12 Best B2B Data Enrichment Tools [2026]
Your CRM is full of contacts with missing job titles, outdated emails, and no phone numbers. Your SDRs waste 30% of their day manually researching prospects before they can even start outreach. And every day, your data decays — people change jobs, companies get acquired, tech stacks evolve.
Data enrichment tools fix this by automatically filling in the gaps: firmographics, technographics, contact details, intent signals, and more. But the category ranges from simple email finders to full enrichment platforms that cost $50K+ per year.
After evaluating 12 tools across data accuracy, enrichment depth, pricing transparency, and real user feedback, here's what's actually worth your budget in 2026.
What to Look For in a Data Enrichment Tool
Accuracy over volume. A tool that returns 10,000 contacts at 60% accuracy creates more work than one that returns 5,000 at 95% accuracy. Bad data wastes SDR time, damages sender reputation, and erodes trust in your CRM.
Enrichment depth. Basic tools give you email and phone. Better tools add firmographics (revenue, headcount, industry), technographics (what software they use), and intent signals (are they actively researching solutions like yours).
Refresh cadence. Data decays at 30-40% per year. Tools that enrich once and forget create stale records. The best platforms continuously re-enrich your CRM as contacts change roles and companies evolve.
Integration fit. Does it work with your CRM? Can it enrich records automatically, or do you need to export/import CSVs? Native integrations save hours of manual work.
Total cost of ownership. Credit-based pricing sounds cheap until you calculate what a real SDR team actually needs. A $49/month plan with 500 credits runs dry in a week of active prospecting.
The 12 Best Data Enrichment Tools for 2026
1. MarketBetter
Best for: Teams that want enrichment embedded in their prospecting workflow — not as a separate step
MarketBetter approaches data enrichment differently than standalone tools. Instead of giving your reps a database to search and enrich from, MarketBetter identifies companies showing buying signals (website visits, intent data, ICP match) and automatically enriches those contacts with the details SDRs need to take action.
What it enriches:
- Company firmographics (size, revenue, industry, tech stack)
- Contact details (email, phone, LinkedIn) via Fiber enrichment engine
- Behavioral signals (pages visited, time on site, return visits)
- Intent context (what problem they're likely solving)
Key differentiator: Enrichment isn't a separate step — it's embedded in the Daily SDR Playbook. When MarketBetter identifies a high-priority prospect, the enriched data is already attached to the action item. Your SDR sees the contact's name, title, verified email, phone number, company context, and a recommended approach — all in one view.
Pricing: Starter $500/mo includes 2,000 enrichment credits. Growth $1,500/mo includes 5,000 credits. Scale $3,000/mo includes 15,000 credits. Additional credits at $100 per 2,000.
Best for: B2B sales teams (3-10 SDRs) that want enrichment as part of their workflow, not another tool to manage.
2. ZoomInfo
Best for: Enterprise teams that need the deepest, broadest B2B database available
ZoomInfo's database is the gold standard for B2B data — 600M+ professional profiles, 135M+ verified phone numbers, and 1.3B company records. For raw data volume and coverage, nothing else comes close.
What it enriches:
- Contact details (email, direct dial, mobile)
- Company firmographics and org charts
- Technographic data (tech stack identification)
- Intent signals (Streaming Intent powered by Bombora)
- Scoops (funding, leadership changes, expansions)
Key differentiator: ZoomInfo's database size and refresh frequency are unmatched. Their data team makes 1.5B+ verification checks per year. For enterprise teams that need to prospect across industries and geographies, it's the most complete source.
What to watch out for: ZoomInfo is expensive, especially for smaller teams. The credit system means you're paying for every lookup, and overages add up fast. Renewal pricing often increases 30-50% from initial contract.
Pricing: Professional starts at ~$15,000/year (5,000 annual bulk credits, 1 user). Advanced at ~$25,000/year (10,000 credits + intent data). Elite at $40,000+/year (AI features, pipeline management). Additional users cost $1,500+ each.
