2 posts tagged with "klenty"

Klenty positions itself as the affordable sales engagement platform that helps you "capture active buyers and nurture passive ones." Starting at $50/user/month, the pricing looks straightforward compared to enterprise tools like Outreach or SalesLoft.

But Klenty's plan structure has a deliberate trap: the cheapest plan locks you into email-only outreach, and the features most SDR teams actually need — multichannel cadences, a dialer, AI credits — don't show up until you're paying $70-99/user/month.

Here's exactly what each plan costs, what's included, and where the total adds up.

Klenty's 2026 Pricing Plans at a Glance​

Plan	Monthly Cost	Billing	Key Capability
Startup	$50/user/month	Annual	Email-only cadences
Growth	$70/user/month	Annual	Multichannel (email + LinkedIn + calls + SMS)
Plus	$99/user/month	Annual	AI credits, calling minutes, coaching
Enterprise	Custom	Annual	SSO, IP restrictions, dedicated success

All prices shown are with annual billing. Monthly billing is available but costs significantly more.

Plan-by-Plan Breakdown​

Startup — $50/user/month​

Klenty's Startup plan is stripped down to one channel: email.

What you get:

• Unlimited prospects and cadences
• 500 emails/day sending limit
• CSV file import
• Email sequences with automation
• API and Zapier integrations
• Basic reporting

What you don't get:

• No LinkedIn automation
• No phone dialer
• No SMS
• No native CRM integrations (Salesforce, HubSpot, Pipedrive)
• No intent-based automation
• No AI features

For $50/user/month, you're getting an email sequencer with basic automation. The 500 emails/day limit is generous, but without multichannel capabilities or CRM integration, most B2B teams will find this plan insufficient within their first month.

The biggest gap: no native CRM integration. You're limited to API and Zapier, which means manual setup and potential sync issues. For a team that lives in Salesforce or HubSpot, this is a dealbreaker.

Growth — $70/user/month​

The Growth plan is where Klenty becomes a real sales engagement tool:

What you get (above Startup):

• Multichannel cadences: email + LinkedIn + phone + SMS
• Built-in dialer
• Native CRM integrations (Salesforce, HubSpot, Pipedrive, Zoho)
• Intent-based cadence automation
• Engagement-based follow-up triggers
• Advanced reporting

This plan solves the most critical Startup limitations. You get multichannel outreach and CRM sync, which is table stakes for any SDR team in 2026.

What you still don't get:

• No AI credits for personalization
• No conversation intelligence
• No coaching features
• No advanced analytics
• Limited calling minutes

Plus — $99/user/month (Recommended by Klenty)​

The Plus plan adds AI and coaching capabilities:

What you get (above Growth):

• AI credits for email personalization
• Calling minutes included
• Conversation intelligence
• Sales coaching features
• Advanced analytics and KPI tracking
• Goal tracking and management dashboards

This is the plan Klenty pushes hardest, and for good reason — it's where the AI features live. But at $99/user/month, you're approaching Outreach/SalesLoft territory in price while still lacking visitor identification, chatbot, and enrichment.

Enterprise — Custom Pricing​

For large organizations, Klenty offers:

What you get (above Plus):

• Monthly customer success reviews
• IP-based login restrictions
• SSO
• Custom pricing and volume discounts
• Dedicated onboarding

Enterprise pricing isn't published, but based on vendor intelligence, expect $120-150/user/month for teams of 20+.

The Real Cost: SDR Team Scenarios​

Here's what real teams pay across Klenty's plans:

Team Size	Startup	Growth	Plus
3 SDRs	$150/mo ($1,800/yr)	$210/mo ($2,520/yr)	$297/mo ($3,564/yr)
5 SDRs	$250/mo ($3,000/yr)	$350/mo ($4,200/yr)	$495/mo ($5,940/yr)
10 SDRs	$500/mo ($6,000/yr)	$700/mo ($8,400/yr)	$990/mo ($11,880/yr)

These numbers look reasonable in isolation. But Klenty is a sequencing tool — it doesn't find your prospects, identify your website visitors, or enrich your contacts. For a complete SDR stack, you need to add:

• Contact data: Apollo, ZoomInfo, or Lusha ($100-1,000+/month)
• Visitor identification: Clearbit Reveal, 6sense, or similar ($500-2,000/month)
• Chatbot: Drift, Intercom, or Qualified ($200-1,000/month)

Total stack cost for 5 SDRs on Klenty Plus: $1,295-$3,495/month when you add the tools Klenty doesn't include.

