ZoomInfo Pricing [2026]: Real Costs, Plans, and Why Teams Are Leaving

ZoomInfo is the 800-pound gorilla of B2B data. It's also one of the most expensive sales tools on the market — and the pricing isn't transparent. There's no pricing page with clear numbers. Instead, you'll sit through a sales call, endure a product demo, and then receive a quote that starts at five figures.

Here's what ZoomInfo actually costs in 2026, based on publicly reported data, G2 reviews, and verified user feedback.

ZoomInfo Pricing: The Real Numbers

ZoomInfo does not offer monthly billing. All plans require annual contracts with auto-renewal clauses. Here's what the three main tiers cost:

Professional Plan — Starting at ~$14,995/year

• 3 user seats included
• 5,000 annual credits (bulk credits)
• Company and contact search
• Basic intent data
• Chrome extension
• CRM integrations (Salesforce, HubSpot)
• Basic automation

At ~$14,995/year, you're paying roughly $1,250/month for 3 users. That's $416/user/month — before any add-ons.

Advanced Plan — Starting at ~$25,000-$30,000/year

• Everything in Professional
• 10,000 annual credits
• Website visitor tracking
• Buying committee identification
• Advanced company attributes
• More sophisticated intent signals
• Conversation intelligence (add-on)

The Advanced plan is where ZoomInfo starts becoming a real sales intelligence tool, but you're now in the $2,000-$2,500/month range.

Elite Plan — Starting at ~$40,000+/year

• Everything in Advanced
• AI-powered recommendations
• Advanced pipeline management
• Real-time buyer intent
• Dedicated support and CSM
• Custom integrations
• Unlimited data enrichment

Enterprise deals frequently exceed $60,000-$100,000/year depending on seat count, credit volume, and add-ons.

Hidden Costs That Inflate Your Bill

ZoomInfo's sticker price is just the beginning. Here are the costs that catch teams off-guard:

1. The Auto-Renewal Trap

ZoomInfo contracts auto-renew annually. The cancellation window is typically 60 days before renewal. Miss it, and you're locked in for another 12 months. Multiple G2 reviewers have called this out as a major frustration.

2. Credit Overages

Like Apollo, ZoomInfo uses a credit system. Run out of credits mid-year, and you'll need to purchase additional blocks — often at premium rates. Users report overage costs of $0.25-$0.50 per credit depending on the data type.

3. Per-Seat Scaling

Adding users is expensive. Each additional seat costs $2,000-$5,000/year depending on your plan tier. A team of 10 on the Advanced plan can easily hit $50,000-$60,000/year.

4. Add-On Features

Several features that feel like they should be included are actually paid add-ons:

• FormComplete (form shortening): Additional cost
• Conversation Intelligence (call recording/analysis): Additional cost
• Marketing OS (display advertising): Separate product with separate pricing
• Data enrichment beyond limits: Overage charges

5. Implementation and Training

While ZoomInfo provides onboarding, complex CRM integrations often require dedicated time from your ops team or even consultants. Budget 2-4 weeks of setup for a proper rollout.

Real-World Cost: A 5-Person Sales Team

Item	Annual Cost
Advanced plan (3 seats included)	$25,000
2 additional seats	$6,000
Credit overage (typical)	$3,000
Total	~$34,000/year

That's roughly $2,833/month for a 5-person team — and you still need a separate dialer, email sequencing tool, and possibly a chatbot.

What ZoomInfo Does Well

ZoomInfo earned its market position for real reasons:

• Data quality at the top of market: Best-in-class for enterprise contact data accuracy
• Intent data depth: Bombora integration provides genuine buying signals
• Org chart mapping: Visualize buying committees and reporting structures
• Market share: Strong integration ecosystem because most sales tools connect to ZoomInfo
• Compliance: SOC 2, GDPR compliant, strong data governance

Where ZoomInfo Falls Short

Despite its market dominance, ZoomInfo has significant blind spots:

Pricing puts it out of reach for growing teams. At $15K+ minimum, ZoomInfo is enterprise-priced. Series A startups and SMBs simply can't justify the cost when they're still validating their ICP.

It's a data provider, not a workflow tool. ZoomInfo tells you who to sell to. It doesn't tell your SDRs what to do each morning. You still need a separate tool for daily prioritization, task management, and outbound execution.

Complexity requires dedicated ops support. Getting full value from ZoomInfo requires someone who knows how to build reports, configure intent signals, and manage the CRM integration. It's not plug-and-play.

No built-in dialer or AI chatbot. For a platform that costs $25K+, you'd expect a calling tool and chat widget. You'll need to buy those separately — adding another $5K-$15K to your annual tech spend.

Contract rigidity frustrates buyers. Annual-only contracts with auto-renewal and limited cancellation windows are the most frequently cited complaint in G2 reviews.

ZoomInfo vs. MarketBetter: Enterprise Data vs. Intent-Powered Workflow

ZoomInfo and MarketBetter serve fundamentally different purposes, and the choice comes down to what your team actually needs.

ZoomInfo is a data layer. It gives you access to the world's largest B2B contact database and helps you identify target accounts through intent signals. But the "so what?" — what your SDRs actually do with that data — is up to you.

MarketBetter is a workflow layer. It identifies who's visiting your website, combines that with intent signals, and delivers a prioritized daily playbook. Your SDRs open MarketBetter and see exactly who to call, what to say, and which email to send.

Side-by-Side Comparison

Capability	ZoomInfo	MarketBetter
Contact database size	300M+ (largest)	Integrated data
Website visitor ID	✅ (Advanced plan+)	✅ (All plans)
Daily SDR playbook	❌ No	✅ Yes
Smart dialer	❌ No (add-on/separate)	✅ Built-in
AI chatbot	❌ No	✅ 24/7 engagement
Email sequences	❌ Basic (or add Engage)	✅ Hyper-personalized
Annual contract required	✅ Yes	❌ No
Minimum spend	~$14,995/year	Transparent pricing
G2 rating	4.4	4.97
G2 setup ease	Moderate	Best Easiest Setup award

The Cost Comparison That Matters

A ZoomInfo Advanced setup for 5 users with add-ons: ~$34,000/year

MarketBetter gives you visitor identification, smart dialer, AI chatbot, email automation, and the daily playbook — all in one platform. No annual lock-in. No credit anxiety. No five-figure minimum commitment.

For growing sales teams, MarketBetter delivers more workflow value at a fraction of the cost. For enterprises with 50+ reps who need a massive contact database, ZoomInfo remains the default.

Who Should Choose ZoomInfo?

ZoomInfo makes sense if you:

• Have a $25K+ annual budget for sales data alone
• Need the world's largest B2B contact database
• Have a dedicated RevOps person to manage the platform
• Already have a dialer, sequencing tool, and chatbot
• Are running primarily outbound with minimal inbound traffic

Who Should Choose MarketBetter?

MarketBetter is the smarter choice if you:

• Want one platform instead of a $50K+ tech stack
• Need website visitor identification with instant action
• Want your SDRs working from a daily playbook, not building lists
• Can't justify $15K+ minimum for a data-only tool
• Value 90% faster lead response and 70% less manual SDR work

The Bottom Line

ZoomInfo has the biggest database in B2B sales. But the biggest database doesn't matter if your SDRs don't know what to do with it. You'll spend $25K+ on data, then another $10K+ on tools to actually use that data — and you'll still rely on your SDR manager to connect the dots every morning.

MarketBetter connects those dots for you. One platform. One task list. Every signal turned into a specific action.

See how it works. Book a demo and compare the workflow difference for yourself.