One post tagged with "linkedin"

LinkedIn has 1 billion+ members. Your buyers are there. The question isn't whether to prospect on LinkedIn — it's how to do it without burning 4 hours a day on manual connection requests and follow-ups.

LinkedIn automation tools solve that. They handle the repetitive work — sending connection requests, following up, visiting profiles, endorsing skills — so your SDRs focus on actual conversations.

But here's what most LinkedIn automation tools miss: they operate in a silo. You automate LinkedIn outreach, but it's completely disconnected from your email sequences, phone calls, visitor intelligence, and CRM. Your reps end up toggling between 5 tabs, duplicating effort, and losing track of who they've contacted where.

The best approach in 2026 isn't a standalone LinkedIn tool. It's a platform that orchestrates LinkedIn alongside every other channel — email, phone, chat — from a single daily playbook.

Let's break down the top 15 options.

Related guides: Best Outbound Sales Tools · Best Sales Prospecting Tools · Best Cold Email Software · Best Sales Engagement Software · Best Sales Cadence Tools

What to Look for in a LinkedIn Automation Tool​

Before diving into tools, here's what actually matters:

• Safety and compliance — LinkedIn actively bans accounts that violate their terms. Cloud-based tools with dedicated IPs and human-like delays are safer than browser extensions
• Multi-channel capability — LinkedIn-only outreach gets 15-25% reply rates. Add email and you hit 46-71% (per 2026 benchmarks)
• Personalization at scale — Template blasts are dead. AI-powered personalization based on prospect data is now table stakes
• CRM integration — Every touchpoint needs to log automatically. Manual CRM updates kill productivity
• Analytics — Connection acceptance rates, reply rates, campaign performance by segment

Quick Comparison Table​

Tool	Best For	Starting Price	Multi-Channel	CRM Integration
MarketBetter	Signal-driven multi-channel outreach	$500/mo	✅ Email + LinkedIn + Phone + Chat	✅ Native
HeyReach	Agency-scale LinkedIn automation	~$79/mo/seat	LinkedIn only	Zapier
Expandi	Safe LinkedIn + email outreach	$99/mo/seat	LinkedIn + Email	Zapier/native
Dux-Soup	Budget LinkedIn prospecting	$14.99/mo	LinkedIn only	Zapier
Waalaxy	Beginners and small teams	Free–$112/mo	LinkedIn + Email	HubSpot, Salesforce
PhantomBuster	Data scraping + automation	$48/mo	Multi-platform	API
Skylead	Multi-channel sequences	$100/mo/seat	LinkedIn + Email	Native
LaGrowthMachine	Growth teams multi-channel	€220/mo	LinkedIn + Email + Twitter	Native
Salesflow	B2B lead generation	$99/mo	LinkedIn + Email	Native
LinkedHelper	Power users and custom workflows	$15/mo	LinkedIn only	CSV export
Zopto	Enterprise LinkedIn outreach	$197/mo	LinkedIn + Email	Native
Octopus CRM	Simple LinkedIn automation	$9.99/mo	LinkedIn only	Zapier
Lemlist	Creative email + LinkedIn	$39/mo	Email + LinkedIn	Native
Apollo.io	Prospecting database + outreach	Free–$49/mo	Email + LinkedIn + Phone	Native
Overloop	Pipeline management + outreach	$99/mo/user	Email + LinkedIn	Native

Detailed Reviews​

1. MarketBetter — Signal-Driven Multi-Channel Outreach​

Best for: SDR teams that want LinkedIn outreach driven by real buying signals, not spray-and-pray

Most LinkedIn automation tools start with a list. MarketBetter starts with a signal.

When a target account visits your website, researches your category, or shows intent — MarketBetter's Daily SDR Playbook tells your rep exactly who to contact, on which channel, with what message. LinkedIn outreach becomes one coordinated touchpoint in a multi-channel sequence, not an isolated activity.

Key differentiators:

• Signal-first approach — LinkedIn outreach triggered by website visits, intent data, and buying signals instead of cold lists
• Daily Playbook — Your SDRs don't decide who to contact. The platform tells them, with channel recommendations
• Multi-channel orchestration — Email, LinkedIn, phone, and AI chatbot all coordinated from one interface
• Smart Dialer included — Most LinkedIn tools have zero calling capability. MarketBetter has a built-in power dialer
• Website visitor identification — Know exactly which companies are browsing your site before reaching out on LinkedIn

Pricing: Starter $500/mo (3 SDR seats), Growth $1,500/mo (5 seats), Scale $3,000/mo (10 seats)

Best for teams that: Want to stop treating LinkedIn as a separate silo and start running coordinated, signal-driven outreach across every channel.