What G2 and Real Users Say​

Klenty has earned solid reviews, but patterns emerge in the complaints:

What users love:

• Clean, intuitive interface
• Cadence automation actually works well
• Good email deliverability features
• Responsive support team
• Fair pricing for what you get

Common complaints (sourced from G2, SalesRobot, and Capterra):

• LinkedIn safety concerns — users report worries about LinkedIn flagging automated actions
• Billing surprises — some users complain about unclear billing terms and charge disputes
• Limited prospecting — Klenty doesn't help you find prospects, only engage ones you already have
• Reply rate claims are aspirational — the marketed 46% reply rate and 300% meeting increase assume perfect conditions
• Chennai-based support timing — Klenty is India-headquartered, which can mean response lag for US-based teams

Klenty vs MarketBetter: Different Categories​

Comparing Klenty and MarketBetter isn't comparing apples to apples — it's comparing a sequencing tool to a complete SDR operating system.

Capability	Klenty ($70-99/user)	MarketBetter ($500-1,500/mo flat)
Pricing model	Per user/month	Flat monthly (team-based)
Email sequences	✅ Strong	✅ Hyper-personalized
LinkedIn outreach	✅ Cadence steps	✅ Integrated
Phone dialer	✅ Growth+	✅ Smart dialer included
Visitor identification	❌	✅ Identifies companies
Daily SDR playbook	❌	✅ AI-prioritized actions
AI chatbot	❌	✅ Engages every visitor
Contact enrichment	❌	✅ Built-in
Champion tracking	❌	✅ Job change alerts
CRM integration	✅ Growth+	✅ All plans
Intent signals	❌	✅ Website + engagement

The math tells the story: 5 SDRs on Klenty Plus ($495/mo) + ZoomInfo ($1,000/mo) + Clearbit ($500/mo) + Drift ($300/mo) = $2,295/month across 4 vendors with 4 logins, 4 billing cycles, and 4 support teams.

MarketBetter Growth at $1,500/month replaces all four with a single platform — and adds a daily playbook that tells your reps exactly who to contact and why.

Who Should Choose Klenty?​

Klenty works well if:

• You already have a reliable contact database and just need to automate outreach
• Your budget is tight and you need basic multichannel at $70/user
• You run high-volume cadences and care most about email deliverability
• Your team is small (1-3 reps) and doesn't need visitor ID or enrichment

Who Should Choose MarketBetter?​

MarketBetter makes more sense when:

• You want to know who's on your website before reaching out
• Your SDRs waste time figuring out who to contact each morning
• You want visitor ID + enrichment + outreach + chatbot in one tool
• You're tired of managing 3-4 separate sales tools
• You have 3-10 SDRs and want predictable flat pricing

The Bottom Line​

Klenty's pricing is genuinely fair for a sequencing tool. At $70/user/month for multichannel cadences, it undercuts Outreach and SalesLoft by 30-40%.

But sequencing is one piece of the SDR puzzle. If your team spends half its time figuring out who to contact — instead of actually contacting them — a cheaper sequencer won't solve the problem.

The question isn't "How much does Klenty cost?" It's "How much does your entire SDR stack cost, and could one platform replace three?"

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Want to see what an all-in-one SDR platform looks like? Book a demo →

Klenty and MarketBetter both serve B2B sales teams, but they solve fundamentally different problems. Understanding the difference will save you months of switching costs.

Klenty is a sales engagement platform built around cadence automation. You create sequences, import prospects, and Klenty handles the repetitive work — email follow-ups, LinkedIn tasks, call reminders, and CRM syncing. It's positioned as a more affordable alternative to Outreach and SalesLoft, and for pure sequencing, it delivers.

MarketBetter is a signal-driven SDR operating system. Instead of starting with a list you imported, MarketBetter starts with who's actually showing buying intent — website visitors, champion job changes, engagement signals — and builds a prioritized daily playbook that tells your SDRs exactly what to do.

The difference in one sentence: Klenty automates what your reps were already going to do. MarketBetter changes what they do in the first place.

How They Differ: The Core Philosophy​

Klenty: Master the Cadence​

Klenty's value proposition is straightforward: build better sequences, execute them faster, personalize at scale.

Their platform has evolved from a simple email automation tool (founded in 2015 in Chennai, India) into a full multichannel platform. Klenty now supports email, LinkedIn, phone calls, SMS, and WhatsApp within a single sequence builder. They've added intent-based playbooks, AI content generation, and smart behavioral triggers.

