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15 Best B2B Contact Database Software for Sales Teams [2026]

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Best B2B Contact Database Software 2026

Your SDR team is only as good as the data they work from. Bad emails bounce. Wrong numbers waste time. Outdated titles mean pitching someone who left six months ago.

The B2B contact database market has exploded — but most tools solve only half the problem. They give you a spreadsheet of names and expect you to figure out who to call, when, and why.

The best platforms in 2026 don't just give you contacts. They tell you which contacts are worth your time right now.

We tested 15 platforms across data accuracy, pricing transparency, integration depth, and — most importantly — whether they actually help reps close deals faster.

How We Evaluated These Platforms​

Every tool was scored on five criteria:

  • Data accuracy: Email deliverability rates, phone connect rates, how often records are verified
  • Coverage: Total contacts, geographic reach, industry depth
  • Pricing transparency: Can you find real pricing without a sales call?
  • Intent signals: Does the platform tell you who's actively researching solutions?
  • Action layer: Does it go beyond data and tell reps what to do next?

Most databases score well on the first two. Very few deliver on the last three.

Quick Comparison Table​

PlatformBest ForStarting PriceDatabase SizeIntent DataAction Layer
MarketBetterSDR teams needing signals + action$500/moFiber-powered enrichment✅ First-party + third-party✅ Daily playbook
ZoomInfoEnterprise with big budgets~$15K/yr321M+ profiles✅ Bidstream-based❌ Dashboard only
CognismEuropean market expansionCustom (est. $15K+/yr)400M+ profiles✅ Bombora partnership❌ Data only
Apollo.ioStartups on a budgetFree–$79/mo275M+ contacts✅ Basic signalsPartial — sequences
LushaIndividual contributors$37/mo150M+ profiles❌ Limited❌ Data only
LinkedIn Sales NavigatorRelationship selling$99/mo1B+ members❌ No intent❌ Manual workflow
Clearbit (HubSpot)HubSpot-native teamsBundled w/ HubSpot50M+ companies✅ Via HubSpotPartial
Seamless.AIHigh-volume prospecting$147/mo (est.)1.9B+ records (claimed)❌ Limited❌ Data only
UpLeadData accuracy focus$99/mo160M+ contacts❌ Limited❌ Export only
DealfrontEuropean B2BCustom180M+ contacts✅ Web visitor IDPartial
Lead411Verified direct dials$99/mo450M+ contacts (claimed)✅ Growth signals❌ Data only
RocketReachEmail finding$53/mo700M+ profiles❌ None❌ Lookup only
KasprLinkedIn prospecting€45/moCognism-powered❌ None❌ Chrome extension
SaleshandyCold email + data$24/mo800M+ contacts (claimed)❌ NonePartial — email
ClayCustom enrichment workflows$149/moAggregated (50+ sources)❌ Via integrationsPartial — waterfall

1. MarketBetter​

Best for: SDR teams that need signals AND a daily action plan

Most contact databases give your reps a list of names. MarketBetter gives them a prioritized playbook — who to contact, why, and what to say.

Instead of building a massive static database, MarketBetter focuses on dynamic intelligence: identifying which prospects are showing buying signals right now, enriching them with verified contact data, and delivering a daily SDR playbook that turns data into specific next steps.

What Makes It Different​

  • Daily SDR Playbook: Every morning, reps get a prioritized task list — not a dashboard to interpret, but specific actions to take
  • Website Visitor Identification: See which companies are researching your solution right now
  • Smart Dialer: Built-in dialer that connects reps to warm prospects, not cold lists
  • AI Chatbot: Engages every website visitor in real-time conversations
  • Enrichment Credits: Fiber-powered prospect discovery with verified emails and phone numbers included in every plan

Pricing​

  • Starter ($500/mo): 3 SDR seats, chatbot + visitor reveal, 2K enrichment credits, 5K outbound actions
  • Growth ($1,500/mo): 5 seats, full SDR dashboard + playbook, 5K enrichment credits, 25K outbound actions
  • Scale ($3,000/mo): 10 seats, smart dialer, 15K enrichment credits, unlimited actions

Why SDR Teams Choose MarketBetter​

The gap between "having data" and "using data" is where most SDR teams lose hours every day. MarketBetter closes that gap. Your reps don't need to cross-reference intent signals, enrich contacts, prioritize accounts, and build sequences — the platform does it for them.

