6 posts tagged with "contact data"

Lusha is great for simple contact lookups. But as SDR teams scale, three problems keep surfacing:

1. Credits run out too fast — especially for phone-heavy teams (10 credits per phone reveal)
2. No buyer signals — Lusha finds contacts, but can't tell you who's actually in-market
3. Data only, no workflow — you still need 3–4 other tools to actually run outbound

If you're hitting any of these walls, here are 8 alternatives worth evaluating — from pure data providers to complete SDR platforms.

Quick Comparison​

Tool	Best For	Starting Price	Credit System	Key Differentiator
MarketBetter	Full SDR workflow	$500/mo	2K enrichment credits	Visitor ID + daily playbook
Apollo	Budget data + sequencing	$49/user/mo	Unlimited email credits	All-in-one at low cost
ZoomInfo	Enterprise data	~$14,995/yr	Seat-based	Largest database (600M+)
Cognism	European data	Custom	Unlimited views	GDPR-compliant, no credits
RocketReach	Quick lookups	$39/mo	80 lookups/mo	Simple, email-focused
Clay	Data enrichment workflows	$149/mo	Credit-based	75+ data providers in one
Clearbit	Real-time enrichment	Custom	API-based	HubSpot native integration
Seamless.AI	Large list building	~$147/mo	250 credits/user	Real-time search engine

1. MarketBetter — When You Need More Than Data​

Best for: SDR teams that want one platform instead of a data tool + sequencer + dialer + intent tool

Why switch from Lusha: MarketBetter doesn't just find contacts — it identifies anonymous website visitors (people already researching your product), enriches them, and creates a daily SDR playbook with prioritized actions and AI-written messaging.

Key differences:

• Website visitor identification reveals companies visiting your site — no credits burned on cold lookups
• Daily SDR playbook tells each rep exactly who to contact, in what order, and what to say
• AI chatbot engages visitors in real-time, qualifying leads 24/7
• Smart dialer built in — no separate tool needed
• Enrichment credits included — 2,000/month on Starter, 5,000 on Growth

Pricing: $500/month (Starter), $1,500/month (Growth), $3,000/month (Scale)

The Lusha comparison: Lusha Premium for 5 users costs ~$3,146/year. MarketBetter Starter at $6,000/year includes visitor ID, chatbot, playbook, and enrichment — replacing multiple point solutions.

See full comparison →

2. Apollo — Most Features for the Money​

Best for: Budget-conscious teams that need data + outbound sequencing in one tool

Why switch from Lusha: Apollo includes unlimited email credits on paid plans, built-in email sequencing, and a 275M+ contact database — all starting at $49/user/month.

Key differences:

• Unlimited email credits (no 10x phone penalty like Lusha)
• Built-in email sequences and task management
• Buyer intent data included on mid-tier plans
• Much larger database (275M+ vs. Lusha's 100M+)

Pricing: Free plan (limited), Basic $49/user/mo, Professional $79/user/mo, Organization $119/user/mo

The catch: Apollo's data accuracy has mixed reviews. The free plan is generous but feature-limited. Interface can feel overwhelming compared to Lusha's simplicity.

3. ZoomInfo — Enterprise-Grade Database​

Best for: Large sales orgs that need the deepest B2B database available

Why switch from Lusha: ZoomInfo's database is 6x larger (600M+ profiles), with advanced intent data, technographics, and org charts. No credit system — seat-based pricing.

Key differences:

• 600M+ contacts, 135M+ verified phone numbers
• Buyer intent signals and technographic data included
• Org charts and reporting hierarchies
• Website visitor identification (add-on)

Pricing: Starts around $14,995/year for small teams. Enterprise pricing $30K–$100K+/year.

The catch: Expensive. Annual contracts only. Can take weeks to implement. Overkill for teams under 10 SDRs.

4. Cognism — No Credit System at All​

Best for: Teams selling into EMEA who want unlimited data access without credit anxiety

Why switch from Lusha: Cognism eliminates the credit system entirely. License-based pricing with unlimited views and exports means SDRs never worry about rationing reveals.

Key differences:

• Unlimited views and exports (no credits)
• Strongest European data coverage (GDPR-compliant from the ground up)
• Diamond Data for phone-verified mobile numbers
• Intent data powered by Bombora

Pricing: Custom pricing, typically higher than Lusha. Estimated $15,000–$30,000/year for small teams.

The catch: Significantly more expensive than Lusha. US data coverage isn't as strong as ZoomInfo's. Custom pricing means no self-serve option.

5. RocketReach — Lightweight Lusha Alternative​

Best for: Individual prospectors who need occasional lookups at lower cost

Why switch from Lusha: Similar Chrome extension experience at a competitive price point. RocketReach also includes personal email addresses (useful for reaching founders and executives).

Key differences:

• Includes personal emails in addition to work emails
• Strong for tech industry contacts
• API access on lower-tier plans
• Simpler pricing structure

Pricing: Essentials $39/mo (80 lookups), Pro $99/mo (200 lookups), Ultimate $249/mo (500 lookups)

The catch: Smaller database than Lusha. Limited team features. No intent data or buyer signals. Best for individual use, not team-scale prospecting.

6. Clay — Data Enrichment on Steroids​

Best for: Revenue ops teams that want to combine 75+ data sources into one enrichment workflow

Why switch from Lusha: Instead of relying on one database, Clay waterfall-enriches contacts across dozens of providers (including Lusha itself). You get the best match rate possible, not just one vendor's data.

