MarketBetter vs Amplemarket: Which AI Sales Platform Wins in 2026?
Amplemarket and MarketBetter both promise to make outbound sales faster with AI. But they take fundamentally different approaches. Amplemarket is a multichannel sequencing engine — it helps you find contacts, write emails, and run sequences across email, LinkedIn, and phone. MarketBetter is an AI-powered SDR operating system — it tells your reps exactly who to contact, why they matter, and what to do next, every morning.
The difference matters more than it sounds. One gives you tools. The other gives you a daily playbook.
This guide breaks down both platforms feature by feature, with real pricing data and honest analysis of where each one wins.
Quick Comparison
| Feature | MarketBetter | Amplemarket |
|---|---|---|
| Starting Price | $500/mo (3 SDR seats) | $600/mo (2 users, annual only) |
| Core Approach | Signal-driven daily playbook | Multichannel sequencing engine |
| Website Visitor ID | ✅ Built-in | ❌ Not available |
| AI SDR Playbook | ✅ Daily prioritized task list | ❌ No equivalent |
| Email Sequences | ✅ Included | ✅ Core feature |
| Smart Dialer | ✅ Built-in | ✅ Outbound dialer included |
| AI Chatbot | ✅ Engages visitors 24/7 | ❌ Not available |
| LinkedIn Automation | ✅ Included | ✅ Built-in |
| Intent Signals | ✅ First-party + third-party | ✅ AI intent signals |
| Contact Database | ✅ Enrichment credits included | ✅ 30K-1M contacts by plan |
| AI Email Writing | ✅ Included | ✅ Duo Copywriter |
| AI Voice Messages | ❌ Not available | ✅ Duo Voice (Growth+ plans) |
| Deliverability Tools | ✅ Built-in monitoring | ✅ Domain Health Center |
| Monthly Billing | ✅ Available | ❌ Annual contracts only |
| Free Trial | ✅ Available | ✅ Available |
| G2 Rating | 4.97 ★ | 4.5 ★ |
How They Approach Sales Development Differently
MarketBetter: Signal-Driven Playbook
MarketBetter starts with who is showing buying intent right now. Every morning, your SDRs open a prioritized task list that combines:
- Website visitors identified at the company level
- Champion tracking — former customers who changed jobs
- Intent signals aggregated from multiple sources
- Email engagement data from prior outreach
- AI recommendations on the best channel and timing
The result is a daily playbook that tells each SDR: "Call this person first, here's why they matter, here's what to say." No tab-switching, no guessing, no starting from scratch.
Amplemarket: Multichannel Sequence Automation
Amplemarket starts with building lists and running sequences. Their platform offers:
- A B2B database with 30K to 1M contacts depending on plan
- Multichannel sequences across email, LinkedIn, phone, WhatsApp, and iMessage
- Duo Copilot — an AI assistant for research and outreach
- Competitive intelligence tracking
- Job change alerts to follow contacts to new companies
Amplemarket excels at helping teams that know who to target but need help reaching them at scale across multiple channels.
Pricing Breakdown: What You'll Actually Pay
MarketBetter Pricing
| Plan | Price | What's Included |
|---|---|---|
| Starter | $500/mo | 3 SDR seats, chatbot + reveal, 5K outbound actions, 2K enrichment credits |
| Growth | $1,500/mo | 5 seats, SDR dashboard + daily playbook, 25K outbound actions, 5K enrichment credits |
| Scale | $3,000/mo | 10 seats, everything + smart dialer, unlimited actions, 15K enrichment credits |
Monthly billing available. No long-term contracts required.
Amplemarket Pricing
| Plan | Price | What's Included |
|---|---|---|
| Startup | $600/mo (annual) | 2 users, 30K contacts, multichannel sequences, AI intent signals, Duo Copilot |
| Growth | Custom pricing | 4 users, 280K contacts, dedicated CSM, Duo Voice |
| Elite | Custom pricing | 10 users, 1M contacts, Duo Inbox, personalized onboarding |
Annual contracts only — no monthly billing option. Additional users cost extra.
Cost Comparison for a 5-Person SDR Team
MarketBetter Growth: $1,500/mo ($18,000/year) — includes 5 seats, playbook, 25K actions, enrichment
Amplemarket Growth (estimated): $2,000-4,000/mo ($24,000-48,000/year) — Growth pricing is custom, but community reports suggest $800-1,200 per user for mid-tier plans
Bottom line: MarketBetter is significantly more affordable for teams of 3-5 SDRs, and includes visitor identification and AI chatbot that Amplemarket charges extra for or doesn't offer.
Feature Deep Dive
Website Visitor Identification
MarketBetter: ✅ Identifies companies visiting your website in real-time. This feeds directly into the daily playbook — your SDRs see "Company X visited your pricing page yesterday" alongside the best contact and suggested outreach.
Amplemarket: ❌ Does not offer website visitor identification. You'd need a separate tool (like Clearbit Reveal, Leadfeeder, or Warmly) and manually import those signals.
