Best Revenue Intelligence Software in 2026: 12 Platforms Compared
Revenue intelligence promises to turn your sales data into predictable revenue. The reality? Most platforms cost $100-250/user/month, require 6-month implementations, and still leave your reps guessing what to do next.
The market has exploded. Gong dominates conversation intelligence. Clari owns forecasting. And dozens of upstarts are trying to combine both into a single platform. Meanwhile, a different category — signal-to-action platforms — is rewriting what "revenue intelligence" means entirely.
We evaluated 12 revenue intelligence platforms based on what actually drives revenue:
- Signal quality — What data does it capture, and how actionable is it?
- Time to action — How quickly does intelligence reach the rep who needs it?
- Total cost — License + implementation + integrations + admin overhead
- Proven ROI — Do customers actually see pipeline and revenue impact?
Quick Comparison Table
| Platform | Primary Strength | Starting Price | Signal → Action? |
|---|---|---|---|
| MarketBetter | Signal-to-action SDR playbook | $500/mo (3 seats) | ✅ Daily action plans |
| Gong | Conversation intelligence | ~$100-250/user/mo | ❌ Insights, not actions |
| Clari | Revenue forecasting | ~$200-400+/user/mo | ❌ Forecasts, not actions |
| People.ai | Activity capture + analytics | Custom (enterprise) | Partial — activity insights |
| Revenue Grid | Guided selling + forecasting | $25/user/mo+ | Partial — suggested actions |
| Aviso | AI forecasting | Custom | ❌ Forecasts only |
| 6sense | Account-based intent | $30K+/yr | Partial — account scoring |
| Chorus (ZoomInfo) | Call recording + analysis | Bundled w/ ZoomInfo | ❌ Insights only |
| Salesloft | Sales engagement + RevAI | ~$100-160/user/mo | Partial — sequence actions |
| Outreach | Engagement + deal intelligence | ~$100-130/user/mo | Partial — sequence actions |
| Claap | Affordable conversation intel | $30/user/mo | ❌ Insights only |
| Grain | Meeting notes + highlights | Free / $19/user/mo | ❌ Notes only |
What Is Revenue Intelligence?
Revenue intelligence combines multiple data sources — CRM activity, email engagement, call recordings, website behavior, intent signals — to help sales teams make better decisions about pipeline, forecasting, and deal execution.
The market has split into three camps:
Conversation intelligence (Gong, Chorus, Claap): Records and analyzes sales calls to surface deal risks, coaching opportunities, and competitive mentions.
Revenue forecasting (Clari, Aviso, People.ai): Aggregates CRM and activity data to predict which deals will close and whether you'll hit quota.
Signal-to-action platforms (MarketBetter, partially Warmly): Captures buyer signals and converts them into specific rep actions. Instead of "this deal might be at risk," it says "call Sarah now — she visited pricing 3 times today."
The first two categories tell you what happened and what might happen. The third tells you what to DO.
1. MarketBetter
Best for: B2B sales teams that want signals turned into daily action plans
Why it's different: MarketBetter approaches revenue intelligence from the opposite direction. Instead of analyzing past calls or forecasting based on CRM data, it captures real-time buyer signals — website visits, email engagement, champion job changes, chatbot interactions — and translates them into a prioritized daily playbook for every SDR.
Every morning, your reps open MarketBetter and see: "Here's exactly who to contact, in what order, through which channel, and why." That's not intelligence — that's a mission briefing.
Signal sources:
- Website visitor identification (company + page-level tracking)
- Email engagement tracking (opens, clicks, replies)
- Champion job change alerts
- AI chatbot conversations
- Multi-channel engagement scoring
Key features:
- Daily SDR Playbook — AI-prioritized task list based on all signals
- Website visitor identification — Know which companies are browsing your site
- Smart Dialer — Built-in calling with AI call prep
- Multi-channel sequences — Email, LinkedIn, and phone orchestration
- AI Chatbot — Captures and qualifies leads 24/7
- Champion tracking — Pipeline from past relationships
Pricing:
- Starter: $500/mo (3 seats, chatbot + visitor ID, 5K outbound actions)
- Growth: $1,500/mo (5 seats, full playbook, 25K outbound actions)
- Scale: $3,000/mo (10 seats, smart dialer, unlimited actions)
Total cost for a 10-person team: $3,000/mo — everything included, no per-user surprise.
