MarketBetter vs AiSDR: Which AI Sales Assistant Actually Helps You Sell?
Looking for an AiSDR alternative? You've probably noticed their transparent pricing (rare in the AI SDR space) and thought: "Finally, someone who's not hiding behind a 'Contact Sales' button."
AiSDR deserves credit for that. They publish their prices—$900/month for Explore, $2,500/month for Grow—when competitors like 11x and Artisan keep everything behind a sales wall.
But here's what the pricing page doesn't tell you: Website visitor identification is only available on Enterprise. That means their most compelling feature—knowing who's on your site—requires custom pricing. The $900/month plan? It's outreach automation without the intel.
More importantly, AiSDR focuses on sending. They automate email and LinkedIn outreach. What they don't do: tell you what to work on today, prepare you for meetings, or capture inbound visitors with a chatbot.
MarketBetter takes a different approach. We don't just help you send messages—we help you think. Daily playbooks. Pre-meeting briefs. AI chatbot for inbound. Website visitor ID on every plan. Starting at $99/month.
Let's break down the real differences.
Quick Comparison: MarketBetter vs AiSDR
| Feature | MarketBetter | AiSDR |
|---|---|---|
| Starting Price | $99/month | $900/month (billed quarterly) |
| Minimum Commitment | Monthly available | $2,700 (3-month minimum) |
| Free Trial | ✅ 60-day trial | ❌ No free trial |
| Website Visitor ID | ✅ All plans | ⚠️ Enterprise only |
| Daily SDR Playbook | ✅ AI-prioritized tasks | ❌ Not included |
| AI Chatbot | ✅ Captures inbound 24/7 | ❌ Not included |
| Pre-Meeting Briefs | ✅ Auto-generated context | ❌ Not included |
| Smart Dialer | ✅ Built-in | ⚠️ Aircall add-on required |
| Email Sequences | ✅ | ✅ |
| LinkedIn Outreach | ✅ | ✅ |
| Lead Database | ✅ | ✅ 700M+ contacts |
| Customization | ✅ Flexible workflows | ⚠️ Limited—preset playbooks only |
| CRM Integration | ✅ HubSpot + Salesforce | ✅ HubSpot + Salesforce |
| SOC 2 / GDPR | ✅ Compliant | ✅ Compliant |
The bottom line: AiSDR automates outreach. MarketBetter automates your entire SDR workflow—including the thinking.
What Is AiSDR?
AiSDR is an AI-powered outbound platform that automates email and LinkedIn outreach. Drop in your ICP criteria, connect your mailboxes, and their AI handles:
- Lead sourcing from a 700M+ contact database
- Personalized email and LinkedIn message generation
- Multi-channel sequencing (email + LinkedIn + SMS)
- Reply handling and meeting booking
- CRM syncing
On paper, it sounds comprehensive. And for pure outbound automation, AiSDR delivers.
What AiSDR Does Well
Let's give credit where it's due:
- Transparent pricing in a space full of "Contact Sales" black boxes
- 700M+ lead database included—no separate Apollo or ZoomInfo needed
- Multi-channel outreach with email, LinkedIn, and SMS in one platform
- Fast reply handling—responds to prospects in 5-10 minutes
- Strong deliverability—mailbox warmup, bounce checking, domain monitoring
- Dedicated support—GTM engineer assigned to every account
- Flexible contracts—quarterly billing, cancel anytime
For teams that know exactly who to target and just need to scale outreach, AiSDR can work.
Where AiSDR Falls Short
But here's what AiSDR doesn't tell you upfront:
Website visitor ID is Enterprise-only. The Explore ($900/mo) and Grow ($2,500/mo) plans don't include it. You have to ask for custom Enterprise pricing to know who's on your website. This is buried in their pricing page.
No daily playbook or task prioritization. AiSDR tells you WHO exists in their database. It doesn't tell you WHO to focus on TODAY or WHAT to do next.
No pre-meeting briefs. When you book a meeting, you're on your own for prep.
No AI chatbot for inbound. Website visitors who want to engage? They have to fill out a form and wait.
Limited customization. Multiple G2 reviewers complain that you can't tweak signal logic or build custom workflows. As one user put it: "It's like buying a Tesla you can't steer."
Personalization gets repetitive. At scale, the AI-generated messages start sounding robotic. Reviewers mention "personalization fatigue" on follow-up #3.
