14 posts tagged with "competitors"

Klenty built a solid cadence automation tool for budget-conscious sales teams. But with a clunky UI, billing complaints, and limited capabilities beyond email sequences, many teams look elsewhere as they scale. Whether you need better usability, more channels, or a complete SDR platform, here are 7 alternatives worth evaluating.

Why Teams Look for Klenty Alternatives​

Common reasons SDR teams explore beyond Klenty:

• Unintuitive interface that requires re-learning whenever you create new cadences
• Billing disputes reported by multiple users on G2 and Capterra
• Limited LinkedIn automation — steps are semi-manual at best
• No prospecting data — you need a separate data provider
• No website visitor identification — can't see who's browsing your site
• No daily SDR playbook — doesn't prioritize who to contact first
• Dialer is a separate add-on — full cost is higher than it appears

1. MarketBetter — Best Full-Stack SDR Platform​

Starting price: $500/month (3 SDR seats)

MarketBetter replaces 4-5 tools with one platform. Instead of bolting together Klenty + a dialer + a data provider + a chatbot + a visitor ID tool, you get everything integrated.

What you get that Klenty lacks:

• Website visitor identification — see which companies visit your site
• AI-powered daily SDR playbook — prioritized task list, not just automated sequences
• Smart dialer included (no add-on fee)
• AI chatbot for inbound visitors
• Enrichment credits built in
• Signal-based routing (contact prospects showing buying intent first)

Why it's better than Klenty: Klenty automates sending emails. MarketBetter tells your SDRs who to contact, what to say, and when — then automates the execution. The difference between a sequencer and an operating system.

Best for: Teams that want one platform instead of a 5-tool stack.

Book a demo

2. Outreach — Enterprise Sales Engagement Leader​

Starting price: ~$100/user/month (annual contract)

The market leader for enterprise sales engagement. Deep Salesforce integration, advanced workflows, revenue intelligence, and a massive feature set.

Pros:

• Most comprehensive sales engagement feature set
• Revenue intelligence and deal insights
• Enterprise-grade security and compliance
• Extensive integration ecosystem

Cons:

• 2-3x Klenty's price with no flexible billing
• Steep learning curve (6-8 week ramp)
• Dialer is an additional add-on
• Overkill for teams under 20 reps

Best for: Enterprise sales teams (50+ reps) with complex workflows.

3. SalesLoft — Full-Cycle Revenue Platform​

Starting price: ~$125/user/month (annual contract)

SalesLoft has evolved from a prospecting tool into a "revenue orchestration platform" covering the full buyer journey from first touch to renewal.

Pros:

• Built-in dialer with call coaching
• Deals and pipeline management
• Rhythm feature for AI-driven prioritization
• Strong Salesforce integration

Cons:

• Premium pricing ($125+/user/month)
• Significant add-on costs (Vendr data shows $8K-40K/50 seats)
• Feature bloat for teams that just need outbound
• No website visitor identification

Best for: Mid-market to enterprise teams that want full-cycle visibility.

4. Apollo.io — Best Budget Alternative with Data​

Starting price: Free (limited) / $59/user/month

Apollo combines a massive B2B database (270M+ contacts) with built-in email sequencing. It's the "everything in one" play at a fraction of Klenty's total stack cost.

Pros:

• Huge contact database included in the platform
• Generous free tier for testing
• Email + LinkedIn + phone sequencing
• Intent data and buyer signals

Cons:

• Data accuracy is inconsistent (40-60% email accuracy reported)
• Advanced features locked behind expensive tiers
• Email deliverability concerns at high volume
• Support quality varies

Best for: Budget-conscious teams that want data + sequencing in one tool.

5. Outplay — Best Multichannel at Mid-Range Pricing​

Starting price: $79/user/month

Outplay offers genuine multichannel outreach (email, phone, LinkedIn, SMS, WhatsApp, chat) at roughly half the price of Outreach and SalesLoft.

Pros:

• True multichannel sequencing in one platform
• Built-in power dialer
• Clean, modern UI
• Professional onboarding support

Cons:

• Limited prospecting data
• LinkedIn automation is semi-manual
• Analytics depth doesn't match enterprise tools
• Performance issues at scale

Best for: Growing teams (5-15 reps) who want multichannel without enterprise pricing.

6. Instantly — Best for Email Volume​

Starting price: $30/month

Instantly is built for one thing: sending cold emails at massive scale with strong deliverability. Multiple mailbox rotation, warm-up, and unlimited email accounts.

Pros:

• Unlimited email accounts and warm-up
• Strong deliverability infrastructure
• Simple pricing not per-seat
• Clean campaign builder

Cons:

• Email only — no phone, LinkedIn, or multichannel
• No CRM integration on lower plans
• No prospecting data
• No visitor identification or intent signals

Best for: Teams focused purely on cold email volume.

7. SmartLead — Best for Agency-Scale Email​

Starting price: $39/month

SmartLead targets agencies and high-volume email teams with unlimited mailboxes, auto-rotation, and white-label capabilities.

Pros:

• Unlimited email accounts and mailbox rotation
• Strong agency features (white label, client management)
• 6,000 emails/month at base tier
• Auto-warmup included

Cons:

• Email-only platform
• No dialer or multichannel capability
• Limited reporting and analytics
• No buyer intent or signal intelligence

Best for: Agencies and teams that measure success in email volume.

Quick Comparison Table​

Tool	Starting Price	Channels	Visitor ID	AI Playbook	Built-in Data	Dialer
MarketBetter	$500/mo (3 seats)	Email, Phone, LinkedIn	Yes	Yes	Enrichment	Smart Dialer
Outreach	~$100/user/mo	Email, Phone, LinkedIn	No	No	Limited	Add-on
SalesLoft	~$125/user/mo	Email, Phone, LinkedIn	No	Rhythm	Limited	Built-in
Apollo	Free/$59/user	Email, Phone, LinkedIn	No	No	270M+ contacts	Basic
Outplay	$79/user/mo	Email, Phone, LinkedIn, SMS	No	No	Limited	Built-in
Instantly	$30/mo	Email only	No	No	No	No
SmartLead	$39/mo	Email only	No	No	No	No

How to Choose​

• Need everything in one platform? → MarketBetter
• Enterprise with complex workflows? → Outreach or SalesLoft
• Want data + sequencing on a budget? → Apollo
• Need multichannel at mid-range pricing? → Outplay
• Just need email volume? → Instantly or SmartLead

The best Klenty alternative depends on why you're leaving. If it's the UI and billing issues, most platforms here solve that. If it's because you've outgrown cadence automation and need signal-based selling, MarketBetter is built for that.

Related reading:

• MarketBetter vs Klenty: Full Comparison
• Klenty Review 2026
• Klenty Pricing Breakdown 2026

Mailshake earned its reputation through simplicity — dead-simple cold email automation that anyone can set up in minutes. But as outbound sales has evolved beyond email-only, teams increasingly need multichannel outreach, buyer intent signals, and AI-driven prioritization. Here are 7 alternatives for teams that have outgrown Mailshake.

Why Teams Look for Mailshake Alternatives​

• Email account disconnection issues — the most frequent technical complaint
• No billing transparency — missing invoices, difficult cancellation
• Email-only at heart — dialer and LinkedIn are afterthoughts
• No buyer intent or signals — treats every prospect the same
• No website visitor identification — can't see who's on your site
• Limited prospecting data — Data Finder accuracy is below competitors
• Basic LinkedIn automation — essentially manual reminders

1. MarketBetter — Best Full-Stack SDR Platform​

Starting price: $500/month (3 SDR seats)

MarketBetter is what happens when you combine email automation with buyer intelligence. Instead of just sending sequences, your SDRs get a daily playbook that prioritizes who to contact based on actual buying signals.

What you get that Mailshake lacks:

• Website visitor identification — see which companies visit your site
• AI-powered daily SDR playbook — prioritized tasks, not just automated emails
• Smart dialer included (no add-on needed)
• AI chatbot that engages every website visitor
• Enrichment credits built in
• Signal-based prospect prioritization

Why it's better than Mailshake: Mailshake sends cold emails. MarketBetter tells your team who's actually interested and what to do about it — then automates the outreach across email, phone, and LinkedIn.

Best for: Teams that want to move beyond batch-and-blast email to signal-based selling.

Book a demo

2. Instantly — Best Direct Replacement for Email Volume​

Starting price: $30/month

If you love Mailshake's simplicity but want unlimited email accounts and better deliverability infrastructure, Instantly is the most direct upgrade.

Pros:

• Unlimited email accounts and warm-up
• Strong deliverability with mailbox rotation
• Simple interface (Mailshake-level ease)
• Lead finder with 160M+ contacts

Cons:

• Email only — no multichannel
• No phone dialer
• Limited CRM integrations on base plan
• No buyer signals or visitor ID

Best for: Teams scaling cold email volume with multiple domains.

