Champion tracking is having a moment. Every sales leader wants to know when their best contacts move to new companies. But here's what most champion tracking tools get wrong: they stop at the alert.
Champify and MarketBetter both help you track champions. But they take fundamentally different approaches to what happens after you find one. Let's compare.
If you're evaluating champion tracking and pipeline generation tools, you've probably come across both MarketBetter and UserGems. They show up in similar conversations, but they solve fundamentally different problems.
UserGems is a signal tool — it tells you when contacts change jobs. MarketBetter is a full SDR execution platform — it tells you who to contact, why, and gives you the tools to actually reach them.
That distinction matters more than any feature checklist. Let's break it down.
The champion tracking space has evolved dramatically. What started as simple job change alerts has grown into a broader conversation about how sales teams identify, prioritize, and act on buying signals. In 2026, three platforms dominate the discussion: MarketBetter, UserGems, and Champify.
But here's the thing — these three tools aren't really in the same category anymore. While UserGems and Champify remain focused on champion tracking signals, MarketBetter has built a full SDR execution platform that happens to include champion tracking as one of many signal sources. Comparing them reveals a fundamental shift in how modern sales teams think about pipeline generation.
Let's break down exactly what each platform offers, how they compare across every dimension that matters, and which one makes sense for your team.
UserGems has been a go-to tool for champion tracking in B2B sales, helping teams detect when former customers and advocates change jobs. But at $15K–$30K per year for SMB and $50K+ for enterprise — with no built-in execution tools — many teams are asking a fair question: can we track champions without UserGems?
The answer is yes. There are multiple ways to track champions, ranging from completely free manual methods to full-platform alternatives that deliver more value at lower cost. In this comprehensive guide, we'll walk through every option, with honest pros and cons for each, so you can choose the approach that fits your budget, team size, and growth goals.
You just got an alert: your best champion from last year's biggest deal has moved to a new company. This is the moment champion tracking tools like UserGems, Champify, and MarketBetter are built for. But what happens next determines whether that alert becomes a closed deal or a wasted opportunity.
Most sales teams fumble the post-alert execution. They send a generic congratulations email, get no response, and move on. Meanwhile, the teams that consistently turn champion job changes into revenue follow a systematic, multi-channel playbook that maximizes speed, personalization, and persistence.
In this article, we lay out the complete champion tracking playbook — from detection to closed deal — with specific tactics for each step. We'll also show you how the right platform can automate each step so your team executes flawlessly every time.
UserGems has been the go-to enterprise champion tracking solution for years. With reliable job change data, deep Salesforce integration, and a strong G2 rating of 4.7, it's earned its reputation. But it's also earned a reputation for something else: high prices and a narrow feature set.
At $15,000-$30,000 per year for what is essentially a signal-only tool — no dialer, no email automation, no visitor identification, no chatbot — many teams are exploring alternatives that offer more value for their investment.
Whether you're priced out of UserGems, frustrated by needing 5 additional tools to act on its signals, or simply exploring the market, here are the 10 best UserGems alternatives for champion tracking and sales intelligence in 2026.
If you're evaluating champion tracking tools, UserGems has probably come up in your research. It's one of the more established players in the job change tracking space, with a solid G2 rating of 4.7 and a respectable customer base. But there's one question that's notoriously hard to answer: how much does UserGems actually cost?
UserGems doesn't publish its pricing publicly. You have to book a demo, go through a sales process, and negotiate — often without clear benchmarks to compare against. In this article, we break down everything we know about UserGems pricing in 2026, analyze the total cost of ownership, and compare it to alternatives with more transparent pricing models.
UserGems has been a mainstay in the champion tracking category since its founding in 2019. With a G2 rating of 4.7/5 and a client roster that includes enterprise brands, it's consistently ranked among the top tools for detecting job changes and generating warm pipeline from past relationships.
But is the G2 rating the full story? In this honest review, we'll break down what UserGems does well, what users consistently complain about, how it stacks up against newer alternatives, and whether it's still the best option for your sales team in 2026.
If you're evaluating champion tracking tools in 2026, two names keep coming up: UserGems and Champify. Both promise to help your sales team capitalize on job changes — turning former champions into new pipeline. But they take very different approaches, target different buyers, and come at vastly different price points.
In this head-to-head comparison, we'll break down exactly what each platform offers, where they shine, where they fall short, and which one makes sense for your team. We'll also look at whether either tool is truly enough on its own — or whether you need something more comprehensive.
When evaluating sales intelligence tools, price is never just about the sticker number. It's about what you get for that investment, what additional tools you'll need to make it work, and ultimately — what's the return on every dollar spent. This is where the comparison between UserGems and MarketBetter gets really interesting.
UserGems has long been the premium champion tracking solution, commanding $15,000 to $30,000 per year for job change alerts and expansion tracking. MarketBetter offers a full SDR platform — champion tracking, website visitor identification, intent signals, smart dialer, email automation, and AI chatbot — with transparent pricing published on their website.
Let's dig into the real numbers, the hidden costs, and the ROI math that should drive your decision.
