3 posts tagged with "clearbit"

Clearbit's acquisition by HubSpot changed the game for thousands of sales teams. What was once a flexible, standalone enrichment API is now Breeze Intelligence — an add-on that requires a HubSpot subscription, burns through credits that expire monthly, and gates key features behind expensive tiers.

If you're exploring alternatives — whether you're a former Clearbit customer frustrated with the transition, or a new buyer evaluating options — here are the best Clearbit replacements in 2026.

Why Teams Are Leaving Clearbit in 2026​

Before diving into alternatives, here's what's driving the exodus:

1. HubSpot lock-in — Breeze Intelligence only works inside HubSpot. Non-HubSpot teams are locked out entirely.
2. Credit expiration — Monthly credits don't roll over. Use them or lose them.
3. Price increases — Teams report 30-60% cost jumps migrating from standalone Clearbit to Breeze.
4. Feature gating — Buyer intent and advanced workflows require Professional tier ($800+/mo).
5. Data accuracy concerns — Multiple G2 reviewers flag outdated or incorrect enrichment data.

The 7 Best Clearbit Alternatives​

1. MarketBetter — Best for SDR Teams That Want Action, Not Just Data​

Pricing: $500-$3,000/month (flat rate, no credits)

MarketBetter isn't just an enrichment tool — it's an entire SDR operating system. Where Clearbit gives you data and leaves you to figure out what to do with it, MarketBetter identifies website visitors, enriches them, AND generates a daily prioritized playbook telling your SDRs exactly who to contact and how.

What makes it different from Clearbit:

• Daily SDR Playbook — turns signals into specific next steps (not just data dumps)
• Smart Dialer — built-in calling, not just contact info
• AI Chatbot — engages every website visitor in real time
• Email Automation — hyper-personalized sequences included
• CRM agnostic — works with any CRM, not just HubSpot

Best for: B2B teams (50-500 employees) who want enrichment plus the entire outbound workflow in one platform. Especially strong for teams tired of stitching together 5-6 point solutions.

Where Clearbit wins: Clearbit has deeper firmographic data coverage and established API integrations. If pure enrichment volume at scale is your only need, Clearbit's data library is broader.

Book a demo →

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2. ZoomInfo — Best for Enterprise Teams Needing Maximum Data Coverage​

Pricing: ~$15,000-25,000+/year (annual contracts)

ZoomInfo is the enterprise-grade data platform with the largest B2B contact database. It's overkill for most SMBs but unmatched for large sales organizations that need verified phone numbers, org charts, and buying committee mapping.

What makes it different from Clearbit:

• 100M+ business profiles with direct dial numbers
• Intent data from Bombora partnership
• Org chart visualization and buying committee mapping
• Conversation intelligence (via Chorus acquisition)

Best for: Enterprise sales teams (500+ employees) with budget for premium data. Companies already using ZoomInfo who don't want to add HubSpot.

Where Clearbit wins: Clearbit's developer-friendly API and real-time enrichment webhooks are more flexible for product-led growth companies. ZoomInfo's interface is heavier.

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3. Apollo.io — Best Budget Alternative With Built-in Outreach​

Pricing: Free-$99/user/month

Apollo combines a 275M+ contact database with built-in email sequencing and a dialer. It's the closest thing to an all-in-one alternative for teams that used Clearbit for prospecting, not just enrichment.

What makes it different from Clearbit:

• Contact database + enrichment + outreach in one tool
• Free tier with 10,000 email credits/month
• LinkedIn integration for social selling
• Built-in email sequences and calling

Best for: Startups and SMBs who want enrichment plus basic outreach without enterprise pricing. Teams that used Clearbit Connect for email finding.

Where Clearbit wins: Clearbit's enrichment accuracy for company-level data (firmographics, technographics) is generally stronger than Apollo's. Apollo's strength is contact volume, not data depth.

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4. Cognism — Best for European and GDPR-Compliant Data​

Pricing: Custom (typically $15,000-30,000/year)

Cognism specializes in compliant B2B data with particular strength in European markets. It's the go-to alternative for teams selling internationally who need GDPR-verified contact information.

