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Salesloft Competitors: The Complete Landscape for 2026

· 8 min read
MarketBetter Team
MarketBetter Team
Content Team, marketbetter.ai
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Salesloft competitors — the complete landscape for 2026

Salesloft pioneered sales engagement. But the market they helped create has evolved dramatically, and the competitive landscape in 2026 looks nothing like it did even two years ago.

Whether you're evaluating Salesloft for the first time or considering a switch, understanding the full competitor landscape helps you make a better decision.

Here's every notable Salesloft competitor, organized by category with honest assessments of where each wins and loses.

Category 1: Direct Enterprise Competitors​

These platforms compete head-to-head with Salesloft for enterprise sales engagement budgets.

Outreach​

The closest competitor. Outreach and Salesloft have been trading blows since the mid-2010s.

  • Pricing: ~$100–150/user/month (annual)
  • G2 Rating: 4.3/5 (3,400+ reviews)
  • Best for: High-volume sequence optimization, A/B testing

Where Outreach wins:

  • Superior A/B testing (up to 12 variants per sequence step)
  • Kaia real-time call coaching during live calls
  • Dialer included on Professional+ plans (not an add-on like Salesloft)
  • Generally 15–20% cheaper than Salesloft

Where Salesloft wins:

  • Rhythm AI for signal-based task prioritization
  • Broader CRM support (Salesforce + HubSpot + Microsoft)
  • More unified platform feel (Conversations + Deals + Forecast)
  • Higher G2 satisfaction rating

Bottom line: If you're choosing between these two, it often comes down to whether you value signal-based prioritization (Salesloft Rhythm) or raw sequence power (Outreach A/B testing).

Read more: Salesloft vs Outreach: Which Is Better for SDR Teams?

HubSpot Sales Hub​

The CRM-native play. If you're on HubSpot CRM, Sales Hub eliminates the need for a separate engagement platform.

  • Pricing: $50–150/user/month
  • G2 Rating: 4.4/5 (11,000+ reviews)
  • Best for: HubSpot CRM ecosystems, mid-market teams

Where HubSpot wins:

  • Native CRM integration (no sync issues ever)
  • Lower per-user cost
  • Included features: sequences, calling, chatbot, meeting scheduling
  • Massive ecosystem of integrations and agencies

Where Salesloft wins:

  • More sophisticated cadence management
  • Better conversation intelligence
  • Stronger multi-channel orchestration
  • Purpose-built for sales reps (vs. HubSpot's broader audience)

Groove (now part of Clari)​

The Salesforce-native alternative. Groove was built specifically for teams that live in Salesforce and don't want a separate engagement platform.

  • Pricing: ~$75–120/user/month
  • Best for: Salesforce-heavy organizations

Where Groove wins:

  • Deepest Salesforce-native integration
  • Reps work inside Salesforce, not a separate app
  • Revenue intelligence (via Clari acquisition)

Where Salesloft wins:

  • More comprehensive standalone platform
  • Better for teams not fully committed to Salesforce
  • Stronger conversation intelligence

Category 2: All-in-One Prospecting Platforms​

These combine prospect data with outreach, eliminating the need for a separate data vendor.

Apollo.io​

The value disruptor. Apollo combines a 275M+ contact database with email sequences, dialer, and intent data at a fraction of enterprise pricing.

  • Pricing: Free tier available; paid from $49–119/user/month
  • G2 Rating: 4.8/5 (7,400+ reviews)
  • Best for: Teams that need data + outreach without enterprise budgets

Where Apollo wins:

  • Built-in prospect database (no ZoomInfo needed)
  • 5–10x cheaper than Salesloft + ZoomInfo
  • Free tier for individuals and startups
  • Intent signals included

Where Salesloft wins:

  • More mature cadence engine
  • Better enterprise governance and admin controls
  • Superior conversation intelligence
  • Stronger CRM integration depth

The trade-off: Apollo gives you 80% of the value at 20% of the cost. The missing 20% matters most to enterprise teams with complex workflows.

ZoomInfo SalesOS + Engage​

The data giant's engagement play. ZoomInfo added Engage to compete with Salesloft by combining their market-leading B2B database with outreach automation.

  • Pricing: $15K+/year (bundled with data)
  • Best for: Teams already paying for ZoomInfo data

Where ZoomInfo wins:

  • Best-in-class B2B contact and company data
  • Intent data (Bombora partnership) built in
  • No separate data vendor needed

Where Salesloft wins:

  • ZoomInfo Engage is less mature as an engagement platform
  • Better conversation intelligence
  • Stronger multi-channel cadence management
  • More polished rep experience

Category 3: Email-First Platforms​

Pure email automation at dramatically lower prices. These compete with Salesloft on the email channel only.

Instantly.ai​

  • Pricing: $30–78/user/month
  • Best for: High-volume cold email at scale
  • Key advantage: Unlimited email accounts, built-in warmup, AI writer
  • Limitation: No phone, no LinkedIn, no conversation intelligence

Lemlist​

  • Pricing: $59–99/user/month
  • Best for: Creative, personalized outreach with custom images/videos
  • Key advantage: Personalized image and video in emails, LinkedIn automation
  • Limitation: Less robust CRM integration, limited team features

Smartlead​

  • Pricing: $39–94/user/month
  • Best for: Agencies and teams running multi-inbox campaigns
  • Key advantage: Unlimited mailboxes, advanced rotation, master inbox
  • Limitation: Email-only, minimal CRM features

Woodpecker​

  • Pricing: $49–89/user/month
  • Best for: B2B cold email with agency features
  • Key advantage: Clean interface, reliable deliverability
  • Limitation: Smaller platform, less innovation velocity

Salesloft vs. this entire category: These tools do one thing (email) extremely well and cheaply. Salesloft does many things at a premium. If email is 80%+ of your outreach, these competitors deliver better value. If you need phone, conversation intelligence, and deal management, they don't compete.

