Mixmax Pricing Breakdown 2026: Plans, Hidden Costs, and Total Cost of Ownership
Mixmax restructured its pricing in 2025, moving from the traditional Starter/Growth/Enterprise tiers to a modular "AI copilot" model. On the surface, it looks flexible and affordable — starting at just $29/user/month.
But the real cost depends on which copilots you bundle, which add-ons you need, and what other tools you'll have to buy alongside Mixmax to run a complete SDR operation.
Here's the full breakdown.
Mixmax Pricing Plans (February 2026)
Free Plan — $0/month
What you get:
- 20 tracked emails per month (down from 100 — cut in mid-2025)
- Basic scheduling links
- Email templates (creating and using)
- Open and click tracking (20 emails only)
- Meeting scheduling
The reality: 20 tracked emails is barely enough to test the product. This is a trial tier, not a working plan. If you're evaluating Mixmax, the 14-day free trial of paid plans is more useful than the free tier.
Inbox Copilot — $29/user/month (annual) | $34/user/month (monthly)
What you get:
- Unlimited email tracking (opens + clicks)
- Inbox categorization and smart filtering
- Smart signals and follow-up reminders
- AI-powered smart compose
- Meeting scheduling with round robin
- Email templates and sharing
- Email enhancements (polls, surveys, CTAs)
- Basic CRM sync (auto BCC)
- Reminders and smart send (optimal timing)
Best for: Individual reps who want Gmail superpowers without sequence automation. Think of it as an intelligent email tracker with scheduling built in.
Meeting Copilot — $29/user/month (annual) | $34/user/month (monthly)
What you get:
- Pre-meeting prep briefs
- Instant meeting notes (AI-generated)
- Automated follow-up email drafts
- Meeting scheduling
- Post-meeting summaries (200/month cap)
Best for: Account executives and customer success reps who spend their day in meetings. Less relevant for outbound SDRs who focus on prospecting.
Engagement Copilot — $49/user/month (annual) | $65/user/month (monthly)
What you get:
- AI sequence builder
- Multichannel sequences including tasks
- Sequence personalization
- OOO and holiday detection
- LinkedIn extension integration
- 1,500 sequence recipients/month
- Tasks and workflow rules
Best for: SDRs and outbound reps who need automated sequences. This is the plan most sales teams actually need — but it doesn't include meeting features or inbox categorization.
Mixmax Suite — $89/user/month (annual) | $105/user/month (monthly)
What you get:
- All three copilots bundled
- Everything in Inbox + Meeting + Engagement
- Salesforce Insights and reporting package
- Advanced workflow rules
- Delegated sending
Best for: Teams that want the complete Mixmax experience. At $89/user annually, it's cheaper than buying all three copilots separately ($107/user).
Mixmax for Teams — Custom Pricing
What you get:
- Everything in Suite
- Unlimited sequences
- Dialer included
- Custom branding
- Custom domains
- Advanced workspace-level rules
- Salesforce Insights
- Dedicated support
Best for: Teams of 5+ reps. Pricing isn't public — you'll need to talk to sales. Based on Vendr data and user reports, expect $100-150/user/month depending on volume and contract length.
Add-On Costs (The Hidden Line Items)
Mixmax's base pricing is straightforward. The add-ons are where costs start creeping:
| Add-On | Monthly Cost | Annual Cost | Notes |
|---|---|---|---|
| Custom Branding | $11/user | $9/user | Remove "Sent with Mixmax" branding |
| Dialer | Not public | Not public | US calling, click-to-call from inbox |
| International Dialer | Not public | Not public | Required for non-US calling |
| SMS | Not public | Not public | Text messaging from sequences |
| Local Presence | Not public | Not public | Show local caller ID |
| Custom Domains | $11/user | $9/user | cal.yourcompany.com instead of cal.mixmax.com |
The dialer being a paid add-on is significant. For SDR teams where phone outreach is 30-50% of activity, this is a core need, not a nice-to-have. And Mixmax doesn't publish the dialer price — you have to ask.
Real-World Cost Scenarios
Scenario 1: Solo SDR (Email-Focused)
You're a one-person outbound operation. You need sequences, tracking, and templates.
| Line Item | Cost |
|---|---|
| Engagement Copilot (1 user, annual) | $49/mo |
| Custom Branding | $9/mo |
| Total | $58/mo |
This is the sweet spot for Mixmax. For under $60/month, a solo rep gets solid email automation inside Gmail.