What makes it different from Clearbit:

• Diamond Data® — phone-verified mobile numbers
• GDPR-compliant by design (Do Not Call list checked)
• Stronger European data coverage than any US-centric tool
• Bombora intent data integration included

Best for: Companies selling in Europe or globally who need compliant data. Teams where phone outreach matters (Cognism's mobile verification is industry-leading).

Where Clearbit wins: Clearbit/Breeze has tighter HubSpot integration (obviously) and stronger real-time website visitor identification.

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5. Lusha — Best for Quick, Simple Enrichment​

Pricing: Free-$79/user/month

Lusha focuses on simplicity. Its Chrome extension lets you enrich contacts in one click while browsing LinkedIn, and its API handles bulk enrichment for larger operations. No complex setup, no HubSpot dependency.

What makes it different from Clearbit:

• One-click Chrome extension enrichment
• Transparent, per-seat pricing (no credits that expire)
• Direct integration with Salesforce, HubSpot, Outreach, and more
• 100M+ B2B contacts with email and phone

Best for: Small sales teams (2-15 reps) who want dead-simple enrichment without platform complexity. Teams that used Clearbit Connect and want a similar lightweight experience.

Where Clearbit wins: Clearbit's company-level data (revenue, employee count, technology stack) is more detailed than Lusha's primarily contact-focused approach.

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6. 6sense — Best for Enterprise ABM and Buying Intent​

Pricing: Custom (~$25,000-100,000+/year)

6sense is the enterprise ABM platform that uses AI to predict which accounts are in-market. It goes far beyond enrichment into account orchestration, advertising, and revenue prediction.

What makes it different from Clearbit:

• AI-powered buying stage prediction (not just intent signals)
• Anonymous visitor identification with account matching
• Full ABM orchestration with advertising integration
• Revenue AI for pipeline forecasting

Best for: Enterprise marketing and sales teams running sophisticated ABM programs. Companies that need to predict buying behavior, not just enrich existing contacts.

Where Clearbit wins: Clearbit is significantly cheaper and simpler. 6sense is a full-stack ABM platform with a learning curve and price tag to match.

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7. Clay — Best for Technical Teams Building Custom Enrichment Workflows​

Pricing: Free-$720/month (credit-based)

Clay is a data enrichment workbench that lets you chain together 50+ data providers in custom workflows. Think of it as the "programmable" alternative to Clearbit — maximum flexibility, but you need to build your own workflows.

What makes it different from Clearbit:

• Access to 50+ data sources in one platform
• Waterfall enrichment (try Provider A → if empty, try B → try C)
• AI-powered research agents that browse the web
• Custom workflow builder for any enrichment logic

Best for: RevOps teams and technical users who want maximum control over their enrichment pipeline. Companies frustrated with single-provider data gaps.

Where Clearbit wins: Clearbit is much simpler to implement. Clay's power comes with complexity — you're building workflows, not just toggling enrichment on.

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Quick Comparison Table​

Tool	Starting Price	CRM Lock-in	Enrichment	Intent Data	Outreach Built-in	Best For
MarketBetter	$500/mo	None	✅	✅	✅	SDR teams wanting action
ZoomInfo	~$15K/yr	None	✅	✅	Via add-ons	Enterprise data needs
Apollo	Free	None	✅	Limited	✅	Budget-conscious teams
Cognism	~$15K/yr	None	✅	✅	Via integrations	European markets
Lusha	Free	None	✅	❌	❌	Simple, quick enrichment
6sense	~$25K/yr	None	✅	✅	Via orchestration	Enterprise ABM
Clay	Free	None	✅	Via providers	❌	Custom workflows
Clearbit	~$60/mo*	HubSpot	✅	✅ (Pro+)	Via HubSpot	Existing HubSpot users

*Clearbit/Breeze requires HubSpot subscription + credit pack

How to Choose Your Clearbit Replacement​

If you need enrichment + full SDR workflow: MarketBetter gives you everything in one platform — visitor ID, enrichment, playbook, dialer, and email automation. No stitching tools together.

If you need maximum data coverage: ZoomInfo has the largest database and deepest company profiles, but at enterprise prices.