Why consider it: Revenue intelligence platforms like Gong and Clari cost $1,200-3,000/user/year and tell you about deals AFTER calls happen. MarketBetter costs $500/mo for a team of 3 and tells reps what to do BEFORE the call. Different philosophy, dramatically lower cost.
2. Gong
Best for: Mid-market and enterprise teams that need conversation intelligence and deal visibility
Gong is the market leader in conversation intelligence. It records every sales call, transcribes it, and uses AI to surface deal risks, competitive mentions, pricing discussions, and coaching opportunities. If you want to know what's actually being said on calls, Gong is the gold standard.
Signal sources:
- Sales call recordings and transcripts
- Email analysis
- Web conferencing integrations (Zoom, Teams, Google Meet)
- CRM activity data
Key features:
- Call recording, transcription, and AI analysis
- Deal intelligence (risk scoring, engagement tracking)
- Revenue forecasting (newer feature, competing with Clari)
- Rep coaching scorecards and benchmarks
- Market intelligence from aggregated call data
- Real-time call guidance (Gong Engage)
Pricing: Gong doesn't publish pricing. Based on Vendr and Oliv.ai data:
- Platform fee: $5,000-50,000/year (based on org size)
- Per-user license: $100-250/user/month
- Typical contract: Annual, 10-seat minimum
- 10-person team estimate: $30,000-60,000/year
- 50-person team estimate: $120,000-200,000/year
The catch: Gong is brilliant at telling you what happened on a call. It's less effective at telling reps what to do before the call happens. Deal intelligence flags risks, but the "what should I do about it" is left to the rep. Also, Gong's new revenue forecasting features compete directly with Clari — if you have both, you're paying for overlapping functionality ($250/user for Gong + $200/user for Clari = $450/user/month).
Who it's for: Teams with 20+ reps making enough calls to justify the platform fee, focused on coaching and deal visibility.
3. Clari
Best for: VP Sales and CROs obsessed with forecast accuracy
Clari is the forecasting king. While Gong analyzes what reps say, Clari analyzes what they do — CRM updates, email activity, meeting patterns — to predict which deals will close and whether the team will hit its number.
Signal sources:
- CRM data (Salesforce, HubSpot)
- Email and calendar activity
- Engagement signals from connected tools
- Historical win/loss patterns
Key features:
- AI-powered revenue forecasting
- Pipeline inspection and health scoring
- Deal-level risk analysis
- Revenue analytics and trends
- Board-ready forecast reports
- Revenue leak identification
Pricing: Clari uses modular pricing — you pay for the modules you need:
- Inspect (pipeline management): ~$50-100/user/month
- Forecast: ~$75-150/user/month
- Revenue Analytics: ~$50-100/user/month
- Bundled: $200-400+/user/month
- Minimum contract: Typically $30K-50K/year
- 10-person team estimate: $24,000-50,000/year
The catch: Clari is phenomenal at telling leadership whether they'll hit the number. It's less helpful for the individual rep wondering "what should I do right now?" The intelligence flows UP (to managers and CROs) rather than DOWN (to the reps who execute). If your problem is forecast accuracy, Clari is the answer. If your problem is rep productivity, it's not.
Who it's for: Revenue organizations with 50+ reps, a dedicated RevOps team, and a VP Sales who needs to nail the forecast.
4. People.ai
Best for: Enterprise teams wanting automatic activity capture and analytics
People.ai eliminates manual CRM data entry by automatically capturing every email, call, and meeting — then analyzes that activity data to reveal which rep behaviors drive revenue.
Signal sources:
- Email activity (auto-captured)
- Calendar and meeting data
- CRM records
- Marketing touchpoints
Key features:
- Automatic activity capture (no manual logging)
- Account and opportunity health scoring
- Rep activity benchmarking
- Marketing attribution (touched accounts)
- AI deal recommendations
Pricing: People.ai doesn't publish pricing. Market data suggests:
- Enterprise-only: $50K-200K+/year
- Per-user range: $50-100/user/month
- Implementation: $20K-50K professional services
- Contract: Annual, typically 100+ user minimums
The catch: People.ai solves the "reps don't log in CRM" problem better than anyone. But automatic activity capture is becoming table stakes — HubSpot, Salesflare, and others now do it at a fraction of the cost. The analytics are powerful but enterprise-focused, and pricing puts it out of reach for mid-market teams.
