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11x AI Pricing Breakdown 2026: Is Alice Worth $5,000/Month?

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11x.ai positions Alice, their AI SDR, as a "digital worker" that can replace a human SDR at a fraction of the cost. Sounds compelling — until you look at the actual pricing.

At roughly $5,000/month ($50,000–60,000/year), Alice isn't cheap. And when you dig into what you actually get for that price, the math starts to look less attractive than the marketing suggests.

Here's the full breakdown.

11x Pricing: What You'll Pay​

11x doesn't publish pricing on their website. You need to book a demo and talk to sales. Based on multiple reports and user reviews, here's what to expect:

Estimated Annual Cost: $50,000–$60,000/year

Monthly Equivalent: ~$5,000/month

What that gets you:

  • ~3,000 email contacts per month
  • Up to 5 emails per contact (including follow-ups)
  • AI-generated email sequences
  • LinkedIn messaging automation
  • Meeting scheduling
  • Basic CRM integrations

Contract terms: Annual commitment required. Users report inflexible contracts with limited opt-out options, even when promised during the sales process.

What Alice Actually Does​

Alice is 11x's flagship AI SDR. Here's what the platform handles:

Lead Generation & Qualification Alice identifies and qualifies leads based on your ICP criteria. She pulls from third-party data providers (11x doesn't have its own proprietary database) and builds target lists automatically.

Email Outreach Personalized email sequences at scale — Alice writes emails based on prospect data and sends them through integrated email infrastructure. Each contact receives up to 5 touches including follow-ups.

LinkedIn Messaging Automated LinkedIn outreach, including connection requests and InMail-style messages. This is handled through third-party LinkedIn automation tools, not a native integration.

Meeting Scheduling Alice handles the back-and-forth of scheduling and drops confirmed meetings on your calendar.

Where 11x Falls Short​

1. No Proprietary Data​

Unlike platforms with their own B2B databases, 11x relies entirely on third-party data providers for contact information. This means:

  • Data quality depends on providers Alice connects to
  • You're paying 11x a premium to resell data you could access directly
  • Coverage gaps in specific industries or regions

2. No Built-In Dialer​

Phone remains the highest-converting outbound channel. 11x doesn't include any calling capabilities. If your SDRs make calls (they should), you'll need Orum, Nooks, or ConnectAndSell on top — adding $200–500/month per rep.

3. No Website Visitor Identification​

11x has no website visitor identification feature. You can't see who's visiting your site, which companies are showing buying intent, or use visitor data to prioritize outreach. For intent-driven selling, this is a major gap.

4. No Daily SDR Playbook​

Alice automates outreach, but she doesn't prioritize. There's no unified dashboard that says "these are your highest-priority prospects, here's what to do with each one." Reps still need to interpret data and decide next steps.

5. Basic Email Personalization​

Multiple reviewers note that Alice's emails are "simplistic" — the personalization doesn't go deep enough. Without deep prospect research or multi-variable personalization waterfall, emails can feel generic at scale.

6. Inflexible Contracts​

This is the most common complaint in user reviews. 11x requires long-term (typically annual) contracts, and users report difficulty exiting even during promised opt-out windows. If Alice doesn't deliver results in the first few months, you're stuck paying anyway.

7. No Quality Control​

There are no built-in safeguards against AI hallucination. Alice can fabricate prospect details or company information in outreach emails, which damages brand credibility and can burn leads permanently.

11x Pricing vs. Alternatives​

Here's how 11x stacks up against other AI SDR platforms:

Feature11x (Alice)MarketBetterArtisan (Ava)
Monthly cost~$5,000Usage-basedQuote-based
Contacts/month~3,000Scales with usage1,000–5,400+
Website visitor ID❌✅❌
Smart dialer❌✅❌
Daily SDR playbook❌✅❌
AI chatbot❌✅❌
Email automation✅✅✅
LinkedIn automation✅✅✅
Own database❌ (third-party)N/A✅ (300M+ contacts)
Contract flexibility❌ Annual lock-inFlexibleAnnual

Is 11x Worth $60K/Year?​

The math: A junior SDR costs $50,000–70,000/year in salary alone, plus benefits, management overhead, and ramp time. At $60K/year, 11x is positioned as a cost-equivalent replacement.

The reality: Alice does email and LinkedIn outreach. A real SDR does email, LinkedIn, phone calls, Slack messages, event attendance, customer research, team collaboration, and creative problem-solving. Alice replaces maybe 40% of an SDR's job at 100% of the cost.

When 11x makes sense:

  • You have a large addressable market (100K+ companies in ICP)
  • Your sales motion is purely email/LinkedIn outbound
  • You don't need phone as a channel
  • You can commit to a 12-month contract with confidence

When to look elsewhere:

  • You need phone calling (no dialer)
  • You want website visitor identification
  • You need flexible contracts
  • You want a daily prioritized workflow for your team
  • Your budget needs predictable, transparent pricing

A Better Approach: Actions, Not Just Automation​

The fundamental limitation of AI SDR platforms like 11x is they automate sending without automating thinking. They blast emails at scale, but they don't help your team prioritize who to call, when to follow up, or which prospects are actually showing buying intent right now.

MarketBetter takes a different approach: instead of replacing your SDRs, it makes them 10x more effective by combining visitor identification, intent signals, smart dialing, email automation, and a daily playbook into one workflow.

Your reps spend zero time figuring out who to contact. They open MarketBetter and start executing.

See how it works →

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