If you need budget-friendly enrichment + outreach: Apollo.io offers the best free tier and combines enrichment with basic sequencing.

If you sell in Europe: Cognism's GDPR compliance and European data coverage are unmatched.

If you want simplicity: Lusha's Chrome extension makes enrichment effortless for small teams.

If you run enterprise ABM: 6sense predicts buying behavior and orchestrates campaigns across channels.

If you're technical and want control: Clay's workflow builder lets you chain multiple data sources for maximum accuracy.

The Bottom Line​

Clearbit was a great standalone tool. But the HubSpot acquisition changed its value proposition — it's now an add-on for an ecosystem, not an independent enrichment platform. If you're not already committed to HubSpot, there are better options at every price point.

The best alternative depends on what you actually need: data only, data + outreach, or data + outreach + workflow management. Choose accordingly.

Ready to see what enrichment looks like when it comes with the entire SDR workflow? Book a MarketBetter demo — no HubSpot required.

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Related Reading​

• MarketBetter vs Clearbit: Full Comparison
• Clearbit Pricing Breakdown 2026
• Clearbit Review 2026: Is Breeze Intelligence Worth It?
• Best Website Visitor Identification Tools 2026

Last updated: February 2026. Pricing from vendor websites, G2, Cognism, and user reports. Verify current pricing directly with vendors.

If you're trying to figure out what Clearbit costs in 2026, good luck finding a straightforward answer. Since HubSpot acquired Clearbit and rebranded it as Breeze Intelligence, the pricing has become a layered system of credit packs, HubSpot subscription requirements, and add-on fees that can quietly spiral into five figures.

Here's what Clearbit/Breeze Intelligence actually costs — with real numbers, not marketing fluff.

The Acquisition Changed Everything​

HubSpot acquired Clearbit in late 2023. The standalone Clearbit product is being sunset, and its capabilities now live inside HubSpot as Breeze Intelligence. This means:

• You need a HubSpot subscription to use Clearbit's features
• Pricing is credit-based — not flat monthly fees
• Credits expire monthly — no rollover
• Costs scale with your HubSpot tier — Professional and Enterprise unlock more features but cost significantly more

If you're not already a HubSpot customer, the total cost of entry is higher than most teams expect.

Breeze Intelligence Pricing Tiers​

Based on publicly available data from HubSpot's pricing page, Cognism's analysis, and user reports:

Credit Pack	Monthly Cost (Annual)	Cost Per Credit
100 credits	~$45/month	$0.45/credit
1,000 credits	~$150/month	$0.15/credit
10,000 credits	Custom pricing	~$0.06-0.10/credit

But here's the catch: These prices assume you already have a HubSpot subscription. The actual cost depends on your HubSpot tier.

Total Cost: HubSpot + Breeze Intelligence​

Here's what real teams are actually paying when you combine HubSpot subscription costs with Breeze Intelligence credits:

Scenario	HubSpot Cost	Breeze Credits	Total Monthly
Starter + 100 credits	$15-30/mo	$45/mo	$60-75/mo
Professional + 1,000 credits	$800-890/mo	$150/mo	$950-1,040/mo
Enterprise + 10,000 credits	$3,600/mo	Custom	$4,000-5,500/mo
Marketing Hub Pro + enrichment	$890/mo	$500/mo	$1,390/mo

According to Galadon's analysis, companies running Marketing Hub Professional with moderate enrichment needs are paying $5,390/month or $64,680 annually — before overages.

Industry reports suggest teams migrating from standalone Clearbit to Breeze Intelligence saw 30-60% cost increases for equivalent functionality.

The Credit System: Where Costs Sneak Up​

Breeze Intelligence uses a credit-based system where different actions consume credits at different rates:

• Company enrichment: 1 credit per company
• Contact enrichment: 1 credit per contact
• Buyer intent identification: Credits consumed per identified visitor
• Form shortening: Credits used when auto-filling forms

The problem: Credits expire every 30 days. No rollover. If you buy 1,000 credits and only use 600, you just lost $60 worth of value. If you need 1,100, you either buy the next tier up or pay overage rates.

