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Regie.ai Pricing Breakdown 2026: What AI Prospecting Actually Costs

ยท 6 min read
sunder
Founder, marketbetter.ai
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Regie.ai has evolved from an AI content generation tool into a full autonomous prospecting platform โ€” AI agents, a built-in dialer, and a 220M+ contact database they call RegieOne. The product has changed dramatically. But the pricing? Still opaque.

Here's what we know about what Regie.ai actually costs in 2026.

Regie.ai Pricing: What We Knowโ€‹

Regie.ai does not publish pricing on their website. Their pricing page says "Pay for Impact & Outcomes, Not Access" and directs you to book a demo. Based on user reports, review data from SalesRobot and G2, and third-party analysis:

MetricEstimated Range
Starting Price~$5,000+/year
Per-User CostCustom (estimated $400-800+/user/mo)
Contract LengthAnnual (typically)
Data Access220M+ contacts included
DialerBundled with Agents (cannot buy separately)

Important: Regie has restructured their offering. You can't buy individual components โ€” the AI Dialer only comes bundled with AI Agents.

How Regie.ai Packages Its Productโ€‹

Regie.ai has moved away from traditional per-seat pricing toward outcome-based packaging. Here's how their current product breaks down:

AI Agents (Core)โ€‹

Regie's AI agents autonomously prospect on your behalf:

  • Monitor 100+ built-in signals (Google, LinkedIn, 10-K filings, G2, Crunchbase, BuiltWith, news, CRM records)
  • Track unlimited custom signals
  • Auto-generate personalized email and social messages
  • Prioritize accounts based on intent
  • Trigger outreach sequences automatically

RegieOne (Data Platform)โ€‹

Included with the platform:

  • 220M+ contacts with verified mobile numbers
  • No additional data enrichment fees
  • Built-in contact and company data
  • Job change and funding alerts

AI Dialerโ€‹

  • Only available bundled with Agents
  • AI-powered call prioritization
  • Pre-call research and battlecards
  • Auto-logging and transcription
  • Cannot be purchased standalone

Content Generationโ€‹

  • AI-written email sequences
  • LinkedIn message drafts
  • Personalized outreach based on prospect research
  • Template libraries

What Affects Your Regie.ai Costโ€‹

Team Sizeโ€‹

More users = higher cost. Regie doesn't publish per-seat rates, but the total scales with your team.

Use Case Complexityโ€‹

If you need custom signal monitoring, advanced CRM integrations, or specific workflow automation, expect higher-tier pricing.

Implementation Servicesโ€‹

Regie offers hands-on implementation:

  • Agent configuration for your ICP
  • Dialer setup and optimization
  • Playbook development
  • Ongoing enablement and coaching

This support is valuable but likely factored into the contract price.

Tools Replacedโ€‹

Regie positions itself as replacing multiple tools:

  • Data enrichment (ZoomInfo, Apollo)
  • Email sequences (Outreach, SalesLoft)
  • Signal/intent (6sense, Bombora)
  • Dialer (Nooks, Orum)

If you're consolidating 3-4 tools into Regie, the total may be competitive. If you're adding it on top of existing tools, the cost stacks up.

Real-World Cost Estimatesโ€‹

Based on available market data:

Small team (3-5 reps):

  • Estimated: $2,000-$4,000/month
  • Annual commitment: $24,000-$48,000/year
  • Includes agents, data, and dialer

Mid-market team (10 reps):

  • Estimated: $5,000-$8,000/month
  • Annual commitment: $60,000-$96,000/year
  • Custom implementation included

Enterprise (20+ reps):

  • Estimated: $10,000-$20,000+/month
  • Annual commitment: $120,000-$240,000+/year
  • Dedicated success team, custom configurations

These are estimates based on third-party sources. Your actual quote may vary significantly.

What Users Say About Regie.aiโ€‹

G2 Reviews (Key Themes)โ€‹

Positive:

  • "The AI agents actually find relevant prospects without manual filtering"
  • "Content generation quality is solid for first-draft outreach"
  • "Consolidating multiple tools into one platform simplified our stack"
  • "Signal monitoring catches opportunities we'd miss manually"

Negative:

  • "Pricing is not transparent โ€” hard to budget before the sales process"
  • "Quantity over quality sometimes โ€” agents can be aggressive with outreach volume"
  • "LinkedIn automation can cause friction if not configured carefully"
  • "Onboarding takes time to configure agents properly"
  • "The AI writing, while good, can feel generic without heavy customization"

Reddit Sentimentโ€‹

Reddit discussions about Regie.ai tend to focus on:

  • The shift from content tool to autonomous prospecting platform
  • Concerns about AI-generated outreach feeling impersonal
  • Questions about whether autonomous agents replace or augment SDRs
  • Pricing frustration due to lack of transparency

Regie.ai vs. Competitors: Price Comparisonโ€‹

PlatformStarting PriceData IncludedDialerAI AgentsSignals
Regie.ai~$5,000+/yr220M+ contactsโœ… (bundled)โœ… Autonomousโœ… 100+
MarketBetter$500/moEnrichment incl.โœ… Smart dialerโŒ Human-guidedโœ… Visitor + intent
Apollo$49/user/mo275M+ contactsโœ… BasicโŒโŒ Limited
Outreach~$100/user/moโŒ (separate)โœ…โŒโŒ Limited
11x.aiCustom (~$5K+/mo)IncludedโŒโœ… Autonomousโœ…

The Autonomous Agent Questionโ€‹

Regie.ai's biggest bet is on autonomous AI agents โ€” software that prospects on your behalf without human intervention. This is fundamentally different from tools that augment human SDRs.

The promise: AI agents work 24/7, never miss a signal, and scale without hiring.

The reality check: Fully autonomous outreach still carries risks:

  • Generic messaging at scale can damage your brand
  • Prospects increasingly detect and ignore AI-generated outreach
  • Complex deals still need human judgment and relationship building
  • Compliance risks with aggressive automation

The alternative approach โ€” AI-augmented human selling โ€” uses technology to surface the right accounts, provide context, and suggest actions, while keeping humans in control of the actual selling conversation. This is the difference between a fully autonomous agent and a daily playbook that makes your existing team 3x more effective.

When Regie.ai Makes Senseโ€‹

Regie.ai is worth considering if:

  • You want to consolidate data + sequencing + dialer into one platform
  • You're comfortable with autonomous AI handling initial prospecting
  • You have budget for annual commitment of $24K+ (small team)
  • You value the 220M+ contact database being included
  • You want to reduce headcount by automating prospecting

Regie.ai may not be right if:

  • You need transparent, published pricing before committing
  • You want human SDRs making decisions with AI support (not replacement)
  • You need visitor identification to know who's on your website
  • You prefer signal-first selling over sequence-first outreach
  • You're a small team that needs monthly billing flexibility
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The Bottom Lineโ€‹

Regie.ai has ambitious technology โ€” autonomous AI agents that prospect on your behalf with a massive contact database included. But the opaque pricing, annual lock-in, and fundamental bet on fully autonomous outreach make it a significant commitment.

For teams that believe the future is AI agents replacing SDRs entirely, Regie.ai is worth a demo. For teams that believe the future is AI-augmented human selling โ€” where technology surfaces signals and humans close deals โ€” a platform like MarketBetter delivers the intelligence layer without removing humans from the equation.

See how MarketBetter augments your SDR team โ†’

Book a demo โ†’

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