156 posts tagged with "Comparisons & Alternatives"

Your competitors shipped a new feature yesterday. Changed their pricing page last week. Hired a new VP of Sales three days ago.

You probably didn't notice. Neither did your sales team.

By the time your quarterly competitive review catches up, your reps have already lost deals they could have won.

There's a better way.

This guide shows you how to build an AI-powered competitive intelligence system that:

• Monitors competitor websites, job postings, and content 24/7
• Analyzes changes and identifies what matters
• Delivers actionable alerts to your sales team
• Updates battle cards automatically
• Costs under $100/month to run

Let's build it.

Why Traditional Competitive Intelligence Fails​

The Quarterly Review Problem​

Most companies do competitive analysis quarterly (if that). By the time insights reach sales, they're stale.

A competitor drops pricing? Your reps find out mid-deal when the prospect mentions it.

A competitor launches a new integration? Your AEs get blindsided on calls.

The "Someone Should Watch This" Problem​

Everyone agrees someone should monitor competitors. Nobody has time. It falls between roles—not quite marketing, not quite sales enablement, not quite product.

The Tool Problem​

Enterprise competitive intelligence platforms (Crayon, Klue, Kompyte) cost $15-40K annually. For mid-market companies, that's hard to justify.

Meanwhile, the data you need is publicly available. You just need a system to watch it.

The AI Agent Approach​

Instead of paying for enterprise tools or relying on manual monitoring, we'll build an AI agent that:

1. Scrapes competitor websites on a schedule
2. Detects changes automatically
3. Analyzes whether changes matter
4. Routes insights to the right people
5. Updates your competitive assets

Total cost: Hosting ($10/month) + AI API calls ($30-80/month)

What to Monitor​

Tier 1: High-Impact, Low-Noise​

Monitor daily. These changes almost always matter.

Tier 2: Medium-Impact​

Monitor weekly. Filter for relevance.

Tier 3: Context Enrichment​

Monitor monthly. Background intelligence.

Architecture: Building the System​

Here's how the pieces fit together:

┌─────────────────────────────────────────────────┐
│                 MONITOR LAYER                    │
│  ┌──────────┐ ┌──────────┐ ┌──────────────────┐ │
│  │ Website  │ │ Job Site │ │ News/Social      │ │
│  │ Scraper  │ │ Scraper  │ │ Aggregator       │ │
│  └────┬─────┘ └────┬─────┘ └────────┬─────────┘ │
└───────┼────────────┼────────────────┼───────────┘
        │            │                │
        ▼            ▼                ▼
┌─────────────────────────────────────────────────┐
│              CHANGE DETECTION                    │
│       (Compare to previous snapshot)             │
└───────────────────────┬─────────────────────────┘
                        │
                        ▼
┌─────────────────────────────────────────────────┐
│              AI ANALYSIS LAYER                   │
│  ┌──────────────────────────────────────────┐   │
│  │ Claude: Is this change significant?       │   │
│  │ If yes → What does it mean?               │   │
│  │         → Who should know?                │   │
│  │         → How to update battle cards?     │   │
│  └──────────────────────────────────────────┘   │
└───────────────────────┬─────────────────────────┘
                        │
                        ▼
┌─────────────────────────────────────────────────┐
│              DELIVERY LAYER                      │
│  ┌──────────┐ ┌──────────┐ ┌──────────────────┐ │
│  │ Slack    │ │ Email    │ │ Notion/Docs      │ │
│  │ Alerts   │ │ Digest   │ │ (Battle Cards)   │ │
│  └──────────┘ └──────────┘ └──────────────────┘ │
└─────────────────────────────────────────────────┘

Step-by-Step Implementation​

Step 1: Set Up OpenClaw​

OpenClaw is the orchestration layer that keeps everything running.

# Install OpenClaw
npm install -g openclaw

# Initialize workspace
openclaw init competitor-intel

Step 2: Configure Competitors​

Create a configuration file listing what to monitor:

{
  "competitors": [
    {
      "name": "Competitor A",
      "monitors": {
        "pricing": "https://competitor-a.com/pricing",
        "product": "https://competitor-a.com/product",
        "blog": "https://competitor-a.com/blog/rss",
        "jobs": "https://competitor-a.com/careers"
      },
      "keywords": ["enterprise", "pricing", "integration"]
    },
    {
      "name": "Competitor B",
      "monitors": {
        "pricing": "https://competitor-b.com/pricing",
        "product": "https://competitor-b.com/features"
      },
      "keywords": ["startup", "free tier", "API"]
    }
  ],
  "schedule": {
    "pricing": "daily",
    "product": "daily",
    "blog": "daily",
    "jobs": "weekly"
  }
}

Step 3: Build the Monitoring Agent​

Your OpenClaw agent needs instructions for what to do:

## Daily Competitor Check (runs at 8 AM)

1. For each competitor in config:
   - Fetch current pricing page
   - Compare to stored snapshot from yesterday
   - If changed:
     a. Use Claude to analyze: "What pricing change was made and why does it matter?"
     b. Assess urgency (1-10)
     c. If urgency > 5, send immediate Slack alert
     d. Update pricing snapshot

2. Fetch current product/features pages
   - Compare to stored snapshot
   - If changed:
     a. Use Claude to analyze: "What new feature was announced? How does it compare to our offering?"
     b. Add to weekly digest
     c. Flag if it affects any active deals

3. Check for new blog posts
   - Summarize any new posts
   - Identify messaging themes
   - Add to weekly digest

Step 4: Write the Analysis Prompts​

The AI analysis layer is where the magic happens. Here are the prompts:

For pricing changes:

A competitor has changed their pricing page.

OLD VERSION:
[previous snapshot]

NEW VERSION:
[current snapshot]

Analyze:
1. What specifically changed? (prices, plans, features, packaging)
2. Why might they have made this change?
3. How does this affect our competitive positioning?
4. What should sales reps say when this comes up?
5. Urgency score (1-10) for alerting the team

Be specific and actionable.

For feature launches:

A competitor has updated their product page.

OLD VERSION:
[previous snapshot]

NEW VERSION:
[current snapshot]

Analyze:
1. What new feature or capability was added?
2. How does it compare to our equivalent feature?
3. What objections might this create in sales conversations?
4. Suggested talking points for AEs
5. Should we update our battle card? What specifically?

Step 5: Configure Delivery​

Set up how insights reach your team:

Immediate Slack alerts for:

• Pricing changes
• Major feature launches
• Executive departures/hires
• Funding announcements

Weekly email digest for:

• New blog posts and messaging themes
• Job posting patterns
• Minor product updates
• Review site sentiment

Auto-updated documents for:

• Battle cards (append new information)
• Competitive matrix (update feature checks)
• Objection handling guides

Step 6: Deploy and Test​

Run the system manually first to verify it works:

# Test the monitoring agent
openclaw run competitor-intel --once

# Check the output
openclaw logs competitor-intel

Then enable scheduled runs:

# Enable daily schedule
openclaw cron add "competitor-intel" --schedule "0 8 * * *"

Real Output Examples​

Pricing Change Alert​

🚨 COMPETITOR PRICING CHANGE: Acme Corp

**What changed:**
- Pro plan increased from $49/user/month to $59/user/month
- Removed "unlimited integrations" from Starter plan (now limited to 3)
- Added new "Enterprise Plus" tier at $199/user

**Why it matters:**
They're pushing mid-market customers toward higher tiers. This creates 
an opportunity with prospects who value integration flexibility.

**Talking points:**
- "I noticed Acme just limited integrations on their Starter plan. 
   How many integrations does your team need?"
- "Our pricing includes unlimited integrations at every tier."

**Urgency: 8/10** — Affects active deals in evaluation stage.

Weekly Competitive Digest​

📊 WEEKLY COMPETITIVE INTEL DIGEST
Week of Feb 1-7, 2026

## Acme Corp
- Published 3 blog posts focused on "enterprise security"
- Hiring: 2 enterprise AEs, 1 solutions architect
- New customer story: Major Financial Corp
- Interpretation: Pushing upmarket, invest in enterprise positioning

## Beta Solutions
- Launched API v2 with webhook support
- Pricing unchanged
- Job postings down 15% vs. last month
- Interpretation: Product investment continues, may be tightening budget

## ACTION ITEMS
1. Update Acme battle card with enterprise security section
2. Review our API docs to highlight webhook capabilities
3. Schedule deep-dive on Acme's new customer win

View full details: [link to detailed report]

Advanced: Competitive Deal Intelligence​

Take it further by connecting competitive intel to active deals:

## Deal-Level Competitive Alerts

When a competitor is mentioned in:
- Meeting notes (from Gong/Chorus integration)
- Email threads (from CRM)
- Deal notes

Trigger:
1. Pull relevant competitive intel for that competitor
2. Generate deal-specific battle card
3. Send to deal owner via Slack
4. Add context to deal record in CRM

Example output:

⚔️ COMPETITIVE DEAL ALERT: Acme Corp mentioned

**Deal:** Enterprise Solutions Inc ($125,000)
**Stage:** Evaluation
**Competitor mentioned:** Acme Corp (in latest meeting notes)

**Recent Acme Intel:**
- Raised pricing 20% last month
- New enterprise security features launched
- Lost 2 deals to us in similar segment

**Suggested approach:**
1. Lead with integration flexibility (their new weak point)
2. Emphasize total cost of ownership over 3 years
3. Offer POC to de-risk their decision

**Battle card:** [link]

Cost Breakdown​

vs. Enterprise competitive intelligence: $15,000-40,000/year

Common Pitfalls​

1. Monitoring Too Much​

Start with 3 competitors and 2-3 sources each. Expand only after proving value.

2. Alert Fatigue​

Not every change matters. Train your AI analysis layer to filter aggressively.

3. No Action Items​

Insights without recommended actions get ignored. Every alert should answer "so what?"

4. Stale Battle Cards​

Auto-updating documents sounds good but can create confusion. Use append-only updates with clear timestamps.

Getting Started This Week​

Day 1: List your top 3 competitors and their key pages Day 2: Set up OpenClaw and configure monitoring Day 3: Write your analysis prompts Day 4: Test with manual runs Day 5: Deploy automated schedule

By Friday, you'll have a competitive intelligence system that works while you sleep.

Your competitors are watching you. Now you can watch them back—automatically.

Want to add visitor identification to your competitive strategy? MarketBetter shows you when competitor customers visit your site—and what they're researching. Book a demo →

Your SDR team spends 40% of their day not selling. They're dialing numbers, waiting for voicemails, navigating IVR menus, and logging calls. A good sales dialer gives them those hours back.

But here's what most comparison posts won't tell you: the best dialer isn't always the one with the most lines. It's the one that helps your reps have more meaningful conversations.

We researched pricing, features, and real user reviews across 11 sales dialers to help you find the right fit for your team.

Quick Comparison: Sales Dialers at a Glance​

Understanding Dialer Types​

Before diving into specific tools, let's clarify the differences:

Power Dialer: Dials one number at a time automatically, connects you when someone answers. Eliminates manual dialing but still sequential.

Parallel Dialer: Dials multiple numbers simultaneously (3-10 lines). When someone answers, it drops other calls and connects you. Higher volume, but more expensive.

Smart Dialer: Uses data signals to prioritize who to call and when. Focuses on call quality over volume.

The catch with parallel dialers: You're paying $400+/month for more dials. But if you're dialing cold lists, you're just having more unqualified conversations faster. The real question is: are you calling the right people?

