10 Best Outreach.io Alternatives for SDR Teams [2026]
Outreach.io dominates the sales engagement category, but it's not the right fit for everyone. Between opaque pricing (starts around $100-$140/user/month), mandatory annual contracts, and a steep learning curve, many SDR leaders are looking for alternatives that deliver results without the complexity and cost.
Here are the 10 best Outreach.io alternatives in 2026, ranked by how well they solve the problems that make teams leave Outreach in the first place.
Why Teams Switch From Outreach
Before diving into alternatives, here's what we hear most from teams evaluating options:
- Pricing opacity — "We couldn't get a straight answer on cost until we sat through a 45-minute demo"
- Overkill for mid-market — Deal management and forecasting modules you're paying for but not using
- No visitor identification — Still need a separate tool to know who's on your website
- Steep learning curve — New SDRs take weeks to get productive
- Annual lock-in — Auto-renewal clauses that are hard to escape
- HubSpot integration issues — Multiple users report sync bugs
1. MarketBetter — Best for Intent-Driven SDR Teams
What it is: An AI-powered SDR platform that identifies website visitors, generates a daily prioritized playbook, automates personalized outreach, and includes a smart dialer and AI chatbot — all in one platform.
Why it's the #1 alternative:
MarketBetter doesn't just replace Outreach — it replaces Outreach + your visitor ID tool + your data enrichment tool + your AI chatbot. Instead of giving SDRs a sequence builder and saying "go figure it out," MarketBetter tells them exactly who to call, email, and engage every day.
Key features:
- Website visitor identification (built-in, no third-party needed)
- Daily SDR playbook with AI-prioritized prospect list
- Hyper-personalized email automation triggered by intent signals
- Smart dialer for warm outbound calling
- AI chatbot that engages every visitor 24/7
- HubSpot and Salesforce integration
Pricing: Transparent, published pricing. Significantly less than Outreach, with everything included — no module add-ons.
Best for: Mid-market B2B teams (5-50 SDRs) that want one platform instead of five.
G2 rating: 4.97/5
2. Apollo.io — Best Budget Option With Built-in Data
What it is: A sales intelligence and engagement platform combining a contact database (270M+ contacts), email sequencing, and a dialer.
Why teams choose it over Outreach:
- Transparent pricing starting at $49/user/month
- Built-in contact database eliminates the need for ZoomInfo
- Free tier available for small teams
- LinkedIn extension for prospecting
Limitations vs. Outreach:
- Data accuracy can be inconsistent
- Less mature sequencing engine
- No website visitor identification
- Limited conversation intelligence
Pricing: Free plan → $49/user/month (Basic) → $79/user/month (Professional) → $119/user/month (Organization)
Best for: Budget-conscious teams that need data + engagement in one place.
G2 rating: 4.8/5
Read more: Apollo.io Review 2026 | Apollo.io Pricing Breakdown
3. SalesLoft — Best Enterprise Outreach Alternative
What it is: A revenue workflow platform with email sequencing, dialer, conversation intelligence, and deal management — Outreach's closest direct competitor.
Why teams choose it over Outreach:
- Generally considered easier to use
- Better customer support reputation
- Strong Salesforce integration
- Cadence (sequencing) is more intuitive
Limitations:
- Similar pricing tier (~$125-$165/user/month based on Vendr data)
- Also requires annual contracts
- No website visitor identification
- Add-on costs for advanced features
Pricing: Not published. Estimated $125-$165/user/month depending on package.
Best for: Enterprise teams that want Outreach-level features with a better user experience.
G2 rating: 4.5/5
Read more: MarketBetter vs SalesLoft | SalesLoft Pricing Breakdown
4. Instantly.ai — Best for Cold Email at Scale
What it is: A cold email platform focused on deliverability, unlimited mailbox connections, and automated warmup.
Why teams choose it over Outreach:
- Massively cheaper: $37/month (Growth) or $97/month (Hypergrowth)
- Unlimited email accounts and warmup included
- Built for high-volume cold email campaigns
- No annual contract required
Limitations:
- Email only — no dialer, no LinkedIn integration
- No CRM sync beyond basic integrations
- No visitor identification
- Basic analytics compared to Outreach
- No conversation intelligence
Pricing: $37/month (Growth, 5K emails) → $97/month (Hypergrowth, 100K emails)
Best for: Solo founders and small teams doing high-volume cold email outreach on a tight budget.
G2 rating: 4.8/5
5. Lemlist — Best for Personalized Multi-Channel Outreach
What it is: A sales engagement platform known for email personalization (custom images, videos, landing pages) and LinkedIn automation.
Why teams choose it over Outreach:
- Transparent pricing from $63/user/month
- Advanced personalization (custom images, dynamic landing pages)
- LinkedIn automation (profile visits, invites, messages)
- Built-in email warmup and deliverability tools
- 600M+ lead database included
Limitations:
- Less robust for large teams (50+)
- No website visitor identification
- Limited deal management features
- Smaller integration ecosystem
Pricing: $63/user/month (Email Pro) → $87/user/month (Multichannel Expert) → Custom (Enterprise)
Best for: Creative SDR teams that want standout personalization without enterprise complexity.
G2 rating: 4.4/5
6. Reply.io — Best for AI-Powered Multi-Channel Sequences
What it is: A sales engagement platform with AI sequence generation, email, LinkedIn, and calling across one workflow.