Who it's for: Enterprise sales organizations (500+ reps) with Salesforce and a RevOps team that needs activity intelligence at scale.
5. Revenue Grid
Best for: Teams wanting guided selling + forecasting at mid-market pricing
Revenue Grid combines revenue intelligence with guided selling — it doesn't just tell you about deal health, it suggests specific actions to improve outcomes. One of the few platforms that bridges the gap between analysis and execution.
Signal sources:
- Email and calendar activity
- CRM data (Salesforce)
- Engagement signals
- Revenue analytics
Key features:
- Guided selling with next-best-action suggestions
- Revenue forecasting and pipeline analytics
- Automated activity capture
- Email sequence automation
- Signal-based deal alerts
Pricing:
- Revenue Intelligence: Custom pricing, starts ~$25/user/month
- Engagement: Email automation, starts ~$25/user/month
- Bundled: $40-60/user/month estimated
- More affordable than Gong/Clari but with narrower scope
The catch: Revenue Grid is one of the few tools that suggests actions, not just insights. But it's primarily focused on Salesforce users, and the guided selling is based on CRM patterns rather than real-time buyer intent signals. Less known brand means smaller community and fewer integrations.
Who it's for: Salesforce-centric teams (20-100 reps) that want Clari-like forecasting with guided selling at a lower price point.
6. Aviso
Best for: CROs and VP Sales wanting AI-first forecasting
Aviso is a pure-play AI forecasting platform that claims 98% forecast accuracy. Its machine learning models analyze CRM data, rep activity, and historical patterns to predict revenue outcomes with high confidence.
Signal sources:
- CRM deal and activity data
- Email and meeting signals
- Historical win/loss patterns
- Market and seasonal factors
Key features:
- AI revenue forecasting (proprietary WinScore models)
- Pipeline health analysis
- Relationship intelligence
- Activity and engagement tracking
- Deal-level risk scoring
Pricing:
- Custom pricing only — enterprise-focused
- Estimated range: $50-100/user/month
- Minimum contract: Typically $50K+/year
- Implementation: Professional services required
The catch: If forecast accuracy is your #1 priority, Aviso delivers. But it's a specialist tool — no conversation intelligence, no engagement automation, no prospecting. You're buying one capability (forecasting) at enterprise prices. For most teams, Clari's broader platform at similar pricing offers more value.
Who it's for: Large sales organizations (100+ reps) where a 5-10% improvement in forecast accuracy has material business impact.
7. 6sense
Best for: Account-based teams wanting intent-driven revenue intelligence
6sense combines account-based intelligence with intent data to identify which accounts are actively in-market. Its Revenue AI platform tells marketing and sales teams which accounts to target and when — before those accounts ever fill out a form.
Signal sources:
- Third-party intent data (keyword research tracking)
- Website visitor identification (company-level)
- Technographic data
- CRM and marketing automation data
- Advertising engagement
Key features:
- Account identification and intent scoring
- Predictive analytics for buying stage
- Dynamic audience segmentation
- ABM orchestration
- Revenue AI for pipeline prediction
- Advertising audience activation
Pricing:
- Not publicly disclosed — enterprise-focused
- Estimated range: $30K-120K+/year
- Per-seat equivalent: $100-300/user/month
- Implementation: 3-6 months typical, professional services required
- Contract: Annual or multi-year
The catch: 6sense's intent data is powerful for identifying which accounts to target, but it operates at the account level, not the contact level. You know "Acme Corp is researching CRM software" but not "Sarah at Acme is the one searching." The platform is also expensive and complex — expect 3-6 months to implement and a dedicated admin to maintain. ROI depends heavily on your ABM maturity.
Who it's for: Marketing and sales teams running account-based strategies with $100K+ in tech budget and a dedicated ABM operations person.
8. Chorus (ZoomInfo)
Best for: ZoomInfo customers wanting conversation intelligence bundled with prospecting data
Chorus was acquired by ZoomInfo in 2021 and now functions as the conversation intelligence layer within ZoomInfo's platform. If you already pay for ZoomInfo's contact database, Chorus adds call recording and deal intelligence to the same platform.
