TWNEX, a leader in partner relationship management, leverages marketbetter to transform their digital interaction capabilities and enhance channel partner engagement.
About TWNEX
TWNEX stands as a leader in providing intuitive and powerful channel management software for technology companies. They offer a comprehensive suite of tools designed to boost partner productivity and streamline channel operations.
- Industry: Technology
- Website: www.twnex.com
- Founded: 2015
The Challenge: Engaging Channel Partners Effectively
TWNEX faced challenges in dynamically engaging with high-value channel partners and managing vast amounts of web traffic efficiently. Their existing tools were not fully integrated, causing delays and missed opportunities.
- Inefficient lead management and partner engagement
- Lack of real-time interaction capabilities
- Underutilization of web traffic for lead generation
The marketbetter Solution
marketbetter was chosen for its robust capabilities in real-time analytics and seamless CRM integrations, which significantly enhanced TWNEX's engagement with channel partners.
Key Features Implemented
- Real-time Visitor Identification: Pinpoint high-value partners as soon as they land on the website.
- Automated Engagement Tools: Smart chatbots to interact instantly, making every visit count.
- Custom CRM Integrations: Seamless integration with existing systems for cohesive operations.
"marketbetter's integration into our systems has revolutionized how we interact with our partners, turning every online interaction into a potential growth opportunity."
Implementation and Impact
The introduction of marketbetter's tools resulted in significant improvements across various metrics at TWNEX:
- Enhanced Partner Engagement: Immediate interaction with partners through intelligent automation.
- Increased Conversion Rates: Higher efficiency in converting website traffic into actionable leads.
- Streamlined Operations: Reduced manual efforts with integrated CRM solutions.
A Quote from the Head of Channel Sales
"Thanks to marketbetter, our engagement levels with channel partners have not just improved—they have transformed, driving higher productivity and better lead conversion rates across the board."
Looking Forward
With the success seen from implementing marketbetter, TWNEX plans to deepen their use of advanced analytics and expand their use of automated engagement tools to further enhance partner interactions.
TWNEX anticipates further reductions in cycle times and increases in partner satisfaction as they continue to leverage marketbetter's comprehensive suite of engagement tools.
Book a demo today and discover how marketbetter can empower your channel management.