Real Math: What a 5-Person SDR Team Burns​

Let's say your team:

• Enriches 200 inbound leads/month (200 credits)
• Identifies 500 website visitors/month (500 credits)
• Enriches 300 outbound prospects/month (300 credits)

That's 1,000 credits/month minimum. At the 1,000-credit tier, you're paying $150/month for enrichment alone — plus your HubSpot subscription.

But months with higher traffic or campaign launches? You'll blow past 1,000 credits easily, and overage rates aren't published.

Hidden Costs Most Teams Miss​

1. HubSpot Lock-In​

Breeze Intelligence only works inside HubSpot. If you're using Salesforce, Pipedrive, or any other CRM, you need to either:

• Migrate to HubSpot (significant cost + disruption)
• Pay for HubSpot alongside your existing CRM

2. Feature Gating by Tier​

Not all Breeze Intelligence features are available at every HubSpot tier:

Feature	Starter	Professional	Enterprise
Basic enrichment	✅	✅	✅
Buyer intent	❌	✅	✅
Company tracking	❌	✅	✅
Advanced workflows	❌	❌	✅

Want buyer intent signals? You need Professional at minimum — that's $800+/month before credits.

3. The "Free Credits" Illusion​

HubSpot advertises "free Clearbit enrichment" for some plans. The reality: you get a small number of credits bundled with your subscription. Once they're gone, you pay full price. Most teams burn through free credits in the first week.

4. No Standalone Option​

Pre-acquisition, you could use Clearbit's API independently for ~$99-499/month depending on volume. That option is gone. It's HubSpot or nothing.

What Users Are Actually Saying​

From G2, Reddit, and Capterra reviews:

On pricing confusion:

"Between credit packs, HubSpot tiers, and add-on costs, it's easy to underestimate your total spend." — Cognism analysis

On the HubSpot dependency:

"Sales intelligence is very overhyped overall, but Breeze/Clearbit won't save you." — Reddit r/hubspot user

On data accuracy concerns:

"Numerous users have reported issues with the platform's data accuracy" — Warmly analysis of Clearbit G2 reviews

On manual workflows:

"Users feel frustrated by Clearbit's manual export/import workflows that need extra steps compared to all-in-one platforms" — Skrapp.io review

Clearbit vs. MarketBetter: Cost Comparison​

	Clearbit (Breeze)	MarketBetter
Starting price	$60-75/mo (Starter + 100 credits)	$500/mo (Starter)
Mid-market price	$950-1,040/mo (Pro + 1,000 credits)	$1,500/mo (Growth)
Enterprise price	$4,000-5,500/mo	$3,000/mo (Scale)
CRM requirement	HubSpot only	Any CRM
Credit expiration	Monthly (no rollover)	Included in plan
Visitor identification	✅ (credit-based)	✅ (included)
SDR playbook	❌	✅
Smart dialer	❌	✅
Email automation	Via HubSpot (extra cost)	✅ (included)

The key difference: Clearbit/Breeze gives you data. MarketBetter gives you data plus tells your SDRs exactly what to do with it. At comparable price points, MarketBetter includes the entire SDR workflow — not just enrichment.

When Clearbit/Breeze Makes Sense​

• You're already deeply invested in HubSpot (Marketing Hub Professional+)
• Your primary need is data enrichment, not SDR workflow
• You have a dedicated RevOps team to build workflows around the data
• You're comfortable with credit-based pricing and monthly expiration

When to Look Elsewhere​

• You use a CRM other than HubSpot
• You want an all-in-one SDR platform (enrichment + outreach + dialer)
• Predictable, flat-rate pricing matters to you
• You need your data to translate directly into SDR actions

The Bottom Line​

Clearbit was great as a standalone enrichment tool. But post-acquisition, the cost structure has fundamentally changed. You're now paying for HubSpot + credits + tier upgrades, and the total easily reaches $1,000-5,000/month for mid-market teams.

If you're evaluating enrichment solutions in 2026, make sure you're comparing total cost — not just the credit pack price.

Want enrichment that comes with the entire SDR workflow built in? Book a MarketBetter demo and see how visitor identification, enrichment, and actionable playbooks work together — at a predictable monthly price.