1. MarketBetter — Best for Intent-Driven Dialing​

Type: Smart Dialer (integrated into SDR workflow)
Best For: Teams who want dialing built into their daily playbook

MarketBetter takes a different approach. Instead of just making dialing faster, it makes dialing smarter by integrating the dialer directly into the SDR workflow.

What makes it different:

• Intent signals decide who to call — Website visitors, engagement data, and buying signals prioritize your call list automatically
• Context before every call — See what the prospect did before you dial (pages visited, emails opened, content downloaded)
• One workflow, not multiple tools — Email, calling, and follow-up in a unified platform
• AI-powered playbook — Tells you WHO to call, WHEN to call, and WHAT to say

Pricing: Contact for pricing

Why it matters:

"Parallel dialers help you dial MORE. MarketBetter helps you dial SMARTER."

Most dialers are standalone tools. Your SDR still needs a separate CRM, a separate enrichment tool, a separate email platform. MarketBetter combines signals, workflow, and dialing into one daily playbook.

MarketBetter shows WHO to call based on real intent signals—not just speed-dialing through cold lists.

Best for: SDR teams tired of bouncing between 10+ tabs who want one system that tells them exactly what to do next.

Book a demo →

2. Nooks — Best Premium Parallel Dialer​

Type: Parallel Dialer (up to 10 lines)
Price: $5,000/user/year ($417/month, annual only)

Nooks pioneered the "virtual salesfloor" concept and remains the leader in high-volume parallel dialing.

Key Features:

• Up to 10 parallel lines (most in the market)
• Virtual salesfloor for remote team collaboration
• AI battle cards with real-time suggestions
• Spotify integration while dialing
• CRM integrations: Salesforce, HubSpot, Apollo, Outreach

Pros:

• Clean, modern interface (consistently praised)
• Highest line count for parallel dialing
• Strong SDR coaching features
• Good for high-volume outbound

Cons:

• Premium pricing (~$5K/year/user)
• Annual commitment required
• Demo required to start trial
• Voice-only (no built-in email)

User sentiment: SDRs report 3-5x productivity increases, particularly praise the interface design.

Best for: Well-funded SDR teams doing high-volume cold calling who can justify $5K/year per rep.

3. Orum — Best for Enterprise SDR Teams​

Type: Parallel Dialer (up to 7 lines)
Price: $3,000/user/year ($250/month, estimated)

Orum is the mature, enterprise-grade option. It's been around since 2018 and offers robust features, though the interface shows its age.

Key Features:

• Up to 7 parallel lines
• Virtual salesfloor (added after Nooks pioneered it)
• AI voicemail/disconnect detection
• Live Listen from anywhere
• Integrations: Salesforce, HubSpot, Outreach, Salesloft

Pros:

• Mature, stable platform
• Enterprise security features
• Live Listen works outside salesfloor
• No minimum seat requirements

Cons:

• Dated interface ("feels like 2015" per reviews)
• Fewer parallel lines than Nooks (7 vs 10)
• Complex configuration
• International call latency issues reported
• No public pricing

User sentiment: Functional but interface complaints are common. Call quality issues reported for international calls.

Best for: Enterprise teams with existing Salesforce workflows who prioritize stability over UI.

4. Salesfinity — Best Mid-Market Parallel Dialer​

Type: Parallel Dialer
Price: ~$200-300/user/month (estimated)

Salesfinity offers parallel dialing at a lower price point than Nooks or Orum.

Key Features:

• Parallel dialing (multiple simultaneous calls)
• AI-powered connection optimization
• CRM integrations
• Call analytics and coaching

Pros:

• More affordable parallel dialing
• Good for teams not ready for $5K/year
• Growing feature set

Cons:

• Less mature than Nooks/Orum
• Smaller customer base
• Fewer integrations

Best for: Mid-market teams who want parallel dialing without enterprise pricing.

5. Aloware — Best for Unlimited Calling​

Type: Power Dialer + AI Voice Agents
Price: $30-100/user/month

Aloware focuses on unlimited calling with deep CRM integration. It's a contact center solution that works well for sales teams.

Key Features:

• Unlimited calling and texting (no caps)
• AI Voice Agents for inbound
• SMS bots for lead nurturing
• Native HubSpot/Salesforce integration
• NumberGuard spam protection

Pros:

• Truly unlimited calling (no overages)
• AI agents for 24/7 coverage
• Deep CRM sync (entity-level, not just logs)
• Predictable pricing

Cons:

• Not a parallel dialer
• Designed for contact centers (may be overkill)
• Mobile app prioritizes function over design

Best for: Teams doing high-volume calling who need unlimited minutes without usage anxiety.

6. Aircall — Best Budget-Friendly Option for Small Teams​

Type: Power Dialer
Price: $30-70/license/month

Aircall is a cloud phone system with power dialer capabilities. It's widely adopted and has 100+ integrations.

Key Features:

• Unlimited inbound/internal calls
• Call recording, IVR, queuing
• 100+ integrations (HubSpot, Zendesk, Salesforce)
• Power dialer (Professional plan)
• Call monitoring and analytics

Pros:

• Affordable entry point
• Extensive integrations
• Easy to set up
• Good for small teams

Cons:

• NOT a parallel dialer (power only)
• Per-license pricing (may pay for unused)
• Call quality issues reported by some
• AI features are add-ons ($9/license/month)

Hidden costs: Additional numbers ($6/month), AI features ($9/license), international calls (extra bundles).

Best for: Small SDR teams (3-10 reps) who need a reliable phone system with basic power dialing.

7. Dialpad — Best Budget Entry Point​

Type: Power Dialer
Price: $15-27/user/month

Dialpad offers the lowest entry point for AI-powered calling with solid transcription features.

Key Features:

• Unlimited domestic calls (US, Canada)
• AI transcription and summaries
• Google Workspace/Microsoft 365 integration
• SMS/MMS capabilities

Pros:

• Most affordable starting price ($15/month)
• Good AI transcription
• Easy Google/Microsoft integration

Cons:

• NOT a parallel dialer
• Limited features on Standard plan
• "Unlimited" has 1,500 min/month cap for international
• No power dialer on lower tiers

Best for: Cash-strapped startups who need basic calling with AI transcription.

8. CloudTalk — Best for International Calling​

Type: Smart Dialer
Price: $25-49/user/month

CloudTalk shines for teams with international calling needs, offering numbers in 160+ countries.

Key Features:

• Smart Dialer (prioritizes list automatically)
• 160+ countries for international numbers
• 24/7 live human support
• Call Flow Designer
• Per-user pricing

Pros:

• Best international coverage
• Reasonable pricing
• 24/7 support from Essential plan
• Smart dialer features

Cons:

• Smart Dialer only on Expert ($49/mo)
• Not a true parallel dialer
• Less SDR-specific than dedicated tools

Best for: Teams calling prospects across multiple countries who need local numbers.

9. Kixie — Best Simple CRM Integration​

Type: Power Dialer
Price: ~$35-95/user/month

Kixie offers straightforward power dialing with tight CRM integration.

Key Features:

• Click-to-call from CRM
• Automated voicemail drop
• Local presence dialing
• SMS capabilities

Pros:

• Simple, focused feature set
• Good HubSpot/Salesforce integration
• ConnectionBoost for higher answer rates

Cons:

• Many features require add-ons ($15-30/user)
• Per-minute billing adds up
• No AI agents or SMS bots

Hidden costs: ConnectionBoost, advanced features, and minutes can add $15-30/user/month.

Best for: Teams who want simple power dialing without learning a complex platform.

10. JustCall — Best for Very Small Teams​

Type: Power Dialer
Price: ~$19-49/user/month

JustCall offers quick setup (15 minutes) and WhatsApp integration, making it attractive for small teams.

Key Features:

• WhatsApp Business integration
• Quick 15-minute setup
• Basic power dialing
• 100+ integrations

Pros:

• Fastest setup we've seen
• WhatsApp for international prospects
• Affordable starting point

Cons:

• Minute caps (500-1000) create overages
• Audio quality issues (18% of G2 reviewers)
• Basic CRM sync (generic activity logs)
• No AI agents

Best for: Teams making fewer than 20 calls/day who want quick setup.

11. PhoneBurner — Best No-Frills Power Dialer​

Type: Power Dialer
Price: $140-183/user/month

PhoneBurner is a reliable, straightforward power dialer without the bells and whistles.

Key Features:

• Power dialing (not parallel)
• Voicemail drop
• Email integration
• Lead distribution

Pros:

• Reliable and stable
• Simple to use
• Half the cost of parallel dialers

Cons:

• Not a parallel dialer
• No AI features
• Basic compared to modern alternatives

Best for: Teams who want reliable power dialing without complexity.

How to Choose the Right Sales Dialer​

Consider Your Call Volume​

• Under 50 calls/day per rep: Power dialer is sufficient (Aircall, Dialpad, JustCall)
• 50-100 calls/day per rep: Smart dialer or power dialer with automation
• 100+ calls/day per rep: Parallel dialer may be worth the investment (Nooks, Orum)

Consider Your Budget​

• Under $50/user/month: Dialpad, JustCall, CloudTalk Starter
• $50-100/user/month: Aircall, Aloware, CloudTalk Expert
• $200-400/user/month: Salesfinity, mid-tier parallel
• $400+/user/month: Nooks, Orum (premium parallel)

Consider Your Workflow​

If your SDRs use 10+ tabs: Look for integrated solutions (MarketBetter) that combine signals, workflow, and dialing.

If you just need faster dialing: Standalone dialers (Nooks, Orum) work well.

If you're international: CloudTalk or Aircall for global coverage.

The Bigger Question: Are You Calling the Right People?​

Here's what most dialer comparisons miss:

A parallel dialer making 200 calls/day to a cold list will produce fewer meetings than a smart dialer making 50 calls/day to prospects who just visited your pricing page.

Volume matters. But targeting matters more.

The best SDR teams in 2026 aren't just dialing faster—they're dialing smarter. They know:

• WHO to call (intent signals)
• WHEN to call (timing based on engagement)
• WHAT to say (context from behavior)

That's why we built MarketBetter. Not to replace dialers, but to make every dial count.

See how MarketBetter combines signals + workflow + dialing →

Frequently Asked Questions​

What's the difference between a power dialer and parallel dialer?​

A power dialer dials one number at a time automatically. A parallel dialer dials multiple numbers (3-10) simultaneously and connects you to the first person who answers. Parallel dialers enable higher volume but cost 3-4x more.

Are parallel dialers worth the cost?​

For high-volume cold calling teams making 100+ dials/day, yes. For teams under 50 calls/day or those calling warm leads, a power dialer or smart dialer offers better ROI.

What dialer integrates best with HubSpot?​

Aloware, Aircall, and Kixie all offer strong HubSpot integrations. Aloware goes deepest with entity-level sync rather than just activity logging.

Can I use a dialer with Salesforce?​

Yes. Nooks, Orum, Aircall, Dialpad, CloudTalk, and Aloware all integrate with Salesforce. Enterprise teams often prefer Orum or Aloware for deeper integration.

What's the cheapest sales dialer?​

Dialpad starts at $15/user/month. JustCall starts at $19/user/month. Both are power dialers, not parallel.