Key differences:

• 75+ data providers in one platform
• Waterfall enrichment (tries Provider A, falls back to B, C, etc.)
• AI-powered research and personalization
• Workflow builder for custom enrichment logic

Pricing: Starter $149/mo (2,400 credits), Explorer $349/mo (6,000 credits), Pro $800/mo (24,000 credits)

The catch: Credit-based (same problem as Lusha at scale). Steep learning curve. Built for ops teams, not individual SDRs. Can get expensive fast with heavy usage ($1K–4K/month for real teams).

See full Clay comparison →

7. Clearbit (Now Breeze Intelligence by HubSpot)​

Best for: HubSpot-native teams that want automatic CRM enrichment

Why switch from Lusha: If you're already on HubSpot, Clearbit (now Breeze Intelligence) enriches contacts and companies automatically — no manual lookups needed.

Key differences:

• Real-time enrichment via API
• Automatic CRM data population
• Company identification (website visitors)
• Tight HubSpot integration

Pricing: Custom pricing based on API usage. Typically $12K–$30K/year.

The catch: Expensive for small teams. Limited to HubSpot ecosystem for full value. Not a prospecting tool — it enriches data you already have, not data you're looking for.

8. Seamless.AI — High-Volume List Building​

Best for: Teams that need to build large prospect lists quickly with a real-time search engine

Why switch from Lusha: Seamless.AI's real-time search engine finds contacts on demand rather than relying on a static database. Pro plans include 1,000 daily credits (vs. Lusha's 800 monthly on Premium).

Key differences:

• Real-time AI search (vs. static database)
• Higher credit volumes on Pro/Enterprise plans
• Prospecting automation features
• Job change alerts (add-on)

Pricing: Free (50 credits), Basic (250/mo, ~$147/mo), Pro (1,000/day for 5+ seats, custom), Enterprise (custom)

The catch: Biggest red flag in B2B sales tools — cancellation horror stories everywhere. G2 and Capterra reviewers report auto-renewals, difficulty canceling, and being charged after requesting cancellation. Data accuracy is also inconsistent.

See full Seamless.AI comparison →

How to Choose​

If you need simple contact lookups and budget matters: Stay with Lusha or try Apollo.

If you're scaling outbound and credits are the bottleneck: Cognism (unlimited access) or Apollo (unlimited emails).

If you want to stop stacking tools entirely: MarketBetter replaces the need for a separate data tool, sequencer, dialer, and intent platform — one SDR operating system.

If European data quality matters: Cognism is the clear winner for EMEA coverage.

If you want to combine multiple data sources: Clay lets you waterfall-enrich across 75+ providers.

The Bottom Line​

Lusha is a solid entry point for B2B contact data. But most growing SDR teams outgrow it — either hitting credit limits, needing intent signals, or wanting a complete workflow platform.

The best alternative depends on what's actually slowing your team down: is it data quality, data volume, or the gap between finding contacts and knowing what to do with them?

See how MarketBetter turns visitor data into SDR action →

The #1 reason teams leave Seamless.AI isn't the product — it's the experience. Auto-renewals without warning, cancellation runarounds, and opaque pricing have pushed thousands of users to look elsewhere.

If you're evaluating alternatives because you've hit Seamless.AI's contract wall (or want to avoid it entirely), here are 8 options ranked by what matters most: transparent pricing, honest contracts, and actual SDR value.

Quick Comparison​

Tool	Best For	Starting Price	Cancellation	Data Focus
MarketBetter	Full SDR platform	$500/mo	Standard	Visitor ID + enrichment
Apollo	All-in-one budget	$49/user/mo	Easy	275M+ database
Lusha	Simple lookups	$29.90/user/mo	Standard	Chrome extension
Cognism	European data	Custom	Standard	Unlimited views
ZoomInfo	Enterprise teams	~$14,995/yr	Annual contract	600M+ database
Clay	Enrichment workflows	$149/mo	Standard	75+ providers
RocketReach	Individual reps	$39/mo	Easy	Email-focused
UpLead	Accuracy-first	$99/mo	Standard	95% accuracy guarantee

1. MarketBetter — Replace Data Tools With an SDR Operating System​

Best for: Teams tired of stacking data tool + sequencer + dialer + intent platform

Why it's different: MarketBetter isn't a Seamless.AI clone — it's a different category entirely. Instead of searching for contacts manually, MarketBetter identifies anonymous companies visiting your website, enriches key contacts automatically, and creates a daily SDR playbook with prioritized actions.

What you get that Seamless.AI doesn't offer:

• Website visitor identification — Know which companies are researching you right now
• Daily SDR playbook — Every rep gets a prioritized task list each morning
• AI chatbot — Engages visitors 24/7, qualifies leads in real-time
• Smart dialer — Built in, no separate tool needed
• Email automation — Hyper-personalized sequences included

Pricing: $500/mo (Starter, 3 seats), $1,500/mo (Growth, 5 seats), $3,000/mo (Scale, 10 seats)

Contract: Month-to-month available. Cancel anytime. No horror stories.

The comparison: Seamless.AI Pro for 5 users runs $4,740–$17,940/year (plus add-ons). MarketBetter Growth at $18,000/year includes everything — visitor ID, enrichment, playbook, chatbot, dialer. One vendor, one bill, no surprises.

