MarketBetter vs AnyBiz: SDR Intelligence Platform vs AI Sales Agent [2026]
AnyBiz.io has positioned itself as the ultimate SDR replacement: an AI sales agent that automates email, LinkedIn, and even cold calls across 400+ B2B companies. Their pitch is bold — "hire AI sales agents to generate meetings for any business." With plans ranging from $949 to $1,745/month and a Super Agent tier for enterprises, they're not cheap. But they promise to do the work of an entire SDR team.
MarketBetter takes the opposite approach. Instead of replacing your SDRs, it turns them into pipeline machines by combining website visitor identification, a daily prioritized playbook, smart dialer, AI chatbot, and hyper-personalized email sequences into one platform.
Both claim to generate more pipeline with less effort. But the underlying philosophy — replace your people vs. empower your people — changes everything about the experience. Here's how they actually compare.
Philosophy: Replace SDRs vs. Supercharge SDRs
AnyBiz wants to be your SDR. Literally. Their AI agents handle prospecting, email outreach, LinkedIn engagement, and even cold calls autonomously. You set up your ICP, let the agent learn your product, and it goes to work 24/7. The tagline is "it costs you less than a human employee" — and at $949-$1,745/month, that's technically true compared to a $60K+ SDR salary.
MarketBetter wants to make your SDRs the best version of themselves. Every morning, each rep opens a personalized playbook that says: "Here are the 15 highest-priority prospects to contact today, ranked by intent signal strength. Company X just visited your pricing page twice. Company Y's champion just moved to a new role. Here's what to say and which channel to use." The AI does the thinking; the human does the selling.
This philosophical split matters more than any feature comparison. It determines how your sales team operates, how prospects experience your outreach, and ultimately how many deals you close.
Feature-by-Feature Breakdown
| Feature | MarketBetter | AnyBiz |
|---|---|---|
| Core approach | SDR empowerment platform | Autonomous AI sales agent |
| Website Visitor ID | ✅ Identifies companies on your site | ❌ No visitor identification |
| Daily SDR Playbook | ✅ Prioritized daily task list per rep | ❌ Agent works autonomously |
| Smart Dialer | ✅ Built-in click-to-dial | ⚠️ AI cold calling (auto, not SDR-controlled) |
| AI Chatbot | ✅ Engages every visitor in real-time | ❌ Not available |
| Email Sequences | ✅ Hyper-personalized outbound | ✅ Multi-channel sequences |
| LinkedIn Outreach | ✅ Included | ✅ Auto connection, messaging, profile views |
| Brand Awareness | ⚠️ Through content + chatbot | ✅ Auto-posting on LinkedIn, Facebook, X |
| Email Infrastructure | ✅ Built-in deliverability | ✅ Managed domains, mailboxes, Warmy.io warm-up |
| CRM Integration | ✅ HubSpot, Salesforce | ⚠️ Available but less robust |
| Landing Pages | ❌ Not included | ✅ Personalized landing pages per prospect |
| Intent Signals | ✅ First-party (visitor ID + chatbot + email) | ⚠️ Third-party only |
| Reporting | ✅ SDR performance dashboards | ⚠️ Limited customization (common G2 complaint) |
| Human Control | ✅ Full — SDRs control every interaction | ⚠️ Limited — agent decides autonomously |
Pricing: What You're Really Paying
AnyBiz Pricing
AnyBiz charges based on the volume of leads contacted and channels used:
- Starter: ~$499/month — Email-only outreach, 1,000 leads contacted/month, 5 domains, 15 mailboxes
- Business: $949/month — Email + LinkedIn, 3,000 leads contacted/month, 10 domains, 30 mailboxes
- Expert: $1,745/month — All 3 channels (email + LinkedIn + cold calls), 5,000 leads contacted/month, 15 domains, 45 mailboxes
- Super Agent: Custom pricing — 8,000 leads/month, 15 domains, 60 mailboxes, priority support
AnyBiz includes email infrastructure management (domains, mailboxes, warm-up via Warmy.io), personalized landing pages, and brand awareness auto-posting. No separate tools needed for cold email infrastructure.
However, at $1,745/month for the Expert plan, you're paying nearly $21,000/year for a tool that still lacks website visitor identification, live chat, and a human-controlled dialer.
MarketBetter Pricing
MarketBetter prices by active SDR seats:
- Starter: $500/month — 3 seats, chatbot + visitor ID, 5K outbound actions, 2K enrichment credits
- Growth: $1,500/month — 5 seats, full SDR dashboard + daily playbook, 25K outbound actions, 5K enrichment credits, champion tracking
- Scale: $3,000/month — 10 seats, smart dialer, unlimited actions, 15K enrichment credits
At $1,500/month (Growth), you get the complete stack: visitor identification, AI chatbot, SDR playbook, email sequences, champion tracking, and enrichment credits. No separate tools to buy. Compare this to AnyBiz's $1,745 Expert plan, which gives you the AI agent but no visitor ID, no chatbot, and no human-controlled dialer.
Where AnyBiz Wins
1. True hands-off automation. AnyBiz is genuinely autonomous. If you have zero SDRs and want AI to handle everything from prospecting to cold calling, AnyBiz is more fully automated than most competitors. The agent doesn't wait for human input — it makes decisions, sends messages, and follows up independently.
2. Email infrastructure included. Domains, mailboxes, deliverability warm-up with Warmy.io — all managed for you. This is a real advantage for teams that don't want to deal with email setup and maintenance.