Best for: Enterprise sales and marketing teams (50+ employees) with budget for the most comprehensive data platform.
3. Clay
Best for: RevOps teams that want to build custom enrichment waterfall workflows
Clay isn't a data provider — it's an enrichment orchestration platform. It connects to 100+ data sources (Clearbit, Apollo, Hunter, Lusha, and more) and lets you build "waterfalls" that try multiple providers sequentially until you get the data you need. This multi-source approach typically yields 30-40% more data than any single provider.
What it enriches:
- Pulls from 100+ data providers via unified interface
- Custom waterfall logic (try Provider A, if no result try B, then C)
- AI enrichment for custom research (company descriptions, recent news)
- Spreadsheet-like interface for building enrichment workflows
- CRM sync for automated enrichment
Key differentiator: Instead of being locked into one data provider's accuracy, Clay lets you combine multiple sources. If ZoomInfo doesn't have a phone number, Clay automatically checks Cognism, then Lusha, then RocketReach — maximizing coverage.
What to watch out for: Credit costs compound quickly since you're paying Clay's platform fee PLUS credits from underlying data providers. The flexibility comes with complexity — building effective waterfalls requires RevOps expertise.
Pricing: Free plan with 100 credits/month. Starter at $149/month (2,000 credits). Explorer at $349/month (10,000 credits). Pro at $800/month (50,000 credits). Enterprise is custom. Each enrichment action uses credits — multi-step waterfalls consume credits per step.
Real cost: A team enriching 1,000 contacts/month with a 5-step waterfall could burn through Pro plan credits in 2-3 weeks. Budget $1,000-4,000/month for real usage.
Best for: RevOps-led teams (50-500 employees) that want maximum data coverage and have the technical chops to build enrichment workflows.
4. Apollo.io
Best for: Startups that need enrichment + outreach without buying two tools
Apollo combines a 275M+ contact database with built-in email sequences, a dialer, and LinkedIn automation. The enrichment isn't as deep as ZoomInfo's, but for many teams, the all-in-one value beats having a superior database with no way to act on it.
What it enriches:
- Email addresses (unlimited lookups on paid plans, fair-use capped)
- Phone numbers (mobile credit pools per plan)
- Company firmographics and technographics
- Job title, seniority, and department
- Export credits for CRM sync
Key differentiator: Apollo's pricing makes enrichment accessible to teams that can't afford ZoomInfo. The free plan gives you 1,200 credits per year to test data quality before committing.
What to watch out for: Mobile number accuracy is weaker than Cognism or ZoomInfo. Email data is generally reliable but not as frequently refreshed. The "unlimited email credits" are subject to fair-use policies that can restrict high-volume prospecting.
Pricing: Free plan (1,200 annual credits). Basic at $49/user/month (5,000 mobile credits/year, 10,000 export credits/year). Professional at $79/user/month (most popular — unlimited email, more mobile credits). Organization at $119/user/month (min 3 users).
Best for: Startups and SMBs (5-50 employees) that need good-enough enrichment combined with outreach execution at a reasonable price point.
5. Cognism
Best for: Teams that need phone-verified mobile numbers, especially in Europe
Cognism's "Diamond Data" — phone-verified mobile numbers with 98% accuracy — sets it apart from every other enrichment provider. If your SDR team relies on cold calling (and they should), verified direct dials are worth a premium.
What it enriches:
- Phone-verified mobile numbers (Diamond Data — 98% connect rate)
- Email addresses with verification
- Company firmographics
- Technographic data
- Bombora intent signals (included in plans)
Key differentiator: The phone verification process is manual — Cognism's team actually calls numbers to verify they're real and belong to the right person. This is expensive to provide but invaluable for calling-heavy SDR teams tired of disconnected numbers and switchboards.
What to watch out for: North American data coverage isn't as comprehensive as ZoomInfo's. The platform fee plus per-seat pricing makes it expensive for larger teams. Quote-based pricing means you're negotiating blind.