3. SmartLead — Best for Agency Email at Scale​

Starting price: $39/month

SmartLead targets agencies and high-volume senders with unlimited mailboxes, auto-rotation, and white-label capabilities. More scalable than Mailshake's per-seat model.

Pros:

• Unlimited mailbox rotation
• Agency-friendly white-label features
• Auto-warmup included
• 6,000+ emails/month at base tier

Cons:

• Email-only platform
• No dialer or multichannel
• Basic reporting
• No intent signals

Best for: Agencies and teams focused on email volume metrics.

4. Apollo.io — Best for Data + Email in One​

Starting price: Free (limited) / $59/user/month

Apollo solves Mailshake's biggest gap — prospecting data. With 270M+ contacts and built-in sequencing, you don't need a separate data provider.

Pros:

• Massive B2B database included
• Email + LinkedIn + phone sequencing
• Intent signals and scoring
• Generous free tier for testing

Cons:

• Data accuracy issues (40-60% email accuracy reported)
• Advanced features behind expensive tiers
• Deliverability concerns at volume
• Support quality varies

Best for: Teams that need prospect data and sequencing without separate tools.

5. Outplay — Best Affordable Multichannel​

Starting price: $79/user/month

Outplay delivers genuine multichannel outreach (email, phone, LinkedIn, SMS, WhatsApp, chat) at reasonable pricing. The biggest upgrade from Mailshake's email-first approach.

Pros:

• True multichannel sequencing
• Built-in power dialer
• Clean, modern interface
• Professional onboarding

Cons:

• Limited prospecting data
• LinkedIn automation is semi-manual
• Basic analytics
• Performance issues at scale

Best for: Teams ready for multichannel but not enterprise pricing.

6. Woodpecker — Best for Deliverability Purists​

Starting price: $29/month

Woodpecker shares Mailshake's focus on cold email but with stronger deliverability features. Human-like sending patterns, advanced warm-up, and contact-based pricing make it a direct competitor.

Pros:

• Industry-leading deliverability approach
• Contact-based pricing (not per-seat)
• Strong agency features
• Condition-based sequence logic

Cons:

• Email only
• No drag-and-drop sequence builder
• Slow at scale
• No prospecting data

Best for: Email-focused teams where inbox placement is the top priority.

7. Klenty — Best Budget Cadence Tool​

Starting price: $50/user/month (annual)

Klenty offers more sequencing features than Mailshake at a comparable price, including intent-based cadence routing and stronger CRM integrations.

Pros:

• Intent-based cadence routing
• Strong CRM integrations
• More features than Mailshake per dollar
• Good support quality

Cons:

• Clunky UI with learning curve
• Billing disputes reported
• Dialer is separate add-on
• Limited LinkedIn automation

Best for: SMB teams that want more cadence sophistication than Mailshake.

Quick Comparison Table​

Tool	Starting Price	Channels	Visitor ID	AI Playbook	Built-in Data	Dialer
MarketBetter	$500/mo (3 seats)	Email, Phone, LinkedIn	Yes	Yes	Enrichment	Smart Dialer
Instantly	$30/mo	Email only	No	No	160M+	No
SmartLead	$39/mo	Email only	No	No	No	No
Apollo	Free/$59/user	Email, Phone, LinkedIn	No	No	270M+	Basic
Outplay	$79/user/mo	Email, Phone, LinkedIn, SMS	No	No	Limited	Built-in
Woodpecker	$29/mo	Email only	No	No	No	No
Klenty	$50/user/mo	Email, Phone, LinkedIn	No	No	Limited	Add-on

How to Choose​

• Need signal-based selling + full platform? → MarketBetter
• Want Mailshake but better email infrastructure? → Instantly or Woodpecker
• Need data + sequencing together? → Apollo
• Ready for multichannel? → Outplay
• Agency with white-label needs? → SmartLead
• Want more cadence features at similar price? → Klenty

Mailshake's strength was always simplicity. If you still need simple, Instantly and Woodpecker offer that with better infrastructure. If you've outgrown simple, MarketBetter gives you the full SDR operating system.

Related reading:

• MarketBetter vs Mailshake: Full Comparison
• Mailshake Review 2026
• Mailshake Pricing Breakdown 2026

Mixmax turned Gmail into a sales engagement platform. But its Gmail-only limitation, lack of a phone dialer, and steep per-seat pricing push teams to look elsewhere. Whether you need Outlook support, multichannel outreach, or a complete SDR platform, here are 7 alternatives worth evaluating.

Why Teams Look for Mixmax Alternatives​

• Gmail-only — zero Outlook/Microsoft 365 support
• No phone dialer — SDR teams need calling, and Mixmax doesn't have it
• No LinkedIn automation — missing a critical outbound channel
• Expensive at scale — $89/user/month for CRM integration adds up fast
• Deliverability concerns — tracking pixels can trigger enterprise spam filters
• No website visitor identification — can't see who's browsing your site
• No AI-driven prioritization — doesn't tell reps who to contact first
• Email-only engagement — not a true multichannel platform

1. MarketBetter — Best Full-Stack SDR Platform​

Starting price: $500/month (3 SDR seats)

MarketBetter is what you graduate to when you realize inbox productivity isn't the same as pipeline generation. Instead of enhancing Gmail, it replaces your entire SDR tool stack.

What you get that Mixmax lacks:

• Works with any email provider (not Gmail-only)
• Smart dialer included — no separate tool needed
• Website visitor identification
• AI-powered daily SDR playbook
• AI chatbot for inbound visitors
• Enrichment credits built in

Why it's better than Mixmax: Mixmax makes sending emails more efficient. MarketBetter makes your entire SDR workflow more effective — by telling your team who's showing buying intent and what to do about it.

Best for: Teams that need pipeline, not just productivity.

Book a demo

2. Outreach — Enterprise Sales Engagement​

Starting price: ~$100/user/month (annual)

The enterprise standard for sales engagement. Works with Outlook and Gmail, includes advanced workflows, revenue intelligence, and the deepest Salesforce integration.

Pros:

• Works with Gmail AND Outlook
• Most comprehensive feature set
• Revenue intelligence and deal insights
• Enterprise-grade security

Cons:

• 2x+ Mixmax's price
• Complex setup (6-8 week ramp)
• Dialer is add-on
• Overkill for small teams

Best for: Enterprise sales teams (50+ reps) with RevOps support.

3. SalesLoft — Revenue Platform with Rhythm AI​

Starting price: ~$125/user/month (annual)

SalesLoft's Rhythm feature provides AI-driven task prioritization — solving Mixmax's lack of intelligence about who to contact first.

Pros:

• AI prioritization (Rhythm)
• Built-in dialer with coaching
• Full deal management
• Outlook and Gmail support

Cons:

• Premium pricing
• Significant add-on costs
• Complex for simple needs
• No visitor identification

Best for: Mid-market teams wanting AI-driven prioritization.

4. Apollo.io — Best Free Alternative with Data​

Starting price: Free (limited) / $59/user/month

Apollo's free tier offers email tracking and sequences comparable to Mixmax's free plan, plus access to a 270M+ contact database. The best "free upgrade" from Mixmax.

Pros:

• Generous free tier with real features
• Massive B2B database included
• Email + LinkedIn + phone sequencing
• Works with Gmail and Outlook

Cons:

• Data accuracy issues
• Deliverability concerns at volume
• Advanced features behind paywalls
• No meeting scheduling in-email

Best for: Teams that want Mixmax-like features plus prospecting data for free.

5. Outplay — Best Affordable Multichannel​

Starting price: $79/user/month

Outplay delivers multichannel outreach across email, phone, LinkedIn, SMS, WhatsApp, and chat — all the channels Mixmax is missing.

Pros:

• True multichannel sequences
• Built-in power dialer (Mixmax has none)
• Clean modern UI
• Works with multiple email providers

Cons:

• Limited prospecting data
• Semi-manual LinkedIn automation
• Basic analytics depth
• No in-email meeting scheduling

Best for: Teams that need multichannel outreach beyond email.

6. Instantly — Best for Email Volume​

Starting price: $30/month

For teams whose primary use of Mixmax is email sequences (not scheduling), Instantly offers unlimited mailboxes and stronger deliverability at a lower cost.

Pros:

• Unlimited email accounts and warm-up
• Better deliverability infrastructure
• Flat pricing (not per-seat)
• Lead finder included

Cons:

• No meeting scheduling
• No real-time tracking notifications
• Email only — no multichannel
• Less polished in-inbox experience

Best for: High-volume email teams that don't need in-Gmail UX.

7. Calendly + Email Tool — Best for Meeting-First Teams​

Starting price: $12/user/month (Calendly) + email tool

If you primarily use Mixmax for meeting scheduling and just need basic email tracking alongside it, Calendly's scheduling plus a simpler email tool may cost less.