Signal sources:
- Sales call recordings
- Email and meeting data
- ZoomInfo intent signals (if bundled)
- CRM activity
Key features:
- Call recording, transcription, and analysis
- Deal intelligence and risk scoring
- Rep coaching and scorecards
- Competitive mention tracking
- Integration with ZoomInfo prospecting data
Pricing:
- Bundled with ZoomInfo: Pricing varies by ZoomInfo tier
- ZoomInfo Sales Professional: $14,995/year (5 users, includes Chorus)
- ZoomInfo Enterprise: $34,995+/year (includes advanced Chorus features)
- Standalone Chorus: No longer sold separately
The catch: You can't buy Chorus without ZoomInfo anymore. If you're already a ZoomInfo customer, Chorus adds value at marginal cost. If you're not, you're buying an entire prospecting platform to get conversation intelligence. The analysis capabilities are solid but haven't kept pace with Gong's innovations since the acquisition.
Who it's for: Teams already using ZoomInfo for prospecting who want conversation intelligence without adding another vendor.
9. Salesloft
Best for: Teams wanting sales engagement + revenue intelligence in one platform
Salesloft has expanded from pure sales engagement (cadences, calls, emails) into revenue intelligence with its Rhythm AI feature. It's positioning as the platform where engagement execution and deal intelligence converge.
Signal sources:
- Email and call engagement data
- CRM deal progression
- Website visitor signals (basic)
- Third-party intent (via integrations)
- Conversation intelligence (calls)
Key features:
- Cadence Builder for multi-channel sequences
- Rhythm AI (prioritized seller workflow)
- Conversation intelligence (call recording + analysis)
- Deal intelligence and pipeline management
- Forecasting (newer feature)
Pricing: Based on Vendr data:
- Essentials: Not publicly listed
- Advanced: ~$100-130/user/month
- Premier: ~$130-160/user/month
- Platform fee: Additional for larger orgs
- 10-person team estimate: $12,000-19,000/year
- 50-person team estimate: $60,000-96,000/year
The catch: Salesloft's Rhythm AI is the closest a traditional engagement platform gets to MarketBetter's playbook approach — it prioritizes rep actions based on buyer signals. But it's built on top of a cadence engine, so the intelligence is primarily about which cadence step to take next, not which prospect to contact first based on real-time intent. Strong for execution, weaker on signal quality.
Who it's for: Mid-market to enterprise teams (20+ reps) running structured cadences who want engagement + intelligence in one tool.
10. Outreach
Best for: Enterprise sales teams wanting engagement automation with deal intelligence
Outreach is Salesloft's main competitor — sales engagement platform with growing intelligence capabilities. Its Kaia AI handles conversation intelligence, while Smart Deal Management tracks pipeline health.
Signal sources:
- Email and call engagement data
- Meeting recordings (Kaia)
- CRM deal data
- Sequence interaction signals
- Prospect sentiment analysis
Key features:
- Sales sequences with multi-channel steps
- Kaia (conversation intelligence in meetings)
- Smart Deal Management (pipeline inspection)
- Forecasting and pipeline analytics
- Account-level engagement scoring
Pricing: Outreach doesn't publish pricing:
- Standard: ~$100/user/month
- Professional: ~$120-130/user/month
- Enterprise: Custom
- 10-person team estimate: $12,000-15,000/year
- 50-person team estimate: $60,000-78,000/year
The catch: Very similar to Salesloft in capability and pricing. Outreach's deal intelligence is strong for enterprise complexity (multi-threading, stakeholder mapping) but requires significant setup and admin. The intelligence is better at managing existing deals than identifying new pipeline opportunities.
Who it's for: Enterprise sales teams (50+ reps) with complex deals, multiple stakeholders, and dedicated sales ops.
11. Claap
Best for: Teams wanting conversation intelligence without the Gong price tag
Claap delivers 80% of Gong's conversation intelligence at 20% of the cost. AI meeting notes, deal summaries, and coaching insights — without the enterprise complexity or $50K minimum contracts.
Signal sources:
- Meeting recordings (Zoom, Teams, Meet)
- Call transcripts
- Deal notes and summaries
- CRM sync
Key features:
- AI meeting notes and summaries
- Deal scoring and risk analysis
- Rep coaching scorecards
- Automated CRM updates from calls
- Competitive mention tracking
Pricing:
- Free: 10 video AI summaries/month
- Starter: $10/user/month — unlimited recordings, AI notes
- Business: $30/user/month — deal intelligence, CRM sync, coaching
- Enterprise: Custom — advanced analytics, compliance
The catch: Claap is excellent value for conversation intelligence, but it's a narrower tool than Gong. No revenue forecasting, no engagement automation, no prospecting. If you need call intelligence specifically and don't want to pay Gong pricing, Claap is compelling. But it's not a full revenue intelligence platform.
