11 Best Lead Enrichment Tools for B2B Sales Teams [2026]
Your SDR team just got a new lead. An email address. Maybe a company name. Now what?
Without enrichment, that lead is just a name in a spreadsheet. Your rep doesn't know the company size, industry, tech stack, or whether this person is even a decision-maker. They're flying blind.
Lead enrichment tools fill in the gaps — turning anonymous contacts into complete profiles your sales team can actually work with.
But here's the problem most teams discover too late: enriched data without clear next steps is still just data. You need tools that not only enrich leads but help you act on them.
In this guide, we'll break down the best lead enrichment tools for 2026 — what they do well, where they fall short, and which ones actually help your SDRs close deals.
What to Look for in Lead Enrichment Tools
Before diving into the list, here's what matters most:
| Factor | Why It Matters |
|---|---|
| Data Accuracy | Bad data = wasted outreach. Look for verified contacts, not scraped databases. |
| Coverage | Does it work for your target market? Global? SMB? Enterprise? |
| Real-Time Enrichment | Batch enrichment is fine for lists. Real-time matters for inbound leads. |
| Integration | Needs to work with your CRM, not require manual exports. |
| Actionability | Great data is useless without clear next steps for your SDRs. |
The Best Lead Enrichment Tools for 2026
1. MarketBetter
Best for: SDR teams who need enrichment + workflow in one platform
MarketBetter takes a different approach to enrichment. Instead of just adding data fields to your leads, it combines visitor identification, contact enrichment, and a daily playbook that tells your SDRs exactly what to do next.
Key Features:
- Website visitor identification with contact-level data
- Automatic enrichment of inbound leads
- Daily SDR playbook with prioritized tasks
- Built-in smart dialer for warm outreach
- CRM sync with HubSpot and Salesforce
What Sets It Apart: Most enrichment tools give you data and say "good luck." MarketBetter tells you WHO to contact, WHEN to reach out, and WHAT to say. It's enrichment that actually drives action.
Pricing: Custom pricing based on team size
Ideal For: B2B companies with 3-20 SDRs who want to consolidate their tech stack
2. Clearbit (Now Part of HubSpot)
Best for: HubSpot users who need seamless enrichment
Clearbit was acquired by HubSpot in 2023, making it the go-to enrichment tool for HubSpot customers. It offers real-time enrichment, form shortening, and IP-based visitor identification.
Key Features:
- Real-time form enrichment
- Company and contact data append
- IP intelligence for visitor identification
- Native HubSpot integration
- Lead scoring data
Strengths:
- Extremely tight HubSpot integration
- Reliable company data
- Good for marketing automation triggers
Limitations:
- Best value if you're already on HubSpot
- Limited phone number coverage
- No built-in outreach tools
Pricing: Bundled with HubSpot plans; standalone pricing available
3. Apollo.io
Best for: Outbound-heavy teams on a budget
Apollo combines a massive B2B database with outreach sequencing. It's one of the most feature-rich tools at an accessible price point.
Key Features:
- 275M+ contact database
- Email verification built-in
- Sequence automation
- Chrome extension for LinkedIn prospecting
- Intent data signals
Strengths:
- Generous free tier (50 credits/month)
- All-in-one prospecting and outreach
- Strong LinkedIn integration
Limitations:
- Data quality varies (crowdsourced)
- Can feel overwhelming for small teams
- Limited visitor identification
Pricing: Free tier available; paid plans from $49/user/month
4. ZoomInfo
Best for: Enterprise teams with big budgets
ZoomInfo is the 800-pound gorilla of B2B data. It offers the most comprehensive company and contact database, plus intent data, website visitor tracking, and more.
Key Features:
- 100M+ business profiles
- Intent data from Bombora
- Website visitor tracking
- Org chart mapping
- Technographic data
Strengths:
- Best-in-class data coverage
- Strong intent signals
- Comprehensive org charts
Limitations:
- Expensive ($15K+ annual contracts)
- Long sales cycles to buy
- Overkill for SMB teams
Pricing: Custom pricing; typically $15,000-$50,000+/year
5. Cognism
Best for: Teams targeting European markets
Cognism excels in GDPR-compliant data for European prospects. Their "Diamond Data" offers phone-verified mobile numbers — critical for outbound calling.
Key Features:
- Diamond Data® (phone-verified mobiles)
- GDPR-compliant database
- Intent data (12 topics included)
- Job change alerts
- Technographic data
Strengths:
- Best European data coverage
- Phone verification = higher connect rates
- Strong compliance focus
Limitations:
- Weaker US coverage than Apollo/ZoomInfo
- Pricing not transparent
- No built-in dialer
Pricing: Custom quotes; packages include Grow and Elevate tiers
6. Lusha
Best for: Individual contributors and small teams
Lusha offers a simple credit-based model that works well for individual SDRs or small teams who need quick contact lookups.
Key Features:
- Browser extension for LinkedIn
- Credit-based pricing (1 credit = email, 10 credits = phone)
- CRM integrations
- Bulk enrichment
- Team management
Strengths:
- Simple, predictable pricing
- Easy to get started
- Good mobile number coverage
Limitations:
- Credits add up fast
- Limited enrichment depth
- No workflow tools
Pricing: Free plan (70 credits/month); Pro plans from $49/user/month
7. Clay
Best for: Growth teams who love automation
Clay is the Swiss Army knife of enrichment — it combines 50+ data providers and lets you build custom enrichment workflows with AI.
