6sense Pricing [2026]: What It Really Costs and Who It's Actually For

6sense is the premium intent data platform in B2B sales. It uses AI and predictive analytics to identify accounts that are in-market before they ever fill out a form. The technology is genuinely impressive.

The pricing? Also impressive — but not in a good way.

6sense doesn't publish pricing on their website. You'll go through a sales process to get a quote. But based on publicly available data, G2 reviews, and verified user reports, here's what 6sense actually costs in 2026.

6sense Pricing Tiers

6sense offers four tiers, though the Free plan is extremely limited:

Free Plan — $0/month

• 50 credits per month
• Basic company identification
• Limited intent data
• Chrome extension
• Very basic CRM integration

The Free plan exists mostly as a lead generation tool for 6sense's own sales team. With 50 credits/month, you can barely test the product, let alone run a sales workflow.

Team Plan — Starting at ~$15,000-$20,000/year

• More credits (exact number varies by deal)
• Account identification
• Basic buyer intent data
• CRM integration
• Audience management

The Team plan gives you enough to start using 6sense for account-based prospecting, but the intent data at this tier is still fairly basic.

Growth Plan — Starting at ~$25,000-$60,000/year

• Advanced AI-driven intent signals
• Predictive analytics
• Account scoring
• Multi-channel orchestration
• Advanced reporting and dashboards
• More seats and credits

Growth is where 6sense's real power kicks in — the predictive models, account scoring, and intent intelligence that differentiate it from simpler tools.

Enterprise Plan — Starting at ~$60,000-$100,000+/year

• Everything in Growth
• Custom AI models
• Advanced data governance
• Custom integrations and API access
• Dedicated success team
• Advanced compliance features
• Revenue AI features

Enterprise deals for large organizations routinely exceed $100,000/year when you factor in seat counts, data volume, and add-ons.

The Real Cost of Running 6sense

Credit Costs

Like most data platforms, 6sense operates on credits. Running out mid-contract means purchasing additional credit blocks at premium rates.

Implementation

6sense is not a plug-and-play tool. Expect 4-8 weeks of implementation, CRM configuration, and training. Many teams hire consultants or dedicated RevOps specialists to manage 6sense — an additional $60K-$120K/year in headcount.

Annual Contracts with Auto-Renewal

6sense requires annual contracts. Cancellation windows are tight, and auto-renewal is standard. Multiple G2 reviewers mention getting surprised by automatic renewals.

CRM Seat Licensing

CRM access within 6sense is licensed per user. For sales teams of 10+, this adds meaningful cost on top of the platform fee.

Real-World Cost: A 5-Person Sales Team

Item	Annual Cost
Growth plan (base)	$35,000
Additional user seats (2 extra)	$5,000
Credit overage (typical)	$3,000
RevOps specialist (partial allocation)	$15,000
Total	~$58,000/year

That's nearly $5,000/month — and you still don't have a dialer, email sequencing, or chatbot included.

What 6sense Does Well

6sense has earned its reputation for legitimate reasons:

• Best-in-class intent data: Their AI models identify buying signals before prospects raise their hand. This is genuinely powerful and more sophisticated than most competitors.
• Predictive account scoring: Tells you not just who's interested, but how likely they are to buy and when.
• Buyer journey mapping: Tracks where accounts are in their buying journey (awareness to consideration to decision) and adjusts recommendations accordingly.
• Ad targeting: 6sense can power display advertising campaigns targeted at in-market accounts — unique in the sales intelligence space.
• ABM orchestration: If you're running a serious account-based marketing program, 6sense provides the data backbone.

Where 6sense Falls Short

For all its predictive power, 6sense has notable gaps — especially for growing sales teams:

Enterprise pricing for a mid-market need. Most B2B companies between 50-500 employees can't justify $25K+ for intent data alone. At that price point, you need guaranteed ROI within the first quarter — and 6sense's long implementation cycle makes that unlikely.

Data without action. 6sense tells you an account is "in the Decision stage" with a "high likelihood to buy." Great — now what? Your SDR still needs to figure out who to call, what sequence to put them in, and how to prioritize against 50 other "high intent" accounts. 6sense identifies opportunities but doesn't execute on them.