Category 4: Revenue Intelligence Competitors​

These platforms overlap with Salesloft's expanded revenue orchestration positioning.

Gong​

The conversation intelligence leader. Gong pioneered the category that Salesloft's Conversations module competes in.

  • Pricing: $100–150/user/month (estimated)
  • G2 Rating: 4.8/5 (6,000+ reviews)
  • Best for: Call recording, coaching, deal intelligence

Where Gong wins:

  • Best-in-class conversation intelligence
  • Deeper deal intelligence and risk scoring
  • Larger library of call patterns and benchmarks
  • Revenue forecasting with AI accuracy

Where Salesloft wins:

  • Gong doesn't do outreach sequences
  • Salesloft combines engagement + intelligence in one tool
  • Lower total cost if you need both capabilities

How they interact: Many teams run Salesloft + Gong. They're complementary as often as competitive.

Clari​

  • Pricing: Custom (enterprise)
  • Best for: Revenue forecasting and pipeline inspection
  • Overlap: Competes with Salesloft's Forecast module specifically

Category 5: AI-Native SDR Platforms (The New Category)​

These platforms were built from scratch with AI at the foundation, not bolted on.

MarketBetter​

The full-stack SDR platform. Combines what used to require 5+ separate tools.

  • Pricing: Starting at $500/month
  • G2 Rating: 4.97/5
  • Best for: SMB and mid-market SDR teams that want one platform

What MarketBetter includes that Salesloft doesn't:

  • ✅ Website visitor identification (who's on your site right now)
  • ✅ AI chatbot (engages every visitor automatically)
  • ✅ Smart dialer (prioritized by intent signals, not alphabetical order)
  • ✅ Daily SDR playbook ("here's exactly who to contact today and why")
  • ✅ Intent signal aggregation (website + email + behavior)

Where Salesloft wins:

  • Larger enterprise customer base
  • More mature conversation intelligence
  • Deeper Salesforce integration
  • Broader partner ecosystem

The fundamental difference: Salesloft tells reps how to execute outreach. MarketBetter tells reps who deserves outreach and why — then helps them execute.

Read more: MarketBetter vs Salesloft: Complete Comparison

Monaco​

The VC-backed newcomer. Launched February 2026 with $35M from Founders Fund.

  • Pricing: Flat fee (undisclosed)
  • Best for: Seed/Series A startups
  • Key advantage: AI-native CRM + prospecting + outbound + notetaker
  • Founders: Sam Blond (ex-Brex/Founders Fund), team from Apollo and Clari
  • Limitation: Very new, limited track record

Unify​

Signal-to-action. Identifies buying signals and automates outreach responses.

  • Pricing: Custom
  • Best for: Signal-driven outbound teams
  • Key advantage: Strong intent signal processing
  • Limitation: Narrower feature set than full platforms

Common Room​

Community + signal intelligence. Tracks community engagement, product usage, and social signals to identify warm leads.

  • Pricing: Custom
  • Best for: PLG companies and developer-focused GTM
  • Key advantage: Unique signal sources (GitHub, Discord, Slack, community forums)
  • Limitation: Not a traditional sales engagement platform

The Competitive Landscape Map​

Here's how all competitors map across two dimensions: outreach capability (x-axis) and intelligence/signal capability (y-axis):

High Intelligence + High Outreach:

  • MarketBetter, Monaco (AI-native full-stack)

High Intelligence + Low Outreach:

  • 6sense, Bombora, Common Room, Warmly (signal platforms)
  • Gong, Clari (revenue intelligence)

Low Intelligence + High Outreach:

  • Salesloft, Outreach, HubSpot (legacy engagement)
  • Apollo, ZoomInfo Engage (data + engagement)

Low Intelligence + Low Outreach:

  • Instantly, Lemlist, Smartlead (email-only)

The market is moving toward the top-right quadrant. Every vendor is trying to combine better intelligence with better outreach. The question is who gets there first with a product that actually works.

How to Choose Your Salesloft Competitor​

If cost is the primary driver:​

→ Apollo.io (best value all-in-one) or Instantly (cheapest email)

If you want the closest 1:1 replacement:​

→ Outreach (most similar feature set)

If you're on HubSpot CRM:​

→ HubSpot Sales Hub (native integration, lower total cost)

If you want to consolidate 5 tools into 1:​

→ MarketBetter (visitor ID + chatbot + dialer + playbook + sequences)

If you need best-in-class conversation intelligence:​

→ Keep Salesloft or switch to Gong

If you're a well-funded startup building from scratch:​

→ Monaco or MarketBetter (AI-native architecture)

The sales engagement market has never been more competitive, which means buyers have never had better options. Salesloft is a strong platform, but it's no longer the only serious choice — and for many teams, it's no longer the best one.

See how MarketBetter compares to Salesloft for your team →

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