"MarketBetter tells your SDRs who to call, when to call, and what to say. Every other database just gives you a phone number."

G2 Rating: 4.97/5 | Best for: Teams that want fewer tools and more booked meetings

Start your free trial →

2. ZoomInfo​

Best for: Enterprise organizations with $15K+ annual budgets

ZoomInfo remains the 800-pound gorilla in B2B data. With 321M+ professional profiles, it offers the deepest US contact database available. Their acquisition of Chorus added conversation intelligence, making it a sprawling platform.

Key Strengths​

  • Massive US database with frequent verification cycles
  • Intent data powered by bidstream signals
  • Org charts and reporting hierarchies
  • WebSights for website visitor identification
  • Chorus conversation intelligence (included in some plans)

Key Weaknesses​

  • Pricing is opaque — expect $15K–$40K/year for a small team
  • Data quality complaints have increased (CB Insights survey found growing customer dissatisfaction)
  • European data coverage lags behind Cognism
  • Platform complexity — most teams use 20% of features

Pricing​

Not publicly available. Requires a sales conversation. Based on Vendr data, typical contracts range from $15K–$40K/year depending on seats and modules. Per-user costs can reach $200–$300/month when bundled.

Who Should Use It​

Large enterprises with dedicated RevOps teams who can manage the platform complexity and justify the cost. If you're under 50 employees, you're likely overpaying.

3. Cognism​

Best for: Teams selling into European markets

Cognism has carved out a strong niche as the go-to B2B database for European data. Their phone-verified mobile numbers ("Diamond Data") claim 3x higher connect rates than competitors.

Key Strengths​

  • 90% coverage of EU decision-makers
  • GDPR/CCPA compliant by design (15+ DNC lists checked)
  • Phone-verified mobile numbers with claimed 98% accuracy
  • Strong Bombora intent data integration
  • Chrome extension for LinkedIn prospecting

Key Weaknesses​

  • US data coverage isn't as deep as ZoomInfo or Apollo
  • Pricing is opaque (estimated $15K+/year)
  • No built-in outreach tools — purely a data provider
  • Intent data comes from Bombora partnership, not proprietary

Pricing​

Two tiers: Grow (essential data + phone-verified numbers) and Elevate (adds buyer signals). Neither price is published — expect annual contracts starting around $15K.

Who Should Use It​

B2B companies expanding into Europe or primarily selling in EMEA markets. Cognism's regulatory compliance and European data quality are genuinely best-in-class.

4. Apollo.io​

Best for: Startups and SMBs who want data + outreach in one tool

Apollo democratized B2B data with a generous free tier and affordable paid plans. 275M+ contacts with built-in email sequencing makes it the default choice for budget-conscious teams.

Key Strengths​

  • Free plan with 10K email credits/month
  • Built-in email sequences and dialer
  • 65+ search filters for targeted list building
  • Strong Chrome extension for LinkedIn
  • Growing intent signals capability

Key Weaknesses​

  • Data accuracy is inconsistent — G2 reviewers report outdated emails and numbers
  • Phone number accuracy significantly lower than Cognism or ZoomInfo
  • Email deliverability issues when sending from Apollo directly
  • Can become expensive at scale ($79/user/month for Professional)

Pricing​

  • Free: 10K email credits, basic features
  • Basic: $49/user/month — 900 mobile credits
  • Professional: $79/user/month — unlimited email credits, advanced filters
  • Organization: $149/user/month — everything

Who Should Use It​

Early-stage startups and small SDR teams (under 5 reps) who need data + outreach in one affordable tool. Outgrow it as data accuracy becomes critical.

5. Lusha​

Best for: Individual contributors who need quick contact lookups

Lusha keeps things simple: find emails and phone numbers from LinkedIn profiles. No platform bloat, no complexity. Install the extension, find contacts, export them.