See MarketBetter vs Seamless.AI comparison →

2. Apollo — Most Popular Seamless.AI Alternative​

Best for: Teams that want Seamless.AI's functionality with transparent pricing and a generous free plan

Apollo is the most common Seamless.AI replacement, and for good reason. It combines a 275M+ contact database with built-in email sequencing, a solid Chrome extension, and actual published pricing.

Key advantages over Seamless.AI:

• Unlimited email credits on paid plans (vs. Seamless.AI's credit system)
• Published pricing: $49, $79, or $119/user/month
• Generous free plan for testing
• Built-in email sequences and workflows
• G2 rating: 4.8/5 (vs. Seamless.AI's 4.2)

The catch: Data accuracy is mixed (similar to Seamless.AI). The interface can be overwhelming. Phone data quality varies.

Pricing: Free (generous), Basic $49/user/mo, Professional $79/user/mo, Organization $119/user/mo

3. Lusha — Simplest Alternative​

Best for: Teams that want dead-simple contact lookups without complexity

Lusha is the anti-Seamless.AI in terms of pricing transparency. Every plan is listed on the website. The Chrome extension is best-in-class for LinkedIn prospecting. Setup takes minutes.

Key advantages over Seamless.AI:

• Fully transparent, published pricing
• Easiest setup in the category (minutes, not days)
• Chrome extension that "just works"
• No cancellation horror stories
• 81% data accuracy rate (above industry average)

The catch: Credit system can be restrictive (phone reveals cost 10x email reveals). Smaller database. No built-in sequencing.

Pricing: Free (70 credits/mo), Pro $29.90/user/mo, Premium $69.90/user/mo, Scale custom

See Lusha comparison →

4. Cognism — Eliminate Credits Entirely​

Best for: EMEA-focused teams that want unlimited data access with no credit anxiety

Cognism takes the opposite approach to both Seamless.AI and Lusha: license-based pricing with unlimited views and exports. No credits, no rationing, no running out mid-month.

Key advantages over Seamless.AI:

• No credit system — unlimited views and exports
• Strongest European data (GDPR-compliant from day one)
• Diamond Data: phone-verified mobile numbers
• Bombora intent data included
• Transparent contract terms

The catch: Significantly more expensive. US data coverage isn't ZoomInfo-level. Custom pricing requires a sales conversation.

Pricing: Custom, typically $15K–$30K/year for small teams

5. ZoomInfo — The Enterprise Standard​

Best for: Large sales organizations that need the deepest, most verified B2B database available

ZoomInfo is the market leader for a reason: 600M+ contact profiles, advanced intent data, technographic intelligence, and org charts. If you need enterprise-grade data, this is the benchmark.

Key advantages over Seamless.AI:

• 6x larger database
• Seat-based pricing (no credit system)
• Advanced intent signals and technographics
• Org charts and reporting hierarchies
• Website visitor identification (add-on)

The catch: Very expensive ($15K+/year minimum). Annual contracts only. Complex implementation. Overkill for small teams.

Pricing: Starting ~$14,995/year. Enterprise $30K–$100K+/year

6. Clay — Aggregate 75+ Data Providers​

Best for: Revenue ops teams building sophisticated enrichment workflows

Clay doesn't compete with Seamless.AI on search — it competes on data quality. By waterfall-enriching contacts across 75+ data providers (including Seamless.AI, Lusha, Apollo, and others), Clay delivers higher match rates than any single provider.

Key advantages over Seamless.AI:

• 75+ data sources in one platform
• Waterfall enrichment (best match rate possible)
• AI-powered research and personalization
• Custom workflow builder

The catch: Credit-based (can get expensive). Steep learning curve. Built for ops, not frontline SDRs. $1K–4K/month for real usage.

Pricing: Starter $149/mo, Explorer $349/mo, Pro $800/mo

See Clay comparison →

7. RocketReach — Lightweight and Easy​

Best for: Individual reps who need occasional contact lookups without enterprise complexity

RocketReach is the most lightweight option here. Simple search, Chrome extension, personal + work emails, and straightforward pricing. No annual contract traps.

Key advantages over Seamless.AI:

• Includes personal emails (useful for executives/founders)
• Simple, transparent pricing
• API access on lower-tier plans
• No contract issues reported
• Good tech industry coverage

The catch: Smaller database. Limited team features. No intent data. Best for individual use.

Pricing: Essentials $39/mo (80 lookups), Pro $99/mo (200 lookups), Ultimate $249/mo (500 lookups)

8. UpLead — Accuracy-First Alternative​

Best for: Teams where data accuracy is the #1 priority (and Seamless.AI's inconsistency burned them)

UpLead differentiates on one thing: a 95% data accuracy guarantee. If Seamless.AI's inconsistent accuracy caused bounced emails and wasted credits, UpLead's verification-first approach is the direct antidote.

Key advantages over Seamless.AI:

• 95% data accuracy guarantee (vs. Seamless.AI's inconsistent rates)
• Real-time email verification before credits are deducted
• Transparent pricing published on website
• Intent data included on higher plans
• Easy cancellation

The catch: Smaller database (~155M contacts). Higher per-credit cost. Less feature-rich than Apollo or ZoomInfo.