Pricing: Platform fee starting around €15,000/year + approximately €1,500/user/year. Diamond data (phone-verified) ranges $2,550-$25,000/year. All plans are quote-based — expect negotiation.
Best for: Cold-calling-heavy SDR teams (5-20 reps) selling internationally who are frustrated with disconnected phone numbers.
6. Breeze Intelligence (formerly Clearbit)
Best for: HubSpot-native teams that want enrichment without leaving their CRM
After HubSpot acquired Clearbit in 2023, it became Breeze Intelligence — a native enrichment layer inside HubSpot. If your team lives in HubSpot, this is the most seamless option for keeping records clean and enriched.
What it enriches:
- Company firmographics (100+ data attributes)
- Contact details (email, phone, title)
- Technographic data (tech stack identification)
- Form shortening (auto-fill known data fields)
- Website visitor identification (company level)
Key differentiator: Zero integration friction. Breeze Intelligence enriches records directly inside HubSpot — no exports, no syncing, no middleware. Form shortening alone can increase conversion rates 20-40% by reducing form fields for known visitors.
What to watch out for: Only works within HubSpot — it's not standalone anymore. Credit costs are high relative to dedicated enrichment tools. Larger credit packs (1,000+) aren't publicly priced, creating opacity at scale.
Pricing: Starts at $45/month for 100 credits (annual commitment) or $50/month (monthly). Requires existing HubSpot subscription. Larger credit packs require sales engagement. Derrick estimates equivalent per-credit costs are 180x more expensive than some alternatives.
Best for: Teams already on HubSpot (any size) who want native enrichment without adding another vendor to their stack.
7. Lusha
Best for: Reps who need fast, affordable contact lookups from LinkedIn
Lusha is the simplest enrichment tool on this list. Install the Chrome extension, browse LinkedIn, click a button, and get the contact's email and phone number. No complex workflows, no waterfall logic, no enterprise contracts.
What it enriches:
- Email addresses (personal and work)
- Direct dial phone numbers
- Basic company information
- Job title and seniority
Key differentiator: Speed and simplicity. Lusha is the fastest path from "I found this person on LinkedIn" to "I have their contact info." The Chrome extension works instantly and the UX requires zero training.
What to watch out for: Limited enrichment depth — no technographics, no intent data, no behavioral signals. Phone number accuracy is lower than Cognism's verified data. Credits burn quickly for active prospectors.
Pricing: Free plan with 50 credits/month. Pro at $29/user/month (480 credits/year). Premium at $51/user/month (960 credits/year). Scale plan is quote-based for larger teams.
Best for: Individual reps and small teams (1-5 people) who need quick, no-fuss contact lookups at the lowest possible price.
8. Crustdata
Best for: Data teams that want API-first enrichment with headcount and hiring signals
Crustdata is a newer entrant focused on company-level enrichment — particularly headcount trends, hiring velocity, tech stack changes, and funding signals. It's designed for data teams that want to build custom enrichment into their workflows via API.
What it enriches:
- Company headcount trends (growth/decline over time)
- Hiring velocity and open role analysis
- Technographic data
- Funding history and financial signals
- LinkedIn company data at scale
Key differentiator: Crustdata's headcount and hiring data is significantly more granular than competitors. You can see not just how many employees a company has, but which departments are growing, what roles they're hiring for, and how fast — powerful buying signals that most platforms miss.
What to watch out for: Crustdata is company-level enrichment, not contact-level. You'll still need a contact finder (Apollo, Lusha, etc.) to get individual email/phone data. The platform is API-first, requiring technical resources to implement.
Pricing: Not publicly disclosed. API-based pricing — contact for quote.
Best for: Data-driven revenue teams and RevOps professionals who want unique company signals beyond standard firmographics.
9. Leadspace
Best for: Enterprise marketing teams that need a unified customer data platform with enrichment
Leadspace combines B2B data enrichment with audience management, lead scoring, and account prioritization. It's essentially a B2B CDP (Customer Data Platform) with enrichment built in, favored by enterprise companies like Microsoft, Salesforce, and Workday.