Klenty's strength is in demand capture — they even use this language themselves, distinguishing between "capturing active buyers" and "nurturing passive buyers" with different cadence playbooks.

The limitation? Klenty doesn't generate signals. It relies on you to bring the intent data, the prospect lists, and the targeting logic. It's an execution engine, not an intelligence layer.

MarketBetter: Start With the Signal​

MarketBetter flips the model. Before your SDR touches a single prospect, MarketBetter has already:

• Identified companies on your website and enriched them with firmographic data
• Scored visitor intent based on pages visited, time spent, and content consumed
• Built a daily playbook ranking accounts by likelihood to convert
• Detected champion movements — your past buyers changing companies

Your SDR opens their dashboard and sees: "Call these 8 accounts first. Here's why each one is hot. Here's what they looked at on your website yesterday."

That's a fundamentally different starting point than "here's your sequence — go."

Feature Comparison​

Feature	MarketBetter	Klenty
Website Visitor ID	✅ Core feature — identifies companies + enriches	❌ Has "route website visitors" but not visitor identification
Daily SDR Playbook	✅ AI-prioritized, signal-driven	❌ Task queue based on cadence steps
Email Sequences	✅ Signal-triggered personalization	✅ Strong — multichannel cadences, A/B testing
Smart Dialer	✅ Integrated, warm calling from intent	⚠️ Phone dialer available on higher plans
LinkedIn Automation	✅ Multichannel outreach	⚠️ Available but users report safety limitations
AI Personalization	✅ Based on visitor behavior and intent signals	✅ AI email writer, dynamic templates
CRM Integration	✅ Salesforce, HubSpot	✅ Salesforce, HubSpot, Pipedrive, Zoho, Dynamics 365
AI Chatbot	✅ Real-time visitor engagement	❌ No chatbot
Champion Tracking	✅ Alerts when buyers change companies	❌ Not available
Intent-Based Triggers	✅ Website visit + engagement signals	✅ Email open/click/reply triggers
Meeting Scheduling	✅ Integrated	✅ Meeting booking with routing
Conversation Intelligence	⚠️ Through integrations	✅ Built-in meeting transcription and analysis
Lead Routing	✅ Smart routing by territory and rules	✅ Route visitors to best-fit rep
Transparent Pricing	✅ Published	✅ Published — $50-$100/user/mo

Pricing: What You're Actually Paying​

Klenty Pricing (2026)​

Klenty uses per-user, annually-billed pricing across four tiers:

• Startup — $50/user/month: Email automation, multi-step cadences, basic CRM integration, personalization. The entry point for teams getting started.
• Growth — $70/user/month: Advanced workflow automation, intent-based triggers, A/B testing, deeper CRM integration. Best for teams scaling outreach.
• Pro — $100/user/month: Full multichannel (email + LinkedIn + phone + SMS), advanced analytics, AI-driven tools, coaching features.
• Enterprise — Custom pricing: Custom roles, SSO, dedicated CSM, advanced security.

Klenty's own blog mentions a separate pricing comparison noting their Sales Engagement plan at $85/user/month includes LinkedIn automation and phone dialer.

Real cost for a 5-person team on Growth: $350/month ($70 × 5) = $4,200/year.

But here's the hidden cost — Klenty doesn't include:

• Website visitor identification (add $500-2,000/mo for ZoomInfo, Clearbit, or similar)
• Intent data (add $500-1,000/mo for Bombora or G2 Buyer Intent)
• Data enrichment beyond basic prospect info (add $200-500/mo)
• AI chatbot for website (add $200-500/mo for Drift, Qualified, etc.)

True total cost of ownership: $1,750-$4,350/month when you add the tools Klenty doesn't include.

MarketBetter Pricing​

Everything is bundled:

• Starter — $500/month: 3 SDR seats, visitor identification, AI chatbot, 5K outbound actions, 2K enrichment credits
• Growth — $1,500/month: 5 seats, full SDR playbook + dashboard, champion tracking, 25K outbound actions, 5K enrichment credits
• Scale — $3,000/month: 10 seats, smart dialer, unlimited outbound actions, 15K enrichment credits

No hidden add-ons. Visitor ID, enrichment, chatbot, and the playbook engine are included at every tier.

Where Klenty Wins​

Credit where it's due:

1. Lower per-seat cost for pure sequencing — If all you need is automated email cadences with CRM sync, Klenty's $50/user Startup plan is genuinely affordable. For bootstrapped teams doing cold email with an existing prospect list, it's a smart choice.