Pricing: Essentials $99/mo (170 credits), Plus $199/mo (400 credits), Professional custom

Decision Framework​

Leaving because of contract/cancellation issues? → Apollo, Lusha, or UpLead (all transparent, easy cancellation)

Leaving because of data accuracy? → UpLead (95% guarantee) or Cognism (phone-verified Diamond Data)

Want to eliminate the data tool entirely? → MarketBetter (visitor ID + enrichment + playbook in one platform)

Need the biggest database possible? → ZoomInfo (600M+) or Clay (75+ providers aggregated)

Selling into Europe? → Cognism (strongest EMEA coverage, GDPR-native)

Budget matters most? → Apollo (most value per dollar, generous free plan)

The Bottom Line​

Seamless.AI built good search technology wrapped in bad business practices. The cancellation issues, opaque pricing, and add-on structure push teams away faster than the product pulls them in.

Every alternative on this list publishes pricing, offers standard cancellation terms, or both. The only question is whether you need another data tool (Apollo, Lusha, Cognism) or whether you're ready to replace the entire stack with an SDR platform that includes data, signals, and workflow in one (MarketBetter).

See how MarketBetter replaces the data-tool stack →

Lusha is one of the few B2B data providers that publishes pricing publicly. That transparency is refreshing — but the headline numbers don't tell the whole story.

The credit-based model means your actual cost depends entirely on how you use the tool. Revealing phone numbers costs 10x more than emails. And once credits run out, you're stuck until the next billing cycle or paying for add-ons.

Here's the real math for SDR teams evaluating Lusha in 2026.

Lusha Pricing Plans at a Glance​

Plan	Monthly Price	Annual Price (per user/mo)	Credits/Month	Best For
Free	$0	$0	70	Testing the extension
Pro	$39.90/user	$29.90/user	250/user	Solo prospectors
Premium	$69.90/user	$52.45/user	800/user	Small SDR teams
Scale	Custom	Custom	Custom	Enterprise teams

Prices from Lusha's public pricing page and Capterra as of February 2026.

How Lusha's Credit System Actually Works​

This is where most buyers get surprised. Not all credits are equal:

Action	Credits Used
Reveal email address	1 credit
Reveal phone number	10 credits
Export to CSV (up to 25 rows)	1 credit
Export to CRM	1 credit

The phone number tax is significant. If your SDRs primarily cold call, they'll burn through credits 10x faster than email-only teams.

Real-World Credit Math​

Let's say you have a 5-person SDR team on the Premium plan:

• Credits per month: 800 × 5 = 4,000 total credits
• If SDRs need 50 phone numbers each: 50 × 10 credits × 5 SDRs = 2,500 credits on phones alone
• Remaining for emails: 1,500 credits = 1,500 email reveals
• That's just 300 emails per SDR per month

For teams doing serious outbound (100+ prospects/week), Premium credits vanish fast.

Plan-by-Plan Breakdown​

Free Plan — Good for Testing, Not Working​

• 70 credits/month (that's 7 phone numbers or 70 emails)
• Chrome extension access
• Basic prospecting features
• CRM integrations included

Verdict: Fine for a quick test drive. Not viable for any real prospecting work.

Pro Plan ($29.90–$39.90/user/mo) — Solo Prospectors Only​

• 250 credits/user/month
• Everything in Free
• Contact and company data
• List management
• Basic analytics

The math: 250 credits gets you 25 phone numbers, or 250 emails, or some mix. For a single SDR doing targeted outreach, this might work. For a team, you'll hit the ceiling within the first week.

Premium Plan ($52.45–$69.90/user/mo) — The Sweet Spot (If Credits Last)​

• 800 credits/user/month
• Bulk search (up to 1,000 contacts)
• Team management features
• Usage analytics
• Enhanced filters

The math: 800 credits per user sounds generous until you factor in phone reveals. An SDR needing 100 phone numbers per month burns 1,000 credits — more than the entire allocation.

Scale Plan (Custom) — Enterprise Black Box​

• "Unlimited" contacts (under fair use policy)
• API access
• Intent data and job change alerts
• Dedicated account manager
• Technographic data
• CSV enrichment and Salesforce enrichment

What "unlimited" really means: Lusha's Scale plan advertises unlimited, but it's governed by fair use. Multiple G2 reviewers report that usage caps still apply in practice. Estimated enterprise pricing starts around $95/user/month based on Cognism's analysis of publicly available data.

Hidden Costs Most Buyers Miss​

1. Phone Reveals Eat Credits 10x Faster​

The 10-credit cost for phone numbers is the biggest gotcha. Teams that rely on cold calling effectively get 1/10th the value of their plan compared to email-only teams.

2. Add-On Features Not Included in Base Plans​

Intent data, job change alerts, technographics, and API access are all locked behind the Scale plan or available as paid add-ons. These are features that competitors like ZoomInfo and Apollo include in mid-tier plans.

3. Credit Rollover Limits​

Monthly plans: unused credits roll over but cap at 2x your plan limit. Annual plans: credits front-loaded but reset to zero at renewal. If your usage is uneven, you'll either waste credits or run short.

4. Data Accuracy Isn't Perfect​

Lusha reports an 81% data accuracy rate, which is above the industry average of 60–70% but below premium providers like ZoomInfo (claimed 95%+). That means roughly 1 in 5 contacts may be outdated, costing you credits on bad data.

G2 reviewer (2025): "Some useful features are locked behind higher-tier plans, which limits flexibility for small teams. There are also moments where the data is outdated."

Capterra reviewer: "The database can be limited for certain industries, and the credit system can be restrictive, especially if you need to access a lot of contacts frequently."

