). Pro at $99/month (3,600 lookups). Ultimate at $249/month (10,000 lookups). Team plans available at $83-207/user/month.

G2 rating: 4.5/5 (700+ reviews)

Best for: Small teams and recruiters who need affordable, reliable email lookups without the complexity of enterprise platforms.

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Sales Intelligence Pricing Comparison​

Platform	Starting Price	What's Included	Contract
MarketBetter	$500/mo	3 SDR seats, chatbot, visitor ID	Monthly available
ZoomInfo	~$15,000/yr	1 user, 5K credits	Annual only
Apollo.io	Free–$49/user/mo	1,200–unlimited email credits	Monthly available
Cognism	~€15K/yr + €1.5K/user	Platform + per-seat	Annual only
6sense	~$50,000+/yr	Full ABM suite	Multi-year
Sales Navigator	$99/user/mo	Advanced search, InMail	Monthly available
Demandbase	~$40,000+/yr	ABM + intent + ads	Annual
Lusha	Free–$29/user/mo	50–480 credits/year	Monthly available
Warmly	Free–$700/mo	Visitor ID + chat	Monthly available
Dealfront	€99/mo	100 identified companies	Monthly available
Common Room	Free–$500/mo	Signal aggregation	Monthly available
Breeze Intelligence	$45/mo	100 HubSpot credits	Monthly (needs HubSpot)
Seamless.AI	$79/user/mo	1,000 credits	Annual
Bombora	~$25,000+/yr	Company Surge data	Annual
RocketReach	$39/mo	1,500 lookups/year	Monthly available

How to Choose the Right Sales Intelligence Platform​

By team size:​

Solo reps or micro-teams (1-3 people): Start with Apollo's free plan or Lusha for basic lookups. LinkedIn Sales Navigator if you sell through relationships.

SMB teams (3-10 SDRs): MarketBetter delivers the most value per dollar — visitor ID, playbook, dialer, and chatbot in one platform at $500-1,500/month. Apollo is a strong alternative if you primarily need a contact database with outreach.

Mid-market (10-25 SDRs): Evaluate MarketBetter Scale ($3,000/mo) against ZoomInfo Professional ($15K/yr). MarketBetter wins on action-orientation; ZoomInfo wins on raw database size.

Enterprise (25+ SDRs): ZoomInfo, 6sense, or Demandbase depending on whether you prioritize data (ZoomInfo), intent prediction (6sense), or ABM orchestration (Demandbase).

By primary need:​

"I need contact data" → ZoomInfo (budget) or Apollo (value)

"I need to know who's on my website" → MarketBetter or Warmly

"I need my SDRs to be more efficient" → MarketBetter (only platform that combines signals with specific daily actions)

"I need to predict which accounts are in-market" → 6sense or Demandbase

"I need GDPR-compliant European data" → Cognism or Dealfront

The signal-to-action gap​

Here's the uncomfortable truth about most sales intelligence tools: they give your reps more data, not more direction.

Your SDR logs into ZoomInfo or Apollo, searches for contacts, exports a list, uploads it to their sequencer, and starts blasting. That's not intelligence — it's data retrieval with extra steps.

True sales intelligence should answer one question: "What should I do right now to generate pipeline?"

That means combining visitor identification (who's interested), intent signals (who's researching), contact enrichment (how to reach them), and action prioritization (what matters most) into a single workflow. Not four separate tools with manual handoffs between them.

The platforms that close this gap — turning signals into daily action items — will define the next generation of sales intelligence.

Ready to See Signal-Driven Sales Intelligence?​

MarketBetter shows your SDRs exactly who to contact, how to reach them, and what to say — every single day. No database searching. No manual list building. Just a prioritized playbook that turns signals into pipeline.

Book a demo →

See why teams with 4.97/5 on G2 are switching from data platforms to action platforms.