One post tagged with "mailshake"

Mailshake has been a go-to cold email tool since 2015. With plans ranging from $29 to $99/user/month, it positions itself as an approachable entry point for teams getting started with outbound.

But here's what the pricing page doesn't emphasize: Mailshake's cheapest plan is barely functional for serious outbound, the mid-tier jumps significantly in price, and the full Sales Engagement plan at $99/user still doesn't include features that modern SDR teams consider standard — like visitor identification or built-in prospect data.

Let's break down every plan and calculate what your team will actually spend.

Mailshake's 2026 Pricing Plans​

Plan	Monthly Cost	Billing	Primary Use Case
Starter	$29/user/month	Monthly	Basic email tracking
Email Outreach	$59/user/month	Monthly	Cold email sequences
Sales Engagement	$99/user/month	Monthly	Multichannel outreach

Unlike most competitors, Mailshake bills monthly by default. No annual discount gymnastics — but also no price break for commitment. Each user requires one connected mail account.

Plan-by-Plan Breakdown​

Starter — $29/user/month​

The Starter plan is essentially an email tracking layer on top of your Gmail or Outlook:

What you get:

• Email tracking (opens, clicks)
• Email templates
• Mail merge
• Basic reporting
• Gmail/Outlook integration

What you don't get:

• No automated email sequences
• No follow-up automation
• No A/B testing
• No phone dialer
• No LinkedIn integration
• No CRM integration
• No prospect management

At $29/month, you're paying for enhanced email tracking. No sequences, no automation, no CRM sync. For any team doing actual outbound, this plan is a stepping stone, not a solution.

Email Outreach — $59/user/month​

This is where Mailshake becomes a real cold email tool:

What you get (above Starter):

• Automated email sequences
• Email rotation for deliverability
• Email personalization
• Advanced scheduling and throttling
• Unified inbox
• CRM integrations (Salesforce, Pipedrive, HubSpot)
• 1,000+ integrations via Zapier
• Prospects view
• Browser extension
• A/B testing

What you still don't get:

• No phone dialer
• No LinkedIn automation
• No social selling features
• No conversation intelligence

This plan covers the basics of cold email well. But it's email-only — no phone, no LinkedIn, no social channels.

Sales Engagement — $99/user/month​

The full Sales Engagement plan adds multichannel capabilities:

What you get (above Email Outreach):

• Phone dialer with call recording
• LinkedIn automation (connection requests, messages)
• Social selling features
• Lead catcher for inbound
• Priority support
• Conversation intelligence basics

This is Mailshake's most complete offering, but at $99/user, you're paying more than Outplay's Growth plan ($89/user) or Klenty's Growth plan ($70/user) — both of which include multichannel from a lower tier.

The Real Cost: Team Math​

Team Size	Starter	Email Outreach	Sales Engagement
3 SDRs	$87/mo ($1,044/yr)	$177/mo ($2,124/yr)	$297/mo ($3,564/yr)
5 SDRs	$145/mo ($1,740/yr)	$295/mo ($3,540/yr)	$495/mo ($5,940/yr)
10 SDRs	$290/mo ($3,480/yr)	$590/mo ($7,080/yr)	$990/mo ($11,880/yr)

For a 5-person SDR team on the Sales Engagement plan, you're spending $5,940/year on sequences and a dialer. That's competitive for multichannel — but Mailshake doesn't replace your need for:

• Contact database: You need prospects to put into sequences ($100-1,000/mo)
• Visitor identification: Who's on your website? Mailshake doesn't know ($500-2,000/mo)
• AI chatbot: Engage visitors in real time ($200-500/mo)
• Enrichment: Get phone numbers and verified emails ($100-500/mo)

Total SDR stack with Mailshake: $1,395-$3,995/month for a 5-person team.

What Users Report​

Mailshake has been around since 2015, which means there's a deep pool of user feedback:

Strengths:

• Simple, easy-to-learn interface — SDRs onboard in hours, not weeks
• Email deliverability is solid with rotation and warm-up
• Zapier integration fills gaps in native integrations
• Responsive customer support team

Common complaints (from G2, LaGrowthMachine, and SalesHive):

• No free trial — Mailshake collects payment upfront, which is unusual in the space
• Per-user costs scale fast — 5 users at $99 is $495/month, and there's no volume discount
• Limited prospecting — Like most sequencers, Mailshake doesn't help you find leads, just contact ones you have
• LinkedIn automation is basic — Not as robust as dedicated LinkedIn tools
• Agency model is awkward — Clients must create their own teams and add you as a user
• Reporting could be deeper — Power users want more granular analytics

Mailshake vs MarketBetter: Sequencing Tool vs SDR Operating System​

Capability	Mailshake ($99/user)	MarketBetter ($500-1,500/mo flat)
Pricing	Per user/month	Flat team pricing
Email sequences	✅ Strong, simple	✅ AI-personalized
Phone dialer	✅ Sales Engagement plan	✅ Smart dialer all plans
LinkedIn	✅ Basic	✅ Integrated
Visitor ID	❌	✅ Company identification
Daily playbook	❌	✅ AI-prioritized actions
AI chatbot	❌	✅ Engages visitors 24/7
Contact enrichment	❌	✅ Built-in
Champion tracking	❌	✅ Job change monitoring
AI SEO	❌	✅ Brand mention tracking
Free trial	❌ (Pay upfront)	Demo available

The value equation: Mailshake at $99/user is affordable for email + basic multichannel. But if you need visitor identification, enrichment, and a chatbot on top of outreach, you're stacking 3-4 tools at $1,500-4,000/month total.

MarketBetter consolidates the entire SDR stack into one platform with flat pricing — no per-user surprise as you scale.

Who Should Choose Mailshake?​

Mailshake is a good fit if:

• You want a simple, proven cold email tool without enterprise complexity
• Your team is small (1-3 reps) and runs primarily email campaigns
• You already have a solid prospect list and just need to sequence it
• You value simplicity over feature depth

Who Should Choose MarketBetter?​

MarketBetter makes more sense when:

• You need to identify website visitors (not just email people you already know)
• Your SDRs need a daily playbook, not just an empty sequence builder
• You want one platform instead of Mailshake + ZoomInfo + Clearbit + Drift
• You're growing and want flat pricing that doesn't penalize adding reps

The Bottom Line​

Mailshake's simplicity is its greatest strength and its biggest limitation. The $59/user Email Outreach plan is genuinely competitive for pure cold email. The interface is clean, deliverability is solid, and the learning curve is minimal.

But B2B outbound in 2026 requires more than email sequences. Buyer expectations have shifted — they expect relevant outreach based on their behavior, not cold blasts from imported lists.

If email is 80% of your outreach and you're happy with separate tools for everything else, Mailshake works. If you want your outreach tools to know who's actually interested, it's worth comparing the full stack.

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