Pros:

• Best-in-class scheduling (equal to Mixmax)
• Works with any email provider
• Routing, round-robin, team pages
• Integrates with most CRMs

Cons:

• Two tools instead of one
• No email sequences in Calendly
• No tracking or analytics
• Management overhead

Best for: AEs who primarily need scheduling, not sequencing.

Quick Comparison Table​

Tool	Starting Price	Email Provider	Dialer	Multichannel	Visitor ID	AI Playbook	Meeting Scheduling
MarketBetter	$500/mo (3 seats)	Any	Smart Dialer	Yes	Yes	Yes	Basic
Outreach	~$100/user/mo	Any	Add-on	Yes	No	No	Yes
SalesLoft	~$125/user/mo	Any	Built-in	Yes	No	Rhythm	Yes
Apollo	Free/$59/user	Any	Basic	Yes	No	No	Basic
Outplay	$79/user/mo	Any	Built-in	Yes	No	No	Yes
Instantly	$30/mo	Any	No	No	No	No	No
Calendly+	$12+/user/mo	Any	No	No	No	No	Best-in-class

How to Choose​

• Need signal-based selling + full platform? → MarketBetter
• Enterprise with complex needs? → Outreach or SalesLoft
• Want free alternative with data? → Apollo
• Need multichannel at reasonable price? → Outplay
• Just want better email scaling? → Instantly
• Primarily need scheduling? → Calendly combo

Mixmax's Gmail-first approach is convenient, but convenience isn't the same as pipeline generation. If you've outgrown inbox enhancements and need a platform that drives real pipeline, MarketBetter combines everything your SDR team needs.

Related reading:

• MarketBetter vs Mixmax: Full Comparison
• Mixmax Review 2026
• Mixmax Pricing Breakdown 2026

Outplay delivers affordable multichannel sales engagement. But as teams scale, they hit ceilings: limited prospecting data, basic analytics, semi-manual LinkedIn automation, and no buyer intent signals. Here are 7 alternatives that address these gaps.

Why Teams Look for Outplay Alternatives​

• Prospecting limitations — difficult to find and add new leads natively
• Data accuracy issues — enrichment data isn't reliable enough to skip a separate provider
• LinkedIn constraints — automation is semi-manual, not true automation
• No website visitor identification — can't see who's browsing your site
• Basic analytics — missing revenue attribution and pipeline influence metrics
• Performance at scale — slows down with 20+ reps or many concurrent campaigns
• No AI-driven prioritization — sequences run regardless of buyer signals

1. MarketBetter — Best Full-Stack SDR Platform​

Starting price: $500/month (3 SDR seats)

MarketBetter is what Outplay becomes when you add buyer intelligence. Multichannel outreach plus website visitor identification, AI-powered daily playbooks, smart dialing, and an AI chatbot — all in one platform.

What you get that Outplay lacks:

• Website visitor identification — know which companies are on your site right now
• AI SDR playbook — every rep gets a prioritized daily task list based on real signals
• Smart dialer with signal-based call prioritization
• AI chatbot that engages every website visitor
• Enrichment credits included (no separate data provider needed)

Why it's better than Outplay: Outplay sequences your outreach. MarketBetter sequences the right outreach to the right prospects based on buying signals. The difference: sending 100 emails vs. knowing which 10 prospects are actually in-market.

Best for: Teams ready to move from activity-based selling to signal-based selling.

Book a demo

2. Outreach — Enterprise Standard​

Starting price: ~$100/user/month (annual)

The category leader with the deepest feature set. Outreach covers email, phone, LinkedIn, meetings, and now revenue intelligence. The platform enterprises default to.

Pros:

• Most comprehensive engagement feature set
• Revenue intelligence and deal insights
• Massive integration ecosystem
• Advanced workflow rules and triggers

Cons:

• 2x+ Outplay's price
• Complex setup and long onboarding
• Dialer is a separate add-on
• Overkill for sub-20 rep teams

Best for: Enterprise teams (50+ reps) with dedicated RevOps.

3. SalesLoft — Revenue Orchestration Platform​

Starting price: ~$125/user/month (annual)

SalesLoft offers full-cycle revenue orchestration from prospecting through renewal. The Rhythm feature provides AI-driven prioritization, which Outplay lacks entirely.

Pros:

• AI-driven task prioritization (Rhythm)
• Built-in dialer with coaching
• Full deal management and forecasting
• Strong Salesforce ecosystem

Cons:

• Premium pricing with significant add-on costs
• Complex for teams that just need sequencing
• No website visitor identification
• Annual contracts required

Best for: Mid-market to enterprise teams wanting full-cycle visibility.

4. Apollo.io — Best Data + Engagement Combo​

Starting price: Free (limited) / $59/user/month

Apollo combines 270M+ contacts with sequencing, solving Outplay's biggest weakness: prospecting. Build lists and sequence them in one tool without imports.

Pros:

• Massive B2B database built in
• Email + LinkedIn + phone sequencing
• Buyer intent signals
• Generous free tier

Cons:

• Data accuracy concerns (40-60% email accuracy)
• Deliverability issues at scale
• No website visitor ID or AI playbook
• Support quality inconsistent

Best for: Teams that need data and sequencing in one affordable tool.

5. Klenty — Budget Cadence Automation​

Starting price: $50/user/month (annual)

Klenty offers similar sequencing to Outplay at a lower price point, with strong CRM integrations and intent-based cadence routing.

Pros:

• More affordable than Outplay
• Strong CRM integrations
• Intent-based cadence routing
• Good deliverability features

Cons:

• Clunky UI with steep learning curve
• Billing complaints from users
• Dialer is separate add-on
• Limited LinkedIn automation

Best for: SMB teams where budget is the primary concern.

6. Instantly — Volume Email Specialist​

Starting price: $30/month

For teams whose outbound is 90%+ email, Instantly offers unlimited mailboxes, auto-warmup, and strong deliverability at a fraction of Outplay's cost.

Pros:

• Unlimited email accounts
• Strong deliverability infrastructure
• Simple, flat pricing
• Auto-warmup included

Cons:

• Email only — no multichannel
• No CRM integration on base plan
• No prospecting data
• No dialer

Best for: Teams focused purely on cold email volume.

7. Mixmax — Gmail-Native Engagement​

Starting price: Free / $34/user/month

If your team lives in Gmail and values in-inbox productivity over standalone tools, Mixmax enhances Gmail with tracking, sequences, and scheduling.

Pros:

• Zero context-switching (lives in Gmail)
• Best-in-class meeting scheduling
• Interactive polls and surveys in emails
• Real-time tracking notifications

Cons:

• Gmail only (no Outlook support)
• No phone dialer
• No LinkedIn automation
• Limited to email channel

Best for: AEs and Gmail power users who want inbox productivity.

Quick Comparison Table​

Tool	Starting Price	Channels	Visitor ID	AI Playbook	Built-in Data	Dialer
MarketBetter	$500/mo (3 seats)	Email, Phone, LinkedIn	Yes	Yes	Enrichment	Smart Dialer
Outreach	~$100/user/mo	Email, Phone, LinkedIn	No	No	Limited	Add-on
SalesLoft	~$125/user/mo	Email, Phone, LinkedIn	No	Rhythm	Limited	Built-in
Apollo	Free/$59/user	Email, Phone, LinkedIn	No	No	270M+	Basic
Klenty	$50/user/mo	Email, Phone, LinkedIn	No	No	Limited	Add-on
Instantly	$30/mo	Email only	No	No	No	No
Mixmax	Free/$34/user	Email only (Gmail)	No	No	No	No

How to Choose​

• Need signal-based selling + full platform? → MarketBetter
• Enterprise with complex workflows? → Outreach or SalesLoft
• Want data + sequencing together? → Apollo
• Budget cadence automation? → Klenty
• Just email volume? → Instantly
• Gmail productivity focus? → Mixmax

The right Outplay alternative depends on what you've outgrown. If it's data quality, try Apollo. If it's the lack of buyer intelligence, MarketBetter is built for signal-based selling.

Related reading:

• MarketBetter vs Outplay: Full Comparison
• Outplay Review 2026
• Outplay Pricing Breakdown 2026

Woodpecker is a reliable cold email tool with excellent deliverability. But its email-only focus, lack of drag-and-drop editing, and performance issues at scale push growing teams to explore alternatives. Here are 7 options that address Woodpecker's limitations.

Why Teams Look for Woodpecker Alternatives​

• Email-only limitation — no phone dialer, LinkedIn automation, or multichannel
• No drag-and-drop sequence builder — awkward campaign management
• Performance at scale — slow interface with many campaigns
• No prospecting data — must source contacts externally
• No buyer intent signals — can't prioritize high-intent prospects
• No website visitor identification — blind to website traffic
• Contact-based pricing scales up — costs increase with list size

1. MarketBetter — Best Full-Stack SDR Platform​

Starting price: $500/month (3 SDR seats)

MarketBetter is the opposite of Woodpecker's philosophy. Instead of doing one thing well, it does everything an SDR team needs in one platform — and does it well.

