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marketbetter Unveils Person-Level Identification with Vector Partnership

· 2 min read
marketbetter Team

Hi there! We're excited to announce a major new feature this week: Person-Level Identification, powered by our new partnership with Vector. This is a game-changer for understanding your website visitors.

What's New?​

Imagine seeing "Amelia Jackson, SVP Marketing IBM" instead of just "Someone from Acme." With this feature, you get:

  • Real names and titles
  • LinkedIn profiles
  • Pages visited
  • Seniority level
  • Company size
  • UTM details—all in one row.

Person-Level Identification Dashboard

Why This Matters​

Real Context​

Gain insights with titles, seniority, and company size that help you understand exactly who is engaging with your content.

Seamless Integration​

Data flows directly into Journey View, Slack/Teams alerts, and your CRM without any additional setup.

Zero Effort​

Connect in 30 seconds with no code or tag adjustments required.

Personalized Outreach​

Leverage marketbetter workflows to automate tailored communications based on the identified person's profile.

Free Tier​

Reveal up to 1,000 contacts a month at no cost with Vector.

How to Get Started​

Getting started with Person-Level Identification is incredibly simple:

  1. In marketbetter, navigate to Integrations → Vector.
  2. Click Connect and log in or sign up on Vector.
  3. That's it! New visitors will start resolving to full contact records (note: Vector has a two-hour delay on free plans).

Transform Your Lead Generation​

With Person-Level Identification, you're no longer guessing who's visiting your website. You get complete visitor profiles that enable:

  • Targeted follow-up based on seniority and company size
  • Personalized messaging that speaks to their specific role
  • Qualified lead prioritization using real-time visitor data
  • Enhanced sales intelligence for your entire team

Detailed Contact Profile

Ready to See Who's Really Visiting?​

Don't let another high-value prospect slip away unidentified. Start revealing the real people behind your website traffic today.

Get Started with Vector Integration

Questions about Person-Level Identification? Our team is here to help you make the most of this powerful new feature!