MarketBetter vs Common Room: Signals vs SDR Workflow [2026]
Evaluating Common Room for your go-to-market motion? Smart move—they've built an impressive customer intelligence platform used by companies like Notion, Grammarly, and Figma.
But "customer intelligence" and "SDR productivity" aren't the same thing.
This comparison helps you understand where Common Room excels, where MarketBetter goes further, and which platform fits your team's actual workflow.
Quick Comparison
| Feature | MarketBetter | Common Room |
|---|---|---|
| Website Visitor Identification | ✅ Company + person level | ✅ IP enrichment included |
| Signal Sources | ✅ 1st party (website, product) | ✅ 50+ sources (community, social, product, 3rd party) |
| Intent Scoring | ✅ Fit + intent combined | ✅ Intelligent scoring with custom weights |
| Real-Time Alerts | ✅ Slack/Teams | ✅ Slack, email, webhooks |
| AI Chatbot | ✅ Qualified-style with live handoff | ❌ Not included |
| CRM Integration | ✅ Salesforce + HubSpot (bidirectional) | ✅ Salesforce, HubSpot + more |
| SDR Task Assignment | ✅ Daily AI-generated task lists | ❌ Not included |
| Personalized Outreach | ✅ AI writes researched emails | ✅ RoomieAI™ Activate generates messages |
| Pre-Meeting Briefs | ✅ Auto-generated before every call | ❌ Not included |
| SDR Playbook/Workflow | ✅ Step-by-step guidance for reps | ❌ Build your own workflows |
| Community Signal Capture | ⚠️ Limited | ✅ Slack, Discord, GitHub, Reddit, etc. |
| 3rd Party Intent (Bombora) | ⚠️ Coming soon | ✅ 6-25 topics by plan |
| Starting Price | $1,000/month (full SDR access) | $1,000/month (Starter) |
What Common Room Does Well
Let's give credit where it's due. Common Room has built something genuinely powerful for the right use case.
Unmatched Signal Breadth
Common Room aggregates signals from 50+ sources including:
- Community channels: Slack, Discord, GitHub, Stack Overflow, Reddit
- Social platforms: LinkedIn activity, Twitter/X engagement
- Product usage: Feature adoption, usage patterns
- Third-party intent: Bombora Surge® topics, job changes, company news
- Website activity: Page visits, content engagement
For companies with active developer communities or PLG funnels, this signal breadth is genuinely valuable.
Person360™ Identity Resolution
Common Room's Person360™ is their flagship capability—an AI-powered waterfall enrichment and identity resolution engine. It matches anonymous signals to real individuals, deduplicates across sources, and enriches contact data automatically.
RoomieAI™ Agents
Common Room's AI capabilities include:
- RoomieAI™ Capture: Automatically hunts for buying signals
- RoomieAI™ Activate: Generates personalized outbound messages
Impressive Customer Base
Common Room serves companies like Notion, Grammarly, Figma, Twilio, Datadog, MongoDB, and Webflow. Their published results:
- 30% more meetings per rep (Notion)
- 74% more pipeline in one quarter (Semgrep)
- 2.5x more meetings booked (Grammarly)
Where Common Room Falls Short (For Traditional SDR Teams)
Here's the honest truth: Common Room is built for a specific go-to-market motion—PLG companies, developer-focused organizations, and community-led growth. If that's you, it's excellent.
But if you're running a traditional B2B SDR team without a massive developer community:
1. More Complexity Than You Need
50+ signal sources sounds impressive. But do you have active Slack communities? A GitHub presence? Discord servers? If not, you're paying for capabilities you won't use.
2. Requires Additional Platforms for Outbound
Common Room captures signals beautifully. But that's where their platform ends.
To actually do something with those signals—send outbound emails, track replies, manage sequences, nurture leads—you need to purchase additional platforms. Think Outreach, Salesloft, Apollo, or similar sales engagement tools. That's another $100-200/seat/month, plus RevOps time to wire the integrations together.
With MarketBetter, outbound execution, reply tracking, sequence management, and SDR workflow are all included in one platform. No additional tools required.
3. Missing the SDR Prescriptive Layer
This is the fundamental difference.
Common Room tells you: "Here are 1,000 contacts showing intent signals."
