Clearbit Pricing Breakdown 2026: What Breeze Intelligence Actually Costs
If you're trying to figure out what Clearbit costs in 2026, good luck finding a straightforward answer. Since HubSpot acquired Clearbit and rebranded it as Breeze Intelligence, the pricing has become a layered system of credit packs, HubSpot subscription requirements, and add-on fees that can quietly spiral into five figures.
Here's what Clearbit/Breeze Intelligence actually costs — with real numbers, not marketing fluff.
The Acquisition Changed Everything
HubSpot acquired Clearbit in late 2023. The standalone Clearbit product is being sunset, and its capabilities now live inside HubSpot as Breeze Intelligence. This means:
- You need a HubSpot subscription to use Clearbit's features
- Pricing is credit-based — not flat monthly fees
- Credits expire monthly — no rollover
- Costs scale with your HubSpot tier — Professional and Enterprise unlock more features but cost significantly more
If you're not already a HubSpot customer, the total cost of entry is higher than most teams expect.
Breeze Intelligence Pricing Tiers
Based on publicly available data from HubSpot's pricing page, Cognism's analysis, and user reports:
| Credit Pack | Monthly Cost (Annual) | Cost Per Credit |
|---|---|---|
| 100 credits | ~$45/month | $0.45/credit |
| 1,000 credits | ~$150/month | $0.15/credit |
| 10,000 credits | Custom pricing | ~$0.06-0.10/credit |
But here's the catch: These prices assume you already have a HubSpot subscription. The actual cost depends on your HubSpot tier.
Total Cost: HubSpot + Breeze Intelligence
Here's what real teams are actually paying when you combine HubSpot subscription costs with Breeze Intelligence credits:
| Scenario | HubSpot Cost | Breeze Credits | Total Monthly |
|---|---|---|---|
| Starter + 100 credits | $15-30/mo | $45/mo | $60-75/mo |
| Professional + 1,000 credits | $800-890/mo | $150/mo | $950-1,040/mo |
| Enterprise + 10,000 credits | $3,600/mo | Custom | $4,000-5,500/mo |
| Marketing Hub Pro + enrichment | $890/mo | $500/mo | $1,390/mo |
According to Galadon's analysis, companies running Marketing Hub Professional with moderate enrichment needs are paying $5,390/month or $64,680 annually — before overages.
Industry reports suggest teams migrating from standalone Clearbit to Breeze Intelligence saw 30-60% cost increases for equivalent functionality.
The Credit System: Where Costs Sneak Up
Breeze Intelligence uses a credit-based system where different actions consume credits at different rates:
- Company enrichment: 1 credit per company
- Contact enrichment: 1 credit per contact
- Buyer intent identification: Credits consumed per identified visitor
- Form shortening: Credits used when auto-filling forms
The problem: Credits expire every 30 days. No rollover. If you buy 1,000 credits and only use 600, you just lost $60 worth of value. If you need 1,100, you either buy the next tier up or pay overage rates.
Real Math: What a 5-Person SDR Team Burns
Let's say your team:
- Enriches 200 inbound leads/month (200 credits)
- Identifies 500 website visitors/month (500 credits)
- Enriches 300 outbound prospects/month (300 credits)
That's 1,000 credits/month minimum. At the 1,000-credit tier, you're paying $150/month for enrichment alone — plus your HubSpot subscription.
But months with higher traffic or campaign launches? You'll blow past 1,000 credits easily, and overage rates aren't published.
Hidden Costs Most Teams Miss
1. HubSpot Lock-In
Breeze Intelligence only works inside HubSpot. If you're using Salesforce, Pipedrive, or any other CRM, you need to either:
- Migrate to HubSpot (significant cost + disruption)
- Pay for HubSpot alongside your existing CRM
2. Feature Gating by Tier
Not all Breeze Intelligence features are available at every HubSpot tier:
| Feature | Starter | Professional | Enterprise |
|---|---|---|---|
| Basic enrichment | ✅ | ✅ | ✅ |
| Buyer intent | ❌ | ✅ | ✅ |
| Company tracking | ❌ | ✅ | ✅ |
| Advanced workflows | ❌ | ❌ | ✅ |
Want buyer intent signals? You need Professional at minimum — that's $800+/month before credits.
3. The "Free Credits" Illusion
HubSpot advertises "free Clearbit enrichment" for some plans. The reality: you get a small number of credits bundled with your subscription. Once they're gone, you pay full price. Most teams burn through free credits in the first week.
4. No Standalone Option
Pre-acquisition, you could use Clearbit's API independently for ~$99-499/month depending on volume. That option is gone. It's HubSpot or nothing.
What Users Are Actually Saying
From G2, Reddit, and Capterra reviews:
On pricing confusion:
"Between credit packs, HubSpot tiers, and add-on costs, it's easy to underestimate your total spend." — Cognism analysis
On the HubSpot dependency:
"Sales intelligence is very overhyped overall, but Breeze/Clearbit won't save you." — Reddit r/hubspot user
On data accuracy concerns:
"Numerous users have reported issues with the platform's data accuracy" — Warmly analysis of Clearbit G2 reviews
On manual workflows:
"Users feel frustrated by Clearbit's manual export/import workflows that need extra steps compared to all-in-one platforms" — Skrapp.io review
Clearbit vs. MarketBetter: Cost Comparison
| Clearbit (Breeze) | MarketBetter | |
|---|---|---|
| Starting price | $60-75/mo (Starter + 100 credits) | $500/mo (Starter) |
| Mid-market price | $950-1,040/mo (Pro + 1,000 credits) | $1,500/mo (Growth) |
| Enterprise price | $4,000-5,500/mo | $3,000/mo (Scale) |
| CRM requirement | HubSpot only | Any CRM |
| Credit expiration | Monthly (no rollover) | Included in plan |
| Visitor identification | ✅ (credit-based) | ✅ (included) |
| SDR playbook | ❌ | ✅ |
| Smart dialer | ❌ | ✅ |
| Email automation | Via HubSpot (extra cost) | ✅ (included) |
The key difference: Clearbit/Breeze gives you data. MarketBetter gives you data plus tells your SDRs exactly what to do with it. At comparable price points, MarketBetter includes the entire SDR workflow — not just enrichment.
When Clearbit/Breeze Makes Sense
- You're already deeply invested in HubSpot (Marketing Hub Professional+)
- Your primary need is data enrichment, not SDR workflow
- You have a dedicated RevOps team to build workflows around the data
- You're comfortable with credit-based pricing and monthly expiration
When to Look Elsewhere
- You use a CRM other than HubSpot
- You want an all-in-one SDR platform (enrichment + outreach + dialer)
- Predictable, flat-rate pricing matters to you
- You need your data to translate directly into SDR actions
The Bottom Line
Clearbit was great as a standalone enrichment tool. But post-acquisition, the cost structure has fundamentally changed. You're now paying for HubSpot + credits + tier upgrades, and the total easily reaches $1,000-5,000/month for mid-market teams.
If you're evaluating enrichment solutions in 2026, make sure you're comparing total cost — not just the credit pack price.
Want enrichment that comes with the entire SDR workflow built in? Book a MarketBetter demo and see how visitor identification, enrichment, and actionable playbooks work together — at a predictable monthly price.
Related Reading
- MarketBetter vs Clearbit: Full Comparison
- Best Clearbit Alternatives 2026
- Clearbit Review 2026: Is Breeze Intelligence Worth It?
- Best Data Enrichment and Intent Data Providers 2026
Last updated: February 2026. Pricing based on publicly available information from HubSpot, Cognism, Galadon, and Derrick. Contact vendors directly for current quotes.