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Champion tracking has become one of the most powerful strategies in B2B sales. When a former customer or advocate moves to a new company, they bring trust, familiarity, and a proven track record with your product. Tracking those job changes — and acting on them fast — can dramatically shorten sales cycles and boost win rates.

But not all champion tracking tools are created equal. Some simply alert you to job changes. Others go further, combining champion signals with website visitor intelligence, intent data, and full execution capabilities. In this guide, we rank the 10 best champion tracking software platforms for B2B sales teams in 2026, evaluating each on features, pricing, ease of use, and overall value.