Picking software these days is a headache. Everyone's waving the AI flag, promising smarter leads, fatter pipelines, and fewer late nights staring at your CRM. The noise is deafening. What really matters is simple: will this tool actually help my team start more conversations and close more deals?
That's why I took a hard look at two names you'll run into if you're exploring this space: Warmly AI and marketbetter. On the surface, they're both playing in the lead generation and sales acceleration arena. Underneath, they're built on very different philosophies.
Warmly AI wants to be your radar system — scanning the horizon for intent signals, surfacing who's out there. marketbetter? marketbetter is the engine room. It's not just watching the horizon — it's powering the entire motion that gets you from "they're looking" to "we've got a meeting on the books."
I've read their pricing pages, mapped their workflows, dug through reviews. Here's the view from the ground.
Warmly AI → Helps you see more. Website visitors, Bombora intent data, LinkedIn chatter. Pricing starts at $10,000/year.
marketbetter → Helps you do more. LinkedIn prospecting, email enrichment, AI-personalized video, inbound chatbots, CRM attribution. Starts at $500/month, with a free trial.
The punchline: Warmly tells you who's raising their hand. marketbetter gives you the playbook — and the tools — to shake it.
What Warmly AI Does
Warmly is built for visibility. Drop in their script, and anonymous site traffic suddenly has names and companies attached. Add Bombora data, LinkedIn monitoring, and a set of AI agents that score leads and push alerts into Slack, and you've got a clearer picture of who might be in-market.
✅ Core Capabilities:
- Website visitor identification
- Bombora intent data integration
- LinkedIn activity monitoring
- AI-powered lead scoring
- Slack alerts for sales teams
Where Warmly Works Best
✅ Ideal for teams that:
- Have an outbound stack (Outreach, SalesLoft, Apollo) already humming
- Want more data and signals to feed those systems
- Have visibility as the bottleneck, not execution
- Need intent signals to prioritize outreach efforts
Where It Falls Short
⚠️ Common Challenges:
- Data accuracy: More than one G2 reviewer flagged broken LinkedIn profiles and personal emails creeping into CRMs
- Limited execution: The alerts are helpful, but you'll still need other platforms to run the actual outreach
- Pricing: No trial. No starter tier. It's a five-figure leap of faith
- Integration complexity: Requires additional tools to complete the sales workflow
Warmly AI Pricing at a Glance
- 📊 Data Agent → $10,000/year (or $900/month equivalent)
- 📧 Outbound Agent → $16,000/year
- 🤖 Inbound Agent → $22,000/year
💡 What Customers Say:
"Easy to set up. Slack alerts gave us meetings we might've missed."
"Visitor data wasn't always right. Some broken profiles, some personal emails."
What marketbetter Does
marketbetter is less about spotting intent and more about putting it to work. With it, you can:
✅ Complete Sales Engine:
- Prospect on LinkedIn with a Chrome extension that enriches profiles and finds verified emails
- Let AI research job changes or company news to personalize outreach
- Drop HeyGen-powered videos into campaigns so prospects actually watch
- Use chatbots or voice agents to qualify inbound traffic and book demos in real time
- Attribute results straight into Salesforce or HubSpot so you know what's driving pipeline
What You Get with marketbetter
🎯 End-to-End Workflows: Prospecting → enrichment → outreach → follow-up → reporting
📡 Multichannel in One System: LinkedIn, email, video, chat, ads, CRM sync
💰 Pricing That Fits: $500/month to start, or test-drive with a free trial
🛡️ Enterprise Trust: SOC 2 Type II, GDPR compliance, audit logs
marketbetter Pricing at a Glance
- 🆓 Free trial → Book a demo to get started
- 🎯 Starter → $500/month, 3 SDR seats, chatbot + reveal, 5K outbound actions, 2K enrichment credits
- 📈 Growth → $1,500/month, 5 seats, SDR dashboard + playbook, 25K actions, 5K enrichment credits, champion tracking (Most Popular)
- 🏆 Scale → $3,000/month, 10 seats, everything + smart dialer, unlimited actions, 15K enrichment credits
💡 What Customers Say:
"65% growth in funnel and faster conversions." — B2B CEO
"Saved 12+ hours every week and shortened deal cycles by 40%." — SaaS VP Sales
"Follow-ups dropped from days to minutes." — Telecom CEO
📊 Side-by-Side Comparison
| Category | marketbetter | Warmly AI |
|---|
| 🎯 Core Focus | End-to-end execution engine | Intent signals + orchestration |
| 📈 Lead Generation | LinkedIn, email, video, chatbots | Website visitors, Bombora, LinkedIn activity |
| 🎨 Personalization | AI research, HeyGen video, LinkedIn/email templates | AI SDR, Warm Offers pop-ups |
| 📡 Channels | LinkedIn, email, video, chat, ads, CRM | Orchestration into email, LinkedIn, ads |
| 💰 Pricing | $500–$3,000/month, free trial | $10k–$22k/year, no free trial |
| 📊 Customer Results | 65% funnel growth, 70% more conversions, 3× more meetings | 500% lift reported, but accuracy concerns |
🎯 Which One Should You Choose?
📡 Choose Warmly AI if:
- ✅ You already have an outbound engine and just want more signals to feed it
- ✅ Intent data is your primary need
- ✅ You have budget for enterprise-level pricing
- ✅ You're comfortable with additional tools for execution
🚀 Choose marketbetter if:
- ✅ You want to simplify your tech stack
- ✅ You need one system that runs from prospecting to pipeline reporting
- ✅ You want to test before committing
- ✅ You need both intent signals AND execution tools
🎯 Final Word
Warmly is a capable radar. It lights up the map, shows you who's circling. That's useful. But radar alone doesn't move the ship.
marketbetter is the engine. It runs the plays, tracks what works, and shortens the path from "they're looking" to "we've got a meeting." Book a demo to see it in action with a free trial.
If your team is drowning in signals but starving for actual conversations, marketbetter is the tool worth betting on.
Learn how marketbetter can help your organization achieve better results with AI-powered conversational marketing.