MarketBetter tells you: "Here are your 15 highest-priority tasks for today. Start with this person because they visited the pricing page twice, they're at a company that matches your ICP, and here's the email we drafted for you."
Common Room is a signal platform. MarketBetter is an SDR command center.
4. Pricing Scales With Signal Volume
Common Room's pricing scales with the number of contacts/signals their platform processes:
- Starter: $1,000/month (up to 35K contacts in their system)
- Team: $2,500/month (up to 100K contacts)
- Enterprise: Custom (200K+ contacts)
To clarify: that "35K contacts" limit refers to the total number of contact records Common Room can store and process signals for—not the number of signals you receive. If you're tracking a large total addressable market, you can hit these limits quickly, forcing you to upgrade tiers.
MarketBetter pricing: Starts at $1,000/month and includes full SDR access—task assignment, AI outreach, pre-meeting briefs, and outbound execution. No separate platform purchases required.
Where MarketBetter Goes Further
1. SDR Task Assignment—Built In
Every morning, your SDRs get a prioritized task list based on website visitor behavior, ICP fit scoring, territory ownership, and engagement history.
No "let me check my segments." Just: "Here's what to do. Start with #1."
2. Pre-Meeting Intelligence Briefs
Before every call, MarketBetter automatically generates company background, ICP fit score, pricing guidance, talking points tailored to their browsing behavior, and potential objections with suggested responses.
3. AI-Written Outreach (Included, Not Add-On)
MarketBetter's AI writes first-draft emails that are researched to the prospect's company and personalized to the individual—ready for SDR review and send.
4. One Platform, Complete Workflow
| Workflow Stage | MarketBetter | Common Room |
|---|---|---|
| Identify visitors | ✅ | ✅ |
| Capture signals | ✅ | ✅ (broader) |
| Score & prioritize | ✅ | ✅ |
| Assign to reps | ✅ Automated | ⚠️ Via CRM rules |
| Draft outreach | ✅ AI-written | ✅ RoomieAI™ |
| Send outbound emails | ✅ Included | ❌ Requires separate platform |
| Track replies | ✅ Included | ❌ Requires separate platform |
| Manage sequences | ✅ Included | ❌ Requires separate platform |
| Daily task list | ✅ | ❌ Build your own |
| Meeting prep briefs | ✅ Auto-generated | ❌ Not included |
Who Should Choose Common Room?
Common Room is the better fit if:
- You're a PLG company with active free users you're trying to convert
- Developer community is core to your GTM (active GitHub, Discord, Slack)
- You need 50+ signal sources and have RevOps capacity to configure workflows
- Community-led growth is your strategy
Ideal Common Room customers: Developer tools companies, open-source commercial companies, PLG SaaS with active user communities.
Who Should Choose MarketBetter?
MarketBetter is the better fit if:
- You're running traditional B2B sales without a PLG or community-led motion
- Your SDR team needs prescriptive guidance, not just data
- You want one platform covering identify → prioritize → assign → outreach → prep
- You don't have RevOps capacity for complex workflow automations
- You prefer predictable pricing that doesn't scale with contact volume
Ideal MarketBetter customers: B2B companies with 50-500 employees, teams with 3-20 SDRs, industries like IoT, SaaS, Tech, and Telecom.
The Fundamental Difference
| Your Challenge | Better Choice |
|---|---|
| "We have signals everywhere but can't connect them" | Common Room |
| "Our SDRs don't know what to do each morning" | MarketBetter |
| "We need to capture GitHub/Discord/Slack activity" | Common Room |
| "We need AI to write outreach and prep meeting briefs" | MarketBetter |
| "RevOps wants a unified customer intelligence platform" | Common Room |
| "Sales needs a command center for SDR productivity" | MarketBetter |
The Bottom Line
Choose Common Room if you're a PLG or community-led company with active developer communities, and you have the RevOps capacity to build signal-to-action workflows.
Choose MarketBetter if you're running traditional B2B sales and need a complete SDR command center that turns website visitors into booked meetings—without requiring RevOps to wire it all together.
Common Room captures more signals. MarketBetter turns signals into SDR action faster.
Both are good products. The right choice depends on your go-to-market motion.
Ready to See MarketBetter in Action?
Book a demo and we'll show you:
- Who's visiting your site right now
- How MarketBetter prioritizes those visitors
- What AI-generated outreach looks like for your actual prospects
- How the daily SDR task list works