Dealfront Pricing Breakdown 2026: What You'll Actually Pay
Dealfront — the platform born from the merger of Leadfeeder and Echobot — positions itself as the European go-to-market solution for B2B sales teams. But between modular pricing, credit-based systems, and "contact us" pages, figuring out what you'll actually pay requires some detective work.
We dug into public pricing pages, third-party review sites, and real user reports to break down every Dealfront plan so you can budget accurately.
Dealfront's Modular Pricing Structure
Dealfront doesn't sell one product — it sells five modules that can be purchased separately or bundled:
- Web Visitors (formerly Leadfeeder) — Website visitor identification
- Target — B2B prospecting and list building
- Connect — Company and contact profiles
- Datacare — Data cleansing and enrichment
- Promote — IP-based B2B display advertising
Each module has its own pricing logic. Let's break them down.
Web Visitors (Leadfeeder) Pricing
This is Dealfront's most transparent product with publicly listed prices:
| Plan | Price | What You Get |
|---|---|---|
| Free | $0/mo | Up to 100 identified companies, 7 days of data retention |
| Paid | From $99/mo | Unlimited data retention, CRM integrations, custom feeds |
The paid plan scales based on the number of companies identified per month. According to SalesHive's analysis:
- 100-200 companies/mo: ~$99-$149/mo
- 200-500 companies/mo: ~$149-$249/mo
- 500+ companies/mo: Custom pricing
All paid plans are billed annually.
The catch: The free plan only stores 7 days of visitor data. If you don't check daily, you lose historical insights. And 100 companies is a very low cap — most B2B sites identify more than that in a week.
Target, Connect & Datacare Pricing
Here's where things get opaque. Dealfront uses a credit-based system for its sales intelligence modules:
- Unlimited searches: You can browse and filter as much as you want
- Credits consumed on export: You only use credits when you download contacts or sync to CRM
- Pricing is custom-quoted based on team size, usage volume, and which modules you need
Based on third-party reports and Vendr data, expect:
| Module | Estimated Cost |
|---|---|
| Target (prospecting) | $500-$2,000/mo |
| Connect (profiles) | Often bundled with Target |
| Datacare (enrichment) | $300-$1,000/mo |
| Full platform bundle | $1,500-$5,000+/mo |
These are estimates — Dealfront tailors pricing to each customer. Reviewers on Capterra note that "pricing transparency could be improved."
Promote (Display Advertising) Pricing
Dealfront Promote runs IP-based B2B display campaigns. This is priced separately on a CPM (cost per thousand impressions) basis, similar to a demand-side platform. Budget requirements typically start at $1,000-$2,000/mo in ad spend, plus platform fees.
Total Cost of Ownership
For a typical mid-market sales team (5-10 reps) wanting visitor ID + prospecting:
| Component | Monthly Cost |
|---|---|
| Web Visitors (paid plan) | $149-$249/mo |
| Target + Connect bundle | $1,000-$2,500/mo |
| Datacare (optional) | $300-$1,000/mo |
| Total platform cost | $1,449-$3,749/mo |
And that's before you add outbound execution tools. Dealfront identifies prospects and provides data, but you still need separate tools for:
- Email sequencing (Outreach, SalesLoft, etc.)
- Phone dialing
- AI chatbot for inbound
- SDR workflow management
Those tools add another $1,000-$3,000/mo to your stack.
Dealfront vs MarketBetter Pricing
| Capability | Dealfront | MarketBetter |
|---|---|---|
| Website visitor ID | From $99/mo (limited free plan) | Included in all plans |
| B2B prospecting data | Custom ($500-$2,000/mo) | Included with enrichment credits |
| Email sequences | Not included (need 3rd party) | Built-in with AI personalization |
| Smart dialer | Not included | Available as add-on |
| AI chatbot | Not included | Included in all plans |
| Daily SDR playbook | Not included | Core feature |
| Starting price | ~$1,500/mo (for useful bundle) | $99/user/month |
The fundamental difference: Dealfront is a data platform — it tells you WHO to target. MarketBetter is an SDR operating system — it tells you who to target AND what to do next, with execution tools built in.
Who Should Choose Dealfront?
Dealfront makes sense if you:
- Sell primarily into European markets — Their GDPR compliance and EU data sourcing is best-in-class
- Already have execution tools — You have Outreach/SalesLoft and just need better data
- Need IP-based advertising — Promote is genuinely unique for account-based display ads
- Want Leadfeeder specifically — The free plan is a decent entry point for small teams
Who Should Choose MarketBetter?
MarketBetter is the better fit if you:
- Need visitor ID plus execution in one platform — No stitching together 5 tools
- Want an AI-powered daily playbook that tells SDRs exactly what to do
- Need transparent, predictable pricing — $99/user/month, not custom quotes
- Want to reduce your total tool count from 5+ to 1
The Bottom Line
Dealfront's modular approach gives you flexibility, but that flexibility comes with complexity and cost. A useful Dealfront setup runs $1,500-$3,750/mo before you add execution tools. MarketBetter consolidates visitor ID, prospecting, outreach, and workflow management into a single platform starting at $99/user/month.
The question isn't which has better data — it's whether you want a data layer you build on top of, or a complete SDR platform that includes the data.
Ready to see how MarketBetter compares? Book a demo and we'll show you the difference between data and action.