2. Broader CRM support — Klenty natively integrates with Salesforce, HubSpot, Pipedrive, Zoho CRM, AND Microsoft Dynamics 365. That's the widest CRM coverage in this comparison.

3. Meeting intelligence — Klenty can record and transcribe meetings automatically, then analyze the conversation. This coaching angle is valuable for SDR managers training new reps.

4. Established product maturity — Founded in 2015, Klenty has 10 years of iteration. The cadence builder, email deliverability tools, and workflow automation are battle-tested.

5. Intent-based playbooks (within sequences) — Klenty's intent playbooks route prospects into different cadences based on engagement behavior. It's not the same as MarketBetter's website visitor intelligence, but it adds a layer of automation beyond basic sequencing.

Where MarketBetter Wins​

1. Website visitor identification — This is the fundamental gap. Klenty describes "routing website visitors" but doesn't identify the companies visiting your site. MarketBetter does — and that's where high-intent leads come from.

2. Signal-driven daily playbook — Instead of SDRs managing their own task queues across multiple cadences, MarketBetter surfaces a single, prioritized list every morning. "Call Acme Corp first — they visited your pricing page three times yesterday."

3. AI chatbot that feeds the pipeline — MarketBetter's chatbot qualifies website visitors in real-time and pushes those conversations into the SDR playbook. Klenty has no chatbot capability.

4. Champion tracking — When your past buyer moves to a new company, MarketBetter alerts you automatically. That's the warmest possible intro — and Klenty doesn't track this.

5. Consolidation value — MarketBetter replaces 3-5 tools (visitor ID + enrichment + sequencing + chatbot + dialer) with one platform. Klenty replaces one tool (your sequencing platform) and expects you to keep the rest.

What Real Users Say About Klenty​

From G2, Capterra, and SalesRobot reviews:

What users love:

• Reply rates jumped up to 46% with better timing and follow-ups (Dimmo analysis)
• Meetings booked grew approximately 300% according to customer testimonials
• Easy import from Sales Navigator — paste a search URL to start prospecting
• Affordable compared to Outreach/SalesLoft

What users complain about:

• LinkedIn safety concerns — reviewers report limitations with LinkedIn capabilities, particularly around account safety when scaling connection requests
• Billing issues — multiple users report unexpected charges or confusing billing practices
• Interface clunkiness — while functional, the UI can feel dated compared to newer tools
• Limited LinkedIn automation — compared to dedicated LinkedIn tools, Klenty's integration feels bolted on rather than native

When Should You Choose Which?​

Pick Klenty if:​

• You already have a separate visitor ID tool and intent data source
• Your team is 1-3 reps running primarily cold email campaigns
• You need Pipedrive, Zoho, or Dynamics 365 CRM integration (MarketBetter focuses on Salesforce and HubSpot)
• Budget is the primary concern and you can tolerate stitching together 3-4 tools
• You want built-in meeting transcription and conversation coaching

Pick MarketBetter if:​

• You want your SDRs working from a prioritized, signal-driven playbook instead of managing their own sequences
• Website visitor identification is important to your pipeline strategy
• You're tired of paying for 4-5 separate tools that don't talk to each other well
• Speed to lead matters — acting on buying signals within hours, not after a weekly CSV import
• You have 3+ SDRs and need team coordination (territory rules, dedup, shared signals)

The Bottom Line​

Klenty is a competent, affordable sequencing platform. For teams that already have their targeting, intent data, and enrichment sorted out, it's a solid execution layer.

But if you're asking "who should my SDRs call and why?" — Klenty doesn't answer that question. You bring the intelligence; Klenty runs the cadence.

MarketBetter answers both questions: who to contact (through visitor identification and intent signals) and how to reach them (through the SDR playbook, email, dialer, and chatbot). It's the difference between a tool and an operating system.

For teams with 3+ SDRs trying to build a modern, signal-driven sales motion, MarketBetter's consolidated approach typically costs less than Klenty + the 3-4 tools you'd need to match the same capabilities.

Want to see how signal-driven selling works? Book a demo of MarketBetter and compare it to your current stack.

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Related Reading​

• MarketBetter vs Outplay
• MarketBetter vs SalesLoft
• Best AI SDR Tools in 2026
• MarketBetter vs Apollo
• Best Sales Engagement Platforms for SDR Teams