Bottom Line​

The "best" sales dialer depends on your team's volume, budget, and workflow:

• Highest volume cold calling: Nooks or Orum (parallel)
• Tightest budget: Dialpad or JustCall (power)
• Unlimited calling: Aloware
• International teams: CloudTalk
• Signals + workflow + dialing in one: MarketBetter

The real competitive advantage in 2026 isn't dialing faster—it's knowing exactly who to call and why. That's where the game is won.

Book a demo to see MarketBetter in action →

Looking for an Apollo.io alternative? You've found the right comparison.

Apollo.io is one of the most popular sales intelligence platforms on the market—275M+ contacts, strong Chrome extension, and pricing that doesn't require selling a kidney. With a 4.7/5 rating on G2 and 9,000+ reviews, they've clearly built something people like.

But here's the catch: Apollo gives you a database. Not a game plan.

Apollo tells you WHO to contact. It doesn't tell you WHAT to do next. It doesn't see who's already on your website. It doesn't have a chatbot to capture leads at 2 AM. And those 275M contacts? Users report 10-35% bounce rates, especially outside the US.

MarketBetter delivers what Apollo can't: a complete SDR command center with visitor identification, AI chatbot, daily task playbook, AND outreach automation—all with data you can actually trust.

This guide breaks down everything you need to know.

Quick Comparison: MarketBetter vs Apollo.io​

The bottom line: Apollo is a solid contact database with sequencing. MarketBetter is your complete SDR command center—the platform that shows you who's visiting, captures inbound, prioritizes outreach, and prepares your team to close.

What Is Apollo.io?​

Apollo.io launched as a sales intelligence platform combining a massive B2B database with built-in engagement tools. Unlike pure data providers like ZoomInfo, Apollo bundles prospecting, sequencing, calling, and basic CRM features into one platform.

Database Size: 275M+ contacts, 65M+ companies

G2 Rating: 4.7/5 (9,000+ reviews)

Target Market: SMB and mid-market sales teams looking for an affordable all-in-one solution

Apollo Pricing (2026)​

The credit system: Apollo uses credits for mobile numbers, exports, and certain enrichment features. Credits are limited per tier and don't fully roll over—a common complaint.

What users say about pricing:

"One year ago Basic was $19/mo, then $29, then $39, then $49, then $59." — Trustpilot review

Apollo's pricing has increased significantly over time, and users report surprise renewal increases.

What Apollo Does Well​

Let's give credit where it's due:

Massive B2B Database
275M+ contacts with 65+ search filters including company size, industry, technology stack, job postings, and buyer intent signals. For pure prospecting volume, it's impressive.

Affordable Entry Point
Compared to ZoomInfo ($15K+/year), Apollo's $49/user/month starting price is accessible to SMBs. The free tier lets teams test before committing.

All-in-One Approach
Unlike point solutions, Apollo bundles prospecting, sequencing, calling, and basic CRM features. You can run outbound campaigns without juggling multiple tools.

Strong Chrome Extension
Apollo's LinkedIn integration lets you research prospects and add them to sequences without leaving the browser. It's one of their most-loved features.

Decent CRM Integrations
Connects with Salesforce, HubSpot, Pipedrive, Outreach, Salesloft, and others. Two-way sync keeps your CRM updated.

Where Apollo Falls Short​

Here's what Apollo doesn't do—and why it matters:

1. No Website Visitor Identification​

Apollo helps you reach out to cold prospects. But what about the warm leads already on your website?

Every day, potential customers visit your site, read your pricing page, check out case studies—and leave without a trace. Apollo has zero visibility into this traffic.

MarketBetter identifies these visitors at the company and person level, then routes them to your SDRs as high-priority tasks.

Why it matters: Website visitors are 5-10x more likely to convert than cold outbound prospects. Missing them is leaving money on the table—and Apollo can't help you catch them.

2. No AI Chatbot​

When a high-intent visitor lands on your pricing page at 2 AM, Apollo can't help. There's no chatbot to engage them, qualify them, or book a meeting.

MarketBetter includes a Qualified-style AI chatbot that:

• Engages visitors in real-time
• Qualifies based on your ICP criteria
• Books meetings directly on your team's calendar
• Hands off to live reps when needed

Why it matters: 50% of leads go to the vendor that responds first. Without a chatbot, you're losing deals to competitors who capture leads 24/7.

3. No Daily SDR Playbook​

Apollo gives you a database. A big one. But then what?

Your SDRs still need to figure out who to contact first, what to say, and how to prioritize their day. Apollo doesn't help with that.

MarketBetter generates a daily task list for each SDR:

• Prioritized by fit score + intent signals
• Organized by territory/ownership
• Clear guidance on what to do and say

Your SDRs don't waste time figuring out who to contact. They open their dashboard and start executing.

Why it matters: Data without direction is just noise. A playbook turns data into action.

4. Data Accuracy Problems​

This is Apollo's Achilles heel. Users consistently report data quality issues:

Email bounce rates: 10-35% depending on market (worse outside the US)

Phone number issues: Many numbers are outdated or route to headquarters instead of direct lines

International data: UK and EU coverage significantly weaker than US

User quotes from reviews:

"60% of UK contacts were wrong" — Reddit user

"Phone numbers are often outdated or just company headquarters" — G2 review

MarketBetter uses verified enrichment sources and focuses on quality over raw database size.

Why it matters: Bad data wastes time, burns your sender reputation, and makes your team look unprofessional. A smaller, accurate database beats a massive unreliable one.

5. Security Concerns​

Apollo has experienced two documented data breaches:

• 2018 breach: Compromised contact information
• 2021 breach: 130M+ records exposed (per Cognism research)

When you upload your customer data to Apollo for enrichment, you're trusting it to a platform with a breach history.

Why it matters: Your prospect data is valuable. Security incidents put both your data and your reputation at risk.

6. Dialer Paywalled to Higher Tiers​

Apollo's phone dialer—a key SDR tool—requires the Professional plan ($79/user/month) or above. Basic plan users can't make calls through the platform.

MarketBetter includes smart dialer on all plans. No feature paywalls for essential SDR capabilities.

7. No Pre-Meeting Intelligence​

After your SDR books a meeting, what happens? With Apollo, your AE is on their own. They still need to research the company, understand the context, and prepare their pitch.

MarketBetter auto-generates pre-meeting briefs including:

• Company background and ICP fit
• Pricing guidance based on company size
• Browsing history (what pages they viewed)
• Talking points and likely objections

Why it matters: Prepared AEs close at higher rates. Automated briefs save 20-30 minutes per meeting.

The Real Difference: Data Provider vs SDR Command Center​

Here's the clearest way to understand the difference:

Apollo's approach: "Here's a big database. Go find prospects and email them."

MarketBetter's approach: "Here's who visited your site today, here's who you should contact first, here's what to say, here's your AI chatbot catching leads while you sleep, and here's your meeting prep for tomorrow's calls."

Apollo tells you WHO. MarketBetter tells you WHO + WHAT TO DO + WHY THEY MATTER.

Apollo vs MarketBetter: Use Case Breakdown​

When Apollo Makes Sense​

• Pure cold outbound at scale — you need maximum contacts, accuracy is secondary
• Tight budget — $49/user/month is genuinely affordable
• You already have visitor ID and chatbot — Apollo fills the database gap
• US-focused prospecting — their US data is strongest
• You don't need a dialer — email-only outreach on Basic plan

When MarketBetter Makes Sense​

• Website traffic is valuable — you want to know (and act on) who's browsing
• Inbound matters — you need a chatbot capturing leads 24/7
• Quality over quantity — fewer accurate contacts beats millions of bad emails
• Your team needs direction — a daily playbook makes SDRs more effective
• Complete SDR stack — you want one platform, not five tools stitched together
• Data security matters — you need a platform without breach history

Common Questions About Switching from Apollo​

Can MarketBetter replace Apollo entirely?​

Yes. MarketBetter includes contact enrichment, email sequencing, smart dialer, and CRM integration—everything Apollo offers—plus visitor identification, AI chatbot, daily playbook, and pre-meeting intelligence.

What about Apollo's database size?​

Apollo's 275M contacts sounds impressive, but size doesn't matter if the data bounces. MarketBetter prioritizes accuracy—fewer contacts that actually work, plus the website visitors Apollo can't see.

Will I lose my Apollo sequences?​

You can recreate sequences in MarketBetter. Our AI helps you personalize at scale, and we offer migration support for teams switching over.

Does MarketBetter integrate with my CRM?​

Yes. Bidirectional sync with HubSpot and Salesforce, plus integrations with major tools in your stack.

What about Apollo's free tier?​

Apollo's free tier (10 contacts/month) is useful for testing but too limited for real work. MarketBetter offers demos and trials so you can evaluate the full platform before committing.

Frequently Asked Questions​

Is Apollo really 10-35% bounce rates?​

Multiple user reviews and third-party analyses report bounce rates in this range, particularly for international data. US data tends to be more accurate, but results vary.

Why doesn't Apollo have visitor identification?​

Apollo is fundamentally a database company that added engagement features. Visitor identification requires different technology (IP intelligence, identity resolution) that isn't their core competency.

Can I use both Apollo and MarketBetter?​

You can, but there's significant overlap. Most teams find MarketBetter replaces Apollo entirely while adding capabilities Apollo lacks.

How does pricing compare for a 5-person team?​

Apollo Professional (with dialer): $79 × 5 = $395/month Apollo Organization: $119 × 5 = $595/month (minimum 3 users)

MarketBetter pricing scales based on your team size, traffic, and usage. Contact us for a custom quote—many teams find comparable or better value with significantly more capabilities.

What about Apollo's Chrome extension?​

MarketBetter also offers browser-based tools for LinkedIn prospecting. You won't lose this workflow.

The Complete SDR Stack vs. The Contact Database​

Let's summarize with a simple question:

What does your SDR team actually need?

Apollo built a big database with some engagement features bolted on. That was innovative five years ago.

MarketBetter is what comes next—the platform that shows you who's visiting, captures inbound leads, tells your SDRs exactly what to do, and prepares your team to close.

Ready to See the Difference?​

Book a demo and we'll show you:

1. Who's visiting your site right now—prospects Apollo can't see
2. How our AI chatbot captures leads—even when your team is asleep
3. What your daily SDR playbook looks like—prioritized tasks, ready to execute
4. AI-personalized outreach—quality over quantity

Stop settling for a database when you need a command center.

Book a Demo →

Questions? Email us at [email protected]

Looking for a customer intelligence platform to drive pipeline? Common Room and MarketBetter both help sales teams identify high-intent accounts—but they take fundamentally different approaches to what happens next.

The key difference: Common Room aggregates buying signals. MarketBetter turns those signals into a daily SDR playbook with specific tasks your reps can execute.

If you're evaluating these platforms, this comparison breaks down how they differ so you can choose the right fit for your team.

Quick Comparison​

What is Common Room?​

Common Room is a customer intelligence platform that aggregates buying signals from 50+ data sources. It captures intent data from:

• Website activity and IP enrichment
• Community engagement (Slack, Discord, GitHub)
• Social media activity
• Job changes and hiring trends
• Product usage signals
• Bombora intent topics

Common Room excels at signal detection and account prioritization. Their "Person 360" feature builds comprehensive profiles with contact enrichment from a 200M+ database.

Pricing: Common Room starts at $1,000/month (billed annually) for the Starter plan with up to 35K contacts. Team plan is $2,500/month with 100K contacts. Enterprise is custom pricing.