What it enriches:
- Company and contact firmographics
- Multi-source data unification
- Predictive fit scoring
- Intent and engagement signals
- Custom persona modeling
Key differentiator: Leadspace pulls from 30+ data sources and uses AI to resolve conflicts between providers — if ZoomInfo says a contact has 500 employees but Dun & Bradstreet says 450, Leadspace determines the most likely accurate figure.
What to watch out for: Enterprise-only pricing and implementation complexity. Not practical for teams under 50 employees. Long sales cycles and significant onboarding investment.
Pricing: Enterprise-only. Reports suggest $40,000-$100,000+/year depending on data volume and features.
Best for: Enterprise marketing teams (500+ employees) running sophisticated demand gen programs that need unified, high-accuracy data across multiple sources.
10. FullEnrich
Best for: Teams that want multi-provider waterfall enrichment without Clay's complexity
FullEnrich is a simplified waterfall enrichment tool that connects to 15+ data providers and automatically tries multiple sources to find email addresses and phone numbers. Think of it as Clay's waterfall concept, but simpler and cheaper.
What it enriches:
- Email addresses (multi-provider waterfall)
- Phone numbers (verified across sources)
- LinkedIn profile matching
- Basic company data
Key differentiator: FullEnrich claims to find 58% more emails than any single provider by cascading across sources. The interface is much simpler than Clay — you don't need to build custom workflows, just upload a list and let the waterfall run.
What to watch out for: Limited to contact-level enrichment (email/phone). No firmographic or technographic enrichment. Newer platform with smaller user base and fewer integrations than established players.
Pricing: Starter at €29/month (500 credits). Most popular plans range €79-299/month. Credits are per-contact (one credit finds email + phone for one person).
Best for: Teams that want better email/phone coverage than a single provider but don't need Clay's full workflow automation.
11. Saleshandy Connect
Best for: Cold emailers who want enrichment and sending in one platform
Saleshandy combines email finding with cold email sending, making it a budget-friendly option for teams focused on outbound email campaigns. The enrichment isn't as deep as dedicated tools, but the integrated workflow saves time.
What it enriches:
- Work email addresses
- LinkedIn profile data
- Basic company information
- Email verification built in
Key differentiator: Built specifically for cold email — the enrichment feeds directly into email sequences with built-in deliverability optimization. You go from "I found this prospect" to "I sent a personalized sequence" without switching tools.
What to watch out for: Phone number coverage is weak. No intent data or behavioral signals. Email accuracy varies by region and industry.
Pricing: Starter at $25/month (10,000 emails). Growth at $75/month (50,000 emails). Scale at $150/month (150,000 emails). Email finder credits are separate from sending credits.
Best for: Small outbound teams (1-5 people) running high-volume cold email campaigns on a tight budget.
12. Hunter.io
Best for: Marketers and link builders who need domain-level email discovery
Hunter is the original email finder tool. Enter a company domain, and it shows you all the email addresses associated with that domain along with their sources. It's simple, transparent about data sources, and offers a generous free plan.
What it enriches:
- Email addresses (individual and domain-level)
- Email verification (separate verification credits)
- Email format patterns per company
- Source attribution (where each email was found)
Key differentiator: Hunter shows you WHERE it found each email address — public web pages, social profiles, etc. This transparency helps you judge data reliability, unlike black-box tools that just return an email with no source.
What to watch out for: Email-only — no phone numbers, no firmographics, no intent. The domain search approach works better for larger companies with many employees than for small businesses. Data freshness varies by source.
Pricing: Free plan with 25 monthly searches and 50 verifications. Starter at $34/month (500 searches). Growth at $104/month (5,000 searches). Business at $349/month (30,000 searches).
Best for: Content marketers, link builders, and PR professionals who need email addresses at scale for outreach campaigns.
