SalesLoft Review 2026: Is It Still Worth It for Sales Teams?

SalesLoft has been a dominant name in sales engagement since 2011. With 4,260+ G2 reviews, a 4.5-star rating, and thousands of enterprise teams using it daily, the platform clearly does something right.

But in 2026, the sales engagement landscape has shifted dramatically. AI-native platforms are emerging that don't just automate sequences — they tell reps exactly who to contact, when, and what to say. So the real question isn't whether SalesLoft is a good tool. It's whether SalesLoft is the right tool for your team in 2026.

We dug through hundreds of reviews on G2, Capterra, Reddit, and TrustRadius to give you an honest assessment of what works, what doesn't, and who SalesLoft is best (and worst) for.

What Is SalesLoft?

SalesLoft is a revenue orchestration platform that combines sales engagement, conversation intelligence, deal management, and forecasting into a single workspace. Think of it as a command center for your revenue team — automating outreach sequences (called "cadences"), recording and analyzing calls, tracking deals through your pipeline, and providing AI-powered insights.

The platform serves four core functions:

• Cadence (Sales Engagement): Automated multi-step outreach sequences across email, phone, and social
• Conversations: Call recording with AI summaries, key moment detection, and coaching insights
• Deals: Pipeline management, opportunity tracking, and deal health scoring
• Forecast: Revenue prediction and analytics (Premier plan only)

SalesLoft integrates deeply with Salesforce, HubSpot, and other major CRMs, and is primarily used by mid-market and enterprise sales teams.

SalesLoft Pricing: What You'll Actually Pay

SalesLoft doesn't publicly list pricing — you have to request a quote. This is a common (and frustrating) practice among enterprise sales tools. Here's what we know from Vendr negotiation data and user reports:

Plan	Estimated Cost	Key Features
Advanced	$100–$140/user/month	Cadences, conversations, deals, CRM sync, analytics
Premier	$140–$185/user/month	Everything in Advanced + revenue forecasting
Dialer Add-on	$40–$60/user/month	Built-in calling (not included by default)

The hidden costs that catch teams off guard:

1. The dialer is an add-on. Unlike platforms with built-in calling, SalesLoft charges extra for its dialer. For a 10-person team, that's an additional $400–$600/month.
2. Annual contracts with auto-renewal. Most deals are 12-month commitments with 8–12% annual price increases baked in.
3. Implementation fees. Enterprise deployments often include onboarding fees ranging from $5,000 to $15,000.
4. Per-seat pricing scales fast. A 50-seat Premier deployment can run $125,000–$140,000/year even with negotiated discounts.

Total cost of ownership for a 10-person SDR team: $18,000–$24,600/year (Advanced + Dialer)

For comparison, MarketBetter starts at a fraction of that cost with calling, visitor identification, AI playbook, and email automation all included — no add-ons required.

The Good: What SalesLoft Does Well

1. Cadence Builder Is Best-in-Class

SalesLoft's multi-step cadence builder remains one of the most polished in the market. You can create complex sequences mixing emails, calls, social touches, and manual tasks — with branching logic based on prospect behavior.

G2 reviewers consistently praise the cadence workflow. One mid-market sales manager noted: "The cadence feature is a game-changer. Being able to automate my outreach while still feeling personal has saved me hours every week."

2. Conversation Intelligence Is Genuinely Useful

The call recording and AI analysis capabilities are strong. SalesLoft transcribes calls, identifies key moments (pricing discussions, competitor mentions, next steps), and provides coaching insights for managers.

This is a real differentiator compared to cheaper tools that only handle email. If your team does significant phone outreach, having conversation intelligence built into the same platform as your sequences adds meaningful value.

3. Deep CRM Integration

The Salesforce integration is particularly well-regarded. Activity logging, contact syncing, and deal updates happen automatically with reportedly 98%+ accuracy. HubSpot integration is solid too, though not quite as deep.

4. Enterprise-Grade Reliability

For large teams (50+ reps), SalesLoft's infrastructure is battle-tested. It handles high-volume sending, complex workflow rules, and multi-team hierarchies without breaking down. This matters when your entire revenue operation depends on the platform.

5. Analytics and Reporting

Team-level and individual-level performance reporting is comprehensive. Managers can track activity metrics, conversion rates, and cadence effectiveness across their entire org.

The Bad: Where SalesLoft Falls Short

1. Buggy and Slow — A Growing Complaint

This is the elephant in the room. Reddit threads from 2024 and 2025 are filled with frustration about performance issues. One sales rep put it bluntly: "Seconds turn into minutes, minutes turn into an extra hour of dialing."

Common complaints include:

• Pages loading slowly or freezing mid-workflow
• The dialer dropping calls or failing to connect
• Email sends getting stuck or delayed
• Cache-clearing being the default troubleshooting advice from support

For a platform at this price point, these reliability issues are hard to justify.