What you get that Woodpecker lacks:

• Website visitor identification
• AI-powered daily SDR playbook
• Smart dialer (not an add-on — included)
• AI chatbot for inbound
• Email automation with enrichment credits
• Multichannel orchestration

Why it's better than Woodpecker: Woodpecker optimizes how you send cold emails. MarketBetter optimizes who you contact, when, and through which channel. One reduces spam risk; the other reduces wasted effort.

Best for: Teams that need a complete SDR operating system, not just email tooling.

Book a demo

2. Instantly — Best Direct Replacement​

Starting price: $30/month

Instantly is the closest alternative to Woodpecker — same email-first focus, similar deliverability emphasis, but with unlimited mailboxes and more aggressive scaling capabilities.

Pros:

• Unlimited email accounts and warm-up
• Strong deliverability with mailbox rotation
• Lead finder (160M+ contacts)
• Simple pricing model

Cons:

• Email only — no multichannel
• No CRM integration on base plan
• Limited reporting depth
• No buyer signals

Best for: Teams switching from Woodpecker who want the same email focus with better scaling.

3. Mailshake — Simplest Cold Email Tool​

Starting price: $25/user/month (annual)

If you value Woodpecker's simplicity but want a slightly different approach, Mailshake offers per-user pricing, a basic dialer on higher plans, and an arguably cleaner interface.

Pros:

• Dead-simple setup (campaign in 30 minutes)
• Excellent customer support
• Basic dialer on Sales Engagement plan
• Email warm-up included

Cons:

• Email disconnect issues reported
• No billing transparency
• Limited LinkedIn automation
• Basic prospecting data

Best for: Small teams that want simplicity above all else.

4. SmartLead — Best for Agencies​

Starting price: $39/month

SmartLead targets the agency market with unlimited mailboxes, white-label options, and client management features. Better than Woodpecker's agency panel in several areas.

Pros:

• Unlimited mailbox rotation
• White-label capabilities
• Auto-warmup included
• Strong agency management features

Cons:

• Email only
• No multichannel
• Basic reporting
• No buyer signals

Best for: Outreach agencies managing multiple clients.

5. Outplay — Best Multichannel Upgrade​

Starting price: $79/user/month

If Woodpecker's email-only approach is the reason you're leaving, Outplay adds phone, LinkedIn, SMS, WhatsApp, and chat — genuine multichannel in one tool.

Pros:

• True multichannel sequences
• Built-in power dialer
• Modern, clean UI with drag-and-drop
• Good onboarding support

Cons:

• Limited prospecting data
• Semi-manual LinkedIn automation
• Basic analytics
• Higher price than Woodpecker

Best for: Teams upgrading from email-only to multichannel outreach.

6. Apollo.io — Best for Built-in Data​

Starting price: Free (limited) / $59/user/month

Apollo's 270M+ contact database eliminates the need for a separate data provider — Woodpecker's biggest hidden cost.

Pros:

• Massive B2B database included
• Email + LinkedIn + phone sequences
• Intent data and scoring
• Free tier for testing

Cons:

• Data accuracy concerns
• Deliverability issues at volume
• Complex feature set
• Support varies

Best for: Teams tired of importing contacts from external providers.

7. Klenty — Best for CRM-Heavy Teams​

Starting price: $50/user/month (annual)

Klenty offers stronger CRM integrations than Woodpecker, with intent-based cadence routing that automatically moves prospects between sequences based on behavior.

Pros:

• Deep Salesforce/HubSpot integration
• Intent-based cadence routing
• More features per dollar than Woodpecker
• Good deliverability

Cons:

• Clunky UI
• Billing complaints
• Dialer is add-on
• Limited LinkedIn

Best for: CRM-centric teams that need tighter integration than Woodpecker offers.

Quick Comparison Table​

Tool	Starting Price	Channels	Visitor ID	AI Playbook	Built-in Data	Deliverability Focus
MarketBetter	$500/mo (3 seats)	Email, Phone, LinkedIn	Yes	Yes	Enrichment	Strong
Instantly	$30/mo	Email only	No	No	160M+	Strong
Mailshake	$25/user/mo	Email, Basic Phone	No	No	Basic	Good
SmartLead	$39/mo	Email only	No	No	No	Good
Outplay	$79/user/mo	Email, Phone, LinkedIn, SMS	No	No	Limited	Good
Apollo	Free/$59/user	Email, Phone, LinkedIn	No	No	270M+	Fair
Klenty	$50/user/mo	Email, Phone, LinkedIn	No	No	Limited	Good

How to Choose​

• Need a complete SDR platform? → MarketBetter
• Want same email focus, better scaling? → Instantly
• Value maximum simplicity? → Mailshake
• Agency with multiple clients? → SmartLead
• Ready for multichannel? → Outplay
• Need data built in? → Apollo
• CRM integration matters most? → Klenty

Woodpecker's deliverability focus is real and valuable. If that's your only concern, Instantly matches it. But if you've realized cold email alone isn't enough, MarketBetter gives you the complete toolkit.

Related reading:

• MarketBetter vs Woodpecker: Full Comparison
• Woodpecker Review 2026
• Woodpecker Pricing Breakdown 2026

Salesloft pioneered sales engagement. But the market they helped create has evolved dramatically, and the competitive landscape in 2026 looks nothing like it did even two years ago.

Whether you're evaluating Salesloft for the first time or considering a switch, understanding the full competitor landscape helps you make a better decision.

Here's every notable Salesloft competitor, organized by category with honest assessments of where each wins and loses.

Category 1: Direct Enterprise Competitors​

These platforms compete head-to-head with Salesloft for enterprise sales engagement budgets.

Outreach​

The closest competitor. Outreach and Salesloft have been trading blows since the mid-2010s.

• Pricing: ~$100–150/user/month (annual)
• G2 Rating: 4.3/5 (3,400+ reviews)
• Best for: High-volume sequence optimization, A/B testing

Where Outreach wins:

• Superior A/B testing (up to 12 variants per sequence step)
• Kaia real-time call coaching during live calls
• Dialer included on Professional+ plans (not an add-on like Salesloft)
• Generally 15–20% cheaper than Salesloft

Where Salesloft wins:

• Rhythm AI for signal-based task prioritization
• Broader CRM support (Salesforce + HubSpot + Microsoft)
• More unified platform feel (Conversations + Deals + Forecast)
• Higher G2 satisfaction rating

Bottom line: If you're choosing between these two, it often comes down to whether you value signal-based prioritization (Salesloft Rhythm) or raw sequence power (Outreach A/B testing).

Read more: Salesloft vs Outreach: Which Is Better for SDR Teams?

HubSpot Sales Hub​

The CRM-native play. If you're on HubSpot CRM, Sales Hub eliminates the need for a separate engagement platform.

• Pricing: $50–150/user/month
• G2 Rating: 4.4/5 (11,000+ reviews)
• Best for: HubSpot CRM ecosystems, mid-market teams

Where HubSpot wins:

• Native CRM integration (no sync issues ever)
• Lower per-user cost
• Included features: sequences, calling, chatbot, meeting scheduling
• Massive ecosystem of integrations and agencies

Where Salesloft wins:

• More sophisticated cadence management
• Better conversation intelligence
• Stronger multi-channel orchestration
• Purpose-built for sales reps (vs. HubSpot's broader audience)

Groove (now part of Clari)​

The Salesforce-native alternative. Groove was built specifically for teams that live in Salesforce and don't want a separate engagement platform.

• Pricing: ~$75–120/user/month
• Best for: Salesforce-heavy organizations

Where Groove wins:

• Deepest Salesforce-native integration
• Reps work inside Salesforce, not a separate app
• Revenue intelligence (via Clari acquisition)

Where Salesloft wins:

• More comprehensive standalone platform
• Better for teams not fully committed to Salesforce
• Stronger conversation intelligence

Category 2: All-in-One Prospecting Platforms​

These combine prospect data with outreach, eliminating the need for a separate data vendor.

Apollo.io​

The value disruptor. Apollo combines a 275M+ contact database with email sequences, dialer, and intent data at a fraction of enterprise pricing.

• Pricing: Free tier available; paid from $49–119/user/month
• G2 Rating: 4.8/5 (7,400+ reviews)
• Best for: Teams that need data + outreach without enterprise budgets

Where Apollo wins:

• Built-in prospect database (no ZoomInfo needed)
• 5–10x cheaper than Salesloft + ZoomInfo
• Free tier for individuals and startups
• Intent signals included

Where Salesloft wins:

• More mature cadence engine
• Better enterprise governance and admin controls
• Superior conversation intelligence
• Stronger CRM integration depth

The trade-off: Apollo gives you 80% of the value at 20% of the cost. The missing 20% matters most to enterprise teams with complex workflows.