Key Features:
- 50+ data provider integrations
- AI-powered research
- Custom workflow builder
- Waterfall enrichment (tries multiple sources)
- Spreadsheet-like interface
Strengths:
- Incredible flexibility
- Best data coverage (aggregates sources)
- AI can research anything
Limitations:
- Steep learning curve
- Requires technical setup
- Can get expensive at scale
Pricing: Starter from $149/month
8. Demandbase
Best for: Account-based marketing teams
Demandbase is an ABM platform with strong enrichment capabilities. It's built for marketing and sales alignment on target accounts.
Key Features:
- Account identification
- Intent data
- Advertising integration
- CRM enrichment
- Journey analytics
Strengths:
- Excellent for ABM strategies
- Strong intent signals
- Good for marketing-sales alignment
Limitations:
- Enterprise pricing
- Complex implementation
- More marketing than sales focused
Pricing: Enterprise custom pricing
9. LeadIQ
Best for: SDRs doing outbound prospecting
LeadIQ focuses on making prospecting fast. Its Chrome extension lets SDRs capture and enrich contacts directly from LinkedIn.
Key Features:
- LinkedIn prospecting extension
- One-click capture to CRM
- Email verification
- Sequence integration
- Team collaboration
Strengths:
- Fast prospecting workflow
- Good Salesforce integration
- Affordable for individuals
Limitations:
- Limited to prospecting use case
- Smaller database than competitors
- No visitor identification
Pricing: Free tier available; paid from $39/user/month
10. FullContact
Best for: Identity resolution and customer data
FullContact specializes in identity resolution — connecting fragmented customer data across touchpoints.
Key Features:
- Identity resolution
- API-first approach
- Privacy-compliant enrichment
- Real-time data append
- Multi-source matching
Strengths:
- Best for customer data platforms
- Strong privacy focus
- Reliable API
Limitations:
- Not built for sales teams
- Requires technical implementation
- Limited sales-specific features
Pricing: API pricing based on usage
11. Kaspr
Best for: European SDRs on LinkedIn
Kaspr is a LinkedIn-focused tool popular in Europe. It offers a Chrome extension with real-time data extraction.
Key Features:
- LinkedIn Chrome extension
- Phone and email extraction
- GDPR compliance
- Team management
- CRM integrations
Strengths:
- Strong LinkedIn integration
- Good European data
- Affordable pricing
Limitations:
- LinkedIn-focused only
- Limited automation
- Smaller database
Pricing: Free tier; paid from €49/user/month
Quick Comparison: Lead Enrichment Tools 2026
| Tool | Best For | Starting Price | Key Strength |
|---|---|---|---|
| MarketBetter | SDR workflow | Custom | Enrichment + daily playbook |
| Clearbit | HubSpot users | Bundled | Real-time form enrichment |
| Apollo | Budget teams | Free/$49 | All-in-one platform |
| ZoomInfo | Enterprise | $15K+/year | Best data coverage |
| Cognism | European markets | Custom | Phone-verified mobiles |
| Lusha | Small teams | Free/$49 | Simple credit model |
| Clay | Growth teams | $149/mo | Workflow automation |
| Demandbase | ABM teams | Enterprise | Intent + advertising |
| LeadIQ | Outbound SDRs | Free/$39 | Fast prospecting |
| FullContact | Identity resolution | Usage-based | API reliability |
| Kaspr | European LinkedIn | Free/€49 | LinkedIn extraction |
The Real Question: Enrichment vs. Action
Here's what most lead enrichment comparison articles won't tell you:
Data alone doesn't close deals. Action does.
You can have perfect enrichment — every field filled in, every phone number verified, every intent signal captured. But if your SDR still has to:
- Log into 5 different tools
- Decide who to call first
- Research what to say
- Manually log the activity
...then enrichment is just creating more work.
The SDR teams seeing the best results in 2026 aren't just enriching leads — they're using tools that turn enriched data into specific daily actions.
That's why MarketBetter combines enrichment with a daily playbook. Instead of giving you data and wishing you luck, it tells your SDRs: "Call this person first. Here's why they're hot. Here's what to say."
Enrichment should be the beginning of the workflow, not the end.
How to Choose the Right Enrichment Tool
Choose based on your actual workflow:
- HubSpot all-in? → Clearbit makes sense
- Tight budget, need everything? → Apollo is hard to beat
- Enterprise with ABM strategy? → ZoomInfo or Demandbase
- Targeting Europe? → Cognism or Kaspr
- Want enrichment + SDR workflow? → MarketBetter
Questions to ask vendors:
- What's your data accuracy rate? (Ask for specifics, not marketing claims)
- How do you handle data decay? (B2B data goes stale fast)
- What happens after enrichment? (Do they help you act on it?)
- What integrations matter to you?
The Bottom Line
Lead enrichment is table stakes in 2026. Every serious B2B sales team needs it.
But the winners aren't the teams with the most data — they're the teams that turn data into action fastest.
If you're still jumping between enrichment tools, CRMs, and dialers, you're leaving money on the table. Look for solutions that combine enrichment with clear next steps for your SDRs.
Ready to see enrichment + workflow in action?
Looking for more SDR tool comparisons? Check out our guides to the best website visitor identification tools and best sales dialers for SDR teams.