What Common Room Does Well​

• Comprehensive signal coverage — 50+ integrations capture buying signals across the customer journey
• Strong enrichment — Waterfall enrichment finds emails and phone numbers
• AI agent (RoomieAI) — Crafts personalized messages based on signals
• Enterprise-grade — Built for large GTM teams with complex signal requirements

Where Common Room Falls Short​

According to user reviews and competitor analysis:

• No native outreach execution — You still need Apollo, Outreach, Salesloft, or similar tools to actually contact prospects
• Non-intuitive UI — G2 reviews mention filters and segments can be hard to navigate
• Requires integration management — Success depends on connecting multiple tools together
• Enterprise pricing — $12K+ annual commitment puts it out of reach for many SMBs
• Signals without action — Knowing WHO isn't helpful if reps don't know WHAT to do

What is MarketBetter?​

MarketBetter is an AI-powered SDR platform that transforms intent signals into daily action. Rather than just showing you who's interested, MarketBetter tells your SDRs exactly what to do next.

The core difference: MarketBetter is a workflow platform, not just a signal platform.

Core Features​

1. Daily SDR Playbook Every morning, SDRs log in to a prioritized task list. No deciding who to call or what to say—the AI researches prospects, scores them, and creates specific action items.

2. Website Visitor Intelligence Identify companies visiting your site with intent scoring. But unlike signal-only platforms, MarketBetter automatically routes visitors to the right rep with tasks pre-created.

3. Built-in Smart Dialer No need for a separate calling tool. Warm outbound calls happen inside the same platform where tasks are assigned.

4. AI Chatbot Qualified-style conversational bot that qualifies visitors and books meetings directly. Live handoff to your team via Slack when a hot prospect engages.

5. Hyper-Personalized Email AI writes emails researched to each prospect's company, role, and signals. Not generic templates—actual personalization at scale.

6. Pre-Meeting Briefs Before every call, reps get background research, pricing guidance, and ICP fit analysis. No scrambling to prep.

What Makes MarketBetter Different​

From 20 tabs to one SDR task list.

Most sales teams juggle CRMs, intent data platforms, dialers, email tools, chatbots, and research tools. MarketBetter consolidates these into a single workflow.

SDRs don't decide what to do—they follow the AI's playbook:

• "Call John at Acme Corp (visited pricing page 3x this week)"
• "Send follow-up email to Sarah at TechCo (opened proposal yesterday)"
• "Respond to inbound chat from qualified visitor"

Why this matters: Intent data is worthless if reps don't act on it. Most signal platforms create dashboards. MarketBetter creates action.

Common Room vs MarketBetter: Feature Deep Dive​

Signal Detection​

Common Room: Aggregates 50+ signal sources including website activity, community engagement, social media, job changes, hiring trends, and third-party intent (Bombora). Best-in-class breadth of signal capture.

MarketBetter: Focuses on highest-intent signals—website visitors, email engagement, chat interactions, and CRM activity. Less breadth but tighter integration with action.

Verdict: Common Room wins on signal breadth. MarketBetter wins on signal-to-action speed.

Outreach Execution​

Common Room: RoomieAI crafts messages, but execution requires integrating with Outreach, Apollo, Salesloft, or similar. This creates workflow gaps and integration complexity.

MarketBetter: Email, calling, and chat are all native. One platform, one workflow. When a hot visitor appears, your rep can call them in seconds—not after syncing data between systems.

Verdict: MarketBetter for all-in-one execution. Common Room if you already have a sales engagement platform you love.

SDR Productivity​

Common Room: Surfaces signals that reps must interpret and act on. Great for sophisticated RevOps teams who can build custom workflows.

MarketBetter: Prescriptive daily tasks that new SDRs can follow immediately. Onboard reps in days, not months.

Verdict: MarketBetter for teams that want plug-and-play productivity. Common Room for teams with dedicated ops resources.

Pricing and Value​

Common Room:

• Starter: $1,000/month ($12K/year) — 35K contacts, 2 seats
• Team: $2,500/month ($30K/year) — 100K contacts, 5 seats
• Enterprise: Custom pricing — 200K+ contacts

MarketBetter:

• Starting around $500-2,000/month depending on usage
• All features included (no separate dialer, chatbot, email tools)
• Built for SMB and mid-market budgets

Verdict: MarketBetter delivers more complete functionality at lower total cost—especially when you factor in the tools you'd need to add to Common Room.

Who Should Use Common Room?​

Common Room is the right choice if:

• ✅ You're an enterprise company with 200K+ contacts to track
• ✅ You have dedicated RevOps to build custom signal workflows
• ✅ You already use Apollo, Outreach, or Salesloft and want to enhance them
• ✅ You need comprehensive community/social signal tracking
• ✅ Budget isn't a constraint ($30K+/year for full functionality)

Who Should Use MarketBetter?​

MarketBetter is the right choice if:

• ✅ You want SDRs executing tasks, not analyzing dashboards
• ✅ You need all-in-one execution (email + dialer + chatbot + tasks)
• ✅ You're an SMB or mid-market company (50-500 employees)
• ✅ You want fast time-to-value without complex integrations
• ✅ Your SDRs need a daily playbook, not just signals

The Bottom Line​

Common Room is a powerful customer intelligence platform for enterprises that want comprehensive signal aggregation across dozens of sources. If you have the budget and ops resources to integrate it with execution tools, it provides deep insights into buying behavior.

MarketBetter takes a different approach: instead of just telling you WHO is interested, it tells your SDRs exactly WHAT to do. The daily playbook, built-in dialer, AI chatbot, and email automation mean your team executes faster without juggling multiple tools.

The key question: Do you need more signals, or do you need more action?

If your team already drowns in data and struggles to act on it, adding another signal platform won't help. MarketBetter's prescriptive workflow gets reps executing immediately.

If you have a sophisticated RevOps function and need enterprise-scale signal aggregation, Common Room's depth is valuable—just be prepared to integrate it with your outreach stack.

Ready to See the Difference?​

MarketBetter turns buying signals into an SDR playbook your team can execute today.

Book a Demo →

See how MarketBetter's AI assigns tasks, writes personalized outreach, and helps SDRs close more deals—without the complexity of stitching together multiple tools.

Looking for a Landbase alternative? You're asking the right question.

Landbase is the newest entrant in the AI SDR space—founded in 2024 and backed by $30M from Sound Ventures (Ashton Kutcher's fund), 8VC, and others. Their pitch is bold: fully autonomous AI agents that replace your entire SDR team.

But here's the fundamental question: Do you want AI that replaces your team, or AI that makes your team unstoppable?

Landbase believes in full automation. Set it and forget it. The AI handles everything.

MarketBetter believes in human-in-the-loop AI. We augment your SDRs with superpowers—telling them WHO to call, WHAT to say, and WHY each prospect matters—while humans maintain control over relationships and decisions.

This isn't just a feature difference. It's a philosophy difference. And it matters more than you might think.

Quick Comparison: MarketBetter vs Landbase​

The bottom line: Landbase bets everything on full automation. MarketBetter gives you AI superpowers while you keep the steering wheel.

What Is Landbase?​

Landbase launched in 2024 with an ambitious vision: an "agentic AI GTM platform" where multiple AI agents collaborate to run your entire sales development operation.

Funding: $30M Series A (June 2025) from Sound Ventures, Picus Capital, 8VC, A*, Firstminute Capital, and TheGP.

Leadership: CEO Daniel Saks previously co-founded AppDirect (reached unicorn status), so this isn't a first-time founder.

The Pitch: Their GTM-1 system includes specialized AI agents:

They claim 220M+ B2B contacts, 10M+ intent signals, and the ability to send 3,000+ emails per day per domain.

What Landbase Claims​

According to their marketing:

• 4-7x conversion uplift vs manual outbound
• 150+ paid customers (as of mid-2025)
• $100M+ pipeline generated for customers
• 60-70% cost reduction vs human SDR teams
• Campaign launch in "minutes, not months"

Important caveat: These are vendor claims. With only ~10 G2 reviews and one year of operating history, independent verification is limited.

What Landbase Does Well​

Let's give credit where it's due:

True Agentic AI Architecture
Landbase isn't just using AI for drafting emails—they've built a multi-agent system where specialized AI components collaborate. This is genuinely innovative architecture.

Strong Founding Team
Daniel Saks built AppDirect to a $1B+ valuation. He knows how to scale B2B companies. This isn't a couple of engineers with a cool demo.

No Per-User Pricing
Unlike many tools, Landbase charges a flat rate regardless of how many "users" you have. For teams that want to scale, this could be cost-effective.

Serious Investor Backing
Sound Ventures has invested early in Airbnb, Uber, and OpenAI. They pick winners. 8VC (Joe Lonsdale) also has a strong B2B track record.

Where Landbase Falls Short​

Here's the uncomfortable truth about fully autonomous AI SDRs:

1. The Black Box Problem​

Landbase's pitch is "set it and forget it." But what happens inside that black box?

• Who decides which prospects to contact?
• What messaging does the AI send on your behalf?
• How do you stop a problematic campaign mid-flight?

With MarketBetter, you see exactly what the AI recommends, approve what goes out, and maintain control over your brand voice.

Why it matters: One bad AI-generated email to a key prospect can torpedo a deal. One inappropriate message to a customer's competitor can end a relationship. Human oversight isn't a bug—it's a feature.

2. No Website Visitor Identification​

Landbase focuses on outbound to cold prospects. But what about the warm leads already showing buying intent on your website?

Every day, potential customers visit your pricing page, read your case studies, and browse your features—then leave. Landbase has no visibility into this traffic.

MarketBetter identifies these visitors at the company and person level, then routes them to your SDRs as high-priority tasks.

Why it matters: Website visitors are 5-10x more likely to convert than cold outbound. Missing them is leaving money on the table.

3. No AI Chatbot​

When a VP of Sales lands on your site at 11 PM, Landbase can't help. There's no chatbot to engage them, qualify them, or book a meeting.

MarketBetter includes a Qualified-style AI chatbot that:

• Engages visitors in real-time
• Qualifies based on your ICP criteria
• Books meetings directly on your team's calendar
• Hands off to live reps when high-value

Why it matters: 50% of deals go to the vendor that responds first. Without 24/7 inbound capture, you're losing to competitors who never sleep.

4. No Daily SDR Playbook​

Landbase replaces your SDR team. But most teams don't want zero human involvement—they want efficient human involvement.

MarketBetter generates a daily task playbook for each SDR:

• Prioritized by fit score + intent signals
• Clear guidance on what to do and say
• Organized by territory and ownership

Your SDRs don't waste time figuring out who to contact. They open their dashboard and start executing.

Why it matters: Human SDRs still outperform AI on complex deals, enterprise accounts, and relationship-building. A playbook makes them 3x more efficient.

5. Very Limited Track Record​

Landbase was founded in 2024. As of early 2026, they have approximately 10 G2 reviews.

For comparison:

• 11x.ai: 50+ reviews
• Apollo: 1,000+ reviews
• Outreach: 3,000+ reviews

MarketBetter has an established track record with customers who can speak to real results over time.

Why it matters: You're betting your pipeline on this platform. A year of operating history isn't enough to prove enterprise reliability.

6. Opaque Pricing​

Landbase doesn't publish pricing. Based on their comparison content and market research, expect approximately $36,000/year (~$3K/month) with annual contracts.

