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Common Room Pricing Breakdown [2026]: Plans, Costs, and What You Actually Get

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Common Room has grown from a community signal aggregation tool into a broader customer intelligence platform. But what does it actually cost? Unlike many competitors that hide pricing behind "Contact Sales" walls, Common Room publishes their starting prices — though the real cost depends heavily on your contact volume and add-ons.

Here's the full pricing breakdown for 2026.

Common Room Pricing Plans​

Common Room offers three plans, all billed annually:

Starter — Starting at $1,000/month​

  • Up to 35,000 contacts
  • 2 seats included
  • Unlimited alerts, workflows, and segments
  • Community & social engagement signals
  • 240,000 website activity IP enrichments/year
  • News & hiring trends
  • Job changes tracking
  • Chrome extension
  • Slack & email alerts
  • Automated workflow templates
  • GSuite and GitHub SSO
  • Ticketed support
  • Starter implementation package

Best for: Small teams getting started with signal-based selling. Good enough to test the platform, but the 35K contact cap and 2-seat limit mean you'll outgrow it quickly.

Team — Starting at $2,500/month​

Everything in Starter, plus:

  • Up to 100,000 contacts
  • 5 seats included
  • 480,000 website activity IP enrichments/year
  • 12 Bombora Company Surge® topics (vs. 6 on Starter)
  • Prospector tool
  • Intelligent scoring
  • Custom product entities
  • Automated custom workflows
  • Webhooks
  • Custom reports
  • In-product data exports
  • Auto-recurring data exports
  • Core implementation package
  • Email support

Best for: Growing sales teams that need more contacts, better scoring, and custom workflows. The Prospector tool and intelligent scoring are meaningful upgrades from Starter.

Enterprise — Custom Pricing​

Everything in Team, plus:

  • 200,000+ contacts included
  • Up to 10 seats
  • 960,000 website activity IP enrichments/year
  • 25 Bombora Company Surge® topics
  • Custom signals
  • Business integrations
  • SAML/SCIM security
  • Premier implementation package
  • Dedicated Customer Success Manager
  • Dedicated support

Best for: Large organizations with 100K+ contacts and complex integration needs. Expect pricing to start at $5,000–$8,000+/month based on industry benchmarks.

The Hidden Costs​

Common Room's pricing page shows starting prices, but several factors push the real cost higher:

1. Contact Volume Overages​

The contact caps (35K, 100K, 200K) are starting limits. If your target market generates more contacts from community, website, and social signals, you'll pay more. Contact-based pricing can scale unpredictably.

2. Premium Add-Ons​

  • Premium Phone Number Enrichment (FullEnrich®) — Available as an add-on across all plans. Essential for teams that want to call prospects, not just email them.
  • Product Activity Integration — Add-on for Starter plan, included in Team and Enterprise.
  • Bombora topics scale with plan — Starter gets 6, Team gets 12, Enterprise gets 25. More topics = more intent visibility.

3. Annual Commitment​

All plans are billed annually. That means:

  • Starter: $12,000/year minimum
  • Team: $30,000/year minimum
  • Enterprise: $60,000+/year

No monthly billing option. You're locked in for the full year.

4. Seat Limits​

  • Starter: 2 seats
  • Team: 5 seats
  • Enterprise: 10 seats

Additional seats likely cost extra. For larger sales teams, this can add up quickly.

What Common Room Does Well​

Before comparing alternatives, credit where it's due — Common Room excels at:

  • Signal aggregation — Pulls in community activity, social mentions, website visits, job changes, and news signals into one view
  • Community-led growth — Originally built for PLG and developer-focused companies, it's the best at tracking community engagement
  • Bombora integration — Built-in Company Surge data gives you third-party intent signals
  • Flexible scoring — Custom scoring models let you weight different signals based on your ICP

Where Common Room Falls Short​

For sales teams specifically, Common Room has some gaps:

  • No built-in dialer — You can identify signals but can't call from the platform
  • No AI chatbot — Website visitors leave without being engaged in real-time
  • No daily SDR playbook — Signals are surfaced, but reps still need to decide what to do with them
  • No email sequences — You need a separate tool (Outreach, Salesloft, etc.) for actual outreach
  • Contact-based pricing — Costs grow with your database, not your usage

Common Room vs. MarketBetter: Price-to-Value Comparison​

CapabilityCommon Room (Team)MarketBetter
Starting Price$2,500/monthTransparent pricing
Annual CommitmentYes ($30K/year)Flexible
Website Visitor ID✅ (IP enrichment credits)✅ (company + individual)
Community Signals✅ (core strength)⚠️ Limited
Intent Data✅ Bombora (12 topics)✅ Website-based
Daily SDR Playbook❌✅ Prioritized task list
Smart Dialer❌✅ AI-scripted calls
AI Chatbot❌✅ FloBot (24/7)
Email Automation❌ (needs separate tool)✅ Built-in sequences
Scoring✅ Custom models✅ Automated
G2 Rating4.5+4.97

The bottom line: Common Room gives you signals. MarketBetter gives you signals + action. If your sales team needs to know WHO to contact and WHAT to do next — not just see a dashboard of activity — MarketBetter delivers more value per dollar.

Is Common Room Worth the Price?​

Yes, if you:

  • Run a PLG or developer-focused company with strong community activity
  • Need to aggregate signals from 10+ sources (Slack, Discord, GitHub, social, etc.)
  • Have SDRs already using Outreach/Salesloft and need better signal intelligence
  • Have $30K+/year budget for a signal platform (on top of your engagement tools)

No, if you:

  • Need an all-in-one SDR platform (Common Room doesn't do outreach)
  • Want transparent, flexible pricing without annual lock-in
  • Need a dialer, chatbot, or email automation built in
  • Are a smaller team where $30K/year for signals alone is too much

Cheaper Alternatives to Common Room​

If Common Room's pricing doesn't fit, consider:

  • MarketBetter — Full SDR platform with visitor ID, playbook, dialer, chatbot, and email. All-in-one at transparent pricing. Book a demo →
  • Warmly — Website visitor identification with real-time Slack alerts. Free plan available. Narrower but cheaper.
  • Apollo.io — Contact database + email sequences + basic intent signals. Free tier, paid from $49/user/month.
  • Clearbit (HubSpot) — Enrichment and visitor identification, now integrated into HubSpot. Good for existing HubSpot users.

The Bottom Line​

Common Room is a solid signal intelligence platform — especially for PLG companies with active communities. But at $12,000–$60,000+/year, you're paying for intelligence without action. You'll still need separate tools for email, phone, and chat engagement.

For sales teams who want signals turned into a daily action plan with built-in outreach tools, MarketBetter delivers more value at a better price.

Ready to see what signals + action looks like? Book a demo with MarketBetter →

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