Why teams choose it over Outreach:
- Transparent pricing from $49/user/month
- AI-generated sequences and email writing
- LinkedIn automation built in
- Solid HubSpot integration
- Monthly billing available
Limitations:
- Smaller customer base, less proven at enterprise scale
- No visitor identification
- Dialer quality varies by region
- UI can feel cluttered
Pricing: $49/user/month (Starter) → $89/user/month (Professional) → $139/user/month (Ultimate)
Best for: Mid-market teams that want multi-channel automation with transparent pricing.
G2 rating: 4.6/5
7. Warmly — Best for Website Visitor Intelligence + Engagement
What it is: A signal-based revenue platform that identifies website visitors and automates personalized outreach.
Why teams choose it over Outreach:
- Real-time website visitor identification
- Automated orchestration based on intent signals
- AI chatbot for visitor engagement
- Integrates with your existing sales tools
Limitations:
- No built-in dialer
- Email sequencing is less robust than Outreach
- Higher pricing tier for full features
- Smaller sales engagement feature set
Pricing: Free tier → $700/month (Business) → Custom (Enterprise)
Best for: Revenue teams that prioritize knowing who's on their website and want automated outreach from those signals.
G2 rating: 4.7/5
Read more: Warmly Alternatives 2026 | Warmly Pricing
8. SmartLead — Best for Agencies and High-Volume Senders
What it is: A cold email infrastructure platform built for agencies and teams sending at massive scale.
Why teams choose it over Outreach:
- Unlimited mailboxes and warmup
- Designed for 100K+ emails/month
- White-label capabilities for agencies
- Much cheaper for high-volume sending
Limitations:
- Email only — no dialer, no LinkedIn
- Minimal CRM integration
- No visitor identification
- Agency-focused, not built for in-house SDR teams
Pricing: Starts at $39/month
Best for: Lead generation agencies and teams doing very high-volume cold email.
G2 rating: 4.7/5
9. 6sense — Best for Enterprise ABM + Engagement
What it is: An account-based marketing and sales platform that uses AI to identify in-market accounts and orchestrate campaigns.
Why teams choose it over Outreach:
- Intent data and account identification built in
- AI-powered account scoring
- Advertising + sales engagement in one platform
- Enterprise-grade ABM capabilities
Limitations:
- Very expensive ($25,000-$100,000+/year)
- Complex implementation (months, not days)
- Overkill for teams under 50
- Sales engagement features less mature than Outreach
Pricing: Not published. Typically $25,000-$100,000+/year.
Best for: Large enterprises running account-based strategies that want intent data + orchestration.
G2 rating: 4.3/5
Read more: 6sense Pricing Breakdown | 6sense Alternatives
10. HubSpot Sales Hub — Best for HubSpot CRM Users
What it is: HubSpot's sales engagement tools built natively into the HubSpot CRM.
Why teams choose it over Outreach:
- No CRM integration needed — it IS the CRM
- Transparent pricing from $15/user/month
- Sequences, email tracking, calling, and meeting scheduling
- Massive ecosystem of integrations
- Free tier to start
Limitations:
- Sequences less powerful than Outreach
- Limited to 500 sequence enrollments/day on Professional
- No website visitor identification at company level
- AI features still maturing
Pricing: $15/user/month (Starter) → $90/user/month (Professional) → $150/user/month (Enterprise)
Best for: Teams already using HubSpot CRM that want engagement tools without adding another vendor.
G2 rating: 4.4/5
Comparison Table: All 10 Alternatives at a Glance
| Platform | Starting Price | Visitor ID | Dialer | AI Playbook | Free Trial | ||
|---|---|---|---|---|---|---|---|
| MarketBetter | Transparent | ✅ | ✅ | ✅ | — | ✅ | Demo |
| Apollo.io | Free/$49/mo | ❌ | ✅ | ✅ | ✅ | ❌ | Free tier |
| SalesLoft | ~$125/user/mo | ❌ | ✅ | ✅ | ✅ | ❌ | Demo |
| Instantly | $37/mo | ❌ | ❌ | ✅ | ❌ | ❌ | Free trial |
| Lemlist | $63/user/mo | ❌ | ✅ | ✅ | ✅ | ❌ | 14-day trial |
| Reply.io | $49/user/mo | ❌ | ✅ | ✅ | ✅ | ❌ | 14-day trial |
| Warmly | Free/$700/mo | ✅ | ❌ | ✅ | — | ❌ | Free tier |
| SmartLead | $39/mo | ❌ | ❌ | ✅ | ❌ | ❌ | Free trial |
| 6sense | $25K+/yr | ✅ | ❌ | ✅ | — | ❌ | Demo |
| HubSpot Sales | $15/user/mo | ❌ | ✅ | ✅ | — | ❌ | Free tier |
How to Choose the Right Alternative
If you need everything Outreach does, but simpler: SalesLoft
If you need data + engagement on a budget: Apollo.io
If you need visitor identification + SDR automation: MarketBetter
If you only need cold email at scale: Instantly.ai or SmartLead
If you want creative personalization: Lemlist
If you're already on HubSpot: HubSpot Sales Hub
If you need enterprise ABM: 6sense
The Verdict
Outreach.io built the sales engagement category, but in 2026, you have options that are cheaper, more transparent, and in some cases, more capable.
If your SDR team needs more than sequences — if they need to know who's on your website, what to do about it, and a daily game plan — MarketBetter replaces Outreach plus three other tools in your stack.
See why teams are switching:
Related reading: