MarketBetter vs Clearbit (Breeze Intelligence): B2B Data Enrichment Comparison [2026]

If you've been researching B2B data enrichment tools, you've likely come across Clearbit — or more recently, Breeze Intelligence, since Clearbit was acquired by HubSpot and integrated into their ecosystem.

The acquisition has left many sales teams wondering: Should we stick with Clearbit/Breeze, or explore alternatives that offer more than just data?

This comparison breaks down how MarketBetter and Clearbit (Breeze Intelligence) differ — and helps you decide which fits your sales workflow better.

The Core Difference: Data vs. Direction

Here's the fundamental distinction:

• Clearbit/Breeze Intelligence: Enriches your records with company and contact data. You get firmographics, technographics, and IP-to-company identification.

• MarketBetter: Enriches your records AND tells your SDRs exactly what to do next. You get the data plus a prioritized playbook of actions.

The analogy: Clearbit hands you a map. MarketBetter hands you the map AND turn-by-turn navigation.

Feature-by-Feature Comparison

Capability	Clearbit (Breeze)	MarketBetter
Data Enrichment	✅ Strong (firmographics, technographics, industry)	✅ Included (company + contact data)
IP-to-Company ID	✅ Core feature	✅ Real-time visitor identification
Intent Scoring	⚠️ Basic (page views)	✅ AI-powered intent + ICP scoring
SDR Task Assignment	❌ Not included	✅ Daily prioritized task list
Personalized Outreach	❌ Data only	✅ AI writes emails based on research
Smart Dialer	❌ Not included	✅ Built-in with call prioritization
Chatbot + Live Handoff	❌ Not included	✅ Qualified-style engagement
CRM Integration	✅ HubSpot native (others limited)	✅ HubSpot + Salesforce bidirectional
Pre-Meeting Briefs	❌ Manual research	✅ Automated before every call

Pricing Comparison

Clearbit / Breeze Intelligence Pricing

Clearbit's pricing has always been enterprise-oriented and has become even more opaque since the HubSpot acquisition:

• Now bundled within HubSpot's higher tiers
• Standalone pricing typically starts at $15,000-$20,000/year for basic enrichment
• Visitor identification (Reveal) adds additional cost
• Per-record pricing can add up quickly at scale

The catch: If you're not already on HubSpot, getting Clearbit's full value means committing to HubSpot's ecosystem.

MarketBetter Pricing

• Transparent pricing starting at $39/month for visitor identification
• All-in-one plans include enrichment, tasks, outreach, and dialer
• No per-record fees for standard usage
• Works with HubSpot OR Salesforce

Who Should Choose Clearbit (Breeze Intelligence)?

Clearbit is a good fit if you:

• Are already deeply invested in HubSpot's ecosystem
• Need data enrichment primarily for marketing operations (scoring, segmentation)
• Have a mature RevOps team to build workflows around enriched data
• Want best-in-class firmographic accuracy and don't need SDR automation
• Have budget for enterprise pricing

Common Clearbit use cases:

• Form shortening (auto-fill fields from email)
• Lead scoring based on firmographics
• Account-based marketing segmentation
• Data hygiene and deduplication

Who Should Choose MarketBetter?

MarketBetter is a good fit if you:

• Have an SDR team that needs clear direction on daily priorities
• Want visitor identification + action in one platform
• Need AI-powered outreach that writes personalized emails
• Are looking for a Clearbit alternative with more sales execution features
• Want transparent, accessible pricing

Why teams switch from Clearbit to MarketBetter:

1. "We enriched 10,000 leads but SDRs still didn't know who to call first"

   • Clearbit tells you WHO the lead is
   • MarketBetter tells you WHO to call, WHEN to call, and WHAT to say

2. "We're not ready to go all-in on HubSpot"

   • Clearbit's future is HubSpot-native
   • MarketBetter works with your existing CRM without lock-in

3. "We need more than data — we need workflow"

   • Data enrichment alone doesn't move pipeline
   • SDRs need prioritized tasks, not more data to interpret

The Visitor Identification Question

Both platforms identify companies visiting your website. Here's how they differ:

Clearbit Reveal:

• Shows company name, industry, size
• Requires separate workflows to action the data
• Best when feeding into HubSpot for marketing automation

MarketBetter Visitor Intelligence:

• Shows company + estimated buying intent
• Automatically creates SDR tasks for high-intent visitors
• Prioritizes visitors against your ICP criteria
• SDRs see exactly who to contact and what to say

Example workflow:

Clearbit: VP of Sales at 500-person SaaS company visits your pricing page → Record created → You build a HubSpot workflow → Lead gets scored → SDR eventually sees it in a queue

MarketBetter: Same visitor → System identifies high-intent signal → SDR gets a task: "Call John at Acme Corp - visited pricing page 3x this week, ICP match: 92%" with suggested talking points

Making the Switch

If you're currently on Clearbit and considering MarketBetter:

1. Data continuity: Your enriched CRM records stay intact. MarketBetter adds to your data, doesn't replace it.

2. HubSpot compatibility: MarketBetter integrates with HubSpot bidirectionally — you don't lose your HubSpot investment.

3. Pilot approach: Many teams run MarketBetter alongside existing tools first, then consolidate once they see SDR productivity gains.

The Bottom Line

Choose Clearbit (Breeze Intelligence) if you need best-in-class B2B data enrichment for marketing operations and are committed to HubSpot's ecosystem.

Choose MarketBetter if you want data enrichment PLUS an AI-powered SDR command center that tells your team exactly what to do with that data.

The reality: Data alone doesn't close deals. The teams hitting quota in 2026 aren't the ones with the most data — they're the ones turning signals into actions fastest.

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Ready to see the difference? Book a demo and we'll show you how MarketBetter turns website visitors into SDR tasks in real-time.