ZoomInfo SalesOS + Engage​

The data giant's engagement play. ZoomInfo added Engage to compete with Salesloft by combining their market-leading B2B database with outreach automation.

• Pricing: $15K+/year (bundled with data)
• Best for: Teams already paying for ZoomInfo data

Where ZoomInfo wins:

• Best-in-class B2B contact and company data
• Intent data (Bombora partnership) built in
• No separate data vendor needed

Where Salesloft wins:

• ZoomInfo Engage is less mature as an engagement platform
• Better conversation intelligence
• Stronger multi-channel cadence management
• More polished rep experience

Category 3: Email-First Platforms​

Pure email automation at dramatically lower prices. These compete with Salesloft on the email channel only.

Instantly.ai​

• Pricing: $30–78/user/month
• Best for: High-volume cold email at scale
• Key advantage: Unlimited email accounts, built-in warmup, AI writer
• Limitation: No phone, no LinkedIn, no conversation intelligence

Lemlist​

• Pricing: $59–99/user/month
• Best for: Creative, personalized outreach with custom images/videos
• Key advantage: Personalized image and video in emails, LinkedIn automation
• Limitation: Less robust CRM integration, limited team features

Smartlead​

• Pricing: $39–94/user/month
• Best for: Agencies and teams running multi-inbox campaigns
• Key advantage: Unlimited mailboxes, advanced rotation, master inbox
• Limitation: Email-only, minimal CRM features

Woodpecker​

• Pricing: $49–89/user/month
• Best for: B2B cold email with agency features
• Key advantage: Clean interface, reliable deliverability
• Limitation: Smaller platform, less innovation velocity

Salesloft vs. this entire category: These tools do one thing (email) extremely well and cheaply. Salesloft does many things at a premium. If email is 80%+ of your outreach, these competitors deliver better value. If you need phone, conversation intelligence, and deal management, they don't compete.

Category 4: Revenue Intelligence Competitors​

These platforms overlap with Salesloft's expanded revenue orchestration positioning.

Gong​

The conversation intelligence leader. Gong pioneered the category that Salesloft's Conversations module competes in.

• Pricing: $100–150/user/month (estimated)
• G2 Rating: 4.8/5 (6,000+ reviews)
• Best for: Call recording, coaching, deal intelligence

Where Gong wins:

• Best-in-class conversation intelligence
• Deeper deal intelligence and risk scoring
• Larger library of call patterns and benchmarks
• Revenue forecasting with AI accuracy

Where Salesloft wins:

• Gong doesn't do outreach sequences
• Salesloft combines engagement + intelligence in one tool
• Lower total cost if you need both capabilities

How they interact: Many teams run Salesloft + Gong. They're complementary as often as competitive.

Clari​

• Pricing: Custom (enterprise)
• Best for: Revenue forecasting and pipeline inspection
• Overlap: Competes with Salesloft's Forecast module specifically

Category 5: AI-Native SDR Platforms (The New Category)​

These platforms were built from scratch with AI at the foundation, not bolted on.

MarketBetter​

The full-stack SDR platform. Combines what used to require 5+ separate tools.

• Pricing: Starting at $500/month
• G2 Rating: 4.97/5
• Best for: SMB and mid-market SDR teams that want one platform

What MarketBetter includes that Salesloft doesn't:

• ✅ Website visitor identification (who's on your site right now)
• ✅ AI chatbot (engages every visitor automatically)
• ✅ Smart dialer (prioritized by intent signals, not alphabetical order)
• ✅ Daily SDR playbook ("here's exactly who to contact today and why")
• ✅ Intent signal aggregation (website + email + behavior)

Where Salesloft wins:

• Larger enterprise customer base
• More mature conversation intelligence
• Deeper Salesforce integration
• Broader partner ecosystem

The fundamental difference: Salesloft tells reps how to execute outreach. MarketBetter tells reps who deserves outreach and why — then helps them execute.

Read more: MarketBetter vs Salesloft: Complete Comparison

Monaco​

The VC-backed newcomer. Launched February 2026 with $35M from Founders Fund.

• Pricing: Flat fee (undisclosed)
• Best for: Seed/Series A startups
• Key advantage: AI-native CRM + prospecting + outbound + notetaker
• Founders: Sam Blond (ex-Brex/Founders Fund), team from Apollo and Clari
• Limitation: Very new, limited track record

Unify​

Signal-to-action. Identifies buying signals and automates outreach responses.

• Pricing: Custom
• Best for: Signal-driven outbound teams
• Key advantage: Strong intent signal processing
• Limitation: Narrower feature set than full platforms

Common Room​

Community + signal intelligence. Tracks community engagement, product usage, and social signals to identify warm leads.

• Pricing: Custom
• Best for: PLG companies and developer-focused GTM
• Key advantage: Unique signal sources (GitHub, Discord, Slack, community forums)
• Limitation: Not a traditional sales engagement platform

The Competitive Landscape Map​

Here's how all competitors map across two dimensions: outreach capability (x-axis) and intelligence/signal capability (y-axis):

High Intelligence + High Outreach:

• MarketBetter, Monaco (AI-native full-stack)

High Intelligence + Low Outreach:

• 6sense, Bombora, Common Room, Warmly (signal platforms)
• Gong, Clari (revenue intelligence)

Low Intelligence + High Outreach:

• Salesloft, Outreach, HubSpot (legacy engagement)
• Apollo, ZoomInfo Engage (data + engagement)

Low Intelligence + Low Outreach:

• Instantly, Lemlist, Smartlead (email-only)

The market is moving toward the top-right quadrant. Every vendor is trying to combine better intelligence with better outreach. The question is who gets there first with a product that actually works.

How to Choose Your Salesloft Competitor​

If cost is the primary driver:​

→ Apollo.io (best value all-in-one) or Instantly (cheapest email)

If you want the closest 1:1 replacement:​

→ Outreach (most similar feature set)

If you're on HubSpot CRM:​

→ HubSpot Sales Hub (native integration, lower total cost)

If you want to consolidate 5 tools into 1:​

→ MarketBetter (visitor ID + chatbot + dialer + playbook + sequences)

If you need best-in-class conversation intelligence:​

→ Keep Salesloft or switch to Gong

If you're a well-funded startup building from scratch:​

→ Monaco or MarketBetter (AI-native architecture)

The sales engagement market has never been more competitive, which means buyers have never had better options. Salesloft is a strong platform, but it's no longer the only serious choice — and for many teams, it's no longer the best one.

See how MarketBetter compares to Salesloft for your team →

---

Related Reading​

• MarketBetter vs Salesloft: Complete Comparison
• Salesloft Pricing Breakdown 2026
• SalesLoft Review 2026
• Best Salesloft Alternatives 2026
• Salesloft vs Outreach: Which Is Better for SDR Teams?
• Why Sales Teams Are Switching from Salesloft
• Salesloft for Small Business: Is It Worth the Cost?
• Salesloft vs Sales Engagement Platforms: Complete Guide
• How to Replace Salesloft Without Losing Productivity

Amplemarket positions itself as an all-in-one AI sales platform — multichannel outreach, lead search, and email sequencing bundled together. But the pricing? It's designed to look simple while hiding the real cost.

If you're evaluating Amplemarket for your SDR team, here's what you need to know before you sign that annual contract.

Amplemarket Pricing Plans at a Glance​

Amplemarket offers three tiers. Only the Startup plan has a published price — the others require a sales conversation.

Plan	Users Included	Monthly Cost	Annual Commitment	Email Credits/User/Year	Phone Credits/User/Year
Startup	2	$600/mo	$7,200/year	15,000	480
Growth	4+	$2,000-5,000/mo (est.)	Custom	70,000	1,500
Elite	10+	$10,000-50,000/mo (est.)	Custom	100,000	3,600

The catch: Every plan requires an annual commitment. There is no monthly billing option at any tier.

What Each Plan Actually Includes​

Startup Plan ($600/month)​

The entry point gets you:

• 2 user seats maximum
• Basic email outreach sequences
• LinkedIn automation
• Chrome extension
• CRM sync (Salesforce, HubSpot)
• Scaled (not dedicated) customer support
• Access to ~30,000 contacts in their database

This sounds reasonable until you do the math. Two users with 15,000 email credits each per year means about 1,250 emails per user per month. For an active SDR running outbound campaigns, that can burn through fast.