Scenario 2: 5-Person SDR Team (Multichannel)
You have 5 SDRs running email + phone + LinkedIn outreach.
| Line Item | Cost |
|---|---|
| Mixmax Suite (5 users, annual) | $445/mo |
| Custom Branding (5 users) | $45/mo |
| Dialer add-on (5 users, est.) | $100-200/mo |
| Mixmax subtotal | $590-690/mo |
But that's just Mixmax. Your SDR team also needs:
| Missing Capability | Separate Tool | Estimated Cost |
|---|---|---|
| Prospect data + enrichment | Apollo, ZoomInfo, or Cognism | $500-2,000/mo |
| Website visitor identification | Clearbit Reveal or RB2B | $500-1,500/mo |
| AI chatbot | Drift, Intercom, or Qualified | $300-1,000/mo |
| SDR task prioritization | Manual (your reps do it themselves) | $0 (but time cost) |
Total stack cost: $1,890-$5,190/month
Scenario 3: 10-Person SDR Team (Full Stack)
| Line Item | Cost |
|---|---|
| Mixmax for Teams (10 users, est.) | $1,000-1,500/mo |
| Custom Branding + Dialer | $200-400/mo |
| Data provider | $1,000-3,000/mo |
| Visitor ID | $800-2,000/mo |
| Chatbot | $500-1,500/mo |
| Total | $3,500-$8,400/mo |
At this scale, the "Mixmax is affordable" narrative breaks down completely. The per-user cost is low, but the total cost of doing what a modern SDR team needs is not.
Annual Contract Requirements
An important detail: Mixmax's best pricing requires annual billing. The monthly-to-annual price difference is significant:
| Plan | Monthly Billing | Annual Billing | Savings |
|---|---|---|---|
| Inbox Copilot | $34/user | $29/user | 15% |
| Meeting Copilot | $34/user | $29/user | 15% |
| Engagement Copilot | $65/user | $49/user | 25% |
| Suite | $105/user | $89/user | 15% |
If you want the $49 or $89 prices, you're committing to 12 months upfront. The monthly price is 15-25% higher.
Sequence Recipient Limits
One cost that doesn't show up in pricing but matters operationally: Mixmax caps sequence recipients at 1,500 per month across all paid plans.
For context:
- A typical SDR adding 50-60 prospects/week to sequences hits ~240/month. Fine for one person.
- But if a 5-person team shares a workspace, that's 1,200 combined — close to the limit.
- High-volume teams running 100+ prospects/week per rep will hit the cap within weeks.
If you need higher limits, you're pushed into the custom "Teams" pricing.
How Mixmax Compares to Alternatives
| Tool | Starting Price | Includes Dialer | Includes Visitor ID | Includes Enrichment |
|---|---|---|---|---|
| Mixmax Suite | $89/user/mo | ❌ (add-on) | ❌ | ❌ |
| Outreach | ~$100/user/mo | ❌ (add-on) | ❌ | ❌ |
| SalesLoft | ~$125/user/mo | ✅ | ❌ | ❌ |
| Apollo | $49/user/mo | ✅ | ❌ | ✅ |
| MarketBetter Growth | $300/seat/mo | ✅ | ✅ | ✅ |
MarketBetter's per-seat price is higher, but it replaces 3-4 tools. When you calculate cost per capability delivered, MarketBetter is competitive or cheaper than a Mixmax-centered stack.
What G2 Reviewers Say About Mixmax Pricing
From verified G2 reviews:
The good:
- "Much cheaper than Outreach or SalesLoft for what you get"
- "The copilot model lets you pay only for what you need"
- "Free plan was useful for testing, even though they reduced tracking limits"
The complaints:
- "They dropped free tracking from 100 to 20 emails — felt like a bait and switch"
- "Dialer being an add-on is annoying when competitors include it"
- "Annual billing required for the best prices — hard for startups to commit"
- "No mobile app means I can't work from my phone"
- "Gmail-only is a dealbreaker if any of your team uses Outlook"
Is Mixmax Worth It in 2026?
Mixmax is a good deal if:
- You're a Gmail-exclusive team
- You primarily need email sequences and tracking
- You already have a data provider and visitor ID tool
- You want flexibility to buy only the copilots you need
- You're a small team (1-3 reps) where the per-user model makes sense
Mixmax is NOT a good deal if:
- You need phone, email, LinkedIn, AND chatbot from one platform
- You want AI-driven lead prioritization, not just AI email drafting
- You're scaling beyond 5 reps and hitting sequence limits
- Your team uses Outlook or multiple email providers
- You'd rather pay one bill than manage 4-5 vendor contracts
The Alternative: All-in-One SDR Platforms
If your real need is a complete SDR operating system — not just a better email tool — consider platforms that bundle prospecting, sequences, dialer, visitor ID, and AI together:
MarketBetter starts at $500/month for 3 SDR seats with website visitor identification, AI chatbot, multichannel sequences, enrichment credits, and smart dialer included on higher tiers. No add-ons needed.
Want to see how Mixmax compares head-to-head? Read our MarketBetter vs Mixmax comparison. Or check out more pricing breakdowns for SalesLoft, Clay, and Apollo.