MarketBetter offers transparent, flexible pricing that scales with your team.

Why it matters: Budget planning matters. You shouldn't need a sales call to know if a tool fits your budget.

The Core Philosophy Difference​

This is the most important section of this comparison.

Landbase's Philosophy: Replace Humans​

"AI agents that work 24/7 to find, qualify, and engage your ideal customers—automatically."

Landbase believes AI has progressed enough to handle the entire SDR function without human involvement. Their vision is a world where companies don't need SDR teams—just AI agents.

The appeal: Lower headcount costs, unlimited scale, no human inconsistency.

The risk: Loss of control, brand voice drift, no human judgment on high-stakes interactions.

MarketBetter's Philosophy: Augment Humans​

"AI that tells your team WHO to call, WHAT to say, and WHY they matter—while humans build relationships."

MarketBetter believes the best results come from human + AI collaboration. AI handles the grunt work (research, prioritization, drafting). Humans handle what they're best at (relationships, judgment, nuance).

The appeal: Best of both worlds—AI efficiency with human quality control.

The trade-off: Requires SDRs to execute (though far fewer than without AI).

Which Philosophy Is Right?​

Honestly? It depends on your business.

For most B2B companies selling considered purchases, human oversight still matters. Buyers can tell when they're talking to a robot. Relationships still win deals.

Feature-by-Feature Comparison​

Outbound Automation​

Verdict: Both automate outbound well. The difference is whether humans stay in the loop.

Inbound Capture​

Verdict: MarketBetter captures inbound. Landbase is outbound-only.

SDR Enablement​

Verdict: MarketBetter makes SDRs superhuman. Landbase replaces them.

Data & Intelligence​

Verdict: Roughly comparable data capabilities.

Pricing Comparison​

Landbase Pricing​

Landbase doesn't publish pricing. Based on available information:

• Annual contracts expected
• No self-serve option
• "Contact us" model despite SMB positioning

MarketBetter Pricing​

MarketBetter offers flexible pricing based on:

• Number of SDRs
• Monthly website traffic
• Outreach volume needed

Every plan includes:

• Website visitor identification
• AI chatbot
• Daily task playbook
• Personalized outreach drafts
• Pre-meeting briefs
• CRM sync (HubSpot + Salesforce)
• Slack/Teams alerts

Contact us for a custom quote—or explore self-serve options on our website.

The Real Risk of Full Automation​

Let's talk about what could go wrong with fully autonomous AI SDRs:

1. Brand Damage​

Your AI reaches out to the CEO of a key target account with an awkward message. They form a negative impression of your company. Your human sales team never gets a chance.

With MarketBetter, you review and approve outreach to strategic accounts.

2. Compliance Issues​

AI sends messages that violate GDPR, CAN-SPAM, or industry-specific regulations. Who's accountable?

With MarketBetter, human oversight catches compliance risks before they become legal problems.

3. Competitive Intelligence Leak​

Fully autonomous AI might inadvertently reveal information about your targeting, positioning, or strategy through the patterns of who it contacts and what it says.

With MarketBetter, humans maintain control over sensitive outreach decisions.

4. No Course Correction​

A fully autonomous campaign is running poorly, but you don't know until it's been active for weeks. Damage done.

With MarketBetter, daily playbook visibility lets you course-correct in real-time.

We're not saying Landbase will cause these problems. We're saying full autonomy introduces risks that human oversight mitigates.

Who Should Choose Landbase?​

Landbase might be right if:

• You have zero SDRs and can't hire any—full automation is your only option
• You sell transactional products where personalized relationships matter less
• You're comfortable with a black box—you trust AI to represent your brand without oversight
• You have $36K+ annual budget for outbound automation alone
• Speed to launch matters most—you want campaigns live in minutes, not days
• You're an early adopter comfortable with a 1-year-old platform with limited reviews

Who Should Choose MarketBetter?​

MarketBetter is the better fit if:

• You have SDRs you want to make dramatically more effective
• You sell considered purchases where relationships and trust matter
• You want control over what messages go out in your company's name
• Website visitors are valuable—you want to know (and act on) who's browsing
• You need inbound capture—24/7 chatbot to never miss a lead
• You want a proven platform—with a longer track record and more customer evidence
• Human + AI collaboration matches your philosophy

Frequently Asked Questions​

How new is Landbase really?​

Founded 2024, Series A in mid-2025, approximately 10 G2 reviews as of early 2026. They're growing fast but are genuinely a young company.

Is Landbase's $36K/year pricing accurate?​

Based on their comparison content and market research, yes—approximately $3K/month or $36K/year for their paid tier. They don't publish official pricing.

Can MarketBetter fully automate like Landbase?​

MarketBetter can automate heavily, but we believe human approval on outreach produces better results. If you want zero-human-involvement automation, Landbase's philosophy is more aligned.

What if I don't have any SDRs?​

MarketBetter works well for founders doing their own selling—the AI does the heavy lifting, you just execute the high-priority tasks. But if you truly want zero involvement, Landbase's full automation is more aligned.

Is Landbase's AI actually better?​

Their multi-agent architecture is genuinely innovative. Whether it produces better outcomes is unproven—with only 10 G2 reviews and 1 year of history, there's limited independent evidence.

Why does human-in-the-loop matter?​

Three reasons: (1) Brand protection—humans catch problematic messages before they send. (2) Quality—human judgment on high-stakes interactions. (3) Learning—your team develops skills and market knowledge, not just your AI.

The Bottom Line: Control vs. Autopilot​

Landbase is building an ambitious vision of fully autonomous GTM. If that future excites you and you're comfortable being an early adopter, they're worth evaluating.

MarketBetter is the complete SDR command center that makes your team superhuman—without giving up control. We identify who's visiting, capture inbound leads, prioritize outreach, and prepare your team to close.

The question isn't "Can AI do the job?" The question is: "Do you want AI working for you, or instead of you?"

Ready to See Human-in-the-Loop AI in Action?​

Book a demo and we'll show you:

1. Who's visiting your site right now—companies and people with buying intent
2. How our AI chatbot captures leads—24/7, even when you're asleep
3. What your daily SDR playbook looks like—prioritized tasks, ready to execute
4. AI-personalized outreach—with your approval before anything sends

Keep the steering wheel. Get AI superpowers.

Book a Demo →

Questions? Email us at [email protected]

Looking for a ZoomInfo alternative? You're not alone—and you're probably here because of sticker shock.

ZoomInfo is the 800-pound gorilla of B2B data. With 320 million contacts and 100 million company profiles, they've earned their reputation as the industry's gold standard. Fortune 500 companies swear by them.

But here's the catch: ZoomInfo costs $15,000 to $50,000+ per year, locks you into annual contracts, and gives you data—not direction.

You'll get a massive database. You'll still wake up wondering: Who should I call today? What should I say? Which prospects are actually ready to buy?

MarketBetter takes a different approach. Instead of just handing you a phonebook, we give you a daily playbook—complete with visitor identification, AI-prioritized tasks, and the tools to execute. Starting at $500/month.

Let's break down the real differences.

Quick Comparison: MarketBetter vs ZoomInfo​

The bottom line: ZoomInfo gives you the world's biggest phonebook. MarketBetter tells you who to call, what to say, and does half the work for you—at a fraction of the cost.

What Is ZoomInfo?​

ZoomInfo is the enterprise-grade B2B intelligence platform. They've built the largest database in the industry—320 million contacts across 100 million companies—with particularly strong coverage in North America.

Their platform is modular: SalesOS for prospecting, MarketingOS for campaigns, and TalentOS for recruiting. Enterprise teams at Oracle, Ernst & Young, and Lyft rely on it daily.

What ZoomInfo Does Well​

Let's be fair—ZoomInfo earned its reputation:

• Massive database with detailed firmographic, technographic, and demographic data
• Enterprise-grade security including SOC 2 compliance and advanced governance
• Strong intent data through their Streaming Intent product
• Deep CRM integrations with Salesforce, HubSpot, Outreach, and Salesloft
• Conversation intelligence via Chorus AI for call recording

For enterprise teams with $50K+ budgets and dedicated ops support, ZoomInfo delivers.

The Reality Check​

But here's what the marketing doesn't tell you:

The $14,995 "starting" price is just the beginning. Add user seats ($1,500-$2,500 each), intent data ($9K-$20K), worldwide data ($10K), the Engage module ($15K)—and suddenly you're looking at $50K+ per year.

It's a data warehouse, not a workflow engine. ZoomInfo tells you WHO exists. It doesn't tell you who to contact TODAY, what to say, or help you execute the outreach.

SMB teams get enterprise complexity without enterprise resources. The learning curve is steep. Reviews consistently mention needing ops support to get value from the platform.

Where ZoomInfo Falls Short for Growing Teams​

1. No Daily Playbook or Task Prioritization​

You log into ZoomInfo. You have access to 320 million contacts.

Now what?

Your SDRs still need to figure out:

• Which accounts should I prioritize today?
• Who within these accounts is worth reaching out to?
• What messaging will resonate with each prospect?

ZoomInfo gives you the data. You still need to build the process around it.

MarketBetter generates a daily task list for each SDR:

• AI-prioritized by fit score + engagement signals
• Clear guidance on what to do and what to say
• Organized by territory and ownership

The gap: ZoomInfo tells your team WHO exists. MarketBetter tells them WHO to call TODAY and WHY.

2. No AI Chatbot for Inbound​

A VP of Sales visits your website at 11 PM. They read your pricing page, check a case study, and hover on "Contact Us."

With ZoomInfo alone? They leave. Maybe you catch them in WebSights later. Maybe you don't.

MarketBetter's AI chatbot engages them in real-time:

• Qualifies against your ICP criteria
• Answers questions instantly
• Books meetings while your team sleeps

Why it matters: 50% of deals go to the first vendor who responds. Inbound intent is gold—you need to capture it.

3. Credit Anxiety Is Real​

ZoomInfo's credit system is one of the most common complaints in reviews:

"Credits drain fast, expensive top-ups, usage anxiety" "We paid $50K/year but could only reach 3 out of 10 prospects"

Your team starts rationing credits. They hesitate to export the contacts they need. The tool you bought to accelerate prospecting creates friction instead.

MarketBetter includes generous credit allocations designed for actual usage, not artificial scarcity.

4. Contract Lock-In and Renewal Shock​

ZoomInfo requires annual contracts—paid upfront. Want to cancel? You need 60 days notice before your renewal date.

Miss that window? You're auto-renewed for another year, often with a 10-20% price increase.

From Trustpilot reviews (~2.5/5 rating):

"Trapped in another 12-month contract despite minimal value" "Auto-renewal traps and cancellation difficulties"

MarketBetter offers monthly flexibility. No 60-day cancellation windows. No auto-renewal gotchas.

5. Add-On Fatigue​

ZoomInfo's pricing page shows you three tiers: Professional, Advanced, Elite. What it doesn't show clearly:

• Intent data? Add-on ($9K-$20K)
• Worldwide coverage? Add-on ($10K)
• FormComplete? Add-on ($7,500)
• Engage (dialer + sequences)? Add-on ($15K)
• API access? Starts at $50K/year

The platform you thought cost $15K suddenly costs $40K. Then $60K.

MarketBetter bundles the core SDR tools into every plan. Visitor ID, chatbot, playbook, sequences, dialer—included.