Key Strengths​

  • Clean, fast Chrome extension
  • Reasonable accuracy for US direct dials
  • Simple CRM integrations (HubSpot, Salesforce, Pipedrive)
  • Free plan available (5 credits/month)

Key Weaknesses​

  • Limited to individual lookups — not built for bulk prospecting
  • No intent data or buyer signals
  • Credit-based pricing gets expensive for high-volume teams
  • Minimal enrichment beyond basic contact info

Pricing​

  • Free: 5 credits/month
  • Pro: $37/user/month — 40 credits
  • Premium: $59/user/month — 80 credits
  • Scale: Custom pricing

Who Should Use It​

Individual SDRs, recruiters, or founders who need occasional contact lookups. Not suitable for teams doing systematic outbound at scale.

6. LinkedIn Sales Navigator​

Best for: Relationship-based enterprise selling

Sales Navigator isn't technically a contact database — you can't export data. But it's the largest professional network (1B+ members) and the de facto prospecting tool for relationship sellers.

Key Strengths​

  • Unmatched professional profile data
  • Advanced lead and account filters
  • InMail for direct outreach
  • Real-time job change alerts
  • TeamLink for warm introductions

Key Weaknesses​

  • No email or phone number exports (need a separate tool)
  • No intent data beyond "posted on LinkedIn"
  • $99–$149/user/month is steep for what you get
  • InMail response rates have declined significantly

Pricing​

  • Core: $99/user/month
  • Advanced: $149/user/month (TeamLink, CRM sync)
  • Advanced Plus: Custom (enterprise features)

Who Should Use It​

Enterprise AEs doing strategic, relationship-based selling. Not ideal for high-volume SDR outbound — you'll need a separate tool for contact data export.

7. Clearbit (Now Part of HubSpot)​

Best for: HubSpot-native teams wanting embedded enrichment

Clearbit was acquired by HubSpot in late 2023, and the integration is now deep. If your CRM is HubSpot, Clearbit enrichment happens automatically — no extra tools needed.

Key Strengths​

  • Native HubSpot integration (automatic enrichment)
  • Strong company data (technographics, firmographics)
  • Real-time form enrichment reduces friction
  • Reveal for website visitor identification
  • API-first architecture for custom workflows

Key Weaknesses​

  • Contact-level data (emails, phones) isn't as deep as ZoomInfo
  • Pricing bundled with HubSpot makes standalone value hard to assess
  • Less useful if you're not on HubSpot
  • European data coverage is limited

Pricing​

Now bundled with HubSpot Marketing Hub and Sales Hub plans. Standalone access is being phased out. Contact HubSpot for current pricing.

Who Should Use It​

Teams already on HubSpot who want seamless enrichment without adding another vendor. The integration quality is genuinely excellent.

8. Seamless.AI​

Best for: Reps who want real-time contact finding

Seamless.AI uses AI to find and verify contact information in real-time rather than maintaining a static database. This means data is theoretically fresher, but accuracy varies.

Key Strengths​

  • Real-time search finds contacts on demand
  • Chrome extension works across the web
  • Claims 1.9B+ records (aggregated from multiple sources)
  • Autopilot feature for automated list building

Key Weaknesses​

  • Aggressive sales tactics and contract terms (check Reddit complaints)
  • Data accuracy is inconsistent — real-time verification doesn't always deliver
  • UI can be clunky and slow
  • Annual contracts with difficult cancellation

Pricing​

Not published. Estimated $147/user/month based on user reports. Requires annual commitment. Free trial available but limited.

Who Should Use It​

High-volume prospectors who are willing to tolerate inconsistency for breadth. Read the contract carefully before signing.

9. UpLead​

Best for: Teams that prioritize data accuracy over volume

UpLead differentiates on accuracy: they claim 95% email accuracy with real-time verification. The database is smaller than ZoomInfo or Apollo, but what's there is generally reliable.

Key Strengths​

  • 95% email accuracy guarantee (real-time verification)
  • Transparent pricing (rare in this space)
  • Technographic filters for targeting by tech stack
  • Intent data available on higher plans
  • No annual contract required

Key Weaknesses​

  • Smaller database (160M+ contacts) limits coverage for niche industries
  • Phone number accuracy doesn't match email quality
  • No built-in outreach tools
  • Intent data is basic compared to Bombora or ZoomInfo

Pricing​

  • Essentials: $99/mo — 170 credits
  • Plus: $199/mo — 400 credits
  • Professional: Custom pricing — unlimited credits

Who Should Use It​

Small-to-mid-size teams that value data quality over quantity. The transparent pricing and no-contract terms make it low-risk to try.