Growth Plan (Custom Pricing)​

The Growth tier is where most mid-market teams land. Based on user reports and review site data, expect $2,000-$5,000/month depending on team size. You get:

• 4+ users (additional seats run ~$300-400/month each)
• 70,000 email credits per user per year
• Enhanced intent signals and job change alerts
• Deliverability optimization
• Dedicated CSM
• Advanced multichannel sequences

Elite Plan (Custom Pricing)​

Enterprise-grade pricing, typically $10,000-$50,000/month. Features include:

• 10+ users with volume discounts
• 100,000 email credits per user annually
• Duo Copilot (AI writing assistant)
• AI voice features and personalized messages
• Full competitive intelligence
• Priority support

The Hidden Costs Nobody Mentions​

Here's where Amplemarket pricing gets tricky:

Additional User Fees​

Each user beyond your plan's included seats costs approximately $300-400/month ($3,600-$4,800/year). Scaling from 2 to 5 users on the Startup plan? That's an extra $900-$1,200/month on top of your base price.

Credit Overages​

Blow through your email or phone credits? You'll need to purchase additional credits — and the overage pricing isn't transparent. One Reddit user reported paying $7,500 for just 1,500 contacts on a basic plan.

AI Feature Add-Ons​

Features like AI Voice, Duo Copilot, and advanced automation are included in Elite but cost extra on lower tiers. These add-ons aren't priced publicly.

No Monthly Flexibility​

Every plan is annual-only. If you realize after 3 months that Amplemarket isn't the right fit, you're locked in for 9 more months of payments.

Real-World Cost Scenarios​

Let's calculate what real SDR teams would actually pay:

Solo SDR or founder doing outreach:

• Startup Plan: $600/mo ($7,200/year)
• One of your 2 seats is probably wasted
• Works out to about $0.24 per email credit

5-person SDR team:

• Growth Plan base: ~$3,000/mo (estimated)
• Additional user if needed: ~$350/mo
• Annual commitment: ~$36,000-$40,000/year

10-person SDR org:

• Elite Plan: ~$15,000-$25,000/mo (estimated)
• Annual commitment: $180,000-$300,000/year

What Users Actually Say​

Based on G2 reviews (150+ ratings) and Reddit discussions:

What users like:

• Multichannel outreach in one platform
• AI personalization saves time on repetitive messaging
• When you get a dedicated CSM, support is responsive

Common complaints:

• "Pricing feels high, especially for smaller teams"
• "Credit consumption happens faster than expected on cold outreach"
• "Annual billing requirement makes it hard for startups to commit"
• "Email deliverability can be inconsistent"
• "Contact data sometimes outdated"

The satisfaction breakdown across 150+ reviews shows about 65% enthusiastic, 27% pragmatic but cost-concerned, and 8% skeptical of the ROI.

How Amplemarket Compares on Price​

Platform	Starting Price	Billing	Users Included	Key Difference
Amplemarket	$600/mo	Annual only	2	Multichannel sequencing
MarketBetter	$500/mo	Monthly available	3 SDR seats	Visitor ID + daily playbook
Apollo	$49/user/mo	Monthly	1	Largest contact database
Instantly	$30/mo	Monthly	1	Email volume focus
Outreach	~$100/user/mo	Annual	1	Enterprise SEP

The key difference: Amplemarket is a multichannel sequencing platform. It helps you execute outreach across email, LinkedIn, and phone. But it doesn't tell you who to contact first or what to say to each prospect based on their buying signals.

That's where signal-driven platforms diverge. Instead of starting with a sequence and hoping it lands, signal-first tools like MarketBetter identify which prospects are actively showing intent — visiting your website, checking your pricing page, researching your category — and then tell your SDRs exactly who to prioritize and what action to take.

Who Should Actually Consider Amplemarket?​

Amplemarket makes sense if:

• You have 4+ SDRs doing high-volume outbound
• You need multichannel sequencing (email + LinkedIn + phone in one tool)
• You have budget for annual commitment of $7,200+
• Your team primarily does cold outbound (not warm/signal-driven)

Amplemarket doesn't make sense if:

• You're a small team (1-3 reps) watching your budget
• You need monthly billing flexibility
• You want buyer intent signals driving your outreach
• You need visitor identification to know who's on your website
• You want a daily action plan, not just a sequence builder

The Bottom Line​

Amplemarket is a capable multichannel outreach platform, but its pricing structure — annual-only contracts starting at $600/month, steep per-user fees, and credit-based overages — makes it a significant commitment. For teams that need pure sequencing firepower, it delivers. For teams that want intelligence-driven selling with signals telling them who to contact and why, there are better options.

Looking for a platform that combines visitor identification, buying signals, and an AI-powered daily playbook? MarketBetter starts at $500/month with 3 SDR seats included, monthly billing available, and no credit-based gotchas.

See how MarketBetter compares →

Book a demo →

Amplemarket is a solid multichannel outreach platform, but it's not for everyone. Annual contracts starting at $7,200, credit-based pricing that can balloon, and no monthly billing option push many SDR teams to look elsewhere.

Whether you're switching from Amplemarket or evaluating it alongside alternatives, here are 7 platforms worth considering — each solving the outbound sales problem differently.

Why Teams Look for Amplemarket Alternatives​

The most common reasons teams leave (or skip) Amplemarket:

• Price shock: $600/month minimum with annual lock-in, additional users at $300-400/month each
• Credit-based pricing: Email and phone credits run out faster than expected, leading to overage charges
• No monthly billing: Can't test with a small commitment first
• No visitor identification: Amplemarket doesn't tell you who's visiting your website
• No daily playbook: It's a sequence builder, not a signal-driven action platform
• Overkill for small teams: 2-seat minimum on a $7,200/year plan when you only need one

1. MarketBetter — Best for Signal-Driven Selling​

Starting price: $500/month (3 SDR seats included)

MarketBetter takes a fundamentally different approach than Amplemarket. Instead of starting with a sequence and hoping it connects, MarketBetter identifies who's showing buying signals — website visits, pricing page views, category research — and delivers a daily playbook telling SDRs exactly who to contact and what to do.

What you get:

• Website visitor identification (know which companies are on your site)
• AI-powered daily SDR playbook
• Email automation with hyper-personalization
• Smart dialer for warm outbound calls
• AI chatbot that engages every website visitor
• AI SEO tracking (how AI talks about your brand)
• Enrichment credits included (no separate data costs)

Why teams switch from Amplemarket:

• Monthly billing available (no annual lock-in required)
• 3 SDR seats included in base price vs. Amplemarket's 2
• Signal-driven selling vs. cold sequencing
• Visitor ID means you know who to call, not just who to sequence

Best for: B2B sales teams (50-500 employees) that want intelligence driving their outreach, not just automation executing it.

Compare MarketBetter vs Amplemarket →

2. Apollo — Best for Contact Data + Budget Outreach​

Starting price: $49/user/month (free tier available)

Apollo offers the largest B2B contact database (275M+ contacts) with built-in email sequencing and a basic dialer — all at a fraction of Amplemarket's price.

Strengths over Amplemarket:

• Massive contact database included (Amplemarket limits to ~30K on Startup)
• Monthly billing available
• Free tier for testing
• Much lower per-user cost

Where it falls short:

• Basic dialer (no parallel dialing)
• Limited intent signals
• No visitor identification
• Email deliverability can be inconsistent at scale

Best for: Teams that need a large contact database with basic outreach capabilities on a tight budget.

3. Outreach — Best for Enterprise Sales Engagement​

Starting price: ~$100/user/month (annual)

Outreach is the enterprise standard for sales engagement — sophisticated sequencing, revenue intelligence, and deep Salesforce integration.

Strengths over Amplemarket:

• More mature platform with deeper enterprise features
• Better revenue intelligence and forecasting
• Stronger Salesforce integration
• Larger customer base and ecosystem

Where it falls short:

• Also expensive (~$100/user/month + add-ons)
• Complex to set up and manage
• Annual contracts required
• No visitor identification

Best for: Large enterprise SDR orgs (50+ reps) already invested in the Salesforce ecosystem.

Read our Outreach pricing analysis →

4. Instantly — Best for High-Volume Email at Scale​

Starting price: $30/month

If your primary channel is email and you need volume, Instantly delivers massive sending capacity at a fraction of Amplemarket's cost.

Strengths over Amplemarket:

• Dramatically cheaper ($30/mo vs. $600/mo)
• Unlimited email accounts
• Built-in email warmup
• Simple to set up and use
• Monthly billing

Where it falls short:

• Email only (no LinkedIn, no phone)
• Basic contact data
• Limited personalization compared to Amplemarket's AI
• No CRM integration depth

Best for: Solo founders and small teams running high-volume cold email campaigns.

Read our Instantly pricing analysis →

5. SalesLoft — Best for Structured Sales Cadences​

Starting price: ~$125/user/month

SalesLoft (now part of Vista Equity) is Outreach's main competitor in the sales engagement space — structured cadences, call coaching, and deal intelligence.