Who it's for: Teams with 5-50 reps who want call intelligence at a reasonable price without committing to an enterprise platform.
12. Grain
Best for: Individual reps and small teams wanting better meeting notes
Grain is the lightest-weight option on this list. It records meetings, creates AI highlights, and makes it easy to share key moments with your team. More meeting intelligence than revenue intelligence.
Signal sources:
- Meeting recordings (Zoom, Google Meet, Microsoft Teams)
- Conversation highlights
Key features:
- AI meeting highlights and summaries
- Clip sharing (send specific call moments)
- Meeting library with search
- CRM integration for call logging
- Team collaboration on call insights
Pricing:
- Free: 20 meetings/month, AI notes
- Starter: $19/user/month — unlimited meetings, CRM sync
- Business: $29/user/month — deal intelligence, team coaching
- Enterprise: Custom
The catch: Grain is a meeting productivity tool, not a revenue intelligence platform. No forecasting, no pipeline management, no intent signals. Great for capturing what was said on calls, but the "intelligence" stops at notes and highlights.
Who it's for: Individual reps or small teams (under 10) who want better call documentation without the weight of a full platform.
The Revenue Intelligence Stack Problem
Here's what nobody talks about: most companies buying "revenue intelligence" are actually buying 3-4 tools that don't talk to each other.
A typical mid-market revenue intelligence stack:
| Tool | Purpose | Annual Cost |
|---|---|---|
| Gong | Call intelligence | $30K-60K |
| Clari | Forecasting | $24K-50K |
| 6sense or Bombora | Intent data | $30K-120K |
| ZoomInfo or Apollo | Prospecting data | $15K-35K |
| Outreach or Salesloft | Engagement | $12K-19K |
| Total | $111K-284K/year |
And after spending $100K-280K/year, your reps STILL have to figure out who to call first each morning. The intelligence sits in 5 dashboards that nobody checks consistently.
The signal-to-action alternative: Instead of buying intelligence that your reps have to interpret, buy a system that does the interpretation FOR them. MarketBetter captures visitor intent, email engagement, and champion signals, then hands each rep a daily playbook: "Call these 12 people, in this order, for these reasons."
Cost? $500-3,000/mo instead of $100K-280K/year.
How to Choose Revenue Intelligence Software
Start with your real problem:
"Our reps don't know who to call or what to say" → MarketBetter (signal-to-action playbook) or Salesloft (Rhythm AI for cadence prioritization)
"We can't accurately forecast revenue" → Clari (enterprise) or Revenue Grid (mid-market)
"Our sales coaching is terrible" → Gong (gold standard) or Claap (budget-friendly)
"We don't know which accounts are in-market" → 6sense (enterprise ABM) or MarketBetter (visitor ID + intent signals at a fraction of the cost)
"We need everything — calls, forecasting, engagement, intent" → Accept that no single tool does it all. Pick one primary platform and add 1-2 specialists. Or start with a signal-to-action platform that collapses the stack.
Decision framework by team size:
Under 10 reps: Skip enterprise revenue intelligence entirely. MarketBetter ($500/mo) + a conversation tool like Claap ($30/user) gives you signals, actions, AND call insights for under $1,000/mo.
10-50 reps: This is the sweet spot for Gong or Salesloft. Add Clari if forecasting is critical. But calculate TCO carefully — Gong + Clari + engagement tool easily exceeds $100K/year.
50+ reps: Full-stack revenue intelligence makes financial sense at scale. Gong + Clari + 6sense is the enterprise standard. Budget $200K-500K/year and plan for a 6-month implementation.
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The Bottom Line
Revenue intelligence is a $5B market full of tools that are brilliant at generating insights and terrible at generating actions.
The next wave isn't better analytics or more AI on call recordings. It's closing the loop between intelligence and execution. The tool that captures the signal AND tells the rep what to do with it — in the same workflow, at the same moment — wins.
If you're spending $100K+/year on revenue intelligence and your reps still start the day in their inbox wondering who to call, something is fundamentally broken. You don't need more intelligence. You need intelligence that acts.
Want revenue intelligence that actually tells your reps what to do? See the MarketBetter Daily SDR Playbook in action →