MarketBetter vs Snov.io 2026: Full SDR Platform vs Email Prospecting Tool
Snov.io and MarketBetter both help sales teams reach prospects. But they solve the problem at completely different levels.
Snov.io is an email prospecting and cold outreach tool. It finds email addresses, verifies them, sends drip sequences, and includes a lightweight CRM. Think of it as a lead generation toolkit built around email.
MarketBetter is a full SDR operating system. It identifies website visitors, scores intent signals, automates multi-channel outreach (email + phone + chat), and gives SDRs a daily playbook that tells them exactly what to do.
The difference: Snov.io helps you find and email prospects. MarketBetter tells you who is ready to buy and how to reach them across every channel.
Quick Comparison
| Feature | MarketBetter | Snov.io |
|---|---|---|
| Starting price | $500/mo (3 seats) | $30/mo (Starter) |
| Primary function | Full SDR platform | Email prospecting + outreach |
| Website visitor ID | ✅ | ❌ |
| Email automation | ✅ AI-personalized | ✅ Drip sequences |
| Smart dialer | ✅ Built-in | ❌ |
| AI chatbot | ✅ | ❌ |
| Daily playbook | ✅ | ❌ |
| Email finder | ✅ Via enrichment | ✅ Core feature |
| Email verification | ✅ | ✅ |
| LinkedIn automation | ✅ Coming soon | ⚠️ Add-on ($69/mo extra) |
| Free CRM | Integrates with HubSpot/Salesforce | ✅ Built-in (basic) |
| Credit system | Enrichment credits | Credits for everything |
Pricing: What You're Actually Paying For
Snov.io Pricing
| Plan | Monthly Price | Credits | Recipients | Email Warm-up |
|---|---|---|---|---|
| Trial | Free | 50 | 100 | 1 slot |
| Starter | $30/mo ($22/mo annual) | 1,000 | 5,000 | 3 slots |
| Pro 5K | $75/mo ($55/mo annual) | 5,000 | 10,000 | Unlimited |
| Pro 20K | $142/mo ($106/mo annual) | 20,000 | 30,000 | Unlimited |
| Pro 50K | $277/mo ($207/mo annual) | 50,000 | 50,000 | Unlimited |
| Custom Ultra | Custom | 100K+ | Custom | Unlimited |
Hidden costs:
- LinkedIn automation is a $69/month add-on — not included in any plan
- Credits are shared across finding, verifying, AND enriching — they deplete fast
- Lower plans cap email warm-up slots (Starter = 3 only)
- Unused credits don't roll over
MarketBetter Pricing
| Plan | Monthly Price | Seats | Key Features |
|---|---|---|---|
| Starter | $500/mo | 3 | Chatbot, visitor reveal, 5K outbound actions, 2K enrichment credits |
| Growth | $1,500/mo | 5 | SDR dashboard, playbook, 25K actions, 5K enrichment, champion tracking |
| Scale | $3,000/mo | 10 | Smart dialer, unlimited actions, 15K enrichment |
No credit-counting for core functionality. Your SDRs use the platform — email, chat, visitor ID — without watching a credit meter.
The Real Cost Comparison
For a 3-person SDR team doing serious outbound:
Snov.io stack cost:
- Snov.io Pro 20K: $142/mo
- LinkedIn automation add-on: $69/mo
- Separate dialer (Kixie/PhoneBurner): $105-381/mo
- Visitor ID tool (Warmly/Clearbit): $500-2,000/mo
- Total: $816-2,592/mo (and managing 4 tools)
MarketBetter:
- Growth plan: $1,500/mo (everything included)
- Total: $1,500/mo (one platform)
Feature Deep-Dive
Email Finding and Verification
Snov.io: This is Snov.io's bread and butter. The email finder searches by domain, company, or person. The verification tool checks deliverability. The Chrome extension pulls contacts from LinkedIn profiles. It's solid — Snov.io has been doing this since 2017.
MarketBetter: Includes enrichment credits powered by Fiber for prospect discovery, email, and phone enrichment. Not as deep as Snov.io's dedicated finder, but integrated into the workflow so enriched contacts flow directly into outreach sequences.
Winner: Snov.io for pure email finding volume. MarketBetter for enrichment-to-action workflow.
Email Outreach
Snov.io: Drip campaigns with basic personalization, A/B testing, and scheduling. Works well for straightforward cold email sequences. Deliverability tools include email warm-up (limited on lower plans) and tracking.
MarketBetter: AI-personalized email sequences that pull from intent signals, visitor behavior, and enriched data. The emails aren't just templated drips — they're contextual outreach triggered by actual buying signals.
Winner: MarketBetter for intelligence-driven outreach. Snov.io for simple, high-volume cold email campaigns.
Beyond Email
This is where the comparison breaks down. Snov.io is email-centric. MarketBetter is multi-channel.
| Capability | MarketBetter | Snov.io |
|---|---|---|
| Website visitor identification | ✅ Know who's on your site | ❌ |
| Smart dialer | ✅ Call directly from playbook | ❌ |
| AI chatbot | ✅ Engages visitors 24/7 | ❌ |
| Daily SDR playbook | ✅ Prioritized task list | ❌ |
| Intent signals | ✅ Behavioral + firmographic | ❌ |
| LinkedIn automation | ✅ Coming soon | ⚠️ $69/mo add-on |
Snov.io positions itself as "all-in-one," but it's really all-in-one for email prospecting. For actual SDR workflow automation, you'll need additional tools.
CRM
Snov.io: Includes a free CRM with deal tracking, pipeline visualization, and basic lead management. It's functional for small teams but limited compared to HubSpot or Salesforce.
MarketBetter: Integrates with HubSpot and Salesforce rather than building a separate CRM. Your data flows into the CRM your team already uses.
Who Snov.io Is Built For
Snov.io is a strong choice for:
- Solo founders or tiny teams (1-2 people) doing cold email on a budget
- Freelancers and agencies who need email finding + verification at scale
- Teams that already have dialer, visitor ID, and CRM tools — just need email
- International teams — Snov.io's pricing is accessible globally
- Email-first outreach where phone and chat aren't part of the motion
Who Should Choose MarketBetter Instead
MarketBetter is the better fit for:
- SDR teams (3+ reps) that need a complete daily workflow
- Teams running multi-channel outbound (email + phone + chat)
- Companies that want website visitor identification driving outreach
- Teams that want one platform instead of stitching together 4-5 tools
- SDR managers who need a playbook telling reps exactly what to do
The Bottom Line
Snov.io is a capable email prospecting tool at an accessible price point. If your entire outbound motion is cold email and you need to find addresses + send sequences on a budget, it's a solid option.
But if you're building or scaling an SDR team and need more than email — visitor identification, smart dialing, AI chat, daily playbooks — Snov.io is one piece of a 4-5 tool stack that MarketBetter replaces entirely.
Start with the question: Is your bottleneck finding emails, or is it knowing who to contact, when, and across which channel?
If it's the first, Snov.io works. If it's the second, book a MarketBetter demo.
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