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Related Reading​

• MarketBetter vs Clearbit: Full Comparison
• Best Clearbit Alternatives 2026
• Clearbit Review 2026: Is Breeze Intelligence Worth It?
• Best Data Enrichment and Intent Data Providers 2026

Last updated: February 2026. Pricing based on publicly available information from HubSpot, Cognism, Galadon, and Derrick. Contact vendors directly for current quotes.

Clearbit was once the gold standard for B2B data enrichment. Clean API, real-time webhooks, accurate firmographic data. Then HubSpot acquired it in late 2023, folded it into their platform as Breeze Intelligence, and everything changed.

Two years into the acquisition, is Clearbit still worth using? Here's an honest assessment based on G2 reviews, Reddit discussions, Capterra feedback, and industry analyses.

What Clearbit (Breeze Intelligence) Actually Does​

At its core, Breeze Intelligence does three things:

1. Data Enrichment — Fills in missing company and contact data (firmographics, technographics, revenue, employee count, industry)
2. Website Visitor Identification — Identifies anonymous companies visiting your website (previously Clearbit Reveal)
3. Form Shortening — Auto-fills form fields so visitors submit shorter forms with richer data captured behind the scenes

These capabilities now live inside HubSpot as add-on features, powered by a credit-based billing system.

What Clearbit Gets Right​

Data Quality (When It Works)​

Clearbit's enrichment data is generally strong for US-based companies. Firmographic accuracy — company size, industry, revenue range, technology stack — remains one of the better options in the market.

From G2 reviews:

"Clearbit is a game-changer! Their data enrichment and intelligence solutions revolutionized how we understand our leads and customers."

"Gathering valuable information about our target audience is effortless. Clearbit's capabilities improved data accuracy, enabling highly targeted and personalized marketing campaigns."

When the data is right, it's genuinely useful. Company-level enrichment for well-known B2B brands is reliable, and technographic data (what tools a company uses) helps sales teams personalize outreach.

HubSpot Integration Depth​

If you're already a HubSpot customer, Breeze Intelligence integrates more deeply than any third-party tool can. Enriched data flows directly into HubSpot properties, workflows trigger automatically, and visitor identification feeds into lead scoring without custom API work.

For HubSpot-native teams, this seamlessness is hard to replicate with standalone tools.

Form Shortening​

This is an underrated feature. Instead of asking visitors to fill out 8+ form fields, you show them 3-4 and Breeze fills in the rest from its database. The result: higher form completion rates without sacrificing data quality.

It's a clever product decision that genuinely improves conversion rates on landing pages.

Where Clearbit Falls Short​

1. Data Accuracy Is Inconsistent​

This is the most common complaint across review platforms. While company-level data is solid for large US firms, accuracy drops for:

• Smaller companies (under 50 employees) — spotty coverage
• International companies — particularly outside North America and Western Europe
• Contact-level data — emails and phone numbers are less reliable than competitors like Cognism or Lusha
• Real-time accuracy — data can be months out of date for fast-moving companies

From Warmly's analysis of G2 reviews:

"Numerous users have reported issues with the platform's data accuracy."

From Skrapp.io:

"Users feel frustrated by Clearbit's manual export/import workflows that need extra steps compared to all-in-one platforms."

2. The HubSpot Lock-In Problem​

Post-acquisition, Clearbit is HubSpot-only. Full stop. If your sales team uses Salesforce, Pipedrive, Close, or any other CRM, Clearbit is no longer an option unless you're willing to also pay for HubSpot.

This is a dealbreaker for a huge segment of the market. Pre-acquisition Clearbit had API flexibility that worked with anything. That's gone.

3. Credit-Based Pricing Is Unpredictable​

Credits expire monthly with no rollover. This creates a "use it or lose it" dynamic that punishes inconsistent usage patterns. A startup with 300 leads one month and 1,200 the next faces a choice: overpay for credits you won't use, or get caught short during busy months.

From Reddit r/hubspot:

"Sales intelligence is very overhyped overall, but Breeze/Clearbit won't save you."