The Real Difference: Data Warehouse vs. Action Engine​

Here's the clearest way to understand the difference:

ZoomInfo is a data powerhouse. It excels at giving you access to millions of contacts with rich firmographic data.

MarketBetter is your SDR command center. It combines data with daily workflows, AI prioritization, and execution tools in one platform.

Pricing Comparison: The Real Numbers​

ZoomInfo Pricing (2026)​

Additional costs that add up:

• User seats: $1,500-$2,500 each
• Intent data: $9,000-$20,000
• Worldwide data: $9,995
• FormComplete: $7,500
• Engage (dialer + sequences): $15,000
• API access: Starts at $50,000/year

Contract terms:

• Annual only (no monthly option)
• 60-day cancellation notice required
• Auto-renewal with 10-20% increases

MarketBetter Pricing (2026)​

Every plan includes:

• Website visitor identification
• AI chatbot
• Daily task playbook
• Personalized outreach drafts
• Pre-meeting intelligence
• CRM sync (HubSpot + Salesforce)
• Real-time alerts

No annual lock-in required. free trial to start.

What People Are Actually Saying​

About ZoomInfo​

G2 (4.4/5, 7,000+ reviews):

"Massive database, accurate US data, great integrations" "Expensive, rigid contracts, credit confusion"

Trustpilot (~2.5/5):

"Trapped in another 12-month contract despite minimal value" "Auto-renewal traps and cancellation difficulties"

Reddit (r/sales):

"Great data, but costs are scandalous vs value" "We paid $50K/year but could only reach 3 out of 10 prospects"

LinkedIn:

"More teams asking how to drop ZoomInfo, almost exclusively because of price"

About MarketBetter​

"65% growth in funnel and faster conversions." — B2B CEO

"Saved 12+ hours every week and shortened deal cycles by 40%." — SaaS VP Sales

"Follow-ups dropped from days to minutes." — Telecom CEO

Who Should Choose ZoomInfo?​

ZoomInfo might be the right choice if:

• You're an enterprise team with $50K+ budget and ops support
• Data quantity is your #1 priority—you need access to 320M contacts
• You already have workflow tools (Outreach, SalesLoft) and just need data to feed them
• International coverage is critical—and you're willing to pay the add-on
• Your team can navigate complexity—ZoomInfo has a steep learning curve

Who Should Choose MarketBetter?​

MarketBetter is the better fit if:

• Budget matters—you want powerful tools without enterprise pricing
• You want action, not just data—daily playbooks tell your team exactly what to do
• Inbound matters—chatbot and visitor ID capture warm leads
• You're an SMB or mid-market team—you need simplicity, not complexity
• You hate contract traps—monthly flexibility, no auto-renewal gotchas
• You want tools bundled—not nickel-and-dimed on every feature

Frequently Asked Questions​

Is ZoomInfo worth $15K/year?​

For enterprise teams with ops support and a large SDR org, ZoomInfo's database is genuinely valuable. But for SMB and mid-market teams, that $15K (which often becomes $30K-$50K with add-ons) may be overkill when you need action-oriented workflows, not just data.

Can MarketBetter replace ZoomInfo?​

For most growing sales teams, yes. MarketBetter provides contact data AND the daily workflows, prioritization, and execution tools that ZoomInfo doesn't include. You get a complete SDR stack instead of a data warehouse you still need to figure out.

What about data quality?​

ZoomInfo has the largest database, but users report 10-20% of contacts have outdated info (job changes, etc.). MarketBetter focuses on actionable data—verified contacts plus engagement signals that tell you who's actually ready to talk.

Can I use both?​

Some teams layer MarketBetter on top of ZoomInfo data exports to add the workflow layer ZoomInfo lacks. But most find they can consolidate into MarketBetter alone and save $20K-$40K/year.

What if I'm locked into a ZoomInfo contract?​

Start your free MarketBetter trial now. Compare them side-by-side. When your ZoomInfo contract is up (remember that 60-day notice!), you'll know if MarketBetter can fully replace it.

The Decision Framework​

The Bottom Line​

ZoomInfo built an incredible B2B database. If your only need is raw contact data and you have $50K+ to spend, they deliver.

But data alone doesn't close deals. Your SDRs still need to know:

• Who to prioritize today
• What messaging will resonate
• Which inbound visitors to chase
• How to prepare for meetings

MarketBetter is the complete SDR command center—not just contacts, but daily playbooks, AI chatbot, visitor identification, and execution tools. All in one platform. Starting at $500/month.

Stop paying enterprise prices for a phonebook.

Ready to See the Difference?​

Book a demo and we'll show you:

1. How our AI playbook prioritizes tasks—so your team knows exactly what to do each day
2. Website visitors you're missing—companies and people browsing right now
3. Our AI chatbot in action—capturing leads while your team sleeps
4. The tools ZoomInfo charges extra for—included in every plan

Start your free trial. No credit card. No annual contract trap.

Book a Demo →

Related reading:

• MarketBetter vs Warmly: Complete Comparison
• Best SDR Tools for 2026
• Why Sales Engagement Platforms Fail SDR Teams

Questions? Email us at [email protected]

Looking for an 11x.ai alternative? You've found the right comparison.

11x.ai is the category leader in AI SDRs—backed by Andreessen Horowitz and Benchmark with $74M in funding and a reported $350M valuation. Their "Alice" AI agent promises to replace 10 human SDRs with one digital worker.

But here's the truth: 11x only solves half the SDR problem.

11x automates outbound prospecting. It doesn't tell you who's already on your website. It doesn't have a chatbot to capture inbound leads. And it costs $40-60K per year—pricing that locks out SMBs entirely.

MarketBetter delivers the complete AI SDR stack: visitor identification, AI chatbot, daily playbook, AND outbound automation—at pricing that works for growing teams.

This guide breaks down everything you need to know.

Quick Comparison: MarketBetter vs 11x.ai​

The bottom line: 11x excels at autonomous outbound. MarketBetter gives you the complete SDR command center—inbound AND outbound, identification AND action.

What Is 11x.ai?​

11x.ai burst onto the scene in 2024 with "Alice"—an AI SDR that autonomously handles outbound prospecting. They've raised $74M total:

• Series B: $50M (November 2024) — led by Andreessen Horowitz
• Series A: $24M (September 2024) — led by Benchmark

With a reported ~$350M valuation, 11x is the most well-funded pure-play AI SDR on the market. They claim to have generated $2M ARR in their first 6 months.

What 11x Does Well​

Let's give credit where it's due:

Full Autonomous Outbound
Alice handles the entire outbound workflow without human intervention:

• Prospect research and identification
• Personalized email outreach
• Multi-channel sequences (email + LinkedIn + phone)
• Automated follow-ups
• Meeting booking directly on your calendar

Deep Personalization
11x's AI researches prospects before reaching out, referencing:

• Recent funding rounds
• Job postings and company growth
• News mentions
• Technology stack changes

Multi-Channel Execution
Unlike email-only tools, 11x coordinates across email, LinkedIn, and phone—mimicking how top human SDRs operate.

Enterprise Credibility
With a16z and Benchmark backing, 11x has instant credibility with enterprise buyers. The "digital worker" positioning resonates with companies looking to scale without hiring.

Where 11x Falls Short​

Here's what 11x doesn't do—and why it matters:

1. No Website Visitor Identification​

11x helps you reach out to cold prospects. But what about the warm leads already on your website?

Every day, potential customers visit your site, read your pricing page, check out case studies—and leave without a trace. 11x has zero visibility into this traffic.

MarketBetter identifies these visitors at the company and person level, then routes them to your SDRs as high-priority tasks.

Why it matters: Website visitors are 5-10x more likely to convert than cold outbound prospects. Missing them is leaving money on the table.

2. No AI Chatbot​

When a high-intent visitor lands on your site at 2 AM, 11x can't help. There's no chatbot to engage them, qualify them, or book a meeting.

MarketBetter includes a Qualified-style AI chatbot that:

• Engages visitors in real-time
• Qualifies based on your ICP criteria
• Books meetings directly on your team's calendar
• Hands off to live reps when needed

Why it matters: Buyers expect instant responses. 50% of leads go to the vendor that responds first. Without a chatbot, you're losing deals to competitors who capture leads 24/7.

3. No Daily SDR Playbook​

11x runs autonomously. That's the pitch. But most teams don't want zero human involvement—they want efficient human involvement.

MarketBetter generates a daily task list for each SDR:

• Prioritized by fit score + intent signals
• Organized by territory/ownership
• Clear guidance on what to do and say

Your SDRs don't waste time figuring out who to contact. They open their dashboard and start executing.

Why it matters: Human SDRs still outperform AI on complex deals, enterprise accounts, and relationship-building. A playbook makes them 3x more efficient.

4. No Pre-Meeting Intelligence​

After 11x books a meeting, your AE is on their own. They still need to research the company, understand the context, and prepare their pitch.

MarketBetter auto-generates pre-meeting briefs including:

• Company background and ICP fit
• Pricing guidance based on company size
• Browsing history (what pages they viewed)
• Talking points and likely objections

Why it matters: Prepared AEs close at higher rates. Automated briefs save 20-30 minutes per meeting.

5. Enterprise-Only Pricing​

11x reportedly costs $40,000-60,000+ per year. That's enterprise pricing that excludes most SMBs and growth-stage companies.

MarketBetter offers flexible pricing that scales with your team size and usage—making enterprise-grade AI SDR capabilities accessible to companies of all sizes.

Why it matters: Not every company can commit $50K/year to one tool. Growing teams need powerful solutions at achievable price points.

The Real Difference: Outbound-Only vs. Full SDR Stack​

Here's the clearest way to understand the difference:

11x is a powerful outbound tool. If all you need is autonomous cold outreach, it delivers.

MarketBetter is your SDR command center. If you want the complete picture—who's visiting, who's engaging, what to do about it, and how to close them—that's where we come in.

Pricing Comparison​

11x.ai Pricing​

11x uses custom enterprise pricing. Based on market research and reviews:

• Annual contracts required
• No public pricing page
• No self-serve option

MarketBetter Pricing​

MarketBetter offers flexible pricing based on:

• Number of SDRs
• Monthly website traffic
• Outreach volume

Every plan includes:

• Website visitor identification
• AI chatbot
• Daily task playbook
• Personalized outreach drafts
• Pre-meeting briefs
• CRM sync (HubSpot + Salesforce)
• Slack/Teams alerts

Contact us for a custom quote.

Who Should Choose 11x.ai?​

11x might be the right choice if:

• You have $50K+ annual budget for a single outbound tool
• You want fully autonomous outbound—zero human SDR involvement
• Inbound traffic isn't a priority—you're focused purely on cold prospecting
• Enterprise credibility matters—you need the a16z/Benchmark stamp of approval
• You already have visitor ID and chatbot tools—and just need outbound automation

Who Should Choose MarketBetter?​

MarketBetter is the better fit if:

• You want the complete SDR stack—not just outbound automation
• Website visitors are valuable—you want to know (and act on) who's browsing
• You need a chatbot—to capture inbound leads 24/7
• Your team benefits from guidance—a daily playbook makes SDRs more effective
• Budget matters—you want enterprise capabilities without enterprise pricing
• You value human + AI collaboration—augmenting reps, not replacing them entirely

Frequently Asked Questions​

Is 11x.ai really $50K/year?​

Based on market research, 11x pricing starts around $40,000/year and can exceed $60,000 for enterprise features. They don't publish public pricing, and costs vary by usage and contract terms.

