MarketBetter vs Monaco: Which AI Sales Platform is Right for You?
Monaco burst onto the scene on February 11, 2026 with $35M in funding and a bold promise: one AI-native platform to run your entire go-to-market. Founded by Sam Blond (ex-Founders Fund partner, ex-CRO at Brex) and a stacked founding team from Apollo, Qualtrics, and Clari, Monaco was incubated by Human Capital and targets early-stage startups with an all-in-one revenue platform. Peter Thiel himself endorsed it: "No product sells itself — though Monaco comes close."
But if you're evaluating Monaco, you should also look at MarketBetter — a proven AI sales platform that's already helping teams at companies like CallRail, Hologram, and hundreds of growing B2B organizations generate pipeline and close deals.
Here's an honest, side-by-side breakdown — informed by primary research from Monaco's website, press release, TechCrunch coverage, beta user testimonials, and investor statements — so you can choose the right tool for your team.
Quick Comparison: MarketBetter vs Monaco
| Feature | MarketBetter | Monaco |
|---|---|---|
| Website Visitor Identification | ✅ Company + person-level | ❌ Not mentioned |
| AI SDR Email Automation | ✅ Personalized sequences | ✅ AI outbound campaigns |
| Smart Dialer | ✅ Built-in calling | ❌ Email-focused |
| AI Chatbot | ✅ Qualified-style with live handoff | ❌ Not available |
| Daily SDR Playbook | ✅ Prioritized daily task list | ❌ Not available |
| CRM | ✅ HubSpot + Salesforce integration | ✅ Built-in AI-native CRM |
| Prospect Database | ✅ Enriched contacts | ✅ Built-from-scratch database |
| Meeting Notetaker | ❌ Use third-party | ✅ Built-in |
| Human-in-the-Loop | ✅ SDR stays in control | ✅ Expert sales guidance |
| Pipeline Management | ✅ Full pipeline tools | ✅ Built-in pipeline |
| Pricing Transparency | ✅ Published pricing | ❌ Undisclosed flat fee |
| Target Market | SMB to mid-market | Seed & Series A startups |
| G2 Rating | ⭐ 4.97/5 | 🆕 Too new to rate |
What Is Monaco?
Monaco launched on February 11, 2026, positioning itself as an "AI-native sales platform" purpose-built for early-stage startups. The company was incubated by Human Capital and has been operating in stealth while testing with beta customers before opening to a public beta. Their website tagline: "Everything you need, all in one place."
Sam Blond announced the launch on X (formerly Twitter): "We're launching Monaco today. Monaco automates customer acquisition and revenue growth for startups. The platform disrupting sales with AI has finally arrived." The tweet garnered over 148 million views, and even drew endorsement from investor Jake Paul, who tweeted: "AI agents are changing the software game, and proud to back @samdblond and Monaco alongside @humancapital @foundersfund for leading the charge in sales GTM."
The platform combines:
- AI-native CRM — built from scratch, not legacy software with AI bolted on. As the press release puts it, Monaco "shifts from the user-input reactive software model to a fully-integrated agentic system"
- Prospect database — a ZoomInfo-like contact database built in-house that automatically builds and stack-ranks your TAM. Incorporates signals like existing connections, job changes, and custom web-based signals
- AI outbound agents — automated email campaigns with AI-generated follow-ups, using embedded GTM best practices
- Meeting notetaker — built-in meeting recorder that captures and summarizes sales conversations
- Human-in-the-loop guidance — what Monaco calls "forward deployed AEs" — experienced salespeople who monitor and guide the AI's work
- Deal advisory — AI gives advice on how to close more deals, described as "like having a world-class CRO as a copilot"
Monaco raised $35M ($10M seed + $25M Series A) both led by Founders Fund, with participation from Human Capital (which incubated the company), Alt Cap, Mantis, and Saga VC. Angel investors include Patrick and John Collison (Stripe founders), Garry Tan (Y Combinator president), and Neil Mehta (Greenoaks Capital). Peter Thiel personally endorsed Monaco, saying: "No product sells itself — though Monaco comes close."
