MarketBetter vs Klenty: Intent-Driven SDR Platform vs Email-First Sequencing [2026]
Klenty and MarketBetter both serve B2B sales teams, but they solve fundamentally different problems. Understanding the difference will save you months of switching costs.
Klenty is a sales engagement platform built around cadence automation. You create sequences, import prospects, and Klenty handles the repetitive work — email follow-ups, LinkedIn tasks, call reminders, and CRM syncing. It's positioned as a more affordable alternative to Outreach and SalesLoft, and for pure sequencing, it delivers.
MarketBetter is a signal-driven SDR operating system. Instead of starting with a list you imported, MarketBetter starts with who's actually showing buying intent — website visitors, champion job changes, engagement signals — and builds a prioritized daily playbook that tells your SDRs exactly what to do.
The difference in one sentence: Klenty automates what your reps were already going to do. MarketBetter changes what they do in the first place.
How They Differ: The Core Philosophy
Klenty: Master the Cadence
Klenty's value proposition is straightforward: build better sequences, execute them faster, personalize at scale.
Their platform has evolved from a simple email automation tool (founded in 2015 in Chennai, India) into a full multichannel platform. Klenty now supports email, LinkedIn, phone calls, SMS, and WhatsApp within a single sequence builder. They've added intent-based playbooks, AI content generation, and smart behavioral triggers.
Klenty's strength is in demand capture — they even use this language themselves, distinguishing between "capturing active buyers" and "nurturing passive buyers" with different cadence playbooks.
The limitation? Klenty doesn't generate signals. It relies on you to bring the intent data, the prospect lists, and the targeting logic. It's an execution engine, not an intelligence layer.
MarketBetter: Start With the Signal
MarketBetter flips the model. Before your SDR touches a single prospect, MarketBetter has already:
- Identified companies on your website and enriched them with firmographic data
- Scored visitor intent based on pages visited, time spent, and content consumed
- Built a daily playbook ranking accounts by likelihood to convert
- Detected champion movements — your past buyers changing companies
Your SDR opens their dashboard and sees: "Call these 8 accounts first. Here's why each one is hot. Here's what they looked at on your website yesterday."
That's a fundamentally different starting point than "here's your sequence — go."
Feature Comparison
| Feature | MarketBetter | Klenty |
|---|---|---|
| Website Visitor ID | ✅ Core feature — identifies companies + enriches | ❌ Has "route website visitors" but not visitor identification |
| Daily SDR Playbook | ✅ AI-prioritized, signal-driven | ❌ Task queue based on cadence steps |
| Email Sequences | ✅ Signal-triggered personalization | ✅ Strong — multichannel cadences, A/B testing |
| Smart Dialer | ✅ Integrated, warm calling from intent | ⚠️ Phone dialer available on higher plans |
| LinkedIn Automation | ✅ Multichannel outreach | ⚠️ Available but users report safety limitations |
| AI Personalization | ✅ Based on visitor behavior and intent signals | ✅ AI email writer, dynamic templates |
| CRM Integration | ✅ Salesforce, HubSpot | ✅ Salesforce, HubSpot, Pipedrive, Zoho, Dynamics 365 |
| AI Chatbot | ✅ Real-time visitor engagement | ❌ No chatbot |
| Champion Tracking | ✅ Alerts when buyers change companies | ❌ Not available |
| Intent-Based Triggers | ✅ Website visit + engagement signals | ✅ Email open/click/reply triggers |
| Meeting Scheduling | ✅ Integrated | ✅ Meeting booking with routing |
| Conversation Intelligence | ⚠️ Through integrations | ✅ Built-in meeting transcription and analysis |
| Lead Routing | ✅ Smart routing by territory and rules | ✅ Route visitors to best-fit rep |
| Transparent Pricing | ✅ Published | ✅ Published — $50-$100/user/mo |
Pricing: What You're Actually Paying
Klenty Pricing (2026)
Klenty uses per-user, annually-billed pricing across four tiers:
- Startup — $50/user/month: Email automation, multi-step cadences, basic CRM integration, personalization. The entry point for teams getting started.
- Growth — $70/user/month: Advanced workflow automation, intent-based triggers, A/B testing, deeper CRM integration. Best for teams scaling outreach.
- Pro — $100/user/month: Full multichannel (email + LinkedIn + phone + SMS), advanced analytics, AI-driven tools, coaching features.
- Enterprise — Custom pricing: Custom roles, SSO, dedicated CSM, advanced security.
Klenty's own blog mentions a separate pricing comparison noting their Sales Engagement plan at $85/user/month includes LinkedIn automation and phone dialer.
Real cost for a 5-person team on Growth: $350/month ($70 × 5) = $4,200/year.
But here's the hidden cost — Klenty doesn't include:
- Website visitor identification (add $500-2,000/mo for ZoomInfo, Clearbit, or similar)
- Intent data (add $500-1,000/mo for Bombora or G2 Buyer Intent)
- Data enrichment beyond basic prospect info (add $200-500/mo)
- AI chatbot for website (add $200-500/mo for Drift, Qualified, etc.)