Why it matters: Website visitors are your highest-intent leads. Having visitor ID built into the same platform that runs your outreach removes a massive integration gap.
Daily SDR Playbook
MarketBetter: ✅ Every SDR gets a prioritized task list each morning. Signals from website visits, email engagement, intent data, and CRM activity are combined into a single view: "Here's who to contact, why, and how."
Amplemarket: ❌ No equivalent daily playbook. SDRs use sequences and search for contacts, but there's no unified "here's your top 20 priorities today" view. Duo Copilot helps with research, but it's reactive, not proactive.
Why it matters: The biggest SDR productivity killer is deciding who to call next. MarketBetter eliminates that decision entirely.
AI Chatbot
MarketBetter: ✅ Built-in AI chatbot that engages every website visitor, qualifies them, and routes hot leads to SDRs immediately. This turns your website into a 24/7 lead qualification machine.
Amplemarket: ❌ No chatbot. If a prospect visits your website outside business hours, there's no automated engagement.
Email Sequences and Deliverability
MarketBetter: ✅ Full email sequencing with built-in deliverability monitoring. Hyper-personalized at scale.
Amplemarket: ✅ This is Amplemarket's strongest area. Multichannel sequences with A/B testing, conditional messaging, and a comprehensive Domain Health Center. They also include email warmup (Deliverability Booster) and spam checking.
Edge: Amplemarket has a slight edge on email deliverability tooling. Their Domain Health Center and mailbox recommendation features are more mature.
Contact Database and Enrichment
MarketBetter: Enrichment credits included in every plan (2K-15K/mo). Data sourced through multiple enrichment partners.
Amplemarket: Larger raw database — 30K to 1M contacts depending on plan, plus 15K-100K email credits and 480-3,600 phone number credits per user per year. Real-time email validation included.
Edge: Amplemarket offers a larger contact database. MarketBetter focuses on quality over quantity — identifying high-intent prospects rather than providing a massive cold database.
Smart Dialer
MarketBetter: ✅ Smart dialer built into the Growth and Scale plans. Integrated with the daily playbook, so calls are prioritized by intent signals.
Amplemarket: ✅ Outbound dialer included across plans. Click-to-call from contact records.
Edge: MarketBetter's dialer is signal-aware — it knows why you're calling this person. Amplemarket's dialer is functional but not connected to first-party website intent data.
AI Capabilities
MarketBetter: AI-powered playbook prioritization, email personalization, chatbot engagement, and lead scoring.
Amplemarket: Duo ecosystem — Copilot (research), Copywriter (emails), Voice (AI voice messages), Inbox (auto-reply drafts), Competitive Intelligence, and Intent Signals.
Edge: Amplemarket's AI suite is broader (especially Duo Voice for voice messages). MarketBetter's AI is more focused on the daily workflow — making each SDR's day more productive by eliminating decision fatigue.
What Real Users Say
MarketBetter (4.97 ★ on G2)
- "Go from 20 tabs to one SDR task list"
- "Best support I've ever experienced with a SaaS product"
- "The daily playbook changed how our team operates"
- Top Performer in 15 G2 lead generation categories
Amplemarket (4.5 ★ on G2)
What users love:
- Clean UI and easy sequence management
- Multichannel capabilities in one platform
- AI personalization saves hours per week
What users complain about:
- Expensive pricing with annual lock-in
- Email deliverability issues reported by some users
- Contact data can be outdated
- Confusing billing structure
- Growth/Elite pricing is opaque (requires sales call)
When to Choose Each Platform
Choose MarketBetter if:
- You want a daily playbook that tells SDRs exactly what to do
- Website visitor identification is important to your strategy
- You need an AI chatbot for 24/7 lead engagement
- You prefer monthly billing without annual lock-in
- Your team is 3-10 SDRs and you want everything in one platform
- You value speed-to-lead — acting on intent signals within hours, not days
Choose Amplemarket if:
- You need a massive contact database (280K-1M contacts)
- AI voice messages at scale are important to your outreach
- You want the most advanced email deliverability tooling
- Your team runs complex multichannel sequences across 5+ channels
- You have budget for $600+/mo annual contracts
- You're migrating off Outreach, SalesLoft, or ZoomInfo and want one replacement
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The Core Difference
Amplemarket gives your SDRs powerful tools and expects them to figure out who to contact and when. MarketBetter watches your entire funnel — website visits, email opens, intent signals, champion movements — and tells each SDR exactly what to do first.
Amplemarket = great tools, self-directed workflow. MarketBetter = AI-driven daily playbook that eliminates guesswork.
If your SDRs are experienced and need maximum channel flexibility, Amplemarket delivers. If you want to 2x SDR productivity by removing decision fatigue, MarketBetter is the better fit.
Ready to see the daily playbook in action? Book a demo and we'll show you how MarketBetter turns intent signals into your SDRs' daily task list.