Unify GTM Pricing Breakdown 2026: Plans, Credits, and Hidden Costs
Considering Unify GTM for your outbound sales stack? Before you commit, you need to understand their pricing structure — because the sticker price is only the beginning.
Unify GTM uses a credit-based pricing model that can get expensive fast if you're not careful. We break down every plan, credit cost, and hidden expense so you can make an informed decision.
Unify GTM Pricing Plans at a Glance
| Plan | Monthly Cost | Credits | Platform Users | Email Senders | Managed Mailboxes |
|---|---|---|---|---|---|
| Growth | $700/month (annual) | 30,000 | 3 | 1 | 5 |
| Pro | Custom pricing | 100,000 | 5 | 2 | 5 |
| Enterprise | Custom pricing | 200,000 | 10 | 5 | Custom |
All plans require annual billing for Pro and Enterprise tiers. The Growth plan starts at $700/month when billed annually — meaning you're committing $8,400 upfront.
No free plan is available as of 2026.
Understanding Unify GTM's Credit System
Here's where Unify GTM's pricing gets complicated. Everything runs on credits, and different actions consume credits at different rates:
| Action | Credit Cost |
|---|---|
| Reveal a company (per month) | 0.1 credit |
| Reveal a B2B email | 2 credits |
| Reveal a mobile phone number | 4 credits |
| Track a B2B champion | 1 credit |
| Track a new hire | 5 credits |
Let's do the math for a typical Growth plan user:
If you want to reveal:
- 1,000 companies = 100 credits
- 500 email addresses = 1,000 credits
- 200 phone numbers = 800 credits
- 100 champion changes = 100 credits
That's 2,000 credits for a modest month of prospecting — well within the 30,000 credit Growth plan. But scale to an aggressive outbound motion:
- 5,000 companies = 500 credits
- 3,000 emails = 6,000 credits
- 1,500 phones = 6,000 credits
- 500 champions = 500 credits
- 200 new hires = 1,000 credits
That's 14,000 credits — still within Growth limits, but you can see how teams running multiple campaigns across several SDRs will burn through 30,000 credits quickly.
When credits run out, you can purchase additional credits — but the per-credit cost for add-on packages isn't publicly disclosed and is reportedly expensive.
Plan-by-Plan Breakdown
Growth Plan — $700/month (Annual Billing)
What you get:
- 30,000 monthly credits
- 3 platform users
- 1 email-sending user
- 5 Unify-managed mailboxes with deliverability analytics, warm-up, and rotation
- 2 Active Plays (automated prospecting workflows)
- Intent signals from 6sense, Clearbit, G2, and person-level website intent
- Champion tracking and new hire signals
- Salesforce, HubSpot, and Zapier integrations
Additional seat costs:
- Extra platform user: $40/month/seat
- Extra email sender: $100/month/seat
- Extra mailbox: $20/month/mailbox
The catch: You're limited to 2 Active Plays — Unify's workflow automation feature. For teams running multiple campaigns (different ICPs, verticals, or use cases), two workflows isn't enough, pushing you to Pro.
Pro Plan — Custom Pricing
What you get over Growth:
- 100,000 monthly credits
- Unlimited Active Plays
- 5 platform users (extra seats at $25/month — cheaper than Growth)
- 2 email-sending users
- White glove onboarding
- Play coaching and priority support
The catch: Custom pricing means you're negotiating, and Pro plans reportedly range from $1,500-$3,000+/month depending on usage. Annual billing is required.
Enterprise Plan — Custom Pricing
What you get over Pro:
- 200,000 monthly credits
- 10 platform users
- 5 email-sending users
- SSO and advanced security
- Dedicated account management
Enterprise plans typically start at $3,500+/month based on user reports.
Hidden Costs to Watch
1. Additional Credits
When you exceed your monthly credit allotment, buying more is expensive. The per-credit rate for add-on packages isn't published, and several users report it's significantly higher than the effective per-credit rate in your base plan.
2. Seat Costs Add Up
At $40/month per extra platform user on Growth and $100/month per extra email sender, a 5-person sales team on Growth would add $80 (2 extra platform seats) + $100 (1 extra email sender) = $180/month on top of $700.
3. Annual Lock-In
Pro and Enterprise require annual billing. If Unify GTM doesn't work for your team in month 3, you're still paying through month 12.
4. No Built-In Dialer or Chat
Unify GTM focuses on email and LinkedIn outreach. If your sales process includes phone calls or live chat, you'll need additional tools — adding $50-$200+/month to your total stack cost.
Unify GTM vs. MarketBetter: Pricing Comparison
| Unify GTM (Growth) | MarketBetter | |
|---|---|---|
| Starting Price | $700/month (annual) | Published on website |
| Billing | Annual required | Flexible |
| Credit System | Yes — actions cost credits | No credit system |
| Website Visitor ID | ✅ Company-level | ✅ Company-level with enrichment |
| Email Automation | ✅ With managed mailboxes | ✅ Built-in sequences |
| Smart Dialer | ❌ Not included | ✅ Included |
| AI Chatbot | ❌ Not included | ✅ Included |
| Daily SDR Playbook | ❌ Not available | ✅ Prioritized daily task list |
| Champion Tracking | ✅ (costs credits) | ✅ Included |
| G2 Rating | 4.6/5 | 4.97/5 |
The biggest difference: Unify GTM charges credits for every action, while MarketBetter bundles visitor ID, email, dialer, and chatbot into one platform without per-action credit charges.
For a sales team running multi-channel outbound (email + phone + chat), Unify GTM at $700/month + a dialer ($100+/month) + a chatbot ($150+/month) = $950+/month for similar functionality that MarketBetter provides in one platform.
Is Unify GTM Worth the Price?
Unify GTM is worth considering if:
- You need sophisticated workflow automation (Plays) for outbound prospecting
- You value managed email infrastructure with deliverability baked in
- You have budget for a dedicated outbound platform ($700+/month)
- Your sales motion is primarily email and LinkedIn (no phone/chat needed)
- You're comfortable with credit-based pricing and can predict usage accurately
Unify GTM may not be worth it if:
- You're a small team (5 or fewer people) — the per-seat costs add up
- You need phone calling or live chat — you'll need additional tools
- You prefer predictable pricing without credit-based scaling
- You want one platform for visitor ID + email + dialer + chat + playbook
- You're looking for a daily prioritized action list for your SDRs
The Bottom Line
Unify GTM is a solid outbound platform with strong workflow automation and managed email infrastructure. At $700/month for the Growth plan, it's competitive for teams focused purely on email and LinkedIn outreach.
But the credit system, per-seat charges, and missing execution channels (dialer, chatbot) mean the real cost for a full sales operation is significantly higher than the headline number. Add in annual contracts with limited flexibility, and you need to be confident Unify GTM fits your motion before committing.
For teams that want one platform with visitor ID, email, dialer, chatbot, and a daily playbook without credit-based pricing surprises, MarketBetter offers a more complete solution at a predictable cost.
Want the full stack without the credit math? Book a demo with MarketBetter and see how your SDRs can go from 20 tabs to one task list.