3. Social media auto-posting. AnyBiz's brand awareness feature auto-posts to LinkedIn, Facebook, and X/Twitter. While the content quality is debatable, it's an included feature that MarketBetter doesn't offer.
4. Personalized landing pages. Each prospect gets a custom landing page, which can increase conversion rates on outbound campaigns. This is a creative touch that most AI SDR tools don't include.
5. LinkedIn automation depth. AnyBiz goes beyond just messaging — it auto-connects, views profiles, endorses skills, follows prospects, and likes recent posts. This creates a multi-touch LinkedIn presence that feels more human-like.
Where MarketBetter Wins
1. First-party intent signals. MarketBetter identifies the companies visiting your website right now. This is the warmest signal in B2B sales — someone actively researching your product. AnyBiz has zero website visitor identification. It relies entirely on outbound signals and third-party data, meaning it misses the prospects already coming to you.
2. The daily SDR playbook. Instead of an AI agent autonomously deciding who to contact and what to say (and sometimes getting it wrong), MarketBetter gives each SDR a prioritized, actionable list. The AI handles the intelligence; your reps handle the relationships. This means higher-quality conversations and better close rates.
3. Human-controlled smart dialer. Phone is still the highest-converting outbound channel in B2B. MarketBetter's smart dialer lets your reps make warm calls based on intent signals. AnyBiz offers AI cold calling — but automated cold calls have notoriously low conversion rates and can damage your brand if the AI misreads a conversation.
4. AI chatbot captures inbound. While AnyBiz is purely outbound, MarketBetter's chatbot engages every website visitor in real-time. For companies investing in SEO, content, or paid ads, this captures demand that would otherwise bounce — a channel AnyBiz simply doesn't address.
5. Reliability. G2 users report frequent software bugs with AnyBiz that impact critical operations (14 mentions in G2 pros/cons). MarketBetter maintains a 4.97 G2 rating with consistently positive feedback on reliability and support.
6. Reporting depth. AnyBiz users commonly complain about limited reporting and customization options. MarketBetter provides full SDR performance dashboards, campaign analytics, and pipeline attribution — the data revenue leaders need to make decisions.
What Real Users Say
AnyBiz (G2 + Trustpilot Reviews)
What they like:
- Automation saves significant time vs. manual prospecting
- Good email deliverability with built-in infrastructure
- Multi-channel approach (email + LinkedIn + calls) is comprehensive
Common complaints:
- Frequent software bugs impacting functionality during critical operations (14 G2 mentions)
- Limited reporting — hard to track specific campaign metrics
- UI could be more intuitive
- Features feel limited in some areas, need more training resources
- Auto-generated content sometimes lacks nuance for complex ICPs
MarketBetter (G2 — 4.97 Rating)
What they like:
- Visitor identification uncovers leads competitors miss
- Daily playbook eliminates SDR decision fatigue
- Best-in-class support with fast response times
- 70% less manual SDR work while keeping humans in control
Common complaints:
- Full value requires Growth plan ($1,500/month)
- Initial setup requires ICP configuration time
The Hidden Cost Problem
AnyBiz markets itself as cheaper than hiring an SDR. And at $949-$1,745/month, it technically is compared to a $60K salary + benefits. But here's what the math misses:
What AnyBiz doesn't include that you'll still need:
- Website visitor identification tool ($200-$500/month)
- Live chat / chatbot ($100-$300/month)
- Human SDRs for phone outreach and complex deals (AI cold calls convert poorly)
- Better reporting tool to supplement AnyBiz's limited analytics
Total cost of the AnyBiz stack: $1,245-$2,545/month + SDR salaries for phone work
MarketBetter Growth plan: $1,500/month includes visitor ID, chatbot, dialer, email, playbook, and champion tracking. One invoice. One platform. One login.
When to Choose AnyBiz
Choose AnyBiz if:
- You have zero SDRs and no plans to hire — you need fully autonomous outbound
- Your sales motion is purely email + LinkedIn (no phone outreach needed)
- You want an AI agent that handles everything without human involvement
- Social media auto-posting matters to your strategy
- You're comfortable with autonomous AI decisions about messaging and targeting
- Bug tolerance is high — you can work around occasional platform issues
When to Choose MarketBetter
Choose MarketBetter if:
- You have SDRs on your team (or plan to hire them) and want to maximize their output
- Phone outreach is critical to your sales motion
- You want first-party intent signals from website visitors — not just third-party outbound data
- You need inbound capture via AI chatbot alongside outbound sequences
- Reliability matters — you can't afford platform bugs during critical outreach windows
- You want one platform instead of cobbling together 4-5 tools
- Human control over every prospect interaction is non-negotiable
The Bottom Line
AnyBiz is for companies that want to remove humans from the SDR equation entirely. It's a competent autonomous agent with solid email infrastructure, LinkedIn automation depth, and genuine hands-off operation. At $949-$1,745/month, it can work for bootstrapped companies with no SDR headcount — if you can tolerate the occasional bugs and limited reporting.
MarketBetter is for companies that believe the best sales teams combine AI intelligence with human relationships. The daily playbook, first-party visitor identification, smart dialer, and AI chatbot create a complete SDR operating system that no autonomous agent can replicate. Your reps sell smarter. Your pipeline grows faster. And every conversation still has a human behind it.
The question isn't which tool has more features. It's whether you trust an AI agent to represent your company — or whether you want AI to empower the humans who do.
See how MarketBetter supercharges your SDR team →