MarketBetter vs Unify Chrome Extension: LinkedIn Prospecting Compared
LinkedIn prospecting has changed. The days of endless copy-paste, juggling CSV files, and manually tracking who you've messaged are over. Chrome extensions promise to turn your browser into a sales engine—capturing leads, enriching data, and launching outreach right where you work.
But here's the catch: not all extensions are built the same. Some focus on raw outbound speed. Others zero in on personalization and conversation quality. The choice you make shapes the way you and your team show up in front of prospects.
I've put the marketbetter Chrome Extension and the Unify Chrome Extension under the microscope. What follows is the breakdown of how they actually work, where they shine, where they fall short, and which one is better suited to the way people prospect today.
Unify Chrome Extension: Company-first, outbound-heavy. You browse a website, click Trigger Play, and Unify prospects multiple roles, enriches them with contact info, and pushes them into Salesforce sequences. Fast, structured, but rigid.
marketbetter Chrome Extension: LinkedIn-first, personalization-heavy. On any profile, you can enrich data, pull verified emails, spin up AI-crafted emails or videos, or drop a personalized DM directly into LinkedIn. It also automates Sales Navigator lists without CSV exports. Flexible, human, and conversation-driven.
Biggest Difference: marketbetter lets you test it with a free trial. With Unify, there's no free trial—you need to commit to a paid plan (starting at $1,460/month) just to get hands-on with the extension.
🚀 Unify Chrome Extension Deep Dive
How Unify's Trigger Play Works
Unify's extension is designed for outbound scale. Its core feature, Trigger Play, works like this:
- 🌐 You're on a company's website or a LinkedIn profile
- 🎯 You click the extension and fire a pre-built Play
- ⚡ Behind the scenes, Unify prospects multiple ICP roles in parallel — say BDR leaders, RevOps leaders, outbound quarterbacks
- 📊 It enriches them with emails and phone numbers, then automatically routes them into outbound sequences
- 🔄 Everything syncs directly to Salesforce (and to HubSpot if connected)
Result: A process that might normally take 20–30 minutes collapses into one click. If your team lives inside Salesforce and cares about velocity above all else, it's appealing.
Where Unify Strains on LinkedIn
Unify does work on LinkedIn—you can enrich individual profiles, capture their contact info, and drop them into sequences straight from the browser. But here's where it strains:
⚠️ LinkedIn Limitations:
- LinkedIn is treated as just another input source, rather than the center of the workflow
- Everything begins at the company or persona level. There's little room for 1:1 personalization
- Outreach is limited mainly to email sequences
- CRM usage skews Salesforce-heavy. HubSpot is supported, but Salesforce is the system Unify is clearly built around
- No way to try before you buy — Unify doesn't offer a free trial—you have to purchase a plan just to test it
🎯 marketbetter Chrome Extension Deep Dive
LinkedIn-First Approach
marketbetter takes a different path. It starts at the profile level, where real conversations begin. The extension is embedded directly into LinkedIn and Sales Navigator, turning each profile or list into a launchpad for outreach.
✅ What marketbetter Can Do:
- 📊 Profile enrichment: Add firmographics, verified emails, and phone numbers in one click
- 🤖 AI-powered outreach: marketbetter's AI Agent researches a prospect's company, finds recent signals, and drafts a contextualized email or video message
- 💬 LinkedIn DM automation: Create message templates in marketbetter, and when you open LinkedIn chat, an MB icon appears. Click it, your template pops up. Tiny edits, send, done
- 📈 Sales Navigator automation: Forget CSVs. Open a list, click Trigger, and marketbetter enriches every contact, verifies emails, and kicks off campaigns
- 🎬 Video outreach: Automatically create and send personalized video emails that cut through inbox noise
- 🔄 CRM sync (Salesforce + HubSpot): Every enriched profile can be synced instantly into either Salesforce or HubSpot. Both are treated as equals, making it easy for lean teams or scaling orgs to work with the CRM that fits their stack
How It Works in Practice
The flow is refreshingly simple:
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👤 You land on a LinkedIn profile
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🖱️ Click the marketbetter Chrome Extension icon
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⚡ Instantly, the profile you're viewing loads inside the extension
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🎯 From there, you can trigger any of your pre-built workflows:
- LinkedIn Enrichment: Pull verified contact details and company data in one click
- Call Transcript Analysis: Analyze past call recordings tied to this prospect for actionable notes
- AI Agent Research: Let the AI dig into their company, surfacing funding news, recent activity, or relevant insights
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🔄 The contact isn't just enriched—it's instantly part of a repeatable, automated workflow, no copy-paste required
What Makes marketbetter Different
What makes marketbetter stand out is its balance of control and automation. You're never locked into a single rigid flow. At the profile level, you choose whether to keep it personal (a quick DM) or launch something at scale (an email + video sequence). And at the list level, you can turn entire Sales Navigator searches into live campaigns without ever touching a spreadsheet.
🎯 Key Differentiators:
- Works for both micro personalization (1:1 LinkedIn DMs) and macro automation (bulk list campaigns)
- Unlike Unify, you can test it in real conditions—marketbetter offers a free trial with no credit card required
- LinkedIn-first design that treats LinkedIn as the primary workspace, not just another data source
📊 At-a-Glance Comparison Table
| Capability | marketbetter Chrome Extension | Unify Chrome Extension |
|---|---|---|
| 🎯 Workflow Style | Profile-first (LinkedIn + Sales Navigator) | Company-first (website → personas → Salesforce) |
| 📊 Data Enrichment | Firmographics, verified emails & phones, AI insights | Emails & phones from 25+ vendor waterfall |
| 📧 Outreach Options | Emails, video emails, LinkedIn DMs | Email sequences only |
| 🎨 Personalization | AI Agent context, DM templates, video messages | Persona-based prospecting, limited personalization |
| 📈 Sales Navigator | Bulk list-to-campaign automation, no CSVs | Not a focus |
| 🔄 CRM Sync | Equal focus on Salesforce & HubSpot | Salesforce-first, HubSpot supported but secondary |
| 🆓 Trial Availability | Free trial available, cancel anytime | No free trial; must purchase plan (from $1,460/month) |
🎯 Which One Should You Choose?
📊 Choose Unify Chrome Extension if:
- ✅ Your team is an outbound factory
- ✅ Already deep in Salesforce
- ✅ Personalization isn't a priority
- ✅ You want fast, structured, company-level prospecting
🚀 Choose marketbetter Chrome Extension if:
- ✅ Your team lives on LinkedIn
- ✅ You care about building trust and starting conversations
- ✅ You want to avoid mass-blasts
- ✅ You need both micro-level personalization and macro-level automation
- ✅ You want to test before committing
🎯 Final Word
Extensions are supposed to make life easier, not more complicated. With Unify, you're committing to a heavy, outbound-first engine that locks you into a plan before you can even see if it fits. With marketbetter, you're getting a LinkedIn-first extension designed for real outreach—emails, videos, DMs—all flowing from one click.
For teams who want conversations, not just contacts, marketbetter is the better bet.
Ready to transform your LinkedIn prospecting?
Learn how marketbetter can help your organization achieve better results with AI-powered conversational marketing.
Try the marketbetter Chrome Extension — book a demo for a free trial and experience the transformation for yourself.