Can MarketBetter replace 11x for outbound?​

Yes. MarketBetter includes AI-personalized email sequences, LinkedIn outreach, and smart dialer capabilities. The difference is we also include everything else: visitor ID, chatbot, playbook, and meeting prep.

Does MarketBetter work without human SDRs?​

MarketBetter is designed to make human SDRs dramatically more effective. The AI handles research, prioritization, and drafting—while humans handle relationship-building and complex deals. For fully autonomous outbound with zero human involvement, 11x is more aligned with that use case.

How does visitor identification accuracy compare?​

MarketBetter identifies companies via IP enrichment and identifies individuals for high-intent visitors. 11x doesn't offer visitor identification at all—it's focused purely on outbound to cold prospects.

Do I need both tools?​

No. For most teams, MarketBetter replaces the need for 11x plus a separate visitor ID tool plus a chatbot. You get one platform instead of three.

What if I already use 11x?​

Many teams layer MarketBetter on top of existing tools to fill gaps. If you're paying $50K/year for 11x but missing visitor ID and chatbot capabilities, MarketBetter can complement or eventually replace your stack.

The Complete SDR Stack vs. The Outbound Specialist​

Let's summarize with a simple question:

What does your SDR team actually need?

11x built a powerful outbound engine. But outbound is only half the picture.

MarketBetter is the complete SDR command center—the platform that tells you who's visiting, captures inbound leads, prioritizes outreach, and prepares your team to close.

Ready to See the Full Stack?​

Book a demo and we'll show you:

1. Who's visiting your site right now—companies and people 11x can't see
2. How our AI chatbot captures leads—even when your team is asleep
3. What your daily SDR playbook looks like—prioritized tasks, ready to execute
4. AI-personalized outreach—researched emails for your actual prospects

Stop paying enterprise prices for half a solution.

Book a Demo →

Questions? Email us at [email protected]

Looking for an Artisan AI alternative? You've come to the right comparison.

Artisan has made waves with "Ava"—their AI BDR that promises to automate 80% of outbound sales tasks. With a $25M Series A and bold "stop hiring humans" marketing, they've positioned themselves as the future of sales automation.

But here's what their marketing doesn't tell you: Artisan only solves outbound email.

It can't tell you who's already on your website. It doesn't have a chatbot to capture inbound leads at 2 AM. And users report limited customization that makes emails feel robotic.

MarketBetter delivers the complete AI SDR stack: visitor identification, AI chatbot, daily playbook, AND personalized outreach—everything your sales team actually needs.

Let's break down the real differences.

Quick Comparison: MarketBetter vs Artisan AI​

The bottom line: Artisan's Ava automates cold outbound email. MarketBetter gives you the complete SDR command center—identifying warm leads, capturing inbound, prioritizing outreach, AND automating the follow-up.

What Is Artisan AI?​

Artisan is a sales automation platform centered around "Ava"—their AI-powered Business Development Representative. They've raised $25M in Series A funding and position themselves as a way to replace human SDRs entirely with AI "artisans."

What Artisan Does​

Ava handles the core outbound prospecting workflow:

• Lead sourcing from 300M+ B2B contacts
• Lead enrichment with firmographic, technographic, and demographic data
• Personalized email writing using AI that researches each prospect
• Multi-channel sequences across email and LinkedIn
• Email deliverability management including warmup and domain monitoring
• Meeting booking with calendar integration

Artisan's Bold Positioning​

Artisan's marketing is aggressive—their "stop hiring humans" campaign generated both buzz and backlash. They claim Ava can do the work of 10 SDRs at a fraction of the cost, automating up to 80% of outbound tasks.

For teams laser-focused on cold outbound, that pitch is compelling. But it completely ignores the other half of the sales development equation.

Where Artisan Falls Short​

Here's what Ava doesn't do—and why it matters:

1. No Website Visitor Identification​

Every day, potential customers visit your website. They read your pricing page. They check out case studies. They compare you to competitors.

Then they leave. And Artisan has zero visibility into who they were.

MarketBetter identifies these visitors at the company AND person level. Then we route them to your SDRs as high-priority tasks—because these warm leads convert 5-10x better than cold outbound.

The gap: Artisan helps you chase cold prospects. MarketBetter helps you capture the warm ones already raising their hand.

2. No AI Chatbot​

When a VP of Sales lands on your site at midnight, Artisan can't help. There's no chatbot to engage them, qualify them, or book a demo while your team sleeps.

MarketBetter includes a Qualified-style AI chatbot that:

• Engages high-intent visitors in real-time
• Qualifies against your ICP criteria
• Books meetings directly on your calendar
• Hands off to live reps when needed

Why it matters: Speed-to-lead is everything. 50% of deals go to the vendor who responds first. Without a chatbot, you're losing overnight and weekend leads to competitors.

3. No Daily SDR Playbook​

Artisan automates outbound sequences. But it doesn't help human SDRs prioritize their day. Your reps still wake up wondering:

• Who should I contact first?
• Which accounts are showing intent?
• What should I say to this specific prospect?

MarketBetter generates a daily task list for each SDR:

• Prioritized by fit score + engagement signals
• Organized by territory and ownership
• Clear guidance on what to do and what to say

Why it matters: Even with AI handling emails, human SDRs close complex deals and build relationships. A playbook makes them 3x more efficient.

4. No Pre-Meeting Intelligence​

After Artisan books a meeting, your AE is on their own. They still spend 20-30 minutes researching the company before every call.

MarketBetter auto-generates pre-meeting briefs including:

• Company background and ICP fit analysis
• Pricing guidance based on company size
• Which pages they viewed on your site
• Recommended talking points and likely objections

Why it matters: Prepared AEs close at higher rates. Automated briefs give them an edge—without the manual research.

5. Limited Customization​

One of the most common complaints about Artisan? Users feel restricted when trying to customize emails or workflows.

From reviews:

"While it automates your emails, you might feel restricted when trying to add personal touches." "You can't always tweak the templates as much as you'd like."

Another user on Reddit compared it to:

"It's like buying a Tesla you can't steer. It drives fast, but not always where you want."

MarketBetter offers flexible workflows that adapt to your sales process—not the other way around.

6. Opaque Enterprise Pricing​

Artisan doesn't publish pricing. Every prospect must go through a sales call to get a quote. Based on market research, they require annual contracts with custom pricing based on lead volume.

This "talk to sales" model works for enterprise deals but frustrates SMBs trying to evaluate options quickly.

MarketBetter offers transparent, flexible pricing that scales with your team size and usage.

The Real Difference: Outbound-Only vs. Full SDR Stack​

Here's the clearest way to understand the difference:

Artisan is a cold outbound tool. If all you need is AI-generated cold emails to a purchased contact list, Ava delivers.

MarketBetter is your SDR command center. If you want the complete picture—who's visiting, who's engaging, how to prioritize, and how to close—that's where we excel.

How Artisan Compares to Other AI SDRs​

Artisan vs 11x.ai​

Both are outbound-focused AI SDRs, but 11x.ai has more funding ($74M vs $25M) and reportedly costs $40-60K/year for enterprise contracts. Artisan positions itself as more accessible, though pricing isn't transparent.

Neither includes visitor identification, chatbot, or daily playbook capabilities. For a complete comparison, see our 11x.ai Alternative guide.

Artisan vs AiSDR​

AiSDR offers more transparent pricing ($900-2,500/mo) but has a critical limitation: website visitor identification is enterprise-only. Their standard plans don't include the ability to see who's on your site.

MarketBetter includes visitor ID in all plans—because identifying warm leads shouldn't be a premium feature.

Artisan vs MarketBetter​

The comparison is simple:

• Artisan: Outbound-only AI BDR focused on cold email automation
• MarketBetter: Complete SDR stack including visitor ID, chatbot, playbook, AND outbound

If you're choosing between them, the question is: do you need just cold outbound, or do you need the full SDR workflow?

Pricing Comparison​

Artisan AI Pricing​

Artisan uses custom enterprise pricing. Based on market research and third-party sources:

• No public pricing—requires sales call
• Annual contracts only (paid upfront)
• Pricing based on lead volume and email volume

MarketBetter Pricing​

MarketBetter offers flexible pricing based on:

• Number of SDRs on your team
• Monthly website traffic volume
• Outreach volume

Every plan includes:

• Website visitor identification
• AI chatbot
• Daily task playbook
• Personalized outreach drafts
• Pre-meeting intelligence
• CRM sync (HubSpot + Salesforce)
• Slack/Teams real-time alerts

Contact us for a custom quote based on your team size.

Who Should Choose Artisan AI?​

Artisan might be the right choice if:

• Cold outbound is your only priority—you don't care about website visitors or inbound
• You want fully autonomous email—minimal human involvement in outreach
• You have budget for annual contracts—and don't need transparent pricing upfront
• You already have visitor ID and chatbot tools—and just need email automation
• You're okay with limited customization—Ava's defaults work for your use case

Who Should Choose MarketBetter?​

MarketBetter is the better fit if:

• You want the complete SDR stack—not just outbound automation
• Website visitors matter—you want to know and act on who's browsing
• You need a chatbot—to capture leads even when your team is offline
• Your SDRs benefit from guidance—daily playbooks make them more effective
• Pre-meeting prep matters—you want AEs walking into calls prepared
• You value human + AI collaboration—augmenting reps, not blindly replacing them
• Pricing transparency matters—you want to understand costs before a sales call

Frequently Asked Questions​

Is Artisan AI good for small businesses?​

Artisan targets growth-stage companies with aggressive outbound goals. Their annual contracts and sales-led pricing model may not fit early-stage startups still validating their ICP. MarketBetter offers more flexible options for growing teams.

Can MarketBetter replace Artisan for outbound?​

Yes. MarketBetter includes AI-personalized email sequences, LinkedIn outreach, and smart dialer capabilities. The difference is we also include everything else: visitor ID, chatbot, playbook, and meeting prep.

How does Artisan's Ava compare to a human SDR?​

Artisan claims Ava does the work of 10 SDRs. In reality, Ava handles repetitive email tasks well but can't replace humans for complex deals, relationship-building, or handling objections in real-time. MarketBetter's approach: augment your SDRs rather than pretend AI can fully replace them.

What if I already use Artisan?​

Many teams layer MarketBetter on top of existing outbound tools to fill gaps. If you're using Artisan but missing visitor identification and chatbot capabilities, MarketBetter can complement your stack—or eventually consolidate it into one platform.

Does Artisan integrate with my CRM?​

Artisan integrates with Salesforce, HubSpot, Pipedrive, and Outreach. However, users report the integrations are less deep than dedicated platforms. MarketBetter offers full bidirectional sync with HubSpot and Salesforce.

What's the learning curve for each platform?​

Artisan reviews mention a learning curve for beginners and the need for constant monitoring. MarketBetter is designed for quick onboarding with hands-on support to get your team productive fast.

The Complete SDR Stack vs. The Outbound Specialist​

Here's the decision framework:

Artisan built a solid cold outbound engine. But cold outbound is only one piece of the SDR puzzle.

MarketBetter is the complete SDR command center—the platform that tells you who's visiting, captures inbound leads, prioritizes outreach, and prepares your team to close.