Strengths over Amplemarket:

• More structured cadence management
• Conversation intelligence built-in
• Better coaching and training tools
• Stronger deal management features

Where it falls short:

• Expensive (similar to Amplemarket's Growth tier)
• Annual contracts standard
• Add-on pricing for advanced features pushes total cost high
• No visitor identification

Best for: Mid-market to enterprise teams that want structured selling processes with coaching.

Read our SalesLoft pricing analysis →

6. Lemlist — Best for Personalized Cold Outreach​

Starting price: $39/month

Lemlist focuses on highly personalized cold outreach — custom images, landing pages, and liquid syntax for dynamic personalization at scale.

Strengths over Amplemarket:

• Much cheaper ($39/mo vs. $600/mo)
• Superior personalization features (custom images, videos)
• Monthly billing available
• Built-in email warmup (Lemwarm)
• LinkedIn automation included

Where it falls short:

• Smaller contact database
• Basic analytics
• No phone dialer
• Limited intent signals

Best for: Small teams that prioritize creative, highly personalized outreach over volume.

Read our Lemlist pricing analysis →

7. Clay — Best for Data Enrichment Workflows​

Starting price: $149/month

Clay is a data enrichment and workflow platform — not a traditional outreach tool. It connects 75+ data providers, lets you build custom enrichment workflows, and feeds data into your existing tools.

Strengths over Amplemarket:

• Dramatically better data enrichment (75+ sources)
• Flexible workflow builder for any use case
• Waterfall enrichment finds data others miss
• Integrates with your existing stack

Where it falls short:

• Not an outreach platform (doesn't send emails)
• Credit-based pricing can get expensive
• Steep learning curve
• Requires additional tools for actual outreach

Best for: RevOps teams that need deep data enrichment and custom workflows, with separate tools for outreach.

Read our Clay pricing analysis →

Quick Comparison Table​

Platform	Starting Price	Monthly Billing	Visitor ID	Daily Playbook	Dialer	Email Sequences
MarketBetter	$500/mo	✅	✅	✅	✅	✅
Apollo	$49/user/mo	✅	❌	❌	✅ Basic	✅
Outreach	~$100/user/mo	❌	❌	❌	✅	✅
Instantly	$30/mo	✅	❌	❌	❌	✅
SalesLoft	~$125/user/mo	❌	❌	❌	✅	✅
Lemlist	$39/mo	✅	❌	❌	❌	✅
Clay	$149/mo	✅	❌	❌	❌	❌

The Verdict​

Amplemarket is a capable multichannel platform, but in 2026, the market has enough alternatives that you shouldn't settle for annual lock-ins and credit-based overages if they don't work for your team.

If you want signal-driven selling — where buying intent tells you who to contact, not just a static list — MarketBetter is the strongest alternative. If you need budget-friendly email — Instantly or Lemlist. If you need enterprise-grade engagement — Outreach or SalesLoft.

The best alternative depends on what matters most to your team: signals, price, volume, or enterprise features.

Book a MarketBetter demo →

Lavender AI is a great email coaching tool — it scores your emails, suggests improvements, and helps SDRs write messages that get replies. But it's just that: an email coach. It doesn't find prospects, send sequences, identify website visitors, or tell you who to prioritize.

In 2026, most SDR teams need more than email coaching. Here are 7 alternatives that solve broader problems.

Why Teams Look Beyond Lavender​

Lavender does one thing well. But sales teams are finding that:

• It's a coaching layer, not a platform. You still need 3-4 other tools for actual selling.
• No contact data. Lavender doesn't find prospects for you.
• No email sending. It coaches writing but doesn't manage sequences or deliverability.
• No buying signals. It can't tell you WHO to email — just HOW to email them.
• Stack cost adds up. Lavender ($29-69/mo) + data tool ($49-200/mo) + sequencer ($100+/mo) + dialer ($35-417/mo) = expensive.

1. MarketBetter — Best All-in-One SDR Platform​

Starting price: $500/month (3 SDR seats included)

MarketBetter replaces your entire SDR tool stack — not just email coaching, but prospecting, signals, outreach, and calling. The platform identifies who's visiting your website, surfaces buying signals, and delivers a daily playbook telling reps exactly who to contact.

What you get that Lavender doesn't:

• Website visitor identification
• AI-powered daily SDR playbook
• Full email automation and sequences (AI-written, not just AI-coached)
• Smart dialer for warm outbound calls
• AI chatbot engaging website visitors
• Enrichment and contact data
• LinkedIn intelligence

Why it's better than Lavender + 4 other tools:

• One platform, one login, one vendor
• Signal-driven (contact people showing intent, not random lists)
• Monthly billing available
• Total cost often lower than a 4-tool stack
• AI writes AND sends, not just coaches

Where Lavender still adds value:

• Dedicated email scoring is more granular than any platform's built-in AI
• Individual rep skill development over time
• Email-specific analytics and coaching
• Low-cost add-on if budget allows

Best for: B2B teams that want one platform for everything instead of assembling a 5-tool Frankenstein stack.

Book a MarketBetter demo →

2. Apollo — Best for Email + Data on a Budget​

Starting price: $49/user/month (free tier available)

Apollo bundles a 275M+ contact database with email sequences, a basic dialer, and AI-powered writing assistance. It's not an email coach, but it handles the complete prospecting-to-outreach workflow.

Strengths over Lavender:

• Finds prospects (275M+ contacts) — Lavender can't
• Sends email sequences — Lavender can't
• Includes a basic dialer — Lavender can't
• AI writing built into sequence builder
• Monthly billing with a generous free tier

Where Lavender wins:

• Better email scoring and coaching
• More sophisticated writing suggestions
• Dedicated skill development focus

Best for: Teams that need an affordable prospecting + outreach platform with decent AI writing.

3. Copy.ai — Best for AI Content Generation​

Starting price: $49/month

If your primary need is AI-powered writing (not just email coaching), Copy.ai generates sales emails, LinkedIn messages, blog content, and marketing copy at scale.

Strengths over Lavender:

• Generates complete emails from scratch (not just coaching existing ones)
• Multi-format: emails, LinkedIn, ads, blog posts
• Workflow automation for content pipelines
• Better for teams that need volume content generation

Where Lavender wins:

• Sales-specific coaching (Copy.ai is general-purpose)
• Email scoring and analytics
• Real-time suggestions while writing
• Focused on reply rates, not just content quality

Best for: Marketing and sales teams that need AI writing across multiple formats beyond email.

4. Regie.ai — Best for Autonomous AI Outreach​

Starting price: ~$5,000+/year

Regie.ai goes beyond email coaching into fully autonomous prospecting — AI agents that find leads, write personalized messages, and execute outreach without human intervention.

Strengths over Lavender:

• Autonomous agents handle prospecting end-to-end
• 220M+ contact database included
• Email + LinkedIn + phone outreach
• Signal monitoring across 100+ sources
• AI Dialer included

Where Lavender wins:

• Much cheaper ($29/mo vs. $5K+/year)
• Better for individual rep development
• Not trying to replace humans — coaching them

Best for: Teams ready to let AI handle autonomous prospecting with human oversight.

Read our Regie.ai pricing analysis →

5. Instantly — Best for High-Volume Email at Scale​

Starting price: $30/month

Instantly focuses on sending massive volumes of cold email with built-in warmup and deliverability optimization. No coaching, but if volume is your strategy, it delivers.

Strengths over Lavender:

• Actually sends emails (Lavender just coaches)
• Built-in email warmup
• Unlimited email accounts
• Much higher sending capacity
• Simple, affordable pricing

Where Lavender wins:

• Email quality coaching
• Reply rate optimization
• Individual rep skill building
• Better for quality over quantity approach

Best for: Solo founders and small teams running high-volume cold email.

Read our Instantly pricing analysis →

6. Outreach — Best Enterprise Email + Engagement​

Starting price: ~$100/user/month

Outreach is the enterprise sales engagement platform — sophisticated email sequences, revenue intelligence, and workflow automation with AI-powered messaging.

Strengths over Lavender:

• Full sales engagement platform (sequences, tasks, analytics)
• AI-powered email suggestions at enterprise scale
• Revenue intelligence and forecasting
• Deep CRM integration
• Call recording and coaching

Where Lavender wins:

• Much cheaper ($29/mo vs. ~$100/mo)
• Better pure email coaching and scoring
• Simpler to use
• Lower barrier to entry

Best for: Enterprise SDR orgs (50+ reps) that need a complete engagement platform.

Read our Outreach pricing analysis →

7. Grammarly Business — Best for General Writing Quality​

Starting price: $15/user/month

If your team's emails need help with grammar, tone, and clarity (not sales-specific coaching), Grammarly Business is a more affordable general writing assistant.