The founding team is impressive: Sam Blond (ex-Founders Fund partner, ex-CRO at Brex) and Brian Blond (partner at Human Capital, ex-MD at Sutter Hill Ventures, ex-CRO at multiple startups) bring investor-side and sales leadership experience. Abishek Viswanathan (ex-CPO at Apollo and Qualtrics) and Malay Desai (ex-SVP Engineering at Clari) bring deep product and engineering DNA. The company currently employs about 40 people.
What Early Users Are Saying
Monaco has already onboarded beta customers, and the testimonials on their product page paint a positive picture:
- "Monaco made our legacy CRM feel instantly obsolete." — Alex Berkovic, Co-Founder, Sphinx
- "We had our TAM built on day 2 and we're running outbound sequences that same day." — Amy Yan, Co-Founder, Nowadays
- "Monaco lets us punch way above our weight. We're a 3-person team running GTM like a 20-person sales org." — Graham Cummings, CRO, Datawizz
- "Monaco is more than technology. The forward deployed AE is like having a sales exec on our team." — Catheryn Li, Co-Founder, Simple AI
- "It feels like I have a machine running in the background getting all these meetings set up for me." — Phillip Smart, CEO & Co-Founder, Parley
What Monaco Does Well
Monaco's end-to-end approach is genuinely compelling for teams that want a single platform:
- True all-in-one design — CRM, prospecting, outbound, meeting notes, and deal advisory in one tool
- AI-native architecture — built from scratch for AI, not retrofitted. Monaco's press release explicitly calls out that it replaces "the typical patchwork of poorly-integrated tools, like legacy CRM and disparate point solutions"
- Human expertise embedded — "forward deployed AEs" guide the AI, and as Sam Blond told TechCrunch: "Monaco does not have an agent pretending to be a sales rep trying to sell to the customer." Actual meetings are done by people — no AI avatars
- Startup sales methodology built in — the platform incorporates GTM best practices directly, described as "like having a world-class CRO embedded directly into the sales workflow"
- Speed of onboarding — beta users report having TAM built and outbound running within days, not weeks
Where Monaco Falls Short
But Monaco has real gaps — especially if you're past the seed stage or need a complete sales motion:
- No website visitor identification — Monaco can't tell you who's visiting your website right now. Their approach is purely outbound prospecting, not demand capture
- No smart dialer — the platform is email-centric; no built-in calling capabilities
- No AI chatbot — you can't capture inbound leads through conversational AI on your website
- No daily SDR playbook — no structured, prioritized task list to guide your reps each morning
- Opaque pricing — Sam Blond told TechCrunch it's a flat fee, "currently discounted while the product remains in beta," but declined to share the actual number. Their website has no pricing page (returns a 404)
- Startup-only focus — Monaco explicitly targets seed and Series A companies. If you're growing past that stage, you may outgrow it quickly
- Still in public beta — no G2 reviews, no Capterra listing, no Product Hunt launch. Zero independent verification of results
- Minimal web presence — no /about or /pricing pages, sparse website content. Hard to evaluate without getting on a call
- Email-only outreach — In a market where multichannel is essential, Monaco's focus on email sequences leaves a gap for phone and social selling
What Is MarketBetter?
MarketBetter is an AI-powered sales platform built to help B2B teams identify, engage, and convert their best prospects — from the first website visit to the booked meeting.