4. You're Paying for HubSpot Whether You Need It or Not​

The minimum viable Clearbit experience in 2026:

• HubSpot Starter ($15-30/month)
• Breeze Intelligence 100 credits ($45/month)
• Total: $60-75/month for 100 enrichments

Want buyer intent? You need HubSpot Professional ($800+/month). Want advanced workflows? Enterprise ($3,600+/month). The enrichment credits are almost an afterthought compared to the HubSpot subscription costs.

5. The Standalone Product Is Dying​

Clearbit's original API, Clearbit Connect (the popular email-finding Chrome extension), and standalone enrichment endpoints are being sunset or integrated into Breeze. If you loved the old Clearbit for its API flexibility and lightweight integration, that product effectively no longer exists.

Clearbit by the Numbers​

Metric	Details
G2 Rating	4.4/5 (626 reviews)
Capterra Rating	4.5/5
Gartner Rating	Strong coverage
Primary strength	Firmographic enrichment
Primary weakness	HubSpot dependency, credit expiration
Starting price	~$60/mo (HubSpot + 100 credits)
Mid-market cost	$950-1,040/mo
Enterprise cost	$4,000-5,500/mo
CRM support	HubSpot only

Who Should Use Clearbit in 2026?​

Clearbit (Breeze Intelligence) is a good fit if:

• ✅ You're already on HubSpot Professional or Enterprise
• ✅ Your primary need is company-level enrichment (not contact finding)
• ✅ You have a RevOps team to build workflows around the data
• ✅ You mostly sell to US-based B2B companies
• ✅ Form shortening is valuable for your conversion strategy

Clearbit is NOT a good fit if:

• ❌ You use any CRM other than HubSpot
• ❌ You need reliable contact-level data (emails, phone numbers)
• ❌ You want predictable, flat-rate pricing
• ❌ You sell internationally (especially APAC or emerging markets)
• ❌ You want enrichment + outreach + workflow in one platform
• ❌ You're a startup that can't predict monthly data needs

How Clearbit Compares to Alternatives​

Capability	Clearbit (Breeze)	MarketBetter	Apollo	ZoomInfo
Firmographic data	★★★★★	★★★★	★★★★	★★★★★
Contact data	★★★	★★★★	★★★★★	★★★★★
Visitor ID	★★★★	★★★★★	❌	★★★
SDR playbook	❌	★★★★★	❌	❌
Email sequences	Via HubSpot ($$$)	✅ Included	✅ Included	Via add-on
Smart dialer	❌	✅ Included	Basic	Via add-on
Pricing transparency	★★	★★★★★	★★★★★	★★
CRM flexibility	HubSpot only	Any CRM	Any CRM	Any CRM

Clearbit's enrichment data quality remains competitive, but its value proposition has narrowed dramatically post-acquisition. You're paying HubSpot prices for what used to be a $99-499/month standalone tool.

The Verdict: 6.5/10​

Clearbit/Breeze Intelligence in 2026 is a solid enrichment engine trapped inside a walled garden.

The data quality is still good — firmographics, technographics, and company-level insights remain accurate for US B2B companies. Form shortening is a genuinely clever feature. And if you're already deep in HubSpot's ecosystem, the native integration saves real engineering time.

But the value equation has shifted. You're now paying for HubSpot + credits + tier upgrades, and the total easily reaches four to five figures monthly. The standalone flexibility that made Clearbit popular is gone. And for teams that need more than just data — teams that need their enrichment to translate into actual SDR actions — Clearbit shows you WHO but not WHAT TO DO.

The bottom line: If you're evaluating enrichment tools in 2026, don't just compare credit prices. Compare what you get for those credits. Data that sits in a CRM field is a cost center. Data that drives specific sales actions is an investment.

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Want to see what enrichment looks like when it drives SDR actions — not just CRM fields? Book a MarketBetter demo and see the Daily SDR Playbook in action.

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Related Reading​

• MarketBetter vs Clearbit: Full Comparison
• Clearbit Pricing Breakdown 2026
• Best Clearbit Alternatives 2026
• Best AI SDR Tools 2026

Last updated: February 2026. Based on G2 reviews, Reddit feedback, Capterra ratings, Cognism analysis, Warmly research, and Skrapp.io findings. Verify current features and pricing with HubSpot directly.