Overloop Pricing Breakdown 2026: Plans, Credits, and True Cost for SDR Teams
Overloop AI markets itself as an affordable AI prospecting platform. But their credit-based model means the sticker price rarely matches what you actually pay.
We pulled Overloop's pricing directly from overloop.com/pricing in February 2026 and calculated the real cost for teams of 1, 3, 5, and 10 SDRs. Here is what we found.
Overloop AI Pricing Plans at a Glance
Overloop offers three tiers, all billed per user per month:
Starter — $69/user/month
- 250 credits per user per month
- 1 email account per user
- 3 active campaigns
- Basic integrations (Slack, Chrome Extension, Zapier)
- Shared IP for secondary domains
- CASA Tier 2 certified, GDPR compliant
- Self-onboarding, chat support
Growth — $99/user/month
- 500 credits per user per month
- 3 email accounts per user
- 10 active campaigns
- HubSpot and Pipedrive integration
- REST API access
- Everything in Starter
Enterprise — Custom pricing
- 1,000 credits per user per month
- Unlimited email accounts
- Unlimited campaigns
- Salesforce integration
- Dedicated IP for secondary domains
- Dedicated Customer Success Manager
- 1:1 personalized onboarding
- Priority chat and email support
All plans include AI-powered campaigns, access to their 450M+ prospect database, verified email addresses, multichannel outreach (Email + LinkedIn), and AI-powered follow-ups.
What Are Overloop Credits?
This is where it gets important. Overloop uses a credit system for lead sourcing and enrichment. Each plan includes a fixed number of credits per user per month.
Here is what credits cover:
- Sourcing a new prospect from Overloop's database
- Finding and verifying an email address
- Enriching a lead with additional data
One credit does not equal one outreach action. Sending emails and LinkedIn messages does not consume credits. Credits are specifically for lead discovery and enrichment.
The critical question: how many credits does it actually take to build a workable pipeline?
If each SDR needs to prospect 50 new leads per week (a typical B2B pace), that is roughly 200 leads per month. On the Starter plan with 250 credits, you barely cover that — leaving almost no room for list experimentation or wasted lookups.
Real Cost Breakdown by Team Size
1 SDR
| Plan | Monthly Cost | Credits | Cost per Credit |
|---|---|---|---|
| Starter | $69 | 250 | $0.28 |
| Growth | $99 | 500 | $0.20 |
3 SDRs
| Plan | Monthly Cost | Total Credits | Cost per Credit |
|---|---|---|---|
| Starter | $207 | 750 | $0.28 |
| Growth | $297 | 1,500 | $0.20 |
5 SDRs
| Plan | Monthly Cost | Total Credits | Cost per Credit |
|---|---|---|---|
| Starter | $345 | 1,250 | $0.28 |
| Growth | $495 | 2,500 | $0.20 |
10 SDRs
| Plan | Monthly Cost | Total Credits | Cost per Credit |
|---|---|---|---|
| Starter | $690 | 2,500 | $0.28 |
| Growth | $990 | 5,000 | $0.20 |
Enterprise pricing is custom — you will need to contact their sales team for a quote.
The Hidden Cost: Campaign Limits
The campaign limit is easy to miss but has real operational impact:
- Starter: 3 campaigns. For an individual SDR running one ICP segment, this might work. But if you are testing multiple verticals, messaging angles, or A/B tests, you hit the wall fast.
- Growth: 10 campaigns. More workable, but still restrictive for teams running territory-based or persona-based segmentation.
- Enterprise: Unlimited. The only tier where campaign limits will not bottleneck your team.
For SDR teams doing any kind of serious outreach experimentation, the Starter plan's 3-campaign cap is a real constraint — not just a number on a pricing page.
What Overloop Does Not Include
Understanding what is missing helps you calculate the real total cost of ownership:
-
No website visitor identification. Overloop does not tell you who is visiting your website. You need a separate tool like Clearbit Reveal or MarketBetter for that.
-
No smart dialer. If your SDRs make phone calls (and they should), you need a standalone dialer — Aircall, Dialpad, or similar. Budget $50-100/user/month extra.
-
No AI chatbot. No way to engage website visitors in real time. Another tool to buy.
-
No daily playbook. Overloop tells your SDRs who to contact but not how to prioritize their day across channels. Your managers still need to build that workflow manually.
-
No intent signals beyond LinkedIn. The platform does not aggregate signals from G2, review sites, job changes, or technology installations.
Total Cost of Ownership: Overloop vs Full SDR Stack
For a realistic 5-SDR team that needs prospecting, email, phone, and visitor ID:
| Component | Overloop Stack | MarketBetter |
|---|---|---|
| Prospecting | $495/mo (Growth) | Included |
| Dialer | $350-500/mo (separate) | Built-in smart dialer |
| Visitor ID | $300-500/mo (separate) | Built-in |
| Chatbot | $200-400/mo (separate) | Built-in AI chatbot |
| Daily playbook | Manual effort | AI-generated daily |
| Total | $1,345-1,895/mo | $495/mo |
MarketBetter's Standard plan at $99/user/month gives you all of these capabilities in a single platform — no credit caps on core functionality, no per-channel add-ons.
Who Overloop Is Built For
Overloop works best for:
- Solo SDRs or very small teams (1-2 reps) who primarily prospect through LinkedIn and cold email
- Teams that already have a dialer, visitor ID, and chatbot and just need prospecting automation
- Organizations focused on European markets — Overloop is based in Brussels and emphasizes GDPR compliance
Who Should Look Elsewhere
If your SDR team needs:
- A unified platform across email, phone, LinkedIn, chat, and visitor ID
- A daily AI-generated playbook that prioritizes leads across all channels
- No credit limits on core outreach functionality
- Built-in calling capabilities
Then a full SDR operating system like MarketBetter will likely deliver better ROI than assembling an Overloop-centered stack from multiple point solutions.
The Bottom Line
Overloop's pricing is transparent and competitive for what it is — an AI-powered prospecting and cold outreach tool. The $69-99/user/month range is reasonable for teams that only need LinkedIn and email automation.
But the total cost of building a complete SDR workflow around Overloop often doubles or triples the sticker price once you add a dialer, visitor identification, chatbot, and playbook management.
Before committing, calculate your full-stack cost — not just the Overloop invoice.
Ready to see what a complete SDR platform looks like? Book a demo with MarketBetter and see how one platform replaces the Overloop + dialer + visitor ID + chatbot stack.
Pricing data sourced from overloop.com/pricing in February 2026. Prices may change — verify directly with Overloop for current rates.