Book a demo →

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2. HeyReach — Agency-Scale LinkedIn Automation​

Best for: Agencies managing multiple client LinkedIn accounts

HeyReach is built specifically for agencies and teams that need to run LinkedIn outreach across many accounts simultaneously. You can connect unlimited LinkedIn accounts to a single campaign, which is its biggest differentiator.

Key features:

• Unlimited sender accounts per campaign
• Post engagement scraping — build lists from people who interact with any LinkedIn post
• Auto-rotation across sender accounts to stay under LinkedIn limits
• Unified inbox for all connected accounts

Pricing: Starts around $79/mo per seat. Volume discounts for agencies.

G2 Rating: 4.6/5

Limitations: LinkedIn-only (no email or phone). No visitor identification. No calling. CRM integration only through Zapier.

Best for teams that: Run LinkedIn outreach at agency scale across 10+ accounts.

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3. Expandi — Safe Cloud-Based LinkedIn + Email​

Best for: B2B teams prioritizing account safety with multi-channel reach

Expandi positions itself as the safest LinkedIn automation tool on the market. It uses dedicated country-based IP addresses and mimics human behavior patterns to reduce detection risk.

Key features:

• Cloud-based with dedicated IP per account
• Smart sequences combining LinkedIn actions (connect, message, InMail, endorse, follow) with email
• Dynamic personalization with custom images and GIFs
• A/B testing on connection requests and messages
• Event and group-based targeting

Pricing: $99/seat/month

G2 Rating: 4.1/5

Limitations: Pricing adds up fast with larger teams. No calling capability. No website visitor intelligence. Analytics are basic compared to full sales platforms.

Best for teams that: Need safe, cloud-based LinkedIn automation with email as a secondary channel.

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4. Dux-Soup — Budget-Friendly LinkedIn Prospecting​

Best for: Solo reps and small teams on a tight budget

Dux-Soup is a Chrome extension that automates LinkedIn profile visits, connection requests, and messaging. It's one of the oldest LinkedIn automation tools and remains popular for its simplicity and low price.

Key features:

• Auto-visit profiles to trigger "who viewed your profile" notifications
• Automated connection requests with personalized notes
• Drip messaging campaigns
• CRM integration via Zapier
• Works with LinkedIn Free, Sales Navigator, and Recruiter

Pricing: Free plan available. Pro at $14.99/mo. Turbo at $55/mo.

G2 Rating: 4.3/5

Limitations: Browser extension (less safe than cloud-based tools). LinkedIn-only. No email, no phone. Limited analytics. Risk of account restrictions higher than cloud solutions.

Best for teams that: Want basic LinkedIn automation without a big investment.

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5. Waalaxy — Beginner-Friendly Multi-Channel​

Best for: Teams new to LinkedIn automation who want simplicity

Waalaxy (formerly ProspectIn) makes LinkedIn + email outreach accessible with pre-built campaign templates and an intuitive UI. It's designed for people who aren't outbound experts.

Key features:

• Pre-built outreach sequence templates
• LinkedIn + email integration
• Email finder built in
• CRM sync with HubSpot and Salesforce
• Team collaboration features

Pricing: Free plan (80 invites/month). Advanced at $112/mo for full features.

G2 Rating: 4.6/5

Limitations: Campaign templates can feel rigid for advanced users. Connection request limits on free plan. No phone channel.

Best for teams that: Are just getting started with LinkedIn outreach and want guided setup.

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6. PhantomBuster — Data Extraction + Automation​

Best for: Growth teams that need LinkedIn data scraping alongside automation

PhantomBuster isn't just a LinkedIn tool — it's an automation platform for extracting data from LinkedIn, Sales Navigator, Google Maps, Instagram, and more. It's popular for building targeted prospect lists from LinkedIn.

Key features:

• LinkedIn profile scraper, search scraper, post commenter scraper
• Sales Navigator list export
• Automated connection requests and messaging
• Email enrichment integration
• Chain multiple "Phantoms" into workflows

Pricing: Starts at $48/mo (Starter). Growth at $99/mo. Business at $399/mo.

G2 Rating: 4.3/5

Limitations: Steep learning curve. Credits-based pricing gets expensive at scale. Not purpose-built for SDR workflows. No CRM or calling.