Total Cost for a 5-Person SDR Team​

Scenario	Plan	Monthly Cost	Annual Cost	Effective Credits
Email-only outbound	Premium	$350/mo	$3,146/mo (annual)	4,000 emails/mo
Mixed (email + calls)	Premium	$350/mo	$3,146/mo (annual)	~1,500 emails + 250 calls
Heavy calling team	Scale	Custom (~$475/mo)	Custom (~$5,700/yr)	Unlimited (fair use)

Add integration costs: If you need Salesforce enrichment, API access, or intent data, expect $200–500/mo additional on top of license fees.

How Lusha Compares on Price​

Tool	Starting Price	Credits/Value	Key Difference
Lusha	$29.90/user/mo	250 credits, 10x phone cost	Simple, transparent pricing
Apollo	$49/user/mo	Unlimited email credits	More features included
ZoomInfo	~$14,995/yr	Seat-based, larger database	Enterprise-grade, expensive
Cognism	Custom	Unlimited views/exports	No credit system
MarketBetter	$500/mo (Starter)	2K enrichment credits + visitor ID + SDR playbook	Full SDR workflow, not just data

When Lusha Makes Sense​

Good fit:

• Solo prospectors who need quick contact lookups
• Small teams doing targeted, low-volume outreach
• Companies that primarily need email addresses (not phone)
• Teams that want a simple Chrome extension workflow

Not a good fit:

• SDR teams doing 100+ calls/day (credits vanish)
• Teams needing intent data or buyer signals (requires Scale plan)
• Organizations wanting a complete SDR workflow (Lusha is data only)
• Companies that need predictable monthly costs (credit volatility)

The Bigger Question: Data vs. Workflow​

Lusha solves one problem well — finding contact information. But modern SDR teams need more than a database. They need:

• Prioritization: Which prospects should I contact first?
• Timing: When are buyers actually in-market?
• Messaging: What should I say to each prospect?
• Workflow: What's my next action after the first touch?

MarketBetter approaches this differently. Instead of selling credits for contact reveals, it identifies anonymous website visitors (people already researching your product), enriches them automatically, and generates a daily SDR playbook with prioritized tasks and AI-written messaging.

The cost difference matters: Lusha Premium for 5 users runs $3,146–4,194/year. MarketBetter Starter at $500/month ($6,000/year) includes visitor identification, enrichment credits, an AI chatbot, and the SDR playbook — replacing the need for a separate data tool.

See how MarketBetter compares to Lusha →

Book a demo to see the daily playbook in action →

Lusha has become one of the most popular B2B contact data tools, with over 1,400 reviews on G2 (4.3/5) and 396 on Capterra (4.0/5). It's known for simplicity — install the Chrome extension, find emails and phone numbers, export to your CRM.

But popularity doesn't mean perfection. After analyzing hundreds of verified user reviews across G2, Capterra, and Reddit, clear patterns emerge about where Lusha excels and where it frustrates SDR teams.

The Quick Verdict​

Category	Rating	Notes
Ease of use	⭐⭐⭐⭐⭐	Best-in-class simplicity
Data accuracy	⭐⭐⭐⭐	81% accuracy — good, not great
Credit value	⭐⭐⭐	Phone reveals burn credits fast
Feature depth	⭐⭐⭐	Basic enrichment, limited signals
Pricing transparency	⭐⭐⭐⭐⭐	Publicly listed (rare in this space)
Enterprise readiness	⭐⭐⭐	Scale plan exists but details are opaque

Overall: 4/5 for contact data lookup. 2.5/5 as a complete SDR tool.

What Users Love About Lusha​

1. Dead-Simple Chrome Extension​

This is Lusha's crown jewel. Visit any LinkedIn profile, click the extension, and get contact details instantly. No training needed, no complex workflows.

G2 reviewer: "Lusha's direct contact information is worth more than gold. The Chrome extension makes prospecting feel effortless."

Why it matters: SDRs who live in LinkedIn Sales Navigator can prospect without switching tabs. The friction reduction is real and measurable.

2. Transparent, Published Pricing​

In a market where ZoomInfo, Cognism, and Seamless.AI hide pricing behind sales calls, Lusha puts numbers on its website. Free plan, $29.90 Pro, $69.90 Premium — you know what you're paying before talking to anyone.

3. Fast Time-to-Value​

Multiple reviewers highlight that Lusha takes minutes to set up, not days. Install the extension, connect your CRM, start prospecting. No implementation calls, no onboarding managers, no 6-week rollouts.

4. Decent Database Size​

100+ million business profiles, 15+ million company profiles, 60+ million decision-maker emails, and 50+ million direct dials. For a mid-market tool, the database is competitive.

What Users Complain About​

1. Credits Run Out Too Fast (Most Common Complaint)​

This is the #1 frustration across every review platform. Phone number reveals cost 10 credits vs. 1 for emails, and monthly allocations feel restrictive for active prospecting teams.

G2 reviewer (2025): "Users find the limited credits frustrating, as they run out quickly and need easier replenishment options."

Sparkle.io analysis (2,612 reviews): "Credits exhaust quickly for active prospecting teams. Limited access to contacts even with paid plans. Credit system doesn't scale well for growing teams."

The root issue: If you're doing high-volume outbound (100+ prospects/week per SDR), even Premium's 800 credits/month won't last. You'll either ration reveals or pay for overages.

2. Data Accuracy Is Good, Not Great​

Lusha claims 81% accuracy, which is above the 60–70% industry average. But that still means ~1 in 5 contacts could be outdated, and you spend credits finding out.