Complexity requires expertise. Getting value from 6sense requires someone who understands predictive analytics, intent data methodologies, and account-based orchestration. Without a dedicated admin, teams often underutilize the platform — paying enterprise prices for basic firmographic filtering.

No built-in engagement tools. 6sense doesn't include a dialer, email sequencer, or chat widget. You'll need Outreach or SalesLoft ($100-$150/user/month) for sequences, a dialer ($50-$100/user/month), and a chatbot ($200-$500/month) — adding another $10K-$20K/year to your stack.

G2 reviews flag steep learning curve. Among the 1,288 G2 reviews for 6sense Revenue Marketing, a common theme is the learning curve and the need for ongoing training to use the platform effectively.

6sense vs. MarketBetter: Predictive Intelligence vs. Daily Execution

The core difference between 6sense and MarketBetter comes down to a fundamental question: Do you need better data, or better execution?

6sense answers: "Which accounts should we target?" It uses AI and intent signals to identify in-market accounts and predict buying behavior. It's a strategic intelligence layer that informs your GTM approach.

MarketBetter answers: "What should each SDR do right now?" It combines website visitor identification, intent signals, and engagement data into a daily playbook. Your reps open it up and start working — no interpretation needed.

Feature Comparison

Capability	6sense	MarketBetter
Intent data quality	Best-in-class AI	Intent + real-time visitor signals
Predictive scoring	✅ Advanced	✅ Built into playbook
Website visitor ID	✅ Yes	✅ Yes
Daily SDR playbook	❌ No	✅ Yes — the core product
Smart dialer	❌ No	✅ Built-in
AI chatbot	❌ No	✅ 24/7 visitor engagement
Email automation	❌ No (needs Outreach/SalesLoft)	✅ Hyper-personalized sequences
Display advertising	✅ Yes	❌ Not the focus
Annual minimum	~$25,000	Transparent, no five-figure minimum
Time to value	4-8 weeks	Days (G2: Easiest Setup)
G2 rating	4.3	4.97
Best for	Enterprise ABM programs	Growth-stage sales teams

The Stack Cost Comparison

To match MarketBetter's functionality with 6sense, you need:

Tool	Annual Cost
6sense Growth	$35,000
Outreach/SalesLoft (5 users)	$9,000
Separate dialer (5 users)	$6,000
Chatbot (Drift/Intercom)	$6,000
Total tech stack	~$56,000/year

MarketBetter replaces all four tools with one platform. One login. One daily task list. One bill.

Who Should Choose 6sense?

6sense is the right investment if you:

• Have a $40K+ annual budget for sales intelligence
• Run a sophisticated ABM program with dedicated ops support
• Need predictive analytics for strategic account planning
• Want to power display advertising with intent data
• Have an existing engagement stack (Outreach, SalesLoft, dialer)
• Operate at enterprise scale with 20+ reps

Who Should Choose MarketBetter?

MarketBetter makes more sense if you:

• Want your SDRs productive on day one, not after an 8-week implementation
• Need visitor identification, dialing, sequencing, and chat in one tool
• Can't justify $25K+ for a data layer that still requires execution tools
• Prefer transparent pricing without annual lock-ins
• Want 70% less manual SDR work and 2x faster speed-to-lead
• Are a growth-stage team (10-500 employees) that needs to move fast

The Bottom Line

6sense is arguably the most sophisticated intent data platform on the market. Its predictive models and buyer journey tracking are genuinely best-in-class. But sophistication comes at a cost — both in dollars and in the operational complexity required to extract value.

For enterprise ABM teams with dedicated RevOps, 6sense is a strategic asset. For everyone else, it's an expensive crystal ball that still doesn't tell your SDRs what to do at 9 AM on Tuesday.

MarketBetter skips the crystal ball and hands your team a to-do list. Every intent signal becomes a specific action. Every website visit becomes a prioritized task. Your SDRs don't need to interpret dashboards — they just work the playbook.

Want to see the playbook in action? Book a demo and judge for yourself.