2. Opaque Pricing Punishes Smaller Teams

Not publishing pricing isn't just annoying — it creates a power imbalance. Smaller teams end up paying significantly more per seat than enterprises who can negotiate. And the add-on model (especially the dialer) means your quoted price is rarely your actual cost.

3. Complex Setup and Steep Learning Curve

Multiple users report that SalesLoft's implementation process is challenging. One Reddit user described their experience: "We struggled with Salesloft for months — complex workflows, cadence management, technical integration issues."

The platform is powerful, but that power comes with complexity. Teams without a dedicated RevOps person often struggle to set it up correctly.

4. Customer Success Is Hit-or-Miss

This was a consistent theme across reviews. Some teams love their CSM; others report cycling through multiple account managers in a single year. One user noted going through "5 different account managers" in under 12 months, with their paid integration specialist having "no clue" about proper setup.

5. No Intent Data or Visitor Identification

SalesLoft tells your reps how to reach out — but not who to reach out to. It has no website visitor identification, no intent signal detection, and no prioritization engine. Your reps still need to manually decide which prospects to target, which accounts are showing buying signals, and which leads are worth their time.

This is SalesLoft's fundamental limitation in 2026: it's an execution tool, not an intelligence tool.

What Real Users Are Saying

On G2 (4.5/5 from 4,260 reviews):

• Highest-rated features: Cadence workflows, CRM sync, email tracking
• Lowest-rated features: Phone/dialer capabilities, onboarding, admin complexity
• Common praise: "Streamlines our outreach process significantly"
• Common complaint: "Expensive for what you get, especially with add-ons"

On Reddit:

• "SalesLoft is buggy and they don't care about fixing bugs." — r/sales, Apr 2025
• "We switched from Outreach to Salesloft — Outreach was buggy as hell too, but SalesLoft's cadences are much cleaner." — r/sales, Jan 2024
• "Complex workflows, cadence management, technical integration issues." — r/salestechniques, May 2025

On Capterra (4.3/5 from 216 reviews):

• Overall positive on engagement features
• Conversation intelligence modules "aren't as comprehensive as stand-alone solutions, but pretty close"
• Salesforce integration "almost perfect and >98% accurate"

SalesLoft vs. MarketBetter: Execution vs. Intelligence

Feature	SalesLoft	MarketBetter
Core approach	Sequence execution	Signal-driven playbook
Website visitor ID	❌ No	✅ Yes
Daily SDR playbook	❌ No	✅ AI-generated daily
Built-in dialer	💰 Add-on ($40-60/seat)	✅ Included
AI chatbot	❌ No	✅ Included
Email sequences	✅ Advanced	✅ Hyper-personalized
Intent signals	❌ No	✅ Behavioral + firmographic
Conversation intelligence	✅ Strong	🔄 Via integrations
Deal management	✅ Built-in	🔄 Via CRM sync
Pricing transparency	❌ Quote-based	✅ Published pricing
Setup time	Weeks to months	Days

The fundamental difference: SalesLoft helps reps execute outreach more efficiently. MarketBetter tells reps exactly who to contact, why they're worth contacting, and what to say — then provides the tools to execute. It's the difference between a better assembly line and a GPS that shows you where to drive.

Who Should Use SalesLoft?

SalesLoft is a good fit if you:

• Have 50+ sales reps who need standardized workflows
• Already have strong intent data from another source (6sense, Bombora, etc.)
• Need deep Salesforce integration with conversation intelligence
• Have budget for $100–$185/user/month plus add-ons
• Have a RevOps team to manage implementation and optimization

SalesLoft is NOT the best fit if you:

• Need to identify which accounts are actively in-market
• Want AI to prioritize your daily outreach
• Need calling included without paying extra
• Are a team under 20 reps looking for fast time-to-value
• Want transparent, published pricing

The Bottom Line

SalesLoft remains a capable sales engagement platform with genuinely strong cadence building, conversation intelligence, and CRM integration. For enterprise teams with established workflows and dedicated RevOps resources, it can drive real efficiency gains.

But in 2026, "more efficient outreach" isn't enough. The teams winning deals are the ones who know which prospects to prioritize before they start the cadence. They're using intent signals, visitor identification, and AI-driven playbooks to ensure every rep action is targeted at the right person at the right time.

SalesLoft optimizes the last mile — the execution of outreach. But it doesn't help with the first mile — knowing who is worth reaching out to. For teams that need both intelligence and execution in one platform, that's a gap worth considering.

Ready to see what signal-driven selling looks like? Book a demo with MarketBetter and see how AI-powered playbooks can transform your team's productivity.

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Last updated: February 2026. Pricing and features based on publicly available data from Vendr, G2, Capterra, Reddit, and vendor websites. For current SalesLoft pricing, contact their sales team directly.