Capterra reviewer: "The database can be limited for certain industries, and the credit system can be restrictive."

G2 reviewer: "Some useful features are locked behind higher-tier plans. There are also moments where the data is outdated."

Phone number accuracy gets more complaints than email accuracy. Several reviewers report getting disconnected numbers or wrong departments.

3. Important Features Locked Behind Scale Plan​

Intent data, job change alerts, API access, technographic data, and CSV/Salesforce enrichment all require the custom-priced Scale plan. For teams that need more than basic contact lookup, the jump from Premium ($69.90/user) to Scale (custom, estimated $95+/user) can be jarring.

4. Limited for Non-English Markets​

Users in EMEA and APAC report thinner data coverage compared to North America. If your prospects are outside the US, match rates drop noticeably.

5. No SDR Workflow or Prioritization​

Lusha finds contacts. That's it. There's no prioritization engine, no daily playbook, no AI-generated messaging, no visitor identification. You still need separate tools for:

• Knowing which prospects to contact first
• Understanding buyer intent signals
• Generating personalized outreach
• Managing multi-channel sequences

Who Lusha Is Best For​

Ideal users:

• Solo SDRs or small teams (1–3 people) doing targeted outreach
• LinkedIn-heavy prospectors who want quick contact reveals
• Companies primarily needing email addresses (not phone)
• Teams with modest prospecting volumes (under 50 reveals/day)
• Budget-conscious buyers who want transparent pricing

Not ideal for:

• SDR teams doing 100+ calls/day (credit system punishes calling)
• Teams needing buyer intent signals or website visitor data
• Organizations wanting a complete SDR workflow platform
• Companies with prospects outside North America
• Enterprise teams needing API-first integrations

Lusha vs. The Competition​

Feature	Lusha	Apollo	ZoomInfo	MarketBetter
Contact database	✅ 100M+	✅ 275M+	✅ 600M+	✅ via enrichment
Chrome extension	✅	✅	✅	❌
Published pricing	✅	✅	❌	✅
Website visitor ID	❌	❌	✅ (add-on)	✅ (core)
Daily SDR playbook	❌	❌	❌	✅
AI-generated messaging	❌	Limited	Limited	✅
Smart dialer	❌	❌	Limited	✅
Starting price	$29.90/user	$49/user	~$14,995/yr	$500/mo flat

The Bottom Line​

Lusha does one thing well: it makes finding B2B contact data fast and simple. The Chrome extension is genuinely best-in-class, and the transparent pricing is refreshing in a market full of "contact sales" buttons.

But Lusha is a data tool, not an SDR platform. It tells you WHO to contact but not WHEN, WHY, or WHAT TO SAY. For teams that need the full picture — visitor identification, intent signals, prioritized playbooks, and AI-powered outreach — you'll end up stacking Lusha on top of 3–4 other tools.

That's exactly the problem MarketBetter was built to solve: consolidating the data, signals, and workflow into one SDR operating system.

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Seamless.AI doesn't publish pricing on its website. You'll see "Start for Free" and "Contact Sales" — no dollar amounts.

That alone is a red flag for many buyers. But after digging through Reddit threads, Cognism's research, G2 reviews, Capterra feedback, and user reports, here's what Seamless.AI actually costs in 2026.

Warning: Seamless.AI has the worst cancellation reputation in B2B sales tools. Read the contract section carefully before signing anything.

Seamless.AI Pricing Plans​

Plan	Estimated Price	Credits	Sign-Up
Free	$0	50 total (earn more)	Website
Basic	~$147/mo (annual)	250 monthly/user	Website
Pro	$79–$299/user/mo	1,000 daily for 5+ seats	Contact sales
Enterprise	$149+/user/mo	Custom daily/user	Contact sales

Prices sourced from Cognism research, Reddit user reports, Capterra, and Sybill analysis. Your actual pricing may vary based on negotiation.

Why the Price Ranges?​

Seamless.AI's pricing varies wildly depending on:

• Team size and negotiation leverage
• Contract length (annual vs. monthly)
• Add-on features selected
• When you bought (pricing changes frequently)

One Reddit user (July 2025) reported Pro at $79/user/month with 1,000 credits, plus $49 for 500 additional credits. Sybill's analysis found Pro ranging from $147 to $299/user/month. The gap suggests aggressive discounting for larger teams.

How Seamless.AI Credits Work​

Every contact reveal or export consumes credits:

Action	Credits Used
Reveal a contact	1 credit
Export to CRM	1 credit
Bulk list building	1 credit per contact

Unlike Lusha (which charges 10 credits for phones), Seamless.AI uses a flat 1-credit-per-contact model. This seems better on paper — but the total credit allocation is often lower than competitors.

Credit Math for a 5-Person Team​

Basic plan scenario:

• 250 credits/user/month × 5 users = 1,250 reveals/month
• That's 250 prospects per SDR per month, or about 12 per business day
• For high-volume teams doing 50+ prospects/day, this is wildly insufficient

Pro plan scenario:

• 1,000 daily credits shared across 5+ seats
• That's 200 reveals/day/SDR — much more reasonable
• But Pro pricing jumps to $79–$299/user/month

The Contract and Cancellation Problem​

This is where Seamless.AI earns its worst reputation. Across G2, Capterra, Trustpilot, and Reddit, cancellation complaints are the #1 issue — more than data quality, more than pricing, more than features.