Strengths over Lavender:

• Cheaper ($15/mo vs. $29-69/mo)
• Works across ALL writing, not just sales emails
• Tone detection and adjustment
• Brand voice consistency
• Works in more applications

Where Lavender wins:

• Sales-specific scoring and coaching
• Reply rate analytics
• Prospect research integration
• Built for SDRs, not general writers

Best for: Teams that need overall writing improvement across all communications, not just sales.

Quick Comparison Table​

Platform	Price/User/Mo	Writes Email	Sends Email	Finds Prospects	Signals	Coaching
MarketBetter	~$167/seat	✅ AI	✅	✅	✅	✅ Built-in
Apollo	$49	✅ AI	✅	✅ 275M+	❌	❌
Copy.ai	$49 flat	✅ AI	❌	❌	❌	❌
Regie.ai	Custom	✅ AI	✅	✅ 220M+	✅	❌
Instantly	$30 flat	❌	✅	❌	❌	❌
Outreach	~$100	✅ AI	✅	❌	❌ Limited	✅
Grammarly	$15	✅ General	❌	❌	❌	✅ General

The Real Question​

Before choosing a Lavender alternative, ask yourself: Do you need better email coaching, or do you need a better selling platform?

If your emails are the bottleneck — keep Lavender. It's affordable and genuinely improves reply rates.

If your bottleneck is finding the right people, knowing when they're ready to buy, and executing across email, phone, and LinkedIn — you don't need an email coach. You need a platform that handles all of it.

MarketBetter delivers the full SDR operating system: visitor identification, buying signals, AI-powered email, smart dialer, and a daily playbook that tells your reps exactly what to do. No assembly required.

See MarketBetter in action →

Nooks pioneered the AI parallel dialer with virtual salesfloors — but at ~$5,000/user/year with annual contracts and no published pricing, it's not the right fit for every team. Whether you need something cheaper, more full-featured, or simply more transparent, here are 7 alternatives worth evaluating.

Why Teams Look for Nooks Alternatives​

Common reasons SDR teams explore beyond Nooks:

• Cost: $5,000/user/year adds up fast for teams of 10+
• Phone-only focus: Nooks is a dialer, not a full SDR platform
• No email or LinkedIn automation: You need separate tools for multichannel
• Annual contracts: No monthly billing flexibility
• No visitor identification: Doesn't tell you who's on your website
• No buyer signals: Great at dialing fast, but doesn't tell you WHO to dial first

1. MarketBetter — Best Full-Stack SDR Platform with Smart Dialer​

Starting price: $500/month (3 SDR seats, includes dialer)

MarketBetter isn't just a dialer — it's a complete SDR operating system that happens to include a smart dialer. The key difference: instead of parallel-dialing a cold list, MarketBetter tells your SDRs who to call based on actual buying signals.

What you get:

• Smart dialer built into the platform
• Website visitor identification
• AI-powered daily SDR playbook
• Email automation and sequences
• AI chatbot for website visitors
• Enrichment credits included
• LinkedIn intelligence

Why it's better than Nooks for most teams:

• One platform vs. Nooks + email tool + visitor ID tool + data tool
• Signal-driven calling (warm outbound, not cold dialing)
• Monthly billing available
• Lower total cost when you factor in all the tools Nooks doesn't replace
• 3 SDR seats included in base price

Where Nooks still wins:

• Parallel dialing (call 5 numbers at once)
• Virtual salesfloor for live coaching
• AI roleplay for call training
• Better for pure phone-first teams making 200+ calls/day

Best for: B2B teams that want calling, email, and signals in one platform instead of stitching together 4+ tools.

Compare MarketBetter vs Nooks →

2. Orum — Best Enterprise Parallel Dialer​

Starting price: ~$300/user/month

Orum is Nooks' most direct competitor — a parallel dialer built for enterprise SDR teams with deep Salesforce integration.

Strengths over Nooks:

• More established in enterprise market
• Deeper Salesforce integration
• AI-powered voicemail detection
• Live call monitoring and whispering

Where Nooks wins:

• Better virtual salesfloor experience
• More innovative AI coaching features
• Stronger community and training resources

Best for: Large enterprise SDR teams (20+ reps) deeply embedded in Salesforce.

3. Kixie — Best Budget-Friendly Dialer​

Starting price: $35/user/month

Kixie offers power dialing, SMS capabilities, and CRM integration at a fraction of Nooks' price. No parallel dialing, but for many teams, power dialing is sufficient.

Strengths over Nooks:

• 85-95% cheaper ($35/mo vs. ~$417/mo)
• SMS capabilities included
• Monthly billing, no annual commitment
• Quick setup (hours, not weeks)
• Free trial available

Where Nooks wins:

• Parallel dialing (Kixie is sequential)
• Virtual salesfloor
• AI coaching and roleplay
• Better for high-volume teams

Best for: Small to mid-size teams that need reliable calling + SMS without enterprise pricing.

4. JustCall — Best for Global Teams​

Starting price: $19/user/month

JustCall is a cloud phone system with power dialing, SMS, and WhatsApp — designed for teams that sell globally.

Strengths over Nooks:

• Dramatically cheaper ($19/mo vs. ~$417/mo)
• International calling support
• WhatsApp integration
• SMS campaigns
• Monthly billing

Where Nooks wins:

• Parallel dialing
• AI coaching
• Virtual salesfloor
• US-focused SDR team features

Best for: Teams selling internationally that need phone + SMS + WhatsApp in one affordable tool.

5. PhoneBurner — Best for Simplicity​

Starting price: $124/user/month

PhoneBurner is a straightforward power dialer — no bells and whistles, just reliable high-volume calling with voicemail drops and email follow-ups.

Strengths over Nooks:

• Simpler to set up and use
• Lower price point
• Voicemail drop included
• Email follow-up automation
• Monthly billing available

Where Nooks wins:

• Parallel dialing (PhoneBurner is power dial)
• AI coaching and training
• Virtual salesfloor
• More sophisticated analytics

Best for: Teams that want a reliable dialer without the complexity of AI features they won't use.

6. Apollo — Best Dialer + Contact Data Bundle​

Starting price: $49/user/month (includes dialer)

Apollo bundles a basic dialer with the largest B2B contact database (275M+) and email sequencing. If your team needs data + calling + email in one affordable package, Apollo delivers.

Strengths over Nooks:

• 275M+ contact database included
• Email sequences built-in
• Much cheaper ($49/mo vs. ~$417/mo)
• Monthly billing with free tier
• Multichannel (email + phone + LinkedIn)

Where Nooks wins:

• Parallel dialing (Apollo is basic)
• Virtual salesfloor and coaching
• Call quality and analytics
• Better for phone-focused teams

Best for: Teams starting outbound that need data, email, and calling in one budget-friendly tool.

7. Regie.ai — Best for AI-Autonomous Prospecting + Dialer​

Starting price: ~$5,000+/year

Regie.ai bundles an AI dialer with autonomous prospecting agents and a 220M+ contact database. The dialer comes as part of their agent package — you can't buy it separately.

Strengths over Nooks:

• Autonomous AI agents handle initial prospecting
• 220M+ contact database included
• Email + LinkedIn + phone in one platform
• Signal monitoring across 100+ sources

Where Nooks wins:

• Better parallel dialing technology
• Virtual salesfloor
• More transparent (Nooks is more upfront about what it does)
• Better for teams that want human-driven calling

Best for: Teams betting on autonomous AI prospecting with integrated calling.

Read our Regie.ai pricing analysis →

Quick Comparison Table​

Platform	Monthly Cost/User	Parallel Dial	Virtual Floor	Signals	Email	Monthly Billing
MarketBetter	~$167/seat	❌ Smart dial	❌	✅	✅	✅
Orum	~$300	✅	✅	❌	❌	❌
Kixie	$35-95	❌ Power dial	❌	❌	❌	✅
JustCall	$19-49	❌ Power dial	❌	❌	❌	✅
PhoneBurner	$124	❌ Power dial	❌	❌	✅ Basic	✅
Apollo	$49	❌ Basic	❌	❌	✅	✅
Regie.ai	Custom	✅ AI	❌	✅	✅	❌

How to Choose​

If calling is 80%+ of your outreach: → Nooks, Orum, or PhoneBurner (purpose-built dialers)

If you need calling + email + signals in one platform: → MarketBetter (full SDR OS with smart dialer)

If budget is the primary concern: → Kixie ($35/mo) or JustCall ($19/mo)

If you need data + calling + email bundled cheaply: → Apollo ($49/user/mo)

If you want AI agents doing the prospecting: → Regie.ai (autonomous approach)

The Bottom Line​

Nooks is the best pure parallel dialer on the market. But in 2026, most SDR teams need more than a dialer — they need a platform that tells them who to call, why, and what to say. The best Nooks alternative depends on whether you're optimizing for call volume (stay with a dialer) or call quality (move to a signal-driven platform).

Book a MarketBetter demo →