Core Capabilities
- Website Visitor Identification — see which companies AND individual contacts are on your site right now, with person-level de-anonymization
- AI Email Automation — personalized outbound sequences powered by AI, with smart send times and A/B testing
- Smart Dialer — built-in calling with AI-powered scripts and call intelligence
- AI Chatbot (FloBot) — a Qualified-style conversational bot that qualifies visitors and books meetings 24/7
- Daily SDR Playbook — every morning, your SDRs get a prioritized list: who to call, who to email, who to follow up with
- Pre-Meeting Intelligence — auto-generated briefs before every call
- CRM Integration — deep bidirectional sync with HubSpot and Salesforce
Why Teams Choose MarketBetter
- Proven track record — real customers like CallRail, Hologram, and GXC with documented results
- G2 rating of 4.97/5 — one of the highest-rated tools in the category
- Transparent pricing — you know what you're paying before you talk to sales
- Works at every stage — from startup to mid-market, MarketBetter scales with you
- Complete SDR stack — inbound AND outbound, not just one channel
Head-to-Head: Key Differences
1. Website Visitor Identification
MarketBetter wins. This is arguably the most important feature for any B2B sales team. MarketBetter identifies the companies and people visiting your website in real time — turning anonymous traffic into actionable leads.
Monaco doesn't mention website visitor identification anywhere. If a prospect visits your site, Monaco won't know about it.
2. Multichannel Outreach
MarketBetter wins. MarketBetter covers email, phone (smart dialer), LinkedIn, and chat. Monaco focuses primarily on email outreach with AI agents.
In 2026, the best sales teams run multichannel sequences — email alone isn't enough. Buyers ignore cold emails at higher rates than ever. Having a dialer and chatbot gives your team more ways to start conversations.
3. Inbound Lead Capture
MarketBetter wins. The AI chatbot (FloBot) captures inbound leads around the clock — qualifying visitors, answering questions, and booking meetings while your team sleeps.
Monaco is built around outbound prospecting. If a lead comes to you, Monaco doesn't have a way to engage them on-site.
4. CRM and Pipeline
Monaco has an edge for simplicity. Monaco's built-in CRM means zero integration work — it's all native. If you're a brand-new startup with no existing CRM, that's appealing.
But if you already use HubSpot or Salesforce (and most teams do), MarketBetter's deep bidirectional integrations mean you keep your existing workflow while adding AI superpowers.
5. Human-in-the-Loop
Both platforms embrace this. Monaco embeds experienced salespeople who monitor and guide the AI. MarketBetter keeps the SDR in control with the Daily Playbook — the AI suggests, the human decides.
This is a smart approach from both companies. Unlike 11x or Artisan, which try to replace human SDRs entirely, both MarketBetter and Monaco understand that the best results come from human + AI collaboration.
6. Pricing
MarketBetter wins on transparency. MarketBetter publishes pricing openly. Monaco uses an undisclosed flat-fee model — you have to get on a call to find out what it costs.
For budget-conscious teams (which is most teams), transparent pricing matters. You shouldn't need a sales call just to know if a tool fits your budget.
Who Should Choose Monaco?
Monaco could be a fit if:
- You're a seed or Series A startup building your sales function from zero
- You don't have an existing CRM and want everything built-in
- You're primarily focused on email outbound
- You want embedded human sales experts guiding your AI
- You're willing to pay an undisclosed flat fee
Who Should Choose MarketBetter?
MarketBetter is the better choice if:
- You need website visitor identification to capture demand already on your site
- You want multichannel outreach (email + phone + chat + LinkedIn)
- You need an AI chatbot for 24/7 inbound lead capture
- You want a daily SDR playbook that tells your team exactly what to do each morning
- You already use HubSpot or Salesforce and need deep integration
- You want transparent pricing you can budget for
- You're a growing team — from startup to mid-market — that needs to scale
The Bottom Line
Monaco is an ambitious new entrant with serious funding and a talented team. Their all-in-one, AI-native approach is compelling — especially for brand-new startups starting from scratch.
But MarketBetter delivers the complete AI SDR stack that most B2B teams actually need: visitor identification, multichannel outreach, inbound chatbot, daily playbook, AND outbound automation. It's proven (4.97/5 on G2), transparent on pricing, and works for teams at every stage.
If you're evaluating Monaco, give MarketBetter a look. You might find it does everything Monaco does — and more.
Ready to see how MarketBetter stacks up? Book a demo and we'll show you how visitor identification, the AI chatbot, smart dialer, and daily playbook work together to drive pipeline.