The Real Difference: Outreach Tool vs. SDR Command Center
Here's the clearest way to understand the gap:
| SDR Need | MarketBetter | AiSDR |
|---|---|---|
| Find contacts | ✅ | ✅ |
| Know who's on your website | ✅ (all plans) | ⚠️ (Enterprise only) |
| Capture inbound 24/7 | ✅ (chatbot) | ❌ |
| Get AI-prioritized daily tasks | ✅ | ❌ |
| See what to say to each prospect | ✅ | ✅ |
| Auto-generate pre-meeting briefs | ✅ | ❌ |
| Send email sequences | ✅ | ✅ |
| Send LinkedIn messages | ✅ | ✅ |
| Make calls (native dialer) | ✅ | ⚠️ (Aircall add-on) |
| Customize workflows | ✅ | ⚠️ (limited) |
| A/B test messaging | ✅ | ❌ |
AiSDR automates SENDING. It's an outreach engine. Point it at your ICP, and it fires messages.
MarketBetter automates THINKING + DOING. It tells you who to prioritize, what to say, captures inbound while you sleep, and prepares you for meetings—all in one platform.
AiSDR's Hidden Gotcha: Website Visitor ID
Here's the part that surprised us most in our research:
AiSDR markets itself alongside visitor identification—and they do offer it. But only on Enterprise plans with custom pricing.
Explore ($900/month)? No visitor ID. Grow ($2,500/month)? No visitor ID.
You have to go Enterprise—custom pricing, probably $3,000+/month—to unlock the feature that makes AI SDRs actually intelligent.
Why does this matter? Because visitor identification is what turns cold outreach into warm outreach. Without it, your AI is sending messages to people who may have never heard of you. With it, you're reaching out to people who were literally just on your website.
MarketBetter includes website visitor identification in all plans. Growth, Pro, Enterprise—you get it. No hidden Enterprise gates.
The "Tesla You Can't Steer" Problem
One AiSDR review stuck with us:
"It's like buying a Tesla you can't steer. It drives fast, but not always where you want."
That captures AiSDR's core limitation: it's powerful but inflexible.
- Can't customize signal logic. You use their playbooks or nothing.
- Can't build custom workflows. The AI decides how to sequence.
- Can't A/B test hooks. No framework to isolate what's working.
- Can't tweak when it goes wrong. Users report limited control when outreach isn't landing.
For some teams, that's fine. "Just handle it" is appealing. But when your ICP is nuanced, when your messaging needs iteration, when your sales motion is complex—you need the steering wheel.
MarketBetter gives you control. Customize workflows. A/B test messaging. Adjust based on what's working. The AI assists; you decide.
Pricing Comparison: The Real Numbers
AiSDR Pricing (2026)
| Plan | Monthly Price | What You Get |
|---|---|---|
| Explore | $900/month | 1,200 leads + 1,200 messages |
| Grow | $2,500/month | 4,500 leads + 4,500 messages |
| Enterprise | Custom | Custom volume + visitor ID |
Key details:
- Billed quarterly (minimum $2,700 to start)
- 20% discount for annual billing
- No free trial—$900 minimum to test
- Cancel anytime (more flexible than most AI SDRs)
Per-message economics:
- Explore: $0.75/message
- Grow: $0.56/message
What's NOT included in Explore/Grow:
- Website visitor identification
- Native dialer (requires Aircall integration)
MarketBetter Pricing (2026)
| Plan | Monthly Price | What's Included |
|---|---|---|
| Kickstart | $99/month | 10,000 credits, core prospecting |
| Growth | $399/month | 40,000 credits + chatbot + visitor ID + alerts |
| Pro | $999/month | 100,000 credits, full platform |
| Enterprise | Custom | Unlimited credits, SLA, SSO |
Every plan includes:
- AI-prioritized daily playbook
- Personalized outreach drafts
- Pre-meeting intelligence briefs
- CRM sync (HubSpot + Salesforce)
- Real-time alerts
Growth and above adds:
- Website visitor identification
- AI chatbot for inbound
- Slack/Teams notifications
No quarterly minimum. 60-day free trial available.
The Math That Matters
AiSDR Explore gives you 1,200 messages for $900/month. MarketBetter Kickstart gives you 10,000 credits for $99/month.
Even if we're comparing apples to oranges on credit definitions, the gap is stark.
And when you factor in that AiSDR doesn't include:
- Daily playbook (you figure out what to do)
- AI chatbot (you miss inbound leads)
- Pre-meeting briefs (you prep yourself)
- Visitor ID unless Enterprise (you're flying blind)
...the value equation tips heavily toward MarketBetter.
What People Are Actually Saying
About AiSDR
G2 (4.5/5 stars):
"Launched a campaign in 24 hours. GTM engineer handled everything." "Cross-channel convenience—email + LinkedIn + SMS in one." "Quality leads, ZoomInfo-level data included."
But also:
"Too automated, not enough control." "Email copy gets repetitive at scale." "Tight volume for the price—1,000 emails runs out fast." "Can't define or customize signal logic." "Surface-level CRM integration."
The recurring theme: Great for set-it-and-forget-it outreach. Frustrating when you need control.
About MarketBetter
"65% growth in funnel and faster conversions." — B2B CEO
"Saved 12+ hours every week and shortened deal cycles by 40%." — SaaS VP Sales
"Follow-ups dropped from days to minutes." — Telecom CEO
The theme here: Execution speed + workflow clarity.
