MarketBetter vs Orum 2026: AI SDR Platform vs Premium Parallel Dialer
Orum and MarketBetter both serve SDR teams, but they solve fundamentally different problems.
Orum is a premium parallel dialer with AI coaching — it helps your reps make more phone calls, faster. Think of it as a turbocharger for your phone-first outbound motion.
MarketBetter is a full SDR operating system — it identifies website visitors, automates multi-channel outreach (email + LinkedIn + phone), and gives SDRs a daily playbook that tells them exactly who to contact and what to do.
Choosing between them comes down to whether you need faster dialing or a complete SDR workflow.
Quick Comparison
| Feature | MarketBetter | Orum |
|---|---|---|
| Starting price | $500/mo (3 seats) | $250/user/mo |
| Primary function | Full SDR platform | Parallel dialer + coaching |
| Smart/parallel dialer | ✅ Built-in | ✅ Up to 10 parallel lines |
| Website visitor ID | ✅ | ❌ |
| AI email automation | ✅ | ❌ |
| LinkedIn automation | ✅ | ❌ |
| AI chatbot | ✅ | ❌ |
| SDR daily playbook | ✅ | ❌ |
| Virtual salesfloor | ❌ | ✅ |
| AI call coaching | ❌ | ✅ (scorecards + roleplay) |
| Call recording | ✅ | ✅ |
| AI voicemail drop | ❌ | ✅ |
| Enrichment credits | ✅ Included | 200 credits/rep/mo (Ascend) |
| CRM integration | HubSpot, Salesforce | Salesforce, HubSpot, Outreach, Salesloft |
| G2 rating | 4.97/5 | 4.6/5 (200+ reviews) |
| Billing | Monthly | Annual commitment |
Pricing: What You Actually Pay
Orum Pricing
Orum runs two plans, both requiring annual commitment:
Launch Plan — $250/user/month (billed annually)
- $3,000/user/year commitment
- Up to 5 parallel dials
- 5 caller IDs per month
- Unlimited calls
- Virtual salesfloor
- Basic CRM integrations
- Call recording + analytics
Ascend Plan — Custom pricing (10+ reps)
- Up to 10 parallel dials
- 10 caller IDs per month
- 200 data enrichment credits per rep/month
- International dialing
- AI objection detection
- Advanced analytics + call library
- Priority support
For a team of 5 SDRs on Launch: $1,250/month ($15,000/year commitment)
MarketBetter Pricing
Starter — $500/month
- 3 active SDR seats
- Website visitor identification
- AI chatbot
- 5K outbound actions
- 2K enrichment credits
Growth — $1,500/month
- 5 SDR seats
- SDR dashboard + daily playbook
- Smart dialer
- 25K outbound actions
- 5K enrichment credits
- Full signals + workflows
For a team of 5 SDRs on Growth: $1,500/month (monthly billing, no annual lock-in)
The Cost Math
A 5-person SDR team with Orum Launch pays $1,250/month but still needs separate tools for:
- Email sequencing (Outreach/Salesloft: $100-150/user/mo)
- Contact data (ZoomInfo/Apollo: $200-500/mo)
- Website visitor identification (Warmly/RB2B: $300-1,000/mo)
Total stack with Orum: $2,750-4,000/month
MarketBetter Growth at $1,500/month includes all of the above in one platform. The dialer isn't as fast as Orum's 10-line parallel dialing, but your SDRs get told who to call based on real-time signals — not just given a list and told to dial faster.
Where Orum Wins
1. Parallel Dialing Speed
Orum's parallel dialer is best-in-class. With up to 10 simultaneous lines, it detects human answers using AI and connects your rep instantly. This can increase connect rates up to 4x, and Orum claims over 1 billion calls powered through their platform.
If your sales motion is phone-heavy and volume matters, nobody dials faster.
