Snov.io Pricing Breakdown 2026: Credits, Limits, and What You're Really Paying For
Snov.io's pricing looks simple on the surface: plans from $30 to $277/month. But when you factor in credit burn rates, LinkedIn add-ons, and the tools you'll still need alongside it, the real cost is different from the sticker price.
Here's the full breakdown.
Snov.io Pricing at a Glance
| Plan | Monthly | Annual (per mo) | Credits | Recipients | Warm-up Slots |
|---|---|---|---|---|---|
| Trial | Free | Free | 50 | 100 | 1 |
| Starter | $30 | $22 | 1,000 | 5,000 | 3 |
| Pro 5K | $75 | $55 | 5,000 | 10,000 | Unlimited |
| Pro 20K | $142 | $106 | 20,000 | 30,000 | Unlimited |
| Pro 50K | $277 | $207 | 50,000 | 50,000 | Unlimited |
| Pro 100K | $554 | $415 | 100,000 | 100,000 | Unlimited |
| Custom Ultra | Custom | Custom | 100K+ | Custom | Unlimited |
Annual billing saves ~25%. All paid plans include the free CRM.
What "Credits" Actually Mean
This is where Snov.io gets tricky. Credits are shared across multiple actions:
- 1 credit = 1 email find
- 1 credit = 1 email verification (if done separately)
- 0.5 credits = 1 prospect save from the database
So on the Starter plan (1,000 credits), if you find 500 emails and verify them separately, you've used your entire monthly allocation. That's not a lot for serious outbound.
Credit Burn Rate for a Real SDR
A typical SDR might:
- Find 100 prospects/week = 400 credits/month (finding)
- Verify 400 emails = 400 credits/month (verification)
- Total: 800 credits/month
On the Starter plan (1,000 credits), one SDR burns through nearly everything. A team of 3 SDRs needs the Pro 5K plan at minimum, more likely Pro 20K.
Plan-by-Plan Breakdown
Trial Plan (Free)
- 50 credits, 100 recipients, 1 warm-up slot
- Good for testing the interface, not for real outreach
- Missing: integrations, bulk operations, API, export, A/B testing, teamwork features
Starter Plan ($30/month)
- 1,000 credits, 5,000 recipients, 3 warm-up slots
- Only 3 warm-up slots means you can warm up 3 mailboxes — fine for a solo operator, limiting for a team
- No LinkedIn automation (add-on required)
- Includes basic integrations
Best for: Solo founders or freelancers doing low-volume prospecting.
Pro Plans ($75-554/month)
The Pro tier is where Snov.io becomes usable for teams:
- Unlimited warm-up — critical for deliverability at scale
- A/B testing for email campaigns
- Advanced analytics
- Full API access
- Team collaboration features
The jump from Starter to Pro 5K ($30 → $75) is worth it for the unlimited warm-up alone.
Pro 5K ($75/mo): Good for 1-2 SDRs doing moderate prospecting
Pro 20K ($142/mo): The sweet spot for most 3-5 person teams
Pro 50K ($277/mo): High-volume teams with aggressive prospecting needs
Custom Ultra (Custom Pricing)
For teams that need 100K+ credits. Includes a dedicated account manager and custom integrations. You'll need to talk to sales.
The Hidden Costs
1. LinkedIn Automation = $69/Month Extra
Snov.io's LinkedIn automation (profile visits, connection requests, messages) is not included in any plan. It's a separate $69/month add-on per LinkedIn slot.
If your outreach includes LinkedIn (and in 2026, it should), add $69-207/month to your Snov.io bill:
- 1 LinkedIn slot: $69/mo
- 3 LinkedIn slots: $207/mo
2. Credits Run Out Faster Than You Think
The shared credit pool means every email find, verification, and save counts against the same bucket. Teams frequently upgrade mid-cycle when credits run dry.
On the Pro 5K plan ($75/month), 5,000 credits supports roughly 2,500 prospects (find + verify). For a 3-person SDR team contacting 30 prospects/day each, that's about 28 days of credits. You'll hit the limit almost every month.
3. No Built-in Dialer
Snov.io is email-only. If your SDRs also call (most do), you need a separate dialer:
- Kixie: $35/user/mo
- PhoneBurner: $127/user/mo
- Orum: $250/user/mo
4. No Visitor Identification
Snov.io doesn't tell you who's visiting your website. You'll need a separate tool like Warmly ($500-2K/mo) or Clearbit for that.
5. Credits Don't Roll Over
Unused credits expire at the end of each billing cycle. If you don't use your 20,000 credits in a month, they're gone. No banking for high-volume months.
Total Cost of Ownership: Snov.io Stack vs All-in-One
For a 3-person SDR team doing multi-channel outbound:
| Component | Snov.io Stack | MarketBetter (Growth) |
|---|---|---|
| Email prospecting + sequences | $142/mo (Pro 20K) | ✅ Included |
| LinkedIn automation | $207/mo (3 slots) | ✅ Coming soon |
| Dialer | $105-750/mo | ✅ Smart dialer included |
| Visitor identification | $500-2,000/mo | ✅ Included |
| AI chatbot | $100-300/mo | ✅ Included |
| CRM | Free (basic) or $50+/mo | Integrates with existing |
| Total | $1,054-3,399/mo | $1,500/mo |
| Tools to manage | 4-5 | 1 |
Who Snov.io Pricing Makes Sense For
- Solo operators on the Starter plan ($30/mo) — finding emails for cold outreach
- Small teams on Pro 5K-20K who only need email prospecting
- Agencies running cold email for multiple clients (credit pools are flexible)
- Teams in emerging markets where the price point is significantly below alternatives
Who Should Look at Alternatives
- SDR teams that need calling + email + visitor ID in one place
- Teams burning through credits and constantly upgrading
- Anyone paying $200+/mo on Snov.io + add-ons — at that point, a full platform may cost the same
- Teams that want signal-driven outreach rather than cold list blasting
The Bottom Line
Snov.io is competitively priced for email prospecting. The Starter plan at $30/month is one of the cheapest ways to start cold email outreach.
But the credit system, LinkedIn add-on pricing, and missing channels (no dialer, no visitor ID, no chat) mean the total cost of doing real multi-channel SDR work with Snov.io is often $1,000-3,000+/month — the same range as platforms that include everything out of the box.
Before choosing a plan, calculate your actual credit burn rate and list every tool you'll need alongside Snov.io. The sticker price is only part of the story.
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