Data Enrichment Pricing Comparison
| Tool | Starting Price | Credits/Lookups | Primary Strength |
|---|---|---|---|
| MarketBetter | $500/mo | 2,000 enrichment credits | Enrichment + action workflow |
| ZoomInfo | ~$15,000/yr | 5,000 bulk credits | Largest database |
| Clay | $149/mo | 2,000 credits | Multi-provider waterfall |
| Apollo.io | Free–$49/user/mo | 1,200–unlimited | All-in-one with outreach |
| Cognism | ~€15K/yr | Quote-based | Phone-verified mobiles |
| Breeze Intelligence | $45/mo | 100 credits | HubSpot-native |
| Lusha | Free–$29/user/mo | 50–480/year | Fastest lookups |
| Crustdata | Quote-based | API pricing | Headcount/hiring signals |
| Leadspace | ~$40K+/yr | Enterprise volumes | Multi-source unification |
| FullEnrich | €29/mo | 500 credits | Simplified waterfall |
| Saleshandy | $25/mo | Separate credits | Email + sending combined |
| Hunter.io | Free–$34/mo | 25–500 searches | Domain email discovery |
How to Choose the Right Enrichment Tool
The real cost calculation
Don't compare sticker prices. Calculate your cost per usable contact.
Here's how: Take your monthly plan cost, divide by credits used, then multiply by your data accuracy rate. A $49/month tool with 60% accuracy costs more per usable contact than a $500/month tool with 95% accuracy.
Example:
- Tool A: $49/mo, 500 credits, 60% accuracy = $0.16/usable contact
- Tool B: $500/mo, 2,000 credits, 92% accuracy = $0.27/usable contact
- Tool C: $15,000/yr ($1,250/mo), 5,000 credits, 85% accuracy = $0.29/usable contact
Tool A looks cheapest per credit but gives your SDRs 200 bad contacts per month to waste time on. Factor in the SDR time cost of chasing bad data (at $25/hr, that's $50+ per bad contact in wasted effort) and the cheapest-looking tool becomes the most expensive.
By enrichment need:
"I just need emails" → Hunter.io or FullEnrich
"I need emails AND phones" → Lusha, Apollo, or Cognism (verified mobiles)
"I need full company context" → ZoomInfo, MarketBetter, or Clay
"I need enrichment inside my CRM" → Breeze Intelligence (HubSpot) or ZoomInfo (Salesforce)
"I need enrichment embedded in my prospecting workflow" → MarketBetter (enrichment + daily playbook + outreach in one)
By budget:
Under $100/month: Hunter.io, Lusha free, or Apollo free plan
$100-500/month: Apollo paid, FullEnrich, Saleshandy, or Clay Starter
$500-2,000/month: MarketBetter Starter/Growth, Clay Pro, or Cognism entry
$2,000+/month: ZoomInfo, Cognism Diamond, Leadspace, or MarketBetter Scale
The enrichment stack problem
Most companies end up using 2-3 enrichment tools because no single provider covers everything. ZoomInfo for broad data, Cognism for phone-verified numbers, and Hunter for domain searches. Clay exists specifically to solve this multi-tool mess.
But tool sprawl creates its own problems: duplicate contacts, conflicting data, and operational complexity. Before adding another enrichment vendor, ask whether your current tool's gaps justify the integration tax.
The ideal scenario is a platform that handles enrichment as part of the prospecting workflow — not as a separate data-prep step that happens before the real work begins. When enrichment is embedded in signal detection and action planning, your SDRs never have to think about "enriching" at all. They just see prioritized prospects with everything they need to make contact.
Stop Enriching. Start Acting.
Your SDRs shouldn't be spending time "enriching data." They should be talking to prospects.
MarketBetter identifies high-intent companies visiting your site, automatically enriches the right contacts, and delivers a prioritized Daily SDR Playbook with everything your reps need to take action — contact details, company context, and recommended approach. No manual enrichment step. No CSV uploads. No credit math.
See why teams with 4.97/5 on G2 are replacing their enrichment stack with one platform that does it all.