2. Virtual Salesfloor
Orum's virtual salesfloor recreates the energy of an in-person sales floor. Reps can listen to each other's live calls, managers can coach in real-time, and the shared environment drives accountability.
This is genuinely valuable for remote SDR teams that miss the camaraderie and competitive energy of an office.
3. AI Coaching Suite
Orum includes AI call scorecards, personalized coaching portals, and 24/7 AI roleplay. These features help reps ramp 50% faster according to Orum. For teams with high SDR turnover, this coaching infrastructure pays for itself.
4. Deep Dialer Integrations
Orum integrates tightly with Outreach, Salesloft, and major CRMs. If you're already running on Salesforce + Outreach, Orum plugs in as a power dialer without disrupting your existing workflow.
Where MarketBetter Wins
1. Knows Who to Call (Not Just How to Call Faster)
This is the fundamental difference. Orum makes your reps dial faster. MarketBetter tells them who's actually worth calling.
By identifying anonymous website visitors, tracking buying signals, and scoring prospects based on real-time intent, MarketBetter's daily playbook surfaces the 20 people your SDR should contact today — not a list of 200 cold names to power-dial through.
A parallel dialer making 200 calls/day to a cold list will produce fewer meetings than a smart dialer making 50 calls to prospects who just visited your pricing page.
2. Multi-Channel in One Platform
SDR teams don't just make phone calls. They email, they LinkedIn, they chat. MarketBetter handles all of this in a single platform. With Orum, you're buying the dialer separately and stitching it together with your email sequencer, your LinkedIn tool, and your visitor ID tool.
3. Website Visitor Identification
Orum can't tell you who's on your website right now. MarketBetter can. When a prospect visits your pricing page at 2pm, your SDR sees it in their playbook and can call them while they're still evaluating. That's warm outbound — and it converts at 3-5x the rate of cold calling.
4. No Annual Lock-In
MarketBetter bills monthly. Orum requires an annual commitment. For teams that want flexibility — especially startups that might pivot their sales motion — monthly billing reduces risk significantly.
5. Lower Total Cost of Ownership
When you factor in all the tools you need alongside Orum (email sequencer + data + visitor ID), MarketBetter's Growth plan at $1,500/month is typically 40-60% less than the equivalent Orum-centered stack.
Common User Complaints About Orum
Based on G2 reviews (200+):
- UI complexity — Several reviewers note the interface takes longer to learn than expected
- List exhaustion — The dialer is so fast that small teams run out of leads quickly
- Premium pricing — At $250/user/month, bootstrapped startups find it prohibitive
- Dialer-only — You still need to build the rest of your sales stack around it
- Annual commitment — No monthly option makes it a bigger bet
Who Should Choose Which?
Choose Orum If:
- Phone outreach is your primary (70%+) sales channel
- You have 10+ SDRs and need to maximize call volume
- You already have Outreach/Salesloft for email sequencing
- Your team struggles with remote sales floor energy
- SDR coaching and faster onboarding is a priority
- You have budget for a multi-tool sales stack
Choose MarketBetter If:
- You need a complete SDR platform (not just a dialer)
- Website visitor identification is important to your sales motion
- You want to know who to call, not just call faster
- Your team does multi-channel outreach (email + LinkedIn + phone)
- You want one platform instead of 4-5 tools stitched together
- Monthly billing and lower TCO matter
- You have 3-10 SDRs and want each one to be dramatically more effective
The Bottom Line
Orum is the best parallel dialer on the market. If your sales motion is phone-first and you need raw dialing speed + coaching, it delivers.
MarketBetter is the better choice for most SDR teams because it answers the question that matters most: "Who should my SDRs talk to today, and what should they say?" A dialer that helps you call 200 people faster is less valuable than a platform that identifies the 20 people who are actually ready to buy.
If you're currently using Orum and feel like your SDRs are dialing fast but connecting slow, the problem isn't speed — it's targeting. Book a MarketBetter demo and see the difference signal-driven outbound makes.