Best for teams that: Need to extract and enrich LinkedIn data for building prospect lists.

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7. Skylead — Multi-Channel Smart Sequences​

Best for: SDR teams running coordinated LinkedIn + email campaigns

Skylead combines LinkedIn automation with email outreach in smart sequences that adapt based on prospect behavior. If a LinkedIn connection isn't accepted, the sequence automatically switches to email.

Key features:

• If/else smart sequences
• LinkedIn + email in one campaign
• Email discovery and verification built in
• Image and GIF personalization
• Dedicated inbox

Pricing: $100/seat/month

G2 Rating: 4.5/5

Limitations: No phone channel. No website visitor data. Limited to LinkedIn + email.

Best for teams that: Want intelligent multi-channel sequences that adapt to prospect responses.

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8. LaGrowthMachine — Tri-Channel Growth Engine​

Best for: Growth teams wanting LinkedIn + email + Twitter automation

LaGrowthMachine is a multi-channel prospecting tool that orchestrates outreach across LinkedIn, email, and Twitter from a single campaign builder.

Key features:

• LinkedIn, email, and Twitter in one workflow
• Lead enrichment from LinkedIn profiles
• AI-powered message writing
• Detailed campaign analytics
• CRM sync (HubSpot, Salesforce, Pipedrive)

Pricing: Starts at €220/mo per identity

G2 Rating: 4.8/5 (28 reviews)

Limitations: Expensive. Twitter/X channel is niche for B2B. Small review base. No phone or visitor identification.

Best for teams that: Want true tri-channel outreach including Twitter/X.

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9. Salesflow — B2B LinkedIn Lead Generation​

Best for: B2B companies focused on LinkedIn-first lead generation

Salesflow is a cloud-based LinkedIn automation platform with built-in email capabilities. It's positioned for B2B sales teams and agencies.

Key features:

• AI-powered messaging
• Advanced reporting dashboard
• LinkedIn + email sequences
• Team management and permissions
• White-label option for agencies

Pricing: Starts at $99/mo

G2 Rating: 4.3/5

Limitations: Interface can feel dated. No phone integration. Limited compared to full sales platforms.

Best for teams that: Want a solid LinkedIn + email tool with team management features.

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10. LinkedHelper — Custom Workflow Power Tool​

Best for: Technical users who want maximum control over LinkedIn automation

LinkedHelper is a desktop application (not browser extension, not cloud) that offers deep LinkedIn automation with custom workflow builders.

Key features:

• Automated profile visits, endorsements, connection requests, messages
• Custom funnels with conditional logic
• CSV and CRM export
• Works with LinkedIn, Sales Navigator, Recruiter
• No cloud dependency (runs locally)

Pricing: Standard at $15/mo. Pro at $45/mo.

G2 Rating: 4.5/5

Limitations: Desktop-only (needs your computer running). LinkedIn-only. Higher ban risk than cloud tools. No multi-channel. Steeper learning curve.

Best for teams that: Want granular control and don't mind managing a desktop application.

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11. Zopto — Enterprise LinkedIn Outreach​

Best for: Enterprise teams with Sales Navigator accounts

Zopto is a cloud-based LinkedIn lead generation tool designed for enterprise sales teams using Sales Navigator.

Key features:

• Campaign templates for different industries
• LinkedIn + email outreach
• A/B testing campaigns
• Team dashboards and reporting
• Dedicated account manager (higher tiers)

Pricing: Starts at $197/mo

G2 Rating: 4.4/5

Limitations: Expensive. Requires Sales Navigator. UI can be overwhelming. No phone channel.

Best for teams that: Have Sales Navigator and budget for premium LinkedIn outreach.

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12. Octopus CRM — Simple LinkedIn Automation​

Best for: Individual reps who need basic LinkedIn automation

Octopus CRM is a no-frills Chrome extension for automating LinkedIn actions at a low price point.

Key features:

• Auto-connect, message, endorse, visit
• Personal CRM with pipeline tracking
• Campaign analytics
• Works with LinkedIn Free and Premium

Pricing: Starter at $9.99/mo. Unlimited at $24.99/mo.

G2 Rating: 4.6/5

Limitations: Chrome extension (higher ban risk). Very basic — no email, no sequences, no team features.

Best for teams that: Want dead-simple LinkedIn automation for under $25/month.

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13. Lemlist — Creative Outreach Across Channels​

Best for: Teams that want personalized, creative outreach combining email and LinkedIn

Lemlist is primarily an email outreach tool that added LinkedIn steps to its sequences. It's known for personalized image and video emails.

Key features:

• LinkedIn steps in email sequences (visit, connect, message)
• Custom image and video personalization
• Email warm-up built in (lemwarm)
• B2B lead database
• AI sequence generator

Pricing: Starts at $39/mo. Multichannel Expert at $69/mo.

G2 Rating: 4.4/5

Limitations: LinkedIn automation is secondary to email. Less robust LinkedIn features than dedicated tools. LinkedIn steps require Chrome extension.

Best for teams that: Already use email-first outreach and want to add LinkedIn touchpoints.

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14. Apollo.io — Prospecting Database + Multi-Channel​

Best for: Teams that need a prospect database AND outreach in one platform

Apollo.io combines a 275M+ contact database with email, LinkedIn, and phone outreach capabilities. It's the broadest single tool for prospecting.

Key features:

• 275M+ verified contacts with email and phone
• LinkedIn extension for profile enrichment
• Email sequences with LinkedIn steps
• Built-in phone dialer
• Intent data and buying signals
• Free tier available

Pricing: Free plan available. Basic at $49/user/month. Professional at $79/user/month.

G2 Rating: 4.8/5 (7,500+ reviews)

Limitations: LinkedIn automation is basic compared to dedicated tools. Data accuracy varies by region. Can feel overwhelming with so many features. Limited visitor identification.

Best for teams that: Want an all-in-one prospecting database with built-in outreach.

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15. Overloop — Pipeline-Focused Multi-Channel​

Best for: Teams that want outreach and pipeline management in one tool

Overloop (formerly Prospect.io) combines cold email, LinkedIn automation, and pipeline management into a single platform.

Key features:

• Multi-channel campaigns (email + LinkedIn)
• Email finder and verifier
• Pipeline management with deal tracking
• Chrome extension for LinkedIn
• Custom fields and contact management

Pricing: $99/user/month

G2 Rating: 4.3/5 (90 reviews)

Limitations: Smaller user base than competitors. LinkedIn features are secondary to email. No phone channel.

Best for teams that: Want outreach and deal tracking in one interface.

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The Real Problem with LinkedIn-Only Automation​

Here's what we see across hundreds of B2B sales teams: LinkedIn automation works until it doesn't scale.

Your rep connects with 100 people per week on LinkedIn. Great. But then:

• 30% accept the connection
• 10% reply to the first message
• 3% book a meeting

That's 3 meetings per week from LinkedIn alone. Not bad. But you're leaving massive opportunity on the table by not coordinating LinkedIn with your other channels.

What high-performing SDR teams do differently:

1. Start with signals — Don't blast everyone. Reach out to accounts showing buying intent (website visits, content downloads, competitor research)
2. Coordinate channels — LinkedIn connection → personalized email → phone call → LinkedIn follow-up. The sequence matters
3. Use a single playbook — Your rep shouldn't toggle between a LinkedIn tool, an email tool, a dialer, and a CRM. One daily task list. One workflow

This is exactly what MarketBetter's Daily SDR Playbook does. Instead of running LinkedIn outreach in isolation, every touchpoint — LinkedIn, email, phone, chat — is orchestrated from a single interface, driven by real buying signals.

How to Choose the Right Tool​

If you're a solo rep or tiny team (1-3 people): Start with Dux-Soup ($15/mo) or Octopus CRM ($10/mo). Low cost, low risk. Graduate to Expandi or Waalaxy when you need multi-channel.

If you're an SDR team (5-20 reps): You need multi-channel — LinkedIn alone won't hit quota. Look at MarketBetter (signal-driven orchestration), Apollo (database + outreach), or Skylead (smart sequences).

If you're an agency: HeyReach is purpose-built for agency-scale LinkedIn outreach across multiple client accounts.

If you're enterprise: Zopto or LaGrowthMachine for dedicated LinkedIn, or MarketBetter for full-stack SDR orchestration with visitor identification, playbook, and calling built in.

Bottom Line​

LinkedIn automation is a solved problem. Every tool on this list can send connection requests and messages.

The unsolved problem is orchestration — making LinkedIn one coordinated piece of a multi-channel sales motion driven by real buying signals, not cold lists.

If your SDR team is spending time deciding who to contact and on which channel, they're wasting time a platform should handle. The best LinkedIn automation isn't just about LinkedIn. It's about making every channel work together.

Ready to see signal-driven outreach in action? Book a MarketBetter demo →