Ready to See the Full Stack?​

Book a demo and we'll show you:

1. Who's visiting your site right now—companies and people Artisan can't see
2. How our AI chatbot captures leads—even when your team is asleep
3. What your daily SDR playbook looks like—prioritized tasks, ready to execute
4. AI-personalized outreach—researched emails for your actual prospects

Stop settling for half a solution.

Book a Demo →

Related reading:

• MarketBetter vs 11x.ai: Complete Alternative Comparison
• MarketBetter vs Warmly: Visitor ID + SDR Workflow
• Why B2B Chatbots Fail Sales Teams

Questions? Email us at [email protected]

Evaluating Unify GTM for your go-to-market motion? They've built an impressive warm outbound platform backed by Emergence Capital and the OpenAI Startup Fund.

But "warm outbound platform" and "SDR productivity tool" solve different problems.

This comparison breaks down features, pricing, and the real differences so you can choose the right fit for your team's actual workflow.

Quick Comparison​

What Unify GTM Does Well​

Let's be fair: Unify has built something genuinely powerful for the right team.

10+ Intent Signal Sources​

Unify aggregates intent data from over 10 sources including:

• Job changes and new hires
• Company news and funding announcements
• Technology installs and changes
• Hiring signals for specific roles
• G2/review site activity
• Content engagement signals

For teams running sophisticated ABM motions, this signal breadth enables highly targeted campaigns.

Custom "Plays" Workflow Builder​

Unify's Plays allow GTM teams to build automated workflows that trigger on specific intent signals, auto-enrich prospects, run AI research, generate personalized sequences, and execute multi-touch outreach.

AI-Powered Research & Messaging​

Unify's AI Agents conduct account research and generate personalized messaging at scale. This isn't just mail merge—it's AI that reads about the company and writes contextual outreach.

Warm Outbound Philosophy​

Unify pioneered the "warm outbound" category. Their published results:

• 80% open rates on high-intent outbound
• 5% reply rates (vs less than 1% for cold)

Strong Backing​

With $18M raised from Emergence Capital and the OpenAI Startup Fund, Unify has the resources to continue innovating.

Where Unify Falls Short (For Traditional SDR Teams)​

Unify is built for growth teams who want to architect their own warm outbound system. But if you're running a traditional SDR team without dedicated RevOps:

1. More Configuration Than You Need​

Building Plays requires deciding which intent signals matter, configuring trigger conditions, setting up enrichment waterfalls, designing sequence logic, and testing. For busy SDR managers, it's overhead.

2. Missing the Prescriptive SDR Layer​

Unify: "Here's a Play that will run when they show intent."

MarketBetter: "Here are your 15 highest-priority tasks today. Start with this person because..."

Unify automates the GTM motion. MarketBetter guides the SDR through their day.

3. No Pre-Meeting Intelligence​

Unify helps you get the meeting. MarketBetter helps you win the meeting with auto-generated briefs including company background, pricing guidance, and talking points.

4. No AI Chatbot​

Website visitors who are ready to talk can't engage immediately through Unify. MarketBetter's Qualified-style chatbot captures high-intent visitors in real-time.

Where MarketBetter Goes Further​

1. SDR Task Assignment—Built In​

Every morning, your SDRs get a prioritized task list based on website visitor behavior, ICP fit scoring, territory ownership, and engagement history.

No "check your Plays." Just: "Here's what to do. Start with #1."

2. Pre-Meeting Intelligence Briefs​

Before every call, MarketBetter automatically generates company background, ICP fit score, pricing guidance, talking points, and potential objections.

Unify gets you the meeting. MarketBetter helps you close it.

3. AI Chatbot for Real-Time Engagement​

When a high-intent visitor lands on your site, MarketBetter's chatbot engages them immediately, qualifies based on your ICP, books meetings directly, and hands off to live reps via Slack.

4. One Platform, Complete Workflow​

Pricing Breakdown​

Unify GTM Pricing (2026)​

MarketBetter Pricing​

Flexible pricing that scales with your team, not credits or contacts. Every plan includes website visitor identification, AI task assignment, pre-meeting briefs, AI-drafted outreach, SDR playbook workflow, AI chatbot, and CRM sync.

Who Should Choose Unify GTM?​

Unify is the better fit if:

• You have dedicated RevOps to build and maintain custom Plays
• Multi-source intent signals matter—you need 10+ data sources aggregated
• You're running sophisticated ABM with complex triggering logic
• Your team prefers building automation rather than following prescriptive workflows

Ideal Unify customers: PLG companies with high-volume outbound, well-resourced GTM teams with RevOps capacity.

Who Should Choose MarketBetter?​

MarketBetter is the better fit if:

• Your SDR team needs prescriptive guidance, not just intent data
• You want one platform for visitor ID + chatbot + outreach + meeting prep
• You don't have RevOps capacity to build complex automations
• Faster SDR onboarding matters—new reps productive in days
• Inbound + outbound both matter

Ideal MarketBetter customers: B2B companies with 50-500 employees, teams with 3-20 SDRs, sales-led motions.

The Fundamental Difference​

The Bottom Line​

Choose Unify GTM if you have RevOps capacity and want to build sophisticated warm outbound automation with 10+ intent signal sources.

Choose MarketBetter if you want a complete SDR command center that turns website visitors into booked meetings—without requiring someone to build and maintain Plays.

Unify is a powerful building platform. MarketBetter is a turnkey SDR solution.

Both are good products. The right choice depends on who's doing the building.

Ready to See MarketBetter in Action?​

Book a demo and we'll show you:

1. Who's visiting your site right now
2. How MarketBetter prioritizes those visitors into SDR tasks
3. What AI-generated outreach looks like for your actual prospects
4. How pre-meeting briefs help reps close more deals

Book a Demo →

Both MarketBetter and Warmly identify anonymous website visitors. But "visitor identification" means very different things depending on what you need.

This isn't a full product comparison (we have that here). This is a deep-dive on one feature: identifying who's visiting your website and what you can do with that information.

Let's break it down.

What Is Website Visitor Identification?​

Website visitor identification is technology that reveals who's visiting your site—before they fill out a form.

There are two levels:

1. Company-Level: Knowing that someone from "Acme Corp" visited
2. Contact-Level (Person-Level): Knowing that "Sarah Johnson, VP of Sales at Acme Corp" visited

The difference matters. A lot.

If you only know a company visited, you still need to research who to contact, find their info, and hope you're reaching the right person. That's work your SDRs don't have time for.

Contact-level identification skips the guesswork and gets you straight to the buyer.

Match Rate Reality Check​

Every vendor claims great match rates. Here's the reality:

Warmly Match Rates​

Warmly reports:

• 65% company-level identification
• 15% contact-level (individual person) identification

These are solid numbers for the industry. Warmly uses a waterfall approach with 20+ data providers, which improves coverage. Their person-level de-anonymization is competitive with RB2B and similar tools.

MarketBetter Match Rates​

MarketBetter uses best-of-breed data sources (including 6sense for company identification and Demandbase for contact enrichment) to deliver:

• Company-level identification via IP-to-company matching
• Contact enrichment to find the right decision-makers at identified companies
• Intent scoring that prioritizes accounts showing buying signals

Rather than just showing "someone from Acme visited," MarketBetter finds the specific decision-maker you should contact and adds them to your workflow.

The Match Rate Caveat​

Here's what vendors don't always tell you:

Traffic source matters. Corporate network traffic identifies at much higher rates than work-from-home traffic on personal devices. If your visitors are primarily remote workers, expect lower match rates across all tools.

Industry matters. B2B SaaS sites typically see 35-45% match rates. Professional services: 30-40%. Consumer/B2C: 5-15%.

Geography matters. US-based traffic identifies better than international traffic for most providers.

Don't trust any vendor who promises 80%+ contact-level identification. Those numbers don't reflect reality.

How Each Platform Handles Visitor Identification​

Warmly's Approach​

Warmly is primarily a visitor identification + engagement platform. Their workflow:

1. Identify visitors using their multi-provider waterfall approach
2. Show intent signals (pages viewed, time on site, Bombora research data)
3. Alert your team via Slack, Teams, or CRM notifications
4. Engage in real-time with their AI chatbot

Warmly's strength is catching visitors while they're still on your site. Their chatbot can engage high-intent visitors immediately.

What Warmly doesn't do:

• Assign tasks to SDRs
• Write personalized outreach
• Prioritize which visitors to contact first
• Tell reps what to actually do next

You get the data. What happens next is up to you.

MarketBetter's Approach​

MarketBetter is a visitor identification + action platform. Our workflow:

1. Identify companies visiting your site via IP-to-company matching
2. Find the decision-maker at that company based on your ideal buyer persona
3. Score and prioritize accounts by fit and intent signals
4. Create a task for your SDR with the contact info and outreach guidance
5. Arm them for the call with AI-generated email drafts and context

The difference: we don't just identify visitors—we turn them into tasks your SDRs can act on.

When an SDR opens MarketBetter, they see a prioritized list of exactly who to contact, why they're a fit, what pages they viewed, and a suggested message. No research required. No prioritization decisions. Just execute.

Side-by-Side: Visitor Identification Features​

The Real Difference: Data vs. Action​

Here's the core question:

Do you need to know who's visiting? Or do you need your SDRs to do something about it?

Warmly tells you who. That's valuable.

MarketBetter tells you who, then tells your SDRs:

• Who to contact (prioritized by fit + intent)
• What to say (AI-drafted personalized outreach)
• How to reach them (Smart Dialer integration)
• Why they're a fit (intent signals + company context)

If you have a dedicated ops team to build workflows, assign leads, and create outreach templates—Warmly's visitor data can feed into that system.

If you want visitor identification that turns into SDR action automatically—that's MarketBetter.

Pricing Context​

Warmly​

• Free tier: 500 visitors/month, 10 Bombora signals/week
• Paid: Starts around $700/month for basic features
• Business: $1,440-1,740/month for 10K-100K visitors
• AI Data Agent (autonomous outreach): Starts at $10,000/year

MarketBetter​

• Contact us for pricing
• Includes visitor identification, SDR playbook, AI outreach, and Smart Dialer in one platform

The pricing comparison depends on what you need. If you only need visitor identification and have workflows built elsewhere, Warmly's lower tiers may work. If you need the full SDR workflow, MarketBetter bundles what Warmly charges add-on pricing for.

When to Choose Warmly​

Warmly is a good fit if:

• You primarily need real-time chatbot engagement with website visitors
• Your ops team will build custom workflows in your CRM
• You want Bombora intent data integrated out of the box
• You're focused on marketing orchestration more than SDR productivity
• You have budget for their add-on AI SDR agent for outreach

When to Choose MarketBetter​

MarketBetter is a better fit if:

• You want visitor identification and SDR action in one platform
• Your SDR team needs a daily playbook, not just a dashboard
• You want AI-written outreach included, not as an add-on
• You need a Smart Dialer integrated with visitor intent
• You'd rather have one tool for the full SDR workflow than multiple tools stitched together

The Bottom Line​

Both platforms identify website visitors. The question is what happens next.

Warmly shows you who visited. You decide what to do about it.

MarketBetter shows you who visited, then shows your SDRs exactly what to do—and arms them to do it.

If your problem is "we don't know who's on our website," Warmly solves that.

If your problem is "our SDRs have too many tabs, no prioritization, and inconsistent outreach," MarketBetter solves that.

Ready to See the Difference?​

Book a demo and we'll show you how MarketBetter turns anonymous website visitors into prioritized SDR tasks—automatically.

Last updated: February 2026