Unify GTM Review 2026: Features, Pricing, Pros & Cons
Unify GTM positions itself as the "system of action for growing revenue" — a warm outbound platform that combines intent data, AI-driven prospecting, and automated engagement workflows. Backed by Emergence Capital and the OpenAI Startup Fund, the platform has generated significant buzz in the B2B sales space.
But is it the right tool for your SDR team? This review covers Unify GTM's features, pricing, real user feedback, and where it falls short — so you can make an informed decision.
Unify GTM at a Glance
| Detail | Info |
|---|---|
| Category | Warm outbound / sales engagement |
| Founded | 2023 |
| Backing | Emergence Capital, OpenAI Startup Fund |
| Best for | Growth-stage B2B companies with dedicated SDR teams |
| Starting Price | $1,000/month (Growth) or $1,740/month (annual with credits) |
| Free Trial | No |
| G2 Rating | Well-reviewed for intent signals and workflow automation |
Core Features
1. Intent Signals (10+ Sources)
Unify GTM's standout feature is its aggregation of intent data from multiple sources, including:
- Website visitor identification (up to 25K revealed companies/month on Growth)
- 6sense intent data integration
- Clearbit enrichment
- G2 buyer intent signals
- Email intent tracking
- Job change monitoring
- Social signals
- Lookalike signals (in beta)
This multi-source approach gives sales teams a broader view of who's in-market compared to tools that rely on a single intent data provider.
2. Plays (Automated Workflows)
"Plays" are Unify's workflow builder — automated sequences that:
- Prospect for individuals within target audiences
- Conduct AI research on leads
- Enroll contacts into email sequences based on persona
- Sync data to your CRM
Growth plans include 2 Active Plays. Pro and Enterprise plans offer unlimited Plays.
The Plays feature is powerful but requires thoughtful configuration. This isn't a "plug and play" tool — you'll spend time designing your workflows. For teams with dedicated ops resources, that's fine. For lean SDR teams, it can feel like building before you can sell.
3. AI Agents
Unify's AI Agents handle account research and generate personalized messaging at scale. They can:
- Research target accounts automatically
- Draft personalized email copy
- Adapt messaging based on persona and intent signals
Each Agent Run costs 1 credit, which adds to your total credit consumption.
4. Email Sequences
Built-in multi-touch email sequences with:
- Managed Gmail mailboxes ($25/mailbox/month additional)
- Mailbox warmup and rotation
- Deliverability analytics
- Real-time email validation
- Domain and mailbox monitoring
The managed mailbox approach solves deliverability headaches, but the per-mailbox cost adds up. A team running 20 mailboxes pays an extra $500/month on top of their plan.
5. CRM Integrations
Supports Salesforce and HubSpot natively. No Pipedrive, Zoho, or other CRM integrations currently available — which limits the platform for teams not on the "big two."
Pricing Breakdown
Unify GTM uses a credit-based pricing model that can be confusing. Here's how it works:
Growth Plan — Starting at $1,000/month (or $1,740/month with higher credits)
- 2 Active Plays
- 3 Platform Users ($40/seat/month for additional)
- 1 Email Sending User ($100/seat/month for additional senders)
- 5 Managed Mailboxes ($20/mailbox/month for additional)
- Onboarding + Support
Pro Plan — Custom pricing (annual commitment)
- Unlimited Plays
- 5 Platform Users ($25/seat/month for additional)
- 2 Email Sending Users ($100/seat/month for additional)
- White Glove Onboarding + Support
Enterprise Plan — Custom pricing (annual commitment)
- Unlimited Plays
- 10 Platform Users ($25/seat/month for additional)
- 5 Email Sending Users ($100/seat/month for additional)
- SSO support
- Dedicated Growth Consultant
Credit Costs (Pay Per Action)
| Action | Credit Cost |
|---|---|
| Company reveal | 0.1 credits |
| B2B email lookup | 2 credits |
| Phone number | 4 credits |
| Champion tracking | 1 credit |
| New hire tracking | 5 credits |
| AI Agent run | 1 credit |
This means a team prospecting 500 contacts/month for emails (1,000 credits) + 200 phone numbers (800 credits) + 100 Agent runs (100 credits) = 1,900 credits minimum — and that's a modest usage scenario.
What Users Like About Unify GTM
Multi-source intent data. Aggregating 10+ intent sources into one platform genuinely reduces the tool sprawl. Instead of checking 6sense, Bombora, G2, and Clearbit separately, Unify centralizes signals.
Plays automation. Once configured, Plays run autonomously and handle the repetitive work of prospecting, enriching, and sequencing. Growth and marketing leaders at mid-market companies appreciate the "set it and scale it" model.
Managed deliverability. Email warmup, rotation, and monitoring are handled by Unify — a legitimate time-saver compared to managing deliverability yourself.
Responsive support. Users consistently note helpful customer success teams, especially on Pro and Enterprise plans with dedicated Slack channels.
What Users Don't Like
Pricing complexity. The credit system is the most common complaint. Teams struggle to predict monthly costs because usage varies. A G2 reviewer noted: "The pricing model does not fit our budget — they should include a lower budget option for small businesses."
No built-in dialer. For an outbound platform, the lack of a native calling tool is a notable gap. Teams still need a separate dialer like Orum, Nooks, or a CRM-based solution.
No AI chatbot. Website visitors identified by Unify can't be engaged in real-time through the platform. You'll need a separate tool for live chat or chatbot engagement.
Setup time. Plays require configuration — defining audiences, mapping intent signals, building sequences, and testing. Several users report it takes 2-4 weeks to get fully operational. Teams without ops support may struggle.
Limited CRM support. If you're not on Salesforce or HubSpot, you'll need workarounds for data sync.
Feature gaps. Some features remain in beta (Lookalike Signals, API access), meaning you may not get the full value proposition from day one.
Who Unify GTM Works Best For
Great fit:
- Growth-stage B2B companies (Series A–C) with dedicated SDR/BDR teams
- Teams with ops resources to configure and optimize Plays
- Organizations already using 6sense, Clearbit, or G2 buyer intent — Unify consolidates them
- Companies on Salesforce or HubSpot
Not ideal for:
- SMBs under $10K/month software budget — the credit costs add up quickly
- Solo SDRs or lean teams who need something turnkey
- Teams that prioritize phone-based outbound (no dialer)
- Companies on CRMs other than Salesforce/HubSpot
Unify GTM vs MarketBetter: A Quick Comparison
| Unify GTM | MarketBetter | |
|---|---|---|
| Approach | Build custom Plays triggered by intent | Daily SDR Playbook — tasks delivered each morning |
| Starting price | $1,000/month | $500/month |
| Free trial | No | free trial |
| Smart Dialer | ❌ | ✅ Built-in |
| AI Chatbot | ❌ | ✅ |
| Setup time | 2–4 weeks | Same day |
| Annual commitment | Required (Pro/Enterprise) | Optional |
The fundamental difference: Unify gives you powerful building blocks and expects you to assemble them. MarketBetter delivers a finished daily workflow your reps can execute immediately.
Compare MarketBetter vs Unify GTM in detail →
The Verdict
Unify GTM earns a solid 7/10 for growth-stage B2B teams with the budget and ops capacity to configure custom outbound workflows.
Its multi-source intent data is genuinely differentiated. The Plays automation is powerful once set up. And managed deliverability saves real time.
But the credit-based pricing creates unpredictability, the lack of a dialer and chatbot means you'll still need additional tools, and the setup investment is significant.
For SDR teams that want to start selling faster — not spend weeks configuring workflows — a platform that delivers a daily action plan out of the box may be a better fit.