What users report:

Auto-renewal traps: "Seamless auto-renewed my annual contract without any warning email. By the time I noticed, they said it was too late to cancel." (Trustpilot, 2025)

Difficulty canceling: "I submitted a cancellation request 3 months before renewal. They acknowledged it, then charged me anyway. Took 4 months and a credit card dispute to resolve." (G2 reviewer)

Aggressive retention: Multiple users report being transferred between departments when trying to cancel, with each person offering discounts instead of processing the cancellation.

Capterra reviewer (August 2025): "Concerns often arise around data accuracy, high email bounce rates, hidden costs, and difficulty in canceling subscriptions."

Red Flags to Watch For​

1. Read the cancellation clause — Most plans auto-renew. You need to cancel 30–60 days before renewal in writing.
2. Get cancellation confirmation in writing — Verbal cancellations reportedly don't stick.
3. Monitor your credit card — Several users report charges continuing after "confirmed" cancellation.
4. Negotiate contract length — Push for quarterly if possible. Annual contracts are where most people get trapped.

Hidden Costs Beyond the License​

1. Add-On Features​

The base plan is stripped down. Premium features cost extra:

• AI Writer — Additional cost
• Buyer intent data — Add-on
• Job change alerts — Add-on
• Prospecting automation — Add-on
• Advanced enrichment — Add-on

A fully-featured Seamless.AI setup can cost 40–60% more than the base license.

2. Data Accuracy Issues Mean Wasted Credits​

G2 reviewer (2026): "Data accuracy can be inconsistent — some contacts are spot on, while others may be outdated or bounce, so you still need a verification step and good list hygiene."

Sybill analysis: "Users across review platforms report unexpected auto-renewals, difficulty canceling subscriptions, and being charged after requesting cancellation. Data accuracy is the second most common complaint."

If 15–25% of your reveals bounce (common complaint), you're effectively paying 15–25% more per valid contact.

3. No Free Downgrade Path​

Once you're on a paid plan, downgrading to Free isn't straightforward. Users report having to go through sales to make any plan changes, even downgrades.

Total Cost Comparison​

Scenario	Plan	Monthly	Annual	What You Actually Get
1 SDR testing	Free	$0	$0	50 reveals total
1 SDR outbound	Basic	~$147	~$1,764	250 reveals/mo
5-person SDR team	Pro	~$395–$1,495/mo	~$4,740–$17,940	1,000 daily credits
Enterprise (10+)	Enterprise	Custom	Custom	Custom credits

Add 40–60% for intent data, automation, and add-ons.

How Seamless.AI Compares on Total Cost​

Tool	5-User Annual Cost	Credits/Access	Contract Risk
Seamless.AI	$4,740–$17,940+	250–1,000/day	HIGH (cancellation issues)
Lusha	$3,146–$4,194	800/user/month	Low
Apollo	$2,940–$4,740	Unlimited emails	Low
ZoomInfo	$14,995–$30,000+	Seat-based	Medium (annual lock-in)
MarketBetter	$6,000–$18,000	Enrichment + visitor ID + playbook	Low

When Seamless.AI Makes Sense​

Good fit:

• Teams that value real-time search over static databases
• High-volume list builders who need Pro's 1,000 daily credits
• Organizations with dedicated ops people to manage the platform
• Companies comfortable with annual contracts and confident they won't need to cancel

Not a good fit:

• Anyone who values easy cancellation and flexible contracts
• Small teams where ~$147+/month per user is a stretch
• Teams needing intent data without paying for add-ons
• Buyers who want predictable, transparent pricing
• Organizations that need more than contact data (workflow, playbook, dialer)

The Bigger Picture​

Seamless.AI solves contact discovery well with its real-time search engine. But the contract practices cast a shadow over the product. When the #1 complaint about your tool isn't the tool itself but how hard it is to stop paying for it, that's a trust problem.

For teams evaluating Seamless.AI: budget 40–60% above the quoted price for add-ons, read every line of the contract, and get cancellation terms in writing before signing.

Or consider platforms like MarketBetter that include enrichment, visitor identification, and SDR workflow in one predictable price — with no credit system and no cancellation horror stories.

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Seamless.AI is a paradox in B2B sales tech. The product — a real-time contact search engine — is genuinely useful. But the company's contract and cancellation practices have created a trust deficit that dominates every review platform.

After analyzing reviews across G2 (4.2/5, 1,200+ reviews), Capterra (3.7/5), Trustpilot, and Reddit, here's the unfiltered picture.

The Quick Verdict​

Category	Rating	Notes
Search functionality	⭐⭐⭐⭐	Real-time search is genuinely powerful
Data accuracy	⭐⭐⭐	Inconsistent — emails better than phones
Pricing transparency	⭐⭐	Hidden behind sales calls
Contract fairness	⭐	Auto-renewals, cancellation difficulties
Feature depth	⭐⭐⭐	Core is good, add-ons get expensive
Customer support	⭐⭐	Mixed — great for sales, poor for billing

Overall: 3.5/5 for the product. 2/5 for the experience.

What Seamless.AI Does Well​

1. Real-Time Contact Search​

Unlike static databases (Lusha, Apollo), Seamless.AI searches for contacts in real-time. Instead of querying a pre-built database, it actively finds and verifies contact information when you search. This means you can sometimes find contacts that aren't in other databases yet.