10. Dealfront (Formerly Leadfeeder + Echobot)​

Best for: European B2B companies needing visitor ID + contact data

Dealfront merged Leadfeeder's website visitor identification with Echobot's European company database. The result is a GDPR-compliant platform that combines intent signals with contact data.

Key Strengths​

  • Strong European company database (180M+ contacts)
  • Website visitor identification built in
  • GDPR compliant by design
  • Trigger events (hiring, funding, expansion)
  • Good integration with European CRMs

Key Weaknesses​

  • US/global data coverage is thinner than competitors
  • Pricing isn't published — requires sales conversation
  • Platform can feel fragmented (merger growing pains)
  • Contact-level data not as deep as Cognism for European markets

Pricing​

Custom pricing based on modules (Leadfeeder vs. full Dealfront suite). Leadfeeder starts around $99/mo for basic visitor identification.

Who Should Use It​

European B2B companies that want website visitor tracking and contact data in one GDPR-compliant platform.

11. Lead411​

Best for: Teams that want verified direct dials

Lead411 focuses on verified emails and direct-dial phone numbers with a trigger-based approach — alerting you when companies show growth signals like hiring, funding, or expansion.

Key Strengths​

  • Claimed 96% email accuracy with verification
  • Growth intent data (hiring, funding, tech installs)
  • Unlimited email views on all plans
  • Direct dials included (not an add-on)

Key Weaknesses​

  • Database size and coverage aren't as deep as ZoomInfo or Cognism
  • UI feels dated compared to modern competitors
  • Limited international data
  • Some reviews cite inconsistent phone number quality

Pricing​

  • Basic Plus Unlimited: $99/user/month — unlimited email views, 200 phone exports
  • Enterprise: Custom pricing

Who Should Use It​

SMB sales teams that prioritize phone outreach and want growth signals without ZoomInfo pricing.

12. RocketReach​

Best for: Quick email lookups across platforms

RocketReach is a straightforward email and phone finder with a Chrome extension that works across LinkedIn, company websites, and more.

Key Strengths​

  • 700M+ professional profiles
  • Chrome extension works across multiple sites
  • Bulk lookup capabilities
  • Simple API for developers

Key Weaknesses​

  • No intent data or buyer signals
  • Phone number accuracy is limited
  • No outreach tools built in
  • Credit-based pricing limits heavy usage

Pricing​

  • Essentials: $53/mo — 80 lookups
  • Pro: $107/mo — 200 lookups
  • Ultimate: $269/mo — 500 lookups

Who Should Use It​

Researchers, recruiters, and individual contributors who need occasional contact lookups without a platform commitment.

13. Kaspr​

Best for: LinkedIn-first prospecting in Europe

Kaspr (part of Cognism) offers a lightweight Chrome extension for pulling contact data from LinkedIn profiles. Think of it as Cognism's affordable entry point.

Key Strengths​

  • Simple LinkedIn Chrome extension
  • Strong European phone number data (especially France)
  • All plans include unlimited email credits
  • GDPR aligned
  • Free plan available

Key Weaknesses​

  • Limited to LinkedIn-based prospecting
  • No intent data or buyer signals
  • Can't build lists outside LinkedIn
  • Smaller feature set than parent company Cognism

Pricing​

  • Free: 5 phone credits + 5 email credits/month
  • Starter: €45/user/month — 300 phone + 300 email credits
  • Business: €79/user/month — unlimited emails, more phone credits
  • Organization: €99/user/month — API access

Who Should Use It​

Individual SDRs or founders doing LinkedIn-first prospecting in European markets who don't need Cognism's full platform.

14. Saleshandy​

Best for: Cold email teams that want data + sending in one tool

Saleshandy combines a B2B lead finder with cold email infrastructure — find prospects and email them without switching tools.

Key Strengths​

  • Claimed 800M+ contacts with email verification
  • Built-in cold email sending with deliverability tools
  • Affordable starting price ($24/month)
  • Email warmup included
  • Unified inbox for managing replies

Key Weaknesses​

  • Database accuracy claims are hard to verify at 800M+
  • Phone number data is limited
  • No intent signals or buyer data
  • Primarily an email tool — limited multichannel capabilities

Pricing​

  • Outreach Starter: $24/mo — 2K prospects, 10K emails
  • Outreach Pro: $49/mo — 30K prospects, 125K emails
  • Outreach Scale: $79/mo — 60K prospects, 250K emails

Who Should Use It​

Cold email-focused teams on a budget who want data + sending in one affordable tool. Not for teams that need phone numbers or intent data.