True total cost of ownership: $1,750-$4,350/month when you add the tools Klenty doesn't include.
MarketBetter Pricing
Everything is bundled:
- Starter — $500/month: 3 SDR seats, visitor identification, AI chatbot, 5K outbound actions, 2K enrichment credits
- Growth — $1,500/month: 5 seats, full SDR playbook + dashboard, champion tracking, 25K outbound actions, 5K enrichment credits
- Scale — $3,000/month: 10 seats, smart dialer, unlimited outbound actions, 15K enrichment credits
No hidden add-ons. Visitor ID, enrichment, chatbot, and the playbook engine are included at every tier.
Where Klenty Wins
Credit where it's due:
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Lower per-seat cost for pure sequencing — If all you need is automated email cadences with CRM sync, Klenty's $50/user Startup plan is genuinely affordable. For bootstrapped teams doing cold email with an existing prospect list, it's a smart choice.
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Broader CRM support — Klenty natively integrates with Salesforce, HubSpot, Pipedrive, Zoho CRM, AND Microsoft Dynamics 365. That's the widest CRM coverage in this comparison.
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Meeting intelligence — Klenty can record and transcribe meetings automatically, then analyze the conversation. This coaching angle is valuable for SDR managers training new reps.
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Established product maturity — Founded in 2015, Klenty has 10 years of iteration. The cadence builder, email deliverability tools, and workflow automation are battle-tested.
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Intent-based playbooks (within sequences) — Klenty's intent playbooks route prospects into different cadences based on engagement behavior. It's not the same as MarketBetter's website visitor intelligence, but it adds a layer of automation beyond basic sequencing.
Where MarketBetter Wins
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Website visitor identification — This is the fundamental gap. Klenty describes "routing website visitors" but doesn't identify the companies visiting your site. MarketBetter does — and that's where high-intent leads come from.
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Signal-driven daily playbook — Instead of SDRs managing their own task queues across multiple cadences, MarketBetter surfaces a single, prioritized list every morning. "Call Acme Corp first — they visited your pricing page three times yesterday."
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AI chatbot that feeds the pipeline — MarketBetter's chatbot qualifies website visitors in real-time and pushes those conversations into the SDR playbook. Klenty has no chatbot capability.
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Champion tracking — When your past buyer moves to a new company, MarketBetter alerts you automatically. That's the warmest possible intro — and Klenty doesn't track this.
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Consolidation value — MarketBetter replaces 3-5 tools (visitor ID + enrichment + sequencing + chatbot + dialer) with one platform. Klenty replaces one tool (your sequencing platform) and expects you to keep the rest.
What Real Users Say About Klenty
From G2, Capterra, and SalesRobot reviews:
What users love:
- Reply rates jumped up to 46% with better timing and follow-ups (Dimmo analysis)
- Meetings booked grew approximately 300% according to customer testimonials
- Easy import from Sales Navigator — paste a search URL to start prospecting
- Affordable compared to Outreach/SalesLoft
What users complain about:
- LinkedIn safety concerns — reviewers report limitations with LinkedIn capabilities, particularly around account safety when scaling connection requests
- Billing issues — multiple users report unexpected charges or confusing billing practices
- Interface clunkiness — while functional, the UI can feel dated compared to newer tools
- Limited LinkedIn automation — compared to dedicated LinkedIn tools, Klenty's integration feels bolted on rather than native
When Should You Choose Which?
Pick Klenty if:
- You already have a separate visitor ID tool and intent data source
- Your team is 1-3 reps running primarily cold email campaigns
- You need Pipedrive, Zoho, or Dynamics 365 CRM integration (MarketBetter focuses on Salesforce and HubSpot)
- Budget is the primary concern and you can tolerate stitching together 3-4 tools
- You want built-in meeting transcription and conversation coaching
Pick MarketBetter if:
- You want your SDRs working from a prioritized, signal-driven playbook instead of managing their own sequences
- Website visitor identification is important to your pipeline strategy
- You're tired of paying for 4-5 separate tools that don't talk to each other well
- Speed to lead matters — acting on buying signals within hours, not after a weekly CSV import
- You have 3+ SDRs and need team coordination (territory rules, dedup, shared signals)
The Bottom Line
Klenty is a competent, affordable sequencing platform. For teams that already have their targeting, intent data, and enrichment sorted out, it's a solid execution layer.
But if you're asking "who should my SDRs call and why?" — Klenty doesn't answer that question. You bring the intelligence; Klenty runs the cadence.
MarketBetter answers both questions: who to contact (through visitor identification and intent signals) and how to reach them (through the SDR playbook, email, dialer, and chatbot). It's the difference between a tool and an operating system.
For teams with 3+ SDRs trying to build a modern, signal-driven sales motion, MarketBetter's consolidated approach typically costs less than Klenty + the 3-4 tools you'd need to match the same capabilities.
Want to see how signal-driven selling works? Book a demo of MarketBetter and compare it to your current stack.