G2 reviewer: "The real-time search engine is what sets it apart. I've found contacts that weren't in ZoomInfo or Apollo."

2. High Volume on Pro Plans​

Pro plans offer 1,000 daily credits for teams of 5+. That's 5,000 reveals per day across the team — significantly more than Lusha's 800/month per user. For high-volume list building, the credit allocation is competitive.

3. Chrome Extension and Integrations​

Similar to Lusha, Seamless.AI offers a Chrome extension for LinkedIn prospecting. Integrations with Salesforce, HubSpot, and other CRMs are included on all plans. The extension works well and surfaces data quickly.

4. Large Database​

Seamless.AI claims access to 1.9 billion+ contact and company records. While "access to" doesn't mean "verified," the raw coverage is impressive for finding hard-to-reach prospects.

The Problems (And They're Significant)​

1. Cancellation Horror Stories (The #1 Issue)​

This isn't a minor complaint — it's the defining characteristic of Seamless.AI's reputation. Across every review platform, cancellation difficulties are the most discussed issue.

Trustpilot reviewer (2025): Auto-renewed without warning email. By the time the user noticed, it was "too late to cancel."

G2 reviewer: Submitted cancellation 3 months early, acknowledged by Seamless, still charged. Took a credit card dispute to resolve.

Reddit (July 2025): "The lack of upfront pricing info is my biggest complaint. Just put the damn prices on your website instead of making everyone jump through sales hoops."

Capterra (August 2025): "Concerns often arise around data accuracy, high email bounce rates, hidden costs, and difficulty in canceling subscriptions."

Pattern: Users report being transferred between departments, offered discounts instead of cancellation processing, and charged after confirmed cancellation. This isn't a few isolated cases — it's a systemic pattern across hundreds of reviews.

2. Data Accuracy Is Inconsistent​

"Sometimes the data isn't 100% accurate, so I have to double-check contacts," one G2 reviewer notes. This is the second most common complaint after cancellation issues.

Specific issues users report:

• Email bounce rates higher than expected (15–25% range for some users)
• Phone numbers that go to wrong departments or are disconnected
• Company data that's months or years outdated
• Better accuracy for US contacts than international

G2 reviewer (2026): "Data accuracy can be inconsistent — some contacts are spot on, while others may be outdated or bounce, so you still need a verification step."

For a tool that charges credits per reveal, inaccurate data means you're paying for contacts you can't use.

3. Opaque Pricing​

Seamless.AI is one of the few mid-market sales tools that refuses to publish pricing. In 2026, when Apollo, Lusha, and even some enterprise tools list prices publicly, this feels deliberately opaque.

What we've pieced together from user reports:

• Basic: ~$147/month (annual billing)
• Pro: $79–$299/user/month (varies by negotiation)
• Enterprise: $149+/user/month
• Add-ons (intent, automation, AI writer): 40–60% additional

4. Add-On Nickel-and-Diming​

The base plan is intentionally lean. Buyer intent data, job change alerts, AI writer, prospecting automation, and enrichment features all cost extra. A fully-featured setup costs significantly more than the quoted price.

Reply.io analysis: "Seamless AI reviews are mixed, but in general, user experiences confirm that Seamless AI works well as promised, with certain data accuracy issues."

5. No Workflow Beyond Data​

Like Lusha, Seamless.AI is a data tool. It finds contacts but doesn't help you:

• Prioritize which prospects to reach first
• Identify who's actively researching your product
• Generate personalized outreach at scale
• Manage the full SDR workflow from first touch to meeting booked

Who Should Use Seamless.AI (Despite the Issues)​

It might work if:

• You need high-volume contact discovery (Pro's 1,000 daily credits)
• Your team is comfortable with annual contracts and won't need to cancel
• You have ops resources to verify data accuracy and manage the platform
• US-focused outbound (best data coverage for North America)
• You can negotiate firmly on pricing and contract terms

Avoid if:

• You want flexible, month-to-month pricing
• Contract fairness matters to your organization
• You need reliable data accuracy without a verification step
• You want intent data and workflow included (not as add-ons)
• You're a small team without dedicated ops support

Seamless.AI vs. Key Alternatives​

Feature	Seamless.AI	Lusha	Apollo	MarketBetter
Published pricing	❌	✅	✅	✅
Contract cancellation	Problematic	Standard	Standard	Standard
Real-time search	✅	❌	❌	❌
Database size	1.9B claimed	100M+	275M+	Via enrichment
Visitor identification	❌	❌	❌	✅
SDR playbook	❌	❌	❌	✅
Smart dialer	❌	❌	❌	✅
Free plan	✅ (50 credits)	✅ (70 credits)	✅ (generous)	Demo available
G2 rating	4.2/5	4.3/5	4.8/5	4.97/5

The Bottom Line​

Seamless.AI built a genuinely useful real-time search engine for B2B contacts. If the company fixed its contract practices and published transparent pricing, it would be a strong competitor.

But in 2026, the cancellation issues are disqualifying for many teams. When the most discussed aspect of your product is how hard it is to stop paying for it, something is fundamentally broken — and it's not the technology.

If you want contact data without the risk: Apollo offers similar functionality with transparent pricing and easy cancellation. Lusha is simpler but more limited. Cognism eliminates the credit system entirely.

If you want to move beyond data tools entirely: MarketBetter identifies buyers who are already looking at your product and turns that signal into an SDR workflow — no credit system, no contract traps, just a daily playbook that tells your team exactly what to do.

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