15. Clay​

Best for: RevOps teams building custom enrichment workflows

Clay isn't a traditional database — it's an enrichment orchestration layer. It connects to 50+ data sources and runs "waterfall" enrichment to find the best data for each prospect.

Key Strengths​

  • Aggregates data from 50+ providers (ZoomInfo, Apollo, Clearbit, etc.)
  • Waterfall enrichment finds best data at lowest cost
  • AI-powered personalization at scale
  • Flexible tables for custom workflows
  • Strong API and integrations

Key Weaknesses​

  • Not a standalone database — requires other data sources
  • Credit system is complex and can get expensive ($1.50–$3 per enriched record)
  • Steep learning curve for non-technical teams
  • No built-in outreach or dialer
  • Total cost for data + Clay can exceed $3K–$4K/month

Pricing​

  • Free: 100 credits/month
  • Starter: $149/mo — 2K credits
  • Explorer: $349/mo — 10K credits
  • Pro: $800/mo — 50K credits
  • Enterprise: Custom

Who Should Use It​

RevOps-savvy teams that want maximum data quality through multi-source enrichment and have the technical chops to build workflows. Not for teams that want a simple database.

The Real Question: Data vs. Action​

Here's what most "best database" articles won't tell you: the database isn't the bottleneck anymore.

Every tool on this list can find you an email address. Most can find a phone number. The actual problem is what happens after you have the data.

Your SDRs still need to:

  1. Figure out which contacts to prioritize
  2. Research each account
  3. Write personalized outreach
  4. Decide which channel to use
  5. Follow up at the right time

That's 2–3 hours of work before a single conversation happens. And it's why most SDR teams waste 60% of their day on admin instead of selling.

The Signal-to-Action Gap​

Traditional databases solve step zero — giving you contact information. But they leave the five steps above entirely to the rep.

A new generation of platforms (MarketBetter included) is closing this gap by combining data with signals and turning both into specific daily actions. Instead of handing reps a spreadsheet of 500 names, they deliver a prioritized list of 15 prospects with reasons to call, suggested talking points, and the right channel for each.

The difference isn't the data quality. It's the time-to-first-conversation.

How to Choose the Right Platform​

By Team Size​

  • Solo founder or 1–2 reps: Apollo (free tier), Kaspr (LinkedIn-first), or Lusha (quick lookups)
  • 3–10 SDRs: MarketBetter (signals + action), Apollo Pro, or Lead411
  • 10–50 reps: ZoomInfo, Cognism (Europe), or MarketBetter Scale
  • 50+ reps: ZoomInfo or Cognism with dedicated RevOps

By Primary Need​

  • Just need emails/phones: UpLead, Lusha, or RocketReach
  • Data + outreach: Apollo, Saleshandy, or MarketBetter
  • European markets: Cognism or Dealfront
  • Custom enrichment workflows: Clay
  • Signals + daily action plan: MarketBetter

By Budget​

  • Free: Apollo (generous free tier), Kaspr (5 credits)
  • Under $100/mo: Saleshandy, Lusha, UpLead
  • $100–$500/mo: Apollo Pro, Clay Starter, Lead411
  • $500–$3,000/mo: MarketBetter, Clay Pro
  • $15K+/year: ZoomInfo, Cognism
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Bottom Line​

The B2B contact database market is mature. Data accuracy differences between top providers are narrowing. The real differentiator in 2026 is what the platform does with the data after it finds it.

If you need raw contact data at scale, ZoomInfo and Cognism remain the enterprise standards. If you need affordable data + outreach, Apollo is hard to beat on price.

But if you need your SDR team to actually use the data — to know who to call, when, and why — look at platforms that close the gap between intelligence and action.

That's where pipeline is built.

Ready to see the difference between data and action?​

MarketBetter turns intent signals into a daily SDR playbook — so your reps spend time selling, not researching.

Book a demo →

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