How to Turn Job Changes Into Closed Deals (Champion Tracking Playbook)
You just got an alert: your best champion from last year's biggest deal has moved to a new company. This is the moment champion tracking tools like UserGems, Champify, and MarketBetter are built for. But what happens next determines whether that alert becomes a closed deal or a wasted opportunity.
Most sales teams fumble the post-alert execution. They send a generic congratulations email, get no response, and move on. Meanwhile, the teams that consistently turn champion job changes into revenue follow a systematic, multi-channel playbook that maximizes speed, personalization, and persistence.
In this article, we lay out the complete champion tracking playbook — from detection to closed deal — with specific tactics for each step. We'll also show you how the right platform can automate each step so your team executes flawlessly every time.