Outplay Review 2026: Multichannel Sales Engagement for Growing Teams
Outplay has carved out a niche as the "affordable multichannel" sales engagement platform, offering email, phone, LinkedIn, SMS, WhatsApp, and chat outreach from a single tool. With 269+ G2 reviews and a 4.5 rating, it's positioned itself as the value alternative to Outreach and SalesLoft.
But "multichannel" doesn't mean "complete." We analyzed G2 reviews, Capterra feedback, SalesRobot analysis, and Woodpecker's competitive review to understand where Outplay delivers and where it falls short.
What Is Outplay?
Outplay is a multichannel sales engagement platform built for growing sales teams. Founded in India and launched around 2019, it bundles email automation, a power dialer, LinkedIn steps, SMS, WhatsApp, and a live chat widget into a single platform at a price point significantly below enterprise incumbents.
Core features:
- Multi-channel sequences (email, phone, LinkedIn, SMS, WhatsApp, chat)
- Power dialer with call recording
- Website chat widget
- Meeting scheduler
- CRM integrations (Salesforce, HubSpot, Pipedrive, Zoho)
- Task management and workflow automation
- Email tracking and analytics
- 14-day free trial
Outplay Pricing
Outplay recently restructured pricing into two main tiers plus an AI SDR add-on:
| Plan | Monthly Cost | What's Included |
|---|---|---|
| Engage | $79/user/mo | Multichannel sequences, dialer, 100 emails/day, basic CRM integration |
| Scale | $139/user/mo | Unlimited emails, advanced triggers, AI writer, priority support |
| AI SDR | $159/user/mo | Autonomous prospecting, AI-generated sequences, intent signals |
The real cost for a 5-person team on Scale:
- Outplay Scale: $695/month ($139 x 5)
- Add data provider: ~$200-500/month (ZoomInfo, Apollo, etc.)
- Total stack cost: ~$895-$1,195/month
Previous pricing started at $49/user/month (Growth plan), but the restructure effectively raised the floor. Some legacy customers may still be on older plans.
What Users Love About Outplay
True Multichannel in One Tool
Outplay's strongest selling point is genuine multichannel capability. Most competitors offer email + maybe phone. Outplay includes email, phone (built-in dialer), LinkedIn, SMS, WhatsApp, and web chat — all within a single sequence. Users can create cadences that start with email, follow up on LinkedIn, then trigger a phone task, all automated.
Professional Onboarding
Across G2 and Capterra, Outplay's onboarding experience receives consistent praise. The team provides hands-on setup assistance, helps with sequence configuration, and offers training sessions. For teams migrating from spreadsheets or basic tools, this matters.
Intuitive Interface
Users describe the UI as "clean and modern," especially compared to older platforms like SalesLoft. The sequence builder is drag-and-drop, and most reps can create their first cadence within hours rather than days.
Competitive Pricing
At $79-$139/user/month, Outplay undercuts Outreach and SalesLoft by 40-60%. For teams that need multichannel but can't justify enterprise pricing, Outplay hits a sweet spot.
Solid Email Tracking
Open tracking, click tracking, and reply detection work reliably. Users highlight the real-time notifications and the ability to see engagement at both the campaign and individual prospect level.
What Users Complain About
Difficult to Prospect and Add Leads
This is a major pain point. A Capterra reviewer stated: "I've found it difficult to prospect and add leads onto Outplay." The platform excels at engaging existing lists but offers limited native prospecting. You need external data tools to build lists, then import them — adding friction and cost.
Data Accuracy Concerns
G2 reviewers report issues with contact data accuracy when using Outplay's built-in enrichment features. Phone numbers are sometimes outdated, and email verification has gaps. Teams using Outplay's data often supplement with a dedicated data provider anyway.
LinkedIn Automation Limitations
While Outplay includes LinkedIn steps, the automation is constrained by LinkedIn's API limitations. Connection requests, profile visits, and InMails require semi-manual execution. The LinkedIn integration works better as a task reminder system than true automation.
Limited Analytics Depth
Reporting covers basic campaign metrics (opens, clicks, replies) but lacks deeper insights like revenue attribution, pipeline influence, or multi-touch analysis. Teams that need to prove ROI to leadership may find the analytics insufficient.
Scaling Challenges
Some users report performance issues as their team and campaign volume grows. The platform was built for growing teams but can feel constrained at 20+ reps or when running dozens of concurrent campaigns.
Outplay vs The Competition
| Feature | Outplay (Scale) | MarketBetter ($500/mo) | Outreach | SalesLoft |
|---|---|---|---|---|
| Email Sequences | Yes | Yes | Yes | Yes |
| Phone Dialer | Built-in | Smart Dialer | Add-on | Built-in |
| LinkedIn Steps | Semi-manual | Intelligence | Yes | Yes |
| SMS/WhatsApp | Yes | No | Limited | Limited |
| Website Visitor ID | No | Yes | No | No |
| AI SDR Playbook | No | Yes | No | No |
| AI Chatbot | Basic chat | Yes | No | No |
| Web Chat | Yes | Yes | No | No |
| Data/Enrichment | Limited | Included | Limited | Limited |
| Starting Price | $79/user/mo | $500/mo (3 seats) | ~$100/user/mo | ~$125/user/mo |
| Best For | Multichannel sequences | Full-stack SDR platform | Enterprise sales | Enterprise sales |
Who Should Consider Outplay
Outplay works well for:
- Growing teams (5-15 reps) who want multichannel in one tool
- Teams migrating from spreadsheets or basic email tools
- Organizations that already have a data provider and need engagement only
- Budget-conscious teams that can't afford Outreach or SalesLoft
Outplay is NOT the right fit if:
- You need built-in prospecting and lead generation
- Website visitor identification is important to your strategy
- You want AI-driven prioritization, not just automation
- LinkedIn is a primary outreach channel (automation is limited)
- Your team needs a daily playbook telling them who to contact first
The Bottom Line
Outplay delivers on its promise of affordable multichannel sales engagement. For teams that just need to execute sequences across email, phone, and LinkedIn at a reasonable price, it works. The onboarding is solid, the UI is clean, and the multichannel breadth is genuinely useful.
But it's a sequencer, not a signal processor. It automates the "how" of outreach without answering the "who" or "when." You still need separate tools for prospecting, visitor identification, and buyer intent — which erodes the cost advantage.
The real question: Do you want a tool that sends messages across channels, or a platform that tells your SDRs which prospects are ready to buy and exactly what to do next?
If multichannel sequencing is your only need, Outplay is a strong contender. For a complete SDR operating system, see how MarketBetter combines visitor ID, AI playbook, smart dialer, and email automation in one platform.
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