Who Should Choose AiSDR?
AiSDR might be the right choice if:
- You want pure outbound automation and already have your ICP dialed in
- You trust AI to run autonomously—set-and-forget appeals to you
- You have a $900+/month budget and don't mind quarterly billing
- You don't need website visitor ID—or you're ready to pay Enterprise pricing
- Inbound isn't your priority—you're focused entirely on outbound
- You don't need A/B testing or workflow customization
Who Should Choose MarketBetter?
MarketBetter is the better fit if:
- Budget matters—you want more value per dollar
- You need a daily playbook—your team needs direction, not just data
- Inbound matters—the AI chatbot captures leads while you sleep
- Website visitor ID is important—and you don't want to pay Enterprise pricing for it
- You want meeting prep automated—pre-meeting briefs save hours
- You need customization—your sales motion is nuanced
- You hate minimum commitments—60-day free trial, monthly billing available
The Fundamental Question
Do you need a tool that sends messages? Or do you need a command center that runs your SDR workflow?
AiSDR is a capable outreach engine. Connect your mailboxes, define your ICP, and it fires personalized messages across email and LinkedIn. For teams that just need to scale sending, it works.
But most SDR teams don't struggle with sending. They struggle with:
- Prioritization: Who should I focus on today?
- Preparation: What do I need to know before this meeting?
- Inbound capture: How do I engage visitors who don't fill out forms?
- Iteration: How do I test and improve my messaging?
AiSDR doesn't solve those problems. MarketBetter does.
Frequently Asked Questions
Is AiSDR worth $900/month?
For pure outbound automation with an included lead database, AiSDR provides value. But at $900/month for 1,200 messages—without visitor ID, without a daily playbook, without a chatbot—you're paying a premium for limited capability. MarketBetter's $99/month Kickstart plan offers more workflow features at a fraction of the cost.
Can MarketBetter replace AiSDR?
Yes. MarketBetter handles multi-channel outreach (email + LinkedIn) while adding the workflow layer AiSDR lacks: daily task prioritization, pre-meeting briefs, AI chatbot for inbound, and website visitor ID on all plans. You get outreach automation PLUS the command center to run it.
What about AiSDR's 700M+ contact database?
AiSDR's included database is genuinely valuable—you don't need a separate Apollo or ZoomInfo subscription. MarketBetter also includes contact data and enrichment, though the database size differs. For most SMB/mid-market teams, both provide sufficient coverage.
Does AiSDR offer a free trial?
No. The minimum to test AiSDR is $900/month (billed quarterly = $2,700 upfront). MarketBetter offers a 60-day free trial with no credit card required.
What if I'm currently using AiSDR?
Start your MarketBetter trial and run them side-by-side. Compare not just outreach metrics, but workflow clarity: Do you know what to do each day? Are you capturing inbound? Are you prepped for meetings? Then decide which platform actually helps you sell.
The Decision Framework
| Your Situation | Best Choice |
|---|---|
| Pure outbound automation, set-and-forget | AiSDR |
| Need daily playbook + task prioritization | MarketBetter |
| Website visitor ID matters | MarketBetter (AiSDR = Enterprise only) |
| Inbound capture is important | MarketBetter |
| Budget under $500/month | MarketBetter |
| Want free trial before committing | MarketBetter |
| Need workflow customization | MarketBetter |
| Fine with limited control, trust AI fully | AiSDR |
The Bottom Line
AiSDR built a solid outreach automation platform. Transparent pricing (rare in this space). Included lead database (also rare). Multi-channel sequences that run on autopilot.
But outreach automation is just one piece of the SDR puzzle.
MarketBetter is the complete SDR command center:
- Daily playbook tells you what to do
- Website visitor ID (on all plans) shows you who's interested
- AI chatbot captures inbound while you sleep
- Pre-meeting briefs prepare you for calls
- Customizable workflows let you iterate
And it starts at $99/month with a 60-day free trial—vs. AiSDR's $900/month with no trial.
Stop paying for a tool that only sends. Get one that helps you sell.
Ready to See the Difference?
Book a demo and we'll show you:
- The daily playbook in action—AI-prioritized tasks your SDRs can execute immediately
- Website visitors you're missing—companies and people browsing right now
- Our AI chatbot engaging inbound—capturing leads while your team sleeps
- Pre-meeting briefs—everything you need to know before your next call
- The features AiSDR charges Enterprise pricing for—included in every plan
Start your free 60-day trial. No credit card. No quarterly minimum.
Related reading:
- MarketBetter vs Warmly: Complete Comparison
- MarketBetter vs ZoomInfo: Best Alternative for 2026
- Why AI SDRs Fail Without Workflow Intelligence
Questions? Email us at [email protected]