Best 11x.ai Alternatives & Competitors [2026]: AI SDR Tools That Won't Break the Bank

11x.ai made waves with Alice, their AI SDR agent that automates outbound prospecting. But at $5,000–$10,000+ per month with annual commitments, and with no transparent pricing page, many teams are looking for alternatives that deliver AI-powered SDR capabilities without the premium price tag.

Here's what you need to know about the best 11x.ai alternatives in 2026 — and which one actually fits your team.

Why Teams Switch from 11x.ai

The common reasons sales leaders start looking elsewhere:

• Price: $60K–$120K/year is a big bet, especially when you're essentially paying for an AI agent with limited customization
• No pricing transparency: You can't see costs until you sit through a sales call
• Outbound-only: Alice handles email outreach but doesn't cover inbound, website visitors, or phone calls
• Limited control: Some teams report the AI's personalization feels generic and difficult to fine-tune
• No built-in dialer: Email only — if your ICP responds better to calls, you need another tool entirely
• Annual contracts: No flexibility to scale up or down monthly

1. MarketBetter — Best All-in-One SDR Platform (Outbound + Inbound)

Starting at: Transparent pricing on website | Book a demo

Why it's the top alternative: While 11x focuses narrowly on AI-written outbound emails, MarketBetter covers the entire SDR workflow — from identifying website visitors to making calls to engaging inbound leads via AI chatbot.

Key advantages over 11x.ai:

• Daily SDR Playbook — prioritized task list tells reps exactly who to contact, how, and when
• Website visitor identification — know which companies are on your site right now (11x doesn't do this)
• Smart Dialer — AI-scripted calls directly from the platform (11x is email-only)
• AI Chatbot (FloBot) — captures inbound leads 24/7 while your team sleeps
• Transparent pricing — see what you'll pay before talking to sales
• Human + AI hybrid — augments your SDRs instead of replacing them
• 4.97 G2 rating — top marks for support and ROI

The key difference: 11x tries to replace your SDR with an AI agent. MarketBetter makes your existing SDRs 3x more effective by telling them exactly what to do next. That's a fundamentally different approach — and one that actually works for most B2B teams.

Best for: B2B sales teams (50–500 employees) who want the full SDR toolkit, not just automated emails.

2. Artisan (Ava) — Closest Direct Competitor

Starting at: Custom pricing (estimated $2,000–$5,000/month)

Artisan's AI BDR "Ava" is the closest competitor to 11x's Alice. Similar concept — an AI agent that handles outbound email prospecting end-to-end.

Pros: More customizable than 11x (tone, targeting rules), includes a prospect database, growing feature set Cons: Also opaque pricing, email-focused only, mixed reviews on personalization quality, limited integrations

vs. 11x.ai: Artisan generally offers more customization and slightly lower pricing than 11x. Both are email-only AI agents with similar limitations.

3. Apollo.io — Best Budget Option with AI Features

Starting at: Free plan available, paid from $49/user/month

Apollo isn't a dedicated AI SDR agent like 11x — it's a sales intelligence platform with built-in email sequencing and AI-powered personalization. Much more affordable and transparent.

Pros: Huge contact database, AI email writing, sequences, affordable, free tier Cons: Not a true "AI agent" — requires more manual setup, data accuracy varies, basic intent data

vs. 11x.ai: Apollo costs 90% less and gives you the building blocks to run AI-assisted outbound. You'll do more manual work, but you'll also have more control.

4. AiSDR — Budget AI Agent Alternative

Starting at: ~$750/month

AiSDR offers an AI SDR agent similar to 11x at a fraction of the price. It handles personalized outbound emails using LinkedIn and intent data for targeting.

Pros: Much cheaper than 11x, handles email personalization, intent-based targeting, responsive support Cons: Smaller company, less proven at scale, email-only, limited integrations

vs. 11x.ai: If you want the "AI agent" approach at a startup-friendly price, AiSDR delivers similar capabilities for 85% less.

5. Salesloft / Outreach — Best for Enterprise Email Sequences

Starting at: ~$125/user/month

These established sales engagement platforms aren't AI SDR agents, but they offer robust email sequencing with AI-powered personalization, multi-channel workflows, and proven integrations.

Pros: Proven at scale, multi-channel (email + calls + social), strong analytics, enterprise-grade Cons: More manual than 11x, requires human SDRs to operate, expensive per-seat pricing

vs. 11x.ai: If you have SDRs and want to make them more efficient (rather than replace them), Salesloft/Outreach are battle-tested. Less "autonomous AI," more "AI-assisted workflow."

6. Instantly — Best for High-Volume Cold Email

Starting at: $30/month

Instantly focuses on cold email infrastructure — unlimited email accounts, warmup, deliverability, and AI-powered personalization. It's the tool for teams that want to run high-volume outbound themselves.

Pros: Extremely affordable, unlimited accounts, great deliverability tools, AI writing Cons: Email only, no phone, no visitor ID, no intent data, requires you to source your own leads

vs. 11x.ai: Instantly gives you the email infrastructure at 1% of 11x's cost, but you bring your own leads and strategy. It's a tool, not an agent.

Quick Comparison: 11x.ai Alternatives

Feature	11x.ai	MarketBetter	Artisan	Apollo	AiSDR	Salesloft	Instantly
Price	$5K-10K/mo	Transparent	$2K-5K/mo	Free/$49/mo	~$750/mo	~$125/user	$30/mo
AI SDR Agent	✅	✅ Playbook	✅	⚠️ Assist	✅	⚠️ Assist	❌
Email Outbound	✅	✅	✅	✅	✅	✅	✅
Phone/Dialer	❌	✅ Smart Dialer	❌	✅	❌	✅	❌
Website Visitor ID	❌	✅	❌	❌	❌	❌	❌
AI Chatbot	❌	✅ FloBot	❌	❌	❌	❌	❌
Contact Database	⚠️ Limited	✅	✅	✅ Large	⚠️	❌	❌
Transparent Pricing	❌	✅	❌	✅	✅	❌	✅

The Real Question: Replace Your SDR or Empower Them?

11x.ai's pitch is compelling: "Fire your SDRs, hire an AI agent." But here's what most teams discover:

1. AI emails alone don't close deals — someone still needs to take the call, handle objections, and build relationships
2. Outbound email is getting harder — deliverability is tightening, and generic AI emails land in spam
3. The best SDR teams combine AI + human — let AI handle research, prioritization, and initial outreach, while humans handle conversations

That's exactly what MarketBetter is built for. Instead of replacing your team, it makes every SDR operate like a top performer — with a daily playbook, smart dialer, AI chatbot, and visitor intelligence all in one platform.

The Bottom Line

11x.ai pioneered the AI SDR agent category, but the market has caught up — and in many cases, passed it. Whether you want a cheaper AI agent (AiSDR), a more customizable one (Artisan), or a complete SDR platform that does more than just send emails (MarketBetter), there are better options at every price point.

Want to see what an all